ASPA is engineering and IT services , company specialist in SAP technology and in multichannel commerce solutions. ASPA is SAP and Hybris Partner.

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Corporate Presentation 2015
Our Experience
Your Best Investment
Vía de las Dos Castillas, 33
Complejo Ática, Edif. 7, Pl. 2ª
28224 Pozuelo de Alarcón
Telf.: (+34) 91 352 26 29
www.aspaconsultores.com

2. ASPA Advisory, Solutions, Processes and Applications 2
Our
Company

3. ASPA Advisory, Solutions, Processes and Applications
ASPA is an Engineering Services and IT company, specialized in SAP technology and e-Commerce solutions.
ASPA is an SAP and hybris official Partner, and the first official hybris partner in Spain.
The identity of our company is based on 3 axes:
High quality in our service delivery, through a careful implementation and projects management, following
methodologies based on our experience and in line with best practices of the market.
Selection of our team based on talent, with a specific commitment with the training and professional development
of our employees. Promotion of the team work and of the positive thinking and attitude.
Innovation and profound knowledge of the technological solutions that we offer and specialize on, as well as a
deep understanding of the core business processes in the industries that constitute our business focus.
Our mission: Understand business processes of our customers, lead them to consider different possibilities that
information technologies may provide them, and guide them during the solution implementation in order to gain a
competitive advantage in their business area.
Who are we?

4. ASPA Advisory, Solutions, Processes and Applications
Our Projects
Since 2006, we have fulfilled more than 200 projects in different kind of customers in several countries, in Europe,
America, Africa and Asia. From turnkey projects to small improvements or adaptations processes, we have
managed to maintain our customers’ confidence, which is a sign of satisfaction and the good work of our.

5. ASPA Advisory, Solutions, Processes and Applications
Our specialization is focused on the sales operations of our customers through different channels, and its integration
with the logistic and financial business processes needed for an optimal performance of the company:
ERP. The implementation and maintenance of SAP ERP solutions has been one of our main activity focus since
the creation of the company. We offer consulting services in the Financial / Controlling, Logistic and Business
Analytics areas.
e-Commerce. Implementation and maintenance of hybris Omnichannel solutions. We are the first hybris partner
in Spain. The consulting and implementation of omnichannel solutions for B2B and B2C customers is nowadays
our business unit with the best growth projection.
Logistic. Our team is highly experienced and specialized in the optimization and integration of the logistics
business processes, in which we can highlight the integration of different sales channels (e-Commerce, physical
channels, EDI), the integration of the supply chain (purchasing, EDI), the integration of warehouse technologies
and devices (robots, automatic sorters, circular slide-tray, scales, internal transportation systems, radio
frequency, product identification, automatic warehouses, etc).
Specialization

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ASPA develops its business activity through a lot of customers in different business landscapes, always seeking in
delivering the benefits of our value proposal, based on the mastering of the technological solutions, the knowledge of
their business processes and of the strategic levers of their business area.
The experience that we cumulate with our customers, often leaders in their business landscape, allows us to learn
and to deliver a deep knowledge of the key requirements in each and every business landscape in which we chose
to specialize:
Key Business Areas

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Our
Services

8. ASPA Advisory, Solutions, Processes and Applications
ASPA offers a comprehensive support for the implementation and maintenance of the hybris e-Commerce and SAP
ERP solutions. Our range of services covers from the consulting and training on the different solutions to the project
implementation and system maintenance through our application maintenance center.
Services Summary

9. ASPA Advisory, Solutions, Processes and Applications
ASPA’s e-Commerce consulting services help to maximize your investment, covering the five stages of the
omnichannel business cycle:
ASPA helps you to optimize your strategy by showing a general picture of the omnichannel concept and to
implement it in your business landscape.Each channel has its own market objectives, with its preferences and its
strengths.
The following stage consists in identifying the impacts that the implementation of the solution will have in your
organization: it is where you will find synergies and redundancies.
ASPA’s team will help you to plan the actions required for a successful start in the omnichannel world, including
the definition of the best strategies and the optimal business processes.
Insurance that the project is being carried out within the agreed plan. The experience of ASPA’s consultants will
help you to achieve successfully the implementation project of hybris, respecting deadlines and budgets.
Run your omnichannel business and keep discovering how to improve it by following the best practices of the
market. ASPA’s team will help you to maintain an up-to-date omnichannel strategy, giving the best commercial
results and assuring your profitability.
Omnichannel Commerce - e-Commerce
Services

10. ASPA Advisory, Solutions, Processes and Applications
The e-Commerce omnichannel world not only requires being available for your customers in several sales points
(physical stores, online store, mobile application, catalogs, phones, social networks, etc.) but also to offer your
customers homogeneous experiences in everyone of them. ASPA will help you to take the leap between the sales
through one channel to a truly omnichannel oriented sales business model.
Omnichannel Commerce - Strategy
Implement a real omnichannel strategy where the customer interacts
with your company through several contact points.
Design the integration strategy of the different channels (physical stores,
online, mobile, social networks, etc.) to achieve a complete omnichannel
experience.
Define a homogeneous message in all the channels regarding the
contents, product data, prices, promotions, order management and
customer services, seeking to provide an optimized and personalized
purchasing experience through each of them.
Carry out an “end-to-end” implementation of a flexible, efficient and low-
cost e-Commerce solution.
Amplify your prospects database, improve its reach through the
optimization of the search engines (SEO).

11. ASPA Advisory, Solutions, Processes and Applications
A good implementation is as important as a good strategy. Our
engineers, experts in hybris, are acquainted with all the details of
hybris Omnichannel Commerce platform, and obtain the best
implementation and the best performance for your company. Our
strategic alliance with hybris, which led us to become the first
Partner company in Spain and be the first to implement the
solution in our country, makes us the first to know beforehand
the product strategy.
However, apart from the implementation and the development of
the platform, it’s also necessary to integrate other existing
systems. We help our customers to maintain the value of their
former investments, and that is why one of the main part of our
integration and development services is the integration of the
other systems of the company, including standard system as
SAP, as well as other systems that the company may use to
cover several business processes (CRM, Data Base…)
Omnichannel Commerce - Integration & Development

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When defining an online store or webpage, everything is not
focused on an attractive and innovative design. As important as
the image are the usability, the access and the digital
purchasing experience, in other words the User Experience
(UX). The webpage must be attractive, deliver a pleasant and
easy purchasing experience and promote the loyalty of the
customers.
This is why we always take a specific care on the design of the
interfaces of each channel (web, mobile, in-store) and propose
creative solutions and designs that follow the latest trend, but
also in building interfaces that are also effective and user
oriented. Our goal, is to deliver to the visitors a rich and
interactive experience.
Moreover, this experience is different across all possible
channels. Our experts in purchasing experience are at your
disposal in order to help your brand improving their sales
through all the channels of your business .
Omnichannel Commerce - Design

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We convert your visitors into customers. That is why we focus
on understanding the purchasing behavior of your customers
based on the product offered by your company and on their use
in each sales channel. We analyze this behavior in order to
know how the users are arriving to every sales channel (search
engine, advertising, social network, etc), which actions they
carry-out in each of them (information, purchasing, etc.), how
many conversions are reached and the reasons behind
shopping chart abandonment.
This and other aspects must be analyzed in order to understand
the behaviors of the customers and improve the usability, the
accessibility and the purchasing experience through each
channel. All of this is focused on the same goal: reach a much
traffic and a higher conversion rate.
In order to do that, we optimize your platform in order to
compile automatically the relevant data on the purchasing
behavior of your users, analyze these data using the proper
tools, establish interrelationships and extract relevant factors for
the optimization of the sales channels.
Omnichannel Commerce - Optimization

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Omnichannel Commerce- ASPA
Add-ons for hybris Retail
We are the first company in Spain developing an Omnichannel Commerce & Customer Engagement solution
specific for Retail Fashion industry. The solution developed include several Add-ons not included in hybris
standard and are specifically design for Retail Fashion industry.
ASPAFashion
Add-onsfor
hybrisAccelerator
 Fashion Product Sorting Add-on
 Fashion Look-Book Add-on
 Fashion Mood-Board Add-on
 Fashion Wish-list Add-on
 Fashion Personal Shopper Add-on
 Fashion Favorites (session) Add-on
 Go-Sizing Connection Add-on
 Paypal Gateway Add-on
 Store Credit Add-on (devoluciones y pagos
en crédito de tienda).

15. ASPA Advisory, Solutions, Processes and Applications
ASPA offers consulting and system integration services on SAP ERP taking into account all the necessary tasks and
steps for the implementation and evolutionary support of an SAP solution.
Our abilities and our experienced consultants team allow us to deal with implementation projects in the business
areas that are characterized by the high complexity of the business processes, and in which the correct application
of SAP technology to the critical business processes results in an immediate benefice to our customer.
Moreover, the maintenance of a long-term relationship with our customers allow them to dispose of the support of a
trustful company, expert in SAP solutions, who deeply knows and understands their business processes and
requirements, and who can deal successfully with the continued improvement of their systems and business
processes.
ERP SAP Services Summary

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SAP Solutions
• Sales and Distribution (SD).
• SAP Retail.
• Master Data Management.
• Prices and Sales Management.
• Forecasting & Replenishment.
• Point Of Sale Data Management.
• SAP CRM
• Mobile Sales & Service.
• Internet Sales.
• Marketing & Telesales.
• Service Interaction Center.
•Investment Management.
• Extended Treasury: SAP FSCM.
• Consolidation SEM-BPS and SAP BPC.
• Business Intelligence: SAP BOBJ.
• Planning SAP BW-IP and SAP BPC.
• Financial Accounting.
• Internal / Analytics Accounting.
• Fixed Assets.
• Materials Management (MM)
• Material Requirement Planning.
• Purchasing of material & services.
• Suppliers invoice verification.
• Stock Management.
• SAP SRM
• Strategic sourcing.
• Content Management.
• Operative supply.
• Communication with supplier.
• Warehouse Management (WM)
• Production Planning (PP)
• Shop Floor Control (PP)
• Logistics Execution (LE)
• Transportation Management (LE-TR)
• Integration with Radio frequency devices.
• Integration with automatic warehouses
systems.
• Project Management (PS).
• Plant Maintenance (PM).
• Customer Service (CS).
• Quality Management (QM).
• Enterprise Content Management (ECM).
• Environment, Health & Safety (EHS).
• ABAP Development Workbench .
• SAP Data Warehouse (BW).
• SAP Knowledge Management.
• SAP Exchange Infrastructure.
• SAP Mobile Infrastructure.
• SAP Auto-ID Infrastructure.
• SAP Web Application Server .
FINANCE SALES PURCHASING
SUPPLY CHAIN MANAGEMENT SAP PLM BI & TECHNOLOGY

17. ASPA Advisory, Solutions, Processes and Applications
Specific SAP Solutions
• Integration with Material Management (MM), Sales
Distribution (SD) and Warehouse Management (WM) for
daily warehouse operations.
• Interface between SAP & external server that manages
and control the RF devices.
• Label printing in multiple format.
• Barcode reading (1d/2d) for inbound processes,
placements, picking, packing and outbound processes.
RADIO FREQUENCY SYSTEMS INTEGRATION WITH WAREHOUSE SYSTEMS
CONNEXION WITH MOBILE DEVICES DIGITALIZATION SYST. / ELECTRONIC INVOICES
• Decisional mobile devices for: Decisions, approval, reports
consulting, etc.
• Sales mobile devices for: Availability check, credit
management, sales order entry, etc.
• Maintenance mobile devices for: breakdown resolution,
meters reading…
• Warehouse mobile devices or plant control devices for:
Notifications, warehouse movements, consumptions, etc.
• Internal processes management.
• Design and optimization of the warehouse layouts
• Handling Units Management.
• Automation of processes through Radio Frequency use.
• Integration with robots, sorters and automatic
warehouses.
• Yard Management.
• Inbound processes management.
• Outbound processes management.
• Cross-docking.
• Scanning, digitalization and storage of documents.
• Data capture in suppliers invoices and posting in SAP.
• Extraction of documents in different formats: printed,
faxes, e-mail, XML files, etc.
• Electronic Invoice.

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As an add-on to the implementation of SAP solutions, ASPA is also able to deliver
services for the implementation and maintenance of documents digitalization
solutions through our alliance with Readsoft, one of the world leader in document
digitalization solutions.
Readsoft solutions allow you to reduce to the minimum the efforts of manual data
entry like the reception, verification and posting of delivery notes and invoices.
With Readsoft Invoices you will be able to:
Document Digitalization Systems
Save Cost
Save the costs from the manual
verification and introduction
of the information.
Improved Accounting Control
Accounting status will be quicker and more
precise.
Moreover, access to the invoice document
will be eased.
Better relationship with
your suppliers
Due to a more flexible processing of
the invoices, discount for prompt
payments will be raised.
Better employees satisfaction
Your employee will be able to focus in other tasks
with more added-value instead of wasting his time
with manual data introduction.

19. ASPA Advisory, Solutions, Processes and Applications
Our service Quality Application Management by ASPA, is carried out from our maintenance center, with quality
certified processes, and covers different maintenance and support application models that our customers require us:
Service in AMS mode, Quality Application Management by
ASPA, is managed through our quality certified processes, in
which ASPA assumes the entire responsibility in the
organization and execution of the service, establishing with
our customer an objective service level which is evaluated
continuously using metric monitoring and though the
valuation of the grade of satisfaction of our customers.
Remote Maintenance Service, with which the maintenance
is carried-out from our office and managed in a collaborative
way, carrying-out a periodic follow-up in which the tasks to
be done are established and monitored.
On-site support services, in which we offer to our customer
expert consultants of different business area. This service is
managed by our customers directly, being his responsibilities
the tasks assignment and monitoring of their execution.
Quality Application Management by ASPA

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Our
Team

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The best asset of ASPA is its human resources.
From the creation of our company, one of our main goal is to become a reference company in terms of quality and
specialization in our services. That is why we gathered a consultants team of high professional experience and with
specific characteristics that differentiates us from the rest of our competitors and makes us propose a singular
service offer:
High experience in implementing projects.
Usual collaboration with SAP and hybris, in the execution of the project implementation as well as in sales
activities and training activities.
Deep knowledge of the solutions that we implement and of the key business processes of the different
landscapes that constitute our business focus.
The selection of our human resources is
carried out based on the talent, with a
high commitment with their training and
professional development. We promote
the team work and of the positive
thinking and attitude.
Our Team

22. ASPA Advisory, Solutions, Processes and Applications
In ASPA we want our company to become a learning platform for our consultants, and we continuously promote
learning, with internal training as well as with “training on the job” from senior consultants. The training and permanent
flow of new experiences is making the acquisition of knowledge one of the most important value for our consultants and
the main differential value for our company.
Professionals Team

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Our recognition as SAP Partner and first hybris Gold Partner in Spain allows us to cover all the business
activities, from the sale of licenses to the sale of professional consulting services and solution maintenance.
It also allows us to work in a collaborative way with the manufacturers of the solutions, having at any moment
the most updated information regarding the last initiatives, tools functions developed for the systems.
Strategic Alliances

25. ASPA Advisory, Solutions, Processes and Applications
In order to provide our customers with 360º solutions, ASPA has reached agreements with the most innovative
companies in the e-Commerce World. Some of them are already leaders in their business areas, others are setting
new communication standards between marks and consumers.
• Revolutionary Payment System for m-Commerce.
• Multichannel touch points with consumers.
• More than 1.100 brands in more than 20 countries.
• Optimized POS solution with hybris.
• Online & Offline shop integration.
• User Experience optimization.
• Endless interaction ways with consumers.
Other Alliances
• APM World leader solution.
• Proactive resolution of low performance values.
• Boost the launch of new applications.
• Around 6.000 customers around the world.

26. ASPA Advisory, Solutions, Processes and Applications
ASPA participates in some of the most re-known vertical associations. Through regular collaborations and taking part
in seminars and meetings organized by them, ASPA keeps updated with our customers’ demands and future trends
of IT industry.
Associations & CSR
ASPA wants also to be an active actor that contributes to improve our society. The source of this activities sometimes
come from our employees and that’s why we are all compromised with this goal. That make us feel proud of our
company.

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28. ASPA Advisory, Solutions, Processes and Applications
SAP References
• Implementation Serial Production
System (SPS)
• BI Developments for Analysis &
Plan Tools.
• SAP ECC 6.0 Roll-Outs in Chinese
Factories.
• MM, PP, SD, PM, WM and several
others modules implementations.
• SAP PM & MM Implementation
• Integration with live FI Modules.
• Automatic Warehouse Integration
• LFS7 Warehouse Management
System integrated with WM.
• Warehouse Management Module
Implementation (WM)
• Several Implementations like RFID
Solutions or Logistic Plan between Shops.
• Integration Logistic & e-Commerce
• Working together with SAP for Beam
Global in Kentucky (USA)
• Manufacturing, Plan and Product
Costing Consultancy in a Product
Process re-engineering Project.
• Implementation of Bank
reconciliation in SAP ECC system
and Liquidity Planner with real data
extraction generated by BW.
• Developed a model of
authorization for the application
component integrated with SAP
PM SAP GRC for Metro de Madrid.
• Commissioning of INDAS´s central
store that had been set in the SAP
system using the warehouse
management module SAP WM.

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29
• Implementation hybris SW
Improvements.
• Support & Maintenance.
• hybris project implementation.
• Design & Implementation several
modules hybris platform.
• Design & Implementation hybris
Commerce Accelerator for B2C
• First hybris go-live in Spain.
• SAP ERP & Web Sphere
Commerce Integration.
• Optimize database.
• Support and Maintenance of hybris
platform.
• Design & Implementation B2C hybris
platform Omnichannel Solution
• Integration B2C & SAP Retail
• First hybris Fashion Industry in Spain.
• Development Implementations of hybris
platform.
• Business Analysis.
• Training of Development Team from
Indra in order to implement hybris
platform.
• Design & Implementation SW Upgrades
hybris platform.
• Integrate payment gateway.
• Support & Maintenance.
hybris References

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Thank You
Vía de las Dos Castillas, 33
Complejo Ática, Edif. 7, Pl. 2ª
28224 Pozuelo de Alarcón
Telf.: (+34) 91 352 26 29
www.aspaconsultores.com