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email marketing
social media
TROUNCES
by Sharon Brodin
We don’t doubt the
value of
social media.
But when it comes to
getting customers,
email marketing still
performs better than
Facebook & Twitter
combined…
…40 times better!
McKinsey&Company article
BAM!BAM!
So while
social media
is important,
you can ignore those
who are saying
email marketing is
therefore dead.
– first Old Guy
“That’s the way to do it.
That’s old school.”
– second Old Guy
“Yeah, there’s no school
like the old school.”
(from one of my favorite
super hero movies…
The Incredibles)
So even if some
think of
email marketing as
old school…
if it brings you
new customers
so much better than
social media…
it’s definitely worth
investing in!
“There’s no school
like the old school.”
POW!POW!
So…how can you
be sure your
email marketing
strategy is
successful?
Here are 6 factors
to keep in mind:
1. The quality of
your mailing list.
Build your own
mailing list of
interested prospects
and customers.
If they’ve already
given you permission,
they’ll be more
engaged.
2. An email
marketing
service.
It’s the best way
to organize and
track your
email campaigns,
and to be sure you
adhere to the
anti-spam laws.
3. What or
who is in
the “From”
field.
The name in the
“From” field
should be instantly
recognizable…
…and trusted by
your readers.
4. Subject
lines that
grab
attention.
But aren’t spammy.
(use the spam
detector!)
5. The 80/20 content-
to-sales rule.
Don’t just sell…
give your readers
great content.
Give them something
of value…or
entertain them…
or both!
Give them a reason
to look forward
to your emails.
6. Email is part of your
marketing big picture.
Email is integral to
lead generation
and sales funnels.
It can draw traffic
to your website
and integrate with
your social media.
Have a written
plan that connects
the parts to the
whole of your
marketing strategy.
So email marketing
may be old school,
(After all, it originated way back in the 90s)
but sometimes
there’s no school
like the old school
for effectiveness.
“Email Marketing Trounces Social Media”
was first published in Bite-Size Marketing Digest.
Read the full article on www.sharonbrodin.com
©2016 Sharon Brodin
Sharon is a freelance copywriter and content strategist
for outdoor businesses and non-profits.

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Email Marketing Trounces Social Media