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Social Media Crisis Management

  • 1. CS MN EE RI A G N I S AM T A DS CA M DA N O IL E I @Jci h dr ak cr e S o
  • 2. CS RI I S Argrg vnt tr t a i i atiutn t en eet ac a s s n cnd r i i i g h ee g s po ta o ai tnpt gtr u tn ti . o n r n ao,ui i e ti ark g zi t s p ao n s P dcRcl r ut eas o l Nt aD ats a r is r uls e E ooaR k m tnli i s F ac li i ni R k n a s
  • 3. CS RI I S Cet aa e er oucriyhtt eo e r e lg dg e fnea tt s khl r as r e tn a a d s a d w tr ui t og cm ui tn r r noe c gh uh o m n ao. e a d n r ci S khl rne tko w ahpee ia ri t eo e edo nw htapndn cs a ds is sutn n hwi ib r ae io etf l asr . iao ad o t l ee idn r roe r su d t i wl p r d ee e
  • 4. Gnri a r tpn fm tn, ee tg g asa oe oos an e i csseue t eo e ’bi t re r c s khl r aiyo i d a ds l t p cs io ao b u t 8 % r esn r tn y p o 0 . o fm i Cer pc cad ie cm ui t ns e. l , ei ,n t l o m n ai iky as m y c o
  • 5. Te r icm ui t n at : h cis o m n ai m nr s c o a “ N OT MD C T L EEA OR H I C T L EEA ” O R T MS G NO H SE
  • 6. Te r icm ui t n at : h cis o m n ai m nr s c o a “ N OT MD C T L EEA OR H I C T L EEA ” O R T MS G NO H SE inwN A L IP S IL. s o E RY M O SB E
  • 7. Cis aaes ot u t r im ngr cni eo s n b f e wt te a eak o ea d i h sm tss f c h : I nfn w rn s n d ti a i is ei g ng g y Eatg fcv sa g r pne ncn eete t t i e oss i f i re c s Rsod g u k epni qi l n cy
  • 8. TS AEE HI N R IS W A OC MNAO FO UC I. M ITN
  • 9. H s nd y oi m d , at e b sc l ei e a a te en g fqi ” a cagd h m ai o“u k hs hne. n c
  • 10. S,o cn e dp tts ohw a w aatoh i nwm d ocm ui tn e oe fo m n ao? ci
  • 11. F t rpd i teo. r o sn s TiiH unias Flwurur. HT mEto oo pell ECo E ’ l gay R c in F oC s m fr s Ue oi m d tyuavn g s sc l ei o ordat e a a a Fdcclt . ebko c n ea l i eo
  • 12. B r t d cs tesu a hn. e s o i ush i e t ad t s s Ogn aos rv w d s o c d lw e t yeo r i tn a i e a m r r ie hnh r r azi ee e eb e pt a rio t i w e canlbfeh nw m d . cs nh r nd hne e rt e s ei is eo s o e a Ii os’f ma rd lsuc,o en e e iceti fn i tr f n o ceie oresm oe l wl ra t b s l e.
  • 13. Flwu wt dt la yu ee ehm oo p i e i s o rci te . l h as v I r sd o m n ao r ue ucriyFlwu wt n e e cm ui tne cs nea t oo p i ca ci d tn . l h so anucm n o sc l eiadi so di nl hr none et n oi m d n lk tadi a t s a a n t o io ao o yuw bi. n r tn n or ese fm i t Lc o rsos ao so rm r t f m&asm te os ak fepne lw f u oso o l r r su eh w r . t
  • 14. C lcf dak rmyu s khl r oete bc f l e o or t eo es a d . Udtt mfqet ad oi t m sae ae o t pa h r uny n m dyh esg bsd nh e e e l f e e pbc r co o sc l ei A ap pa b n vi i ul’ e tn n oi m d .n pr rt r d o es is a i a a o ie a c ipr i tr e i r pcadesun yuad ne m e teoe in e etn r srg orui c. av cvg s a i e Ue n u et vi .e epni &udr ad g o t eo e . s a at n c o eB r os e ne t i ts khl r h i c s v snn a ds
  • 15. C ANAOMNAOP N R TG C UC I L EI M ITN A D n R k ee e e i Lvl s s CetRsos P n r e epne l a a Cis r etn riPe no s v i
  • 16. D n Rs Lvl e e i ee k s HG IH M DU E IM LW O Tr t e cn cn h a nd ot tg ee ai Btr ui s Br u eeBs es u a t n e Cn cfmm d ott ot t o ei ue a r a l I a m t yeg u n m a rrios o li oplclot rotaps i i s Cm et o Sc l une o m nfm oi I ecr r an A e pn trlo e tm tgoay t r t i l hs tt et l aatn oh a ne lco r e g i Tr t e l aatn h a nde lco ee g i Fc ayno ette et at l i r cs t n ul c r a m s Bli o ef s uy g t ra ln h n Cs m redak ut ef bc o e V li ieet l ian n lc a o tg tl u p pr rh r eyi t o t gs Of s e rbcn cm et fni oosee o m n e v s Epe p dco se e xid r utn hl s r o v Ngte ri f dak eav pc ge bc i in e A cti d rc m is i P dcd cnnao r uti otutn o s i i Aiat tg n l sn m ei P dcr cos r ute tn, o ai i l i ae i n u n lre c d g lg s
  • 17. CetR sos A t n l rae epne co P n i a HG IH M DU E IM Cm ui M ngr o m ny aae t P pss epne r oe Rsos o Cm ui M ngr o m ny aae t P pss epne r oe Rsos o Bad ei s r Rv w n e Rsos epne Bad ei s r Rv w n e Rsos epne Bad ea/ ut e r LglCs m r n o Src Rv w Rsos e i ei s epne ve e Cm ui M ngr o m ny aae t Ps Rv w d epne ot ei e Rsos s e Cm ui M ngr o m ny aae t Ps Rv w d epne ot ei e Rsos s e LW O Cm ui M ngr o m ny aae t Rsod epns
  • 18. Cis rvni r iPeet n s o P EW I M S A IG R - RT ES GN E P prgepne f a ae ocss lw r an r osso vrt fre ao s e i s r iy i l o ai tn tr pn r iy t e neot cs . r n aosoe oda d at ostf e ri g zi s pl h h is B I R LT N HP W T LY L A S UL EAI S IS I OA FN D O H Wtt s psi eprne imn, e wl i h e oi e xeecsn i t y i h o t v i dh l cm tyudf s drg t e fri o eo ore ne un ai ocs . e i m is
  • 19. H a h Bad el y rns t WeSiMd h oa ea n cl i C TL CS UAS RI RIA I S Bad w o e Fstr pn, r s h w r it e od n er o s Flw d peu r,n clc d edak oo e u r llad oet Febc. l g ay le
  • 20. H a h Bad el y rns t Fb a 21 er r 03 uy W e a eg e rlt sipw rs ad a rs f hn n ni ee a h o ees n w tl so n f p l ee r dy, e r n ao w sh r tr o t sutn ast o ai tn a t s oe r h iao h g zi e t pte t i o Fcbo,otudooo u r u r,n p v e n aeokcnne tfl pe llad r i d i lw g ay od a hn nm ew e cne e f i adrns ol poe u br hr ocr da l n f d cu e n my i e d l rm rio ao. e n o n r tn a e fm i
  • 21. H a h Bad el y rns t Jl 03 u 21 y W e Fgt4 eprne a oe r c s aNw hn lh35 xeecd ns- s r h t e i i ta Yrs a ura io, e r n ao w shr r t o ’L Ga iAprt o ai tn a t e s o k d r th g z i e t anuc t sutn n aeok n T i rn p v e noneh iao o Fcbo ad wt ad r i et i t e od cnietpa s soh s t ot s o t i t ost udt a tt tu f oe nh g . sn e e as h e h
  • 22. H a h Bad el y rns t Sp m e21 et br03 e W e a uk Dnta r n gn hin wta o a hn Dni ou du i iTaad i w m n n s nn l h pie i“l kae w nva cnu e e ta t i a t n b c f ” etil osm r do ih r nd a c r, s re cne s n oi m d .h o ai tnepne ocr o sc l ei Te r n ao r odd n a a g zi s qi ltt s cne e wta ao g ad su ne u k oh e ocr d i n pl y n asr c cy o n h o a t t e d a bi r oe fmd t uo. h t a w s e ge vdr ir tn ah n m o si i b
  • 23. Bad N ei a adAd rns ed g B n-i n WeSiMd h oa ea n cl i C S ARI A E CS US I S D g ne e p ye ad i r td m l es n sul o T i rad msas wt hnl i p t e e h
  • 24. Bad N ei a adAd rns ed g B n-i n Ar20 pl09 i Dmn’f n ie ia riw e e p ye r o e o i so dt ln cs hn m l ese r d o u sf is o cd ad p ae tYuue v e w e t y i utg n ul ddo oTb a i o hr h d gsnl o d e e s iy ae d snwc bfet a dle d lr a ad i e ri s evr . te h o w ie
  • 25. Bad N ei a adAd rns ed g B n-i n Fb a 21 er r 01 uy A ac et tet a iud yh o c l eCos n ci n l ew ss e b t f i @Rdr d aw s e a s T i rad “ynon to o 4 olpcs f wt hnl Ra f dw m r bt ak o t e e u e t e Dgs Ha’Mdsoc be w e w dn w o h ed i Tuh er hn e rk e s a … i d ii tgt gl e . otg #ei sz r” rh t i d n z
  • 26. Bad N ei a adAd rns ed g B n-i n Ot e21 c br02 o A ac et tet a iud yh o c l ihni S n ci n l ew ss e b t f i @KceA UA d aw s e a t d T i rad drg p s etlea sy g“bm s wt hnl un a r i nadbt ai ,Oa a t e e i ed i e n g a vn nwi a gi 2 bd‘ e i 3 as 4 e m ee ke t s o g b a! h d d dy b h w n S e bcm p s et ncots ea e r i n #bplc. ed ’ i ” i
  • 27. H wd te rcvr o i hy eoe? d Rsod g u k wta o c l epni qi l i n f i n cy h a r pne n cnne fl u – e os ad otudoo p s i lw oe i l i a r i tr oe fnn u n p ms oe v t cd g o e m t s polr pnieot ps . h e ep e os lf h ot o e s b re s
  • 28. Bad N ei a adAd rns ed g B n-i n WeSiMd h oa ea n cl i EA T ARI S LE CS CAS I S Cnu e sa ad ad osm r hr n bn s e t e ef a as o t r r cue gh o
  • 29. Bad N ei a adAd rns ed g B n-i n Ar21 pl01 i W e 7 ml n sracutw rhce, e hn 7 io ue con e akdt l i s s e h o ai tn intlt e cnu e ut8 r n ao d oa r hi osm r nl g zi d et r s i dy le cnne tp v e e llio ao asa r otudo r i vr ien r tn t, i o d y t fm i t tcnu e ,n d nt sod rdpay o osm r ad i or pn oaatn s d e m sai tt cnu e ’ocr . esg goh osm r cne s n e s n
  • 30. Bad N ei a adAd rns ed g B n-i n Ot e21 c br01 o Aead g nw$ f pr otf cnu e w o s frdi a e 5e em n o osm r h ue t n e h r s db cr ,osm rrld n oi m d cm ln g ei a scnu e ai o sc l ei o p in, t d sl e a a ai s n g etn,n ecu g g t rtd t sm .h i i ptosad nor i o e o oh a eTe gn i i an h s e o ai tn ei doeel ee bsd nh a ono r n ao dc e tr at f ae o t m utf g zi d p h e e ngteedakhy e r e i . eav f bc t w r e in i e e e cvg
  • 31. Bad N ei a adAd rns ed g B n-i n Jl 02 u 21 y Aeiu g s t et acu psiy en r e d s fr si a te nt tol os lb ie re a t s n am h d b tp t atgy a i et o ai tnee e ies bcl h n-a m r g, e r n ao r i dn ne ak s i r a h g z i cv t a o sc l ei Te a aeaosht e ae p do n oi m d .hr r lgtn t t y tm t t a a e e l i ah t e crt bcl h y r tgae aeok con tad u h ak s b c an f Fcbo acut o d b e a ei k s t vi oavct tt pg adhs m scriy h o e fdoa soh ae n t e otea l e c e e o tn t e i o dh cne ao o T i r g r t ovr tn n wt . ne e si
  • 32. H wd te rcvr o i hy eoe? d L t i tyucnu e adr ie n o orosm r n fe sng s e g ew y uul hl a de hv g i a as say e ,s os ai v l p n a tn p dct tep sloe sog r ut apol t l . r o h ei v l
  • 33. Bi peae ad rate bucs e g rprd n pocv aotri n i is ictata tn sc l eip n eas. s rcl sog oi m d l bcue. i o r i a aa .
  • 34. “ EU ISHO Y T P LI EN H BC T L CT WO ONN RI H EPI I I C S IO S WR A TNAA. O HN HGTL T YI L ” M rT a a wi k n
  • 35. S RS OC UE Co b, . ( 1) no g riCm ui tnP ni , aai ,n Rsod g( d om sWT 2 2 O gi Cis o m n ao:l n gM ng gad epni . r .0 . n s ci a n n n 3 e) huad asC :ae ulaos d Tosn Ok,ASg Pbctn. . ii Jr nM i,. 01 Te or t e oH h Eete riM ngm n Hwt o a- e r ( 1) h FuS gs f i l fcv Cis aae et o o d eJ2 . a gy f i s : M ng t M d it D ilg.oa a nF:R P s. aaeh ei nh it AeBc Rt ,LC C r s e a e ga o e Ppa,. 01Nvm e2) e oaie i . apsJ( 1,oe br 8 Pr nl t v w 2 . s n re S et r .. M t a E( 0) o m n an drg cs :s ob g a w e e K , e gr . 07 Cm ui tg un a ri Ue fl s s s, D & z , 2 . ci i is o raosim ngm nt l ul Rli s ei ,33032 e tnh aae et o Pbc e tn Rv w 3,4-4. li p o . i ao e
  • 36. Btr r dEprne. ee Ba .xeecs t. n i