Leveraging Facebook's Timeline for Maximum Impact and Reach

1 Leveraging Facebook's Timeline for Maximum Impact & Reach

Time: 10:00 AM – 10:30 AM

Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo

2

Cover Photo should be 851pixels wide x 315 pixels talland less than 100
kilobytes


3 Cover Photo Guidelines
No price or purchase information, such as "40% off" or "Download it at our
website"


No References to user interface elements, such as Like or Share, or any
other Facebook site feature


No contact information, such as web address, email, mailing address or
other information intended for your Page's About section


No calls to action, such as "Get it now" or "Tell your friends"


7 Shared Photo
Shared Photos should be 403 x 403 pixels in size


8 Highlight Photo
Highlight Photos should be 843 x 403 pixels in size


9 Milestone Photo
Milestone Photos should be 843 x 403 pixels in size


10 Tab Page
Tab Page should be 810 pixels in width


11 Messages
Now you can get private messages from Page fans


12 Engagement Rate (ER)
Above 1% Good | 0.5% - 0.99% Average | Below 0.5% weak


13 Average Post Engagement Rate


14 Content Strategy
Post Content manually, avoid automation.


15 Content Strategy
Actively provoke responses from fans, by using polls and questions.


16 Content Strategy
Create Milestones for your brand.


17 Content Strategy
Reply to all comments, wall posts and inbox messages.


18 Content Strategy
Reposition photos in posts


19 Content Strategy
Fill in the blank


20 Content Strategy
Photo Caption


21 Content Strategy
Tips


22 Content Strategy
Quotes


23 Content Strategy
Timely issues
(Football game, earthquake,..)


24 Content Strategy
Call to action


25 Questions?

http://about.me/shusmo


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