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FusionDesign Cape Town - Kids Clubs Research 2010

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FusionDesign
FusionDesign

Research on the power of having a PURPOSE DRIVEN Kids Club, resulting in ROI. Copyright: FusionDesign

Design
1 of 12
Condensed Version Brand Diamonds K i d s Clubs Research
Fusion Faceted Approach From Research to Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Research is # 1 Analysis & Measure
The Club Personality? Kids Club - building blocks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Target Market? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Club Members - through research
Purpose of the Club? Kids Club - building blocks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What all Kids Clubs have in common Purpose & Ethos > Positive Pester Power > Pulling Adults > Pulling Youth
Case Study City Sightseeing Cape Town - Kids Club Character ,[object Object],[object Object],[object Object],[object Object],[object Object]
Website
Online Newsletter
Giveaways (that are educational)
Printed Ads & Promotions Ad Campaign in Various Publications...
Sources: From the Web, Wikipedia & Interviews Results Analyse & Measure = ROI Analysis Awareness, Members & Sales Increased Awarded Top 5 ‘things to do In Cape Town by My Child magazine -2010 ROI Kids & Adult Ticket Sales increased

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FusionDesign Cape Town - Kids Clubs Research 2010

  • 1. Condensed Version Brand Diamonds K i d s Clubs Research
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  • 6. What all Kids Clubs have in common Purpose & Ethos > Positive Pester Power > Pulling Adults > Pulling Youth
  • 7.
  • 10. Giveaways (that are educational)
  • 11. Printed Ads & Promotions Ad Campaign in Various Publications...
  • 12. Sources: From the Web, Wikipedia & Interviews Results Analyse & Measure = ROI Analysis Awareness, Members & Sales Increased Awarded Top 5 ‘things to do In Cape Town by My Child magazine -2010 ROI Kids & Adult Ticket Sales increased