Social media is all the rage but what about when things go wrong? A triggering event that creates a significant disruption to an organization, puts its reputation at risk. In this presentation we'll walk you through some tried and true methodologies on how to approach crisis in your social media.
TOPIC: A HOW TO approach to dealing with a crisis with Social Media. This is the third in a series of online trainings brought to you by The Wall Street Journal, Ogilvy and GoToWebinar. Asia Pacific director of Digital Influence Thomas Crampton moderated a presentation by Digital Influence Global Managing John Bell and Managing Director of the Global Public Affairs Practice Jamie Moeller.
Welcome to the Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
The research suggested that due to lockdowns and work-from-home mandates, content marketing piqued the interest of many who were previously unaware of its power. With more people than ever spending time online, content marketing presented a prime opportunity to get and stay in front of audiences.
As in the previous year, nearly one in three technology marketers said their organization was extremely or very successful with content marketing. These marketers, our “top performers,” have certain characteristics that set them apart from their peers (see page 4). Some of the biggest things they do differently than their peers:
◾ Document their content marketing strategy
◾ Do an excellent/very good job demonstrating the ROI of their content marketing initiatives
◾ Prioritize their audience’s informational needs over their organization’s sales message
◾ Differentiate their content from the competition
◾ Nurture subscribers/audiences/leads
No matter how successful they are at content marketing, most respondents plan to invest in video in 2022: 72% of all technology respondents forecast investment in this area followed by investment in events (69%), paid media (65%), and owned-media assets (63%).
And, yes, challenges remain. The top challenges are:
◾ Creating content that appeals to multi-level roles within the target audience
◾ Accessing subject matter experts to create content
◾ Internal communication among teams/silos
These internal challenges point to a greater need for technology marketers to formalize content operations within their organizations.
Social Media Marketing Trends to Follow in 2023Arik Hanson
“What social media trends should I keep my eye on in the coming year?” It’s a question on all our minds heading into 2023. In this 50+ minute presentation, Arik shares 10 social media trends he thinks will emerge—based on research, data and real-world examples. Now in his 6th year of giving this presentation, this prezo will give you some fresh ideas and approaches to chew on that you can integrate into your plans for 2023.
A presentation given at the PR Consultants Group (PRCG) annual meeting. Include:
-Perspectives of the PR tech landscape
- Review: 5 all-in-one PR tools
-Briefly: other all-in-one PR software tools
-Innovations in PR tech to watch
TOPIC: A HOW TO approach to dealing with a crisis with Social Media. This is the third in a series of online trainings brought to you by The Wall Street Journal, Ogilvy and GoToWebinar. Asia Pacific director of Digital Influence Thomas Crampton moderated a presentation by Digital Influence Global Managing John Bell and Managing Director of the Global Public Affairs Practice Jamie Moeller.
Welcome to the Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
The research suggested that due to lockdowns and work-from-home mandates, content marketing piqued the interest of many who were previously unaware of its power. With more people than ever spending time online, content marketing presented a prime opportunity to get and stay in front of audiences.
As in the previous year, nearly one in three technology marketers said their organization was extremely or very successful with content marketing. These marketers, our “top performers,” have certain characteristics that set them apart from their peers (see page 4). Some of the biggest things they do differently than their peers:
◾ Document their content marketing strategy
◾ Do an excellent/very good job demonstrating the ROI of their content marketing initiatives
◾ Prioritize their audience’s informational needs over their organization’s sales message
◾ Differentiate their content from the competition
◾ Nurture subscribers/audiences/leads
No matter how successful they are at content marketing, most respondents plan to invest in video in 2022: 72% of all technology respondents forecast investment in this area followed by investment in events (69%), paid media (65%), and owned-media assets (63%).
And, yes, challenges remain. The top challenges are:
◾ Creating content that appeals to multi-level roles within the target audience
◾ Accessing subject matter experts to create content
◾ Internal communication among teams/silos
These internal challenges point to a greater need for technology marketers to formalize content operations within their organizations.
Social Media Marketing Trends to Follow in 2023Arik Hanson
“What social media trends should I keep my eye on in the coming year?” It’s a question on all our minds heading into 2023. In this 50+ minute presentation, Arik shares 10 social media trends he thinks will emerge—based on research, data and real-world examples. Now in his 6th year of giving this presentation, this prezo will give you some fresh ideas and approaches to chew on that you can integrate into your plans for 2023.
A presentation given at the PR Consultants Group (PRCG) annual meeting. Include:
-Perspectives of the PR tech landscape
- Review: 5 all-in-one PR tools
-Briefly: other all-in-one PR software tools
-Innovations in PR tech to watch
CEO Brand Positioning using Digital MediaAmarkant Jain
Many CEOs face the dilema of whether they should be on social media or not. There are several latent fears that a CEO has regarding a social media presence. Prominent among them are increased accessibility and vulnerability to trolls. This specially created module provides insights on the advantages and modalities for a CEO's social media presence. Incase you wish to use this for your presentations, do ensure that you grant the due credit to Sarvashreshtha Solutions.
Did I mention that my organisation, Sarvashreshtha Solutions, works with the top Management & their teams to provide effective CEO representation on the Online platform?
What do we do?
- We build engaging content
- We manage the CEO’s social media accounts
- Advise on CEO 360 degree positioning
Conduct media training
- Provide responsive profile management
- Enhance the CEO’s online brand image
We also help CEOs to:
- Align their business strategies
- Move from Good to Great
- Use Social Media effectively
- Handpick teams for special missions
- Orchestrate business growth
I would love to discuss views and opinions, do email me on amarkant.jain@gmail.com
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Virtual Influencers marketing- Digital digest 2_ ACasmaachehade1
A POV about Virtual influencers and their impact on consumer behaviour and the market. A depth into who is following them, and how are they connecting with the consumers.
This webinar is all about using digital marketing fundamentals to amplify your influencer marketing reach. Today influencer marketing is a growing tool for any size business. However, it is being underutilized and not amplified with online marketing basics, like SEO. In this session you will learn how to use powerful digital marketing tools like SEO and your own social media to help you take your influencer marketing campaigns to the next level.
What you will learn:
- The best social media channels for influencer marketing and why
- How to use SEO to amplify influencer marketing
- How to use influencer marketing to enhance your SEO
- SEO best practices to amplify your influencers message
Introducing Content Marketing- The New Face of Digital Marketing. Inside this eBook, you will discover the topics about what is content marketing, why content marketing, types of content marketing, curating vs. creating content, use content to get social media.,leads and content marketing.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
How To Integrate Influencer Marketing Into Your Marketing MixOnalytica
How To Integrate Influencer Marketing into your Marketing Mix including the business case for influencer marketing, engagement models and how to measure success
Presentation by Tim Williams, CEO of Onalytica first shown at Marketing Week Live, 28th April 2016 at the Kensington Olympia in London, UK
Michael Scissons, co-founder of FlashStock, presents his keynote presentation from InstaCamp Toronto. This is the guide to developing a strategy for Instagram marketing. An overview on how to transform your Instagram marketing strategy, execution and measurement through applying a strategic framework to visual brand building.
This presentation covers:
- Instagram Key User Facts
- Visual Marketing Key Facts
- Why Instagram is Important
- Instagram Brand Adoption Curve
- Brand Adoption By Vertical
- Instagram Marketing Strategy Framework
- "How to" Create Archetypes, Themes and Occasions in Instagram Visuals.
- Overview of Classic Storytelling Pillars
- Overview of How to Create Photography Guidelines
- 10 Instagram Marketing Commandments
Social Media Strategy 12 Month Sample PlanRajendra Singh
Social Media SWOT Analysis
Strengths
• New cutting edge Technology
• Quality and huge spectrum
• Availability of cash, strong balance sheet
• Superior execution skills
• Whole country license
• Respectable brand
Weaknesses
• New Team
• Complex Launch
• New Process
• Dependence on Infrastructure partners
• New untested 4G handsets
• Churn of Customers
• Customer Power
• Under developed eco-system
Opportunities
• Big Market (1300 million population)
• Low Internet penetration (11%)
• Low broad band penetration (4%)
• Higher % population below 25 years of age (55%)
• Low social media penetration (6%)
• Higher download speed
• Low legacy effect
• Lifestyle trends
• New business applications
Threats
• Uncertain Foreign Direct Investment
• Introduction of new/better technology
• Retaliation from existing players
• Government sanctions against social media
• Negative environment factors
• Unstable Government
• Vertical Integration
Integrated & Dynamically Consistent Strategy
Business Strategy
• To be number 1, market leader with 30% plus market share, 4G company in next 5 years
Digital Marketing Strategy
• To contribute 50% of company’s overall marketing contribution in the next 5 years (progressively from 20% in the 1st year)
• To have positive ROI on Digital Marketing Expenditure
Social Media Strategy
• To be an innovative Social Media integrated marketing team enabling Company’s overall business plan, business strategy and digital marketing strategy.
• To collaborate with all teams , functions and departments of the company
• To be the dominant and market leader with more than 30% share in 4G Social Media Marketing.
• To assist in all the phases of business and sales funnel towards conversion.
Business planning should start with defining clear goals, and social media is no exception. Without a clear idea of what you want to accomplish with social media, you are unlikely to achieve anything at all because your efforts will be scattered or aimless. In addition, different social media goals require different sets of action. For example, if your goal is to gain consumer credibility, that looks very different than if your goal is to convert 30 percent of prospects to sales.
Start by writing down at least three social media goals for your business. Make sure each goal is specific, realistic and measurable. It is vital to make your goals measurable so that you can track your business’ progress towards each goal. It’s also important that your goals for social media relate to your overall goals for your business.
My Business Social Media Goals Are:
1. ___________________________________________________
2. ___________________________________________________
3. ___________________________________________________
Talking TikTok: How to Authentically Activate and Convert on the Highest Enga...Tinuiti
In this webinar, our TikTok experts discuss advertising and creative strategies to help your brand leverage social media’s highest engagement channel. As the first independent agency to earn TikTok Accreditation, you won’t want to miss out.
Delivering a Winning Influencer Marketing PitchRustin Banks
“An influencer outreach program is quickly becoming indispensable to the modern digital marketing strategy. Influencers are more valuable to brands now than they’ve ever been for their ability to deliver on social chatter, earned media, and action.” –Tessa Wegert, ClickZ
Ways to explain why influencer marketing is valuable to brands.
Topics to address when pitching influencer marketing.
Tips for outlineing a well executed campaign.
Questions you have about influencer marketing.
Learn why including influencer marketing as part of your pitch to clients will separate you from the competition.
TikTok Marketing: The Next Biggest Social Media PlatformMelvyn Tan
TikTok, the social media app that has taken the world by storm has about 800M monthly active users. Since its merger with Musical.ly, the social media platform has grown to become the world's 6th biggest social media platform.
Here are some interesting statistics about TikTok, especially if you are looking to use it as a marketing platform:
– Average daily time on TikTok estimated at 45 minutes
– Android users spent 68 billion hours using TikTok in 2019
– Total downloads over 1.5 billion
– The seventh-most downloaded app of the 2010s
In this one-day course, learners will understand the TikTok ecosystem and learn how to set-up, create content, and leverage the platform to market your brand. They will also learn tips and strategies on how to find and ride on trending challenges on TikTok. By the end of this course, they will be able to formulate their content and marketing strategy on TikTok.
PS: As of this writing, brands are unable to target users in Singapore when running ads on TikTok. Which means, the success of your marketing efforts on TikTok are highly dependent on your content strategy.
CEO Brand Positioning using Digital MediaAmarkant Jain
Many CEOs face the dilema of whether they should be on social media or not. There are several latent fears that a CEO has regarding a social media presence. Prominent among them are increased accessibility and vulnerability to trolls. This specially created module provides insights on the advantages and modalities for a CEO's social media presence. Incase you wish to use this for your presentations, do ensure that you grant the due credit to Sarvashreshtha Solutions.
Did I mention that my organisation, Sarvashreshtha Solutions, works with the top Management & their teams to provide effective CEO representation on the Online platform?
What do we do?
- We build engaging content
- We manage the CEO’s social media accounts
- Advise on CEO 360 degree positioning
Conduct media training
- Provide responsive profile management
- Enhance the CEO’s online brand image
We also help CEOs to:
- Align their business strategies
- Move from Good to Great
- Use Social Media effectively
- Handpick teams for special missions
- Orchestrate business growth
I would love to discuss views and opinions, do email me on amarkant.jain@gmail.com
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Virtual Influencers marketing- Digital digest 2_ ACasmaachehade1
A POV about Virtual influencers and their impact on consumer behaviour and the market. A depth into who is following them, and how are they connecting with the consumers.
This webinar is all about using digital marketing fundamentals to amplify your influencer marketing reach. Today influencer marketing is a growing tool for any size business. However, it is being underutilized and not amplified with online marketing basics, like SEO. In this session you will learn how to use powerful digital marketing tools like SEO and your own social media to help you take your influencer marketing campaigns to the next level.
What you will learn:
- The best social media channels for influencer marketing and why
- How to use SEO to amplify influencer marketing
- How to use influencer marketing to enhance your SEO
- SEO best practices to amplify your influencers message
Introducing Content Marketing- The New Face of Digital Marketing. Inside this eBook, you will discover the topics about what is content marketing, why content marketing, types of content marketing, curating vs. creating content, use content to get social media.,leads and content marketing.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
How To Integrate Influencer Marketing Into Your Marketing MixOnalytica
How To Integrate Influencer Marketing into your Marketing Mix including the business case for influencer marketing, engagement models and how to measure success
Presentation by Tim Williams, CEO of Onalytica first shown at Marketing Week Live, 28th April 2016 at the Kensington Olympia in London, UK
Michael Scissons, co-founder of FlashStock, presents his keynote presentation from InstaCamp Toronto. This is the guide to developing a strategy for Instagram marketing. An overview on how to transform your Instagram marketing strategy, execution and measurement through applying a strategic framework to visual brand building.
This presentation covers:
- Instagram Key User Facts
- Visual Marketing Key Facts
- Why Instagram is Important
- Instagram Brand Adoption Curve
- Brand Adoption By Vertical
- Instagram Marketing Strategy Framework
- "How to" Create Archetypes, Themes and Occasions in Instagram Visuals.
- Overview of Classic Storytelling Pillars
- Overview of How to Create Photography Guidelines
- 10 Instagram Marketing Commandments
Social Media Strategy 12 Month Sample PlanRajendra Singh
Social Media SWOT Analysis
Strengths
• New cutting edge Technology
• Quality and huge spectrum
• Availability of cash, strong balance sheet
• Superior execution skills
• Whole country license
• Respectable brand
Weaknesses
• New Team
• Complex Launch
• New Process
• Dependence on Infrastructure partners
• New untested 4G handsets
• Churn of Customers
• Customer Power
• Under developed eco-system
Opportunities
• Big Market (1300 million population)
• Low Internet penetration (11%)
• Low broad band penetration (4%)
• Higher % population below 25 years of age (55%)
• Low social media penetration (6%)
• Higher download speed
• Low legacy effect
• Lifestyle trends
• New business applications
Threats
• Uncertain Foreign Direct Investment
• Introduction of new/better technology
• Retaliation from existing players
• Government sanctions against social media
• Negative environment factors
• Unstable Government
• Vertical Integration
Integrated & Dynamically Consistent Strategy
Business Strategy
• To be number 1, market leader with 30% plus market share, 4G company in next 5 years
Digital Marketing Strategy
• To contribute 50% of company’s overall marketing contribution in the next 5 years (progressively from 20% in the 1st year)
• To have positive ROI on Digital Marketing Expenditure
Social Media Strategy
• To be an innovative Social Media integrated marketing team enabling Company’s overall business plan, business strategy and digital marketing strategy.
• To collaborate with all teams , functions and departments of the company
• To be the dominant and market leader with more than 30% share in 4G Social Media Marketing.
• To assist in all the phases of business and sales funnel towards conversion.
Business planning should start with defining clear goals, and social media is no exception. Without a clear idea of what you want to accomplish with social media, you are unlikely to achieve anything at all because your efforts will be scattered or aimless. In addition, different social media goals require different sets of action. For example, if your goal is to gain consumer credibility, that looks very different than if your goal is to convert 30 percent of prospects to sales.
Start by writing down at least three social media goals for your business. Make sure each goal is specific, realistic and measurable. It is vital to make your goals measurable so that you can track your business’ progress towards each goal. It’s also important that your goals for social media relate to your overall goals for your business.
My Business Social Media Goals Are:
1. ___________________________________________________
2. ___________________________________________________
3. ___________________________________________________
Talking TikTok: How to Authentically Activate and Convert on the Highest Enga...Tinuiti
In this webinar, our TikTok experts discuss advertising and creative strategies to help your brand leverage social media’s highest engagement channel. As the first independent agency to earn TikTok Accreditation, you won’t want to miss out.
Delivering a Winning Influencer Marketing PitchRustin Banks
“An influencer outreach program is quickly becoming indispensable to the modern digital marketing strategy. Influencers are more valuable to brands now than they’ve ever been for their ability to deliver on social chatter, earned media, and action.” –Tessa Wegert, ClickZ
Ways to explain why influencer marketing is valuable to brands.
Topics to address when pitching influencer marketing.
Tips for outlineing a well executed campaign.
Questions you have about influencer marketing.
Learn why including influencer marketing as part of your pitch to clients will separate you from the competition.
TikTok Marketing: The Next Biggest Social Media PlatformMelvyn Tan
TikTok, the social media app that has taken the world by storm has about 800M monthly active users. Since its merger with Musical.ly, the social media platform has grown to become the world's 6th biggest social media platform.
Here are some interesting statistics about TikTok, especially if you are looking to use it as a marketing platform:
– Average daily time on TikTok estimated at 45 minutes
– Android users spent 68 billion hours using TikTok in 2019
– Total downloads over 1.5 billion
– The seventh-most downloaded app of the 2010s
In this one-day course, learners will understand the TikTok ecosystem and learn how to set-up, create content, and leverage the platform to market your brand. They will also learn tips and strategies on how to find and ride on trending challenges on TikTok. By the end of this course, they will be able to formulate their content and marketing strategy on TikTok.
PS: As of this writing, brands are unable to target users in Singapore when running ads on TikTok. Which means, the success of your marketing efforts on TikTok are highly dependent on your content strategy.
This PPT explains the evolving usage of social media platforms for people to express their opinions. It's become important for companies and brand to track what is being spoken about them. We help companies do that by using our proprietary software called WORM
Social media reputation management - SysomosSysomos
This presentation takes a look at why reputation management is important in the social media realm and how online discussions can affect the health of your brand the brand of your clients in the real world. It details some of the metrics a company may want to monitor and analyze in developing their social media reputation management strategy (such as like sentiment, top influencers, key conversations, etc). It also includes short case studies of companies which have successfully leveraged social media to generate positive consumer discussion and brand awareness, as well as companies whose reputations have been negatively affected by social media crises. This presentation will hopefully leave viewers with a greater appreciation of how quickly and significantly online conversations can impact customer goodwill and real world bottom lines.
Online reputation management, advanced social media session presented at Digital Summit 2013. Geared to marketers to move beyond the basics of social, digital monitoring and elevate the ability to build and enhance an online reputation - and understand how social snafus can happen to us all.
Social Media & Reputation Management: The Why and The HowDaniel Riveong
Presented at Social Media Marketing Summit in San Francisco, this presentation present approach to actual reporting on understand a Social Media Reputation Management campaign.
Code Fast, die() Early, Throw Structured ExceptionsJohn Anderson
Slides from a short talk given at January 2012 DC.pm. Covers "classic" exceptions in Perl as well as some libraries to make working with exceptions easier.
5 Things Everyone Should Know about Low-Calorie SweetenersFood Insight
From the scientific studies to the variety of tastes, this infographic breaks down the essentials about low-calorie sweeteners, especially for those with diabetes or trying to lose weight!
Our guide will provide you with a roadmap of the current situation, what this means for brands, and what you can do in the coming months to protect your brand’s vitality.
Our Technology Lead Cory Zibell gave a presentation about Machine Learning. The algorithms, processes, techniques, and modules that it entails. It's meant for anyone to grasp, check it out!
Creating great decks: The Origins, the "Why", and 12 Tips to Make Yours Better.Digital Surgeons
A big part of what we do is in the story we tell and how it’s presented. You’re probably thinking… decks, decks, and more decks. We hate em’, yet we love the good ones. There’s a certain formula that is used for every impactful story, speech, slide, and keynote. In this presentation we take a step back and really try to look at the elements of an impactful presentation. We've codified all of what goes into making a great deck, starting with the origins, the why, and ending with few tips to help elevate yours for whatever purposes they serve.
The Science of Story: How Brands Can Use Storytelling To Get More CustomersDigital Surgeons
Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists.
Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.
Great content is rooted in your audience's natural language, delivering a great content experience, search discoverability, and engaging storytelling. Quality, informative content that educates, persuades, entertains, or converts content consumers is the way forward for content creators hoping to engage with their audience.
L.E.S.S. Stands for:
Language
Experience
Search &
Storytelling
Unlock Your Organization Through Digital TransformationDigital Surgeons
Digital Transformation allows you to be disruptor, not the disrupted. See what you missed from our workshop at the Carnegie Mellon Engineering and Technology Innovation Management (ETIM) program’s 10th Anniversary Summit with senior leaders from academia and industry. Learn how to digitally optimize your business with principles of human-centered design that put the heart of the consumer at the center of business model innovation.
Digital Transformation
Design Thinking
Radical Candor: No BS, helping your team create better work.Digital Surgeons
Inspired by Google's Kim Scott, the Digital Surgeons team adapts Radical Candor to fit with their agile & innovative approach to designing the future of experiences.
Source: Candor, Inc.
http://www.radicalcandor.com/
Unlocking Creativity: How to Harness the Powers of Design, Art Direction & Cr...Digital Surgeons
Using gaming's concept of Progression, this presentation takes viewers on a journey that demystifies the roles and disciplines of Design, Art Direction, and Creative Direction – demonstrating how they can be mastered to take your creative work to the next level.
Fight for Yourself: How to Sell Your Ideas and Crush PresentationsDigital Surgeons
Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself.
Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU.
This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction.
These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.
Better Twitch Broadcasting through Rapid Prototyping & Human Centered DesignDigital Surgeons
LIVESTREAMING IS BECOMING MAINSTREAM.
Human Centered Design is more than just another buzzword.
Players are now both the producers and the consumers of video content, creating new challenges and opportunities for publishers and brands.
The eSports industry is turning gaming into a lucrative spectator sport; over 200 million viewers in 2014 with over 3.7 billion hours watched.
The rise of Youtube Gaming, Periscope, and the $970m acquisition of Twitch show both the potential and popularity of streaming in the gaming community.
TWITCH HAS CHANGED THE GAME.
Twitch accounts for more than 43% of all live video-streaming traffic by volume.
BRANDS AND PUBLISHERS ARE STARTING TO SEE THE VALUE.
-Red Bull Twitch ’n Ride - the Red bull Twitch channel has 65,000+ followers
-Old Spice Nature Man - this Twitch campaign alone earned Old Spice over 32,000 followers
-Coca-Cola - partnering with League of Legends
Snickers - partnering with Twitch for their “You’re not You” campaign
WE FAIL FAST, EARLY, AND INEXPENSIVELY IN ORDER TO ARRIVE AT HUMAN CENTERED SOLUTIONS.
“GREAT DESIGN ALLOWS PEOPLE TO ACCOMPLISH THE SAME GOALS IN THE LEAST AMOUNT OF MOVES.”
DAN SAFFER
Author of Microinteractions: Designing with Details
eSports is changing the way we compete - http://esports.digitalsurgeons.com/
A brief primer for designers looking to improve their writing, learn about the historic intertwining of art directors and copywriters, and gain some tips on how to work collaboratively when marrying art and copy to create great work.
You’re not the expert. Your customers are, and who your customer is, is changing rapidly. Learn more about the digital consumer, how to bring new life to your customer experience, and inspire your team with workshop activities. Take a deeper look into the key drivers of your business, reinvigorate your customer experience, and gain insight from one of the newest inspiring entrepreneurs, who built his business around an out-of-the-ordinary customer experience. Why not create an experience that will leave your customers talking and sharing your brand with everyone? These musings were gathered after attending the Next Generation Customer Experience Conference in San Diego, March 2015.
Having a strong, unique and consistent Brand Voice is key to creating a successful brand across all marketing channels. This Brand Voice Toolkit will help you build a voice for your brand by first introducing the concept of Brand Voice and why it is imperative for a brand to be recognizable, identifiable, and relatable.
Your Brand Voice Toolkit should contain:
1. Brand Character + Personification
2. Brand Personality
3. Defined Vocabulary
4. Words Your Brand Says + Doesn’t Say
5. Writing Samples
Learn what each of these tools are and how they can be used to craft your Brand Voice in this deck and even explore an example toolkit.
Design Thinking: The one thing that will transform the way you thinkDigital Surgeons
What's the one thing that will transform the way you think? Design Thinking. The startups, trailblazers, and business mavericks of our world have embraced this process as a means of zeroing in on true human-centered design.
Design Thinking is a methodology for innovators that taps into the two biggest skills needed in today’s modern workplace: critical thinking & problem solving.
Of course, if you ask 100 practitioners to define it, you’ll wind up with 101 definitions.
Pete Sena of Digital Surgeons believes that Design Thinking is a process for solving complex problems through observation and iteration. At its core, he describes it as a vehicle for solving human wants and needs.
Minds are like parachutes; they only function when open. Thomas Dewar was a Scottish whiskey distiller.
Communicating ideas or insights is often the hardest part of the design process. And PowerPoint and Excel spreadsheets are limited in their ability to do this. But the communication tools used in Design Thinking—maps, models, sketches, and stories—help to capture and express the information required to form and socialize meaning in a very straightforward, human way.
The Five things that all definitions of Design Thinking have in common:
1. Isolating and reframing the problem focused on the user.
2. Empathy. A design practitioner from IDEO, the popular design and innovation firm strapped a video camera to his head and it was only then that he recognized why the ceiling is such an important factor when working with hospital patients. As a patient you lay in bed and stare at it all day. It’s these little details and true empathy that can only be realized by putting oneself in the user’s shoes.
3. Approach things with an open mind and be willing to collaborate. Creativity with purpose is a team sport.
4. Curiosity. We have to harness our inner 5-year-old here and really be inquisitive explorers. Instead of seeing what would be or what should be, consider what COULD be.
5 - Commitment. Brainstorming is easy. It’s easy to want to start a business or solve a problem. Seeing it into market and making it successful is not for the faint of heart. We’ve all read about big “wins” (multi-billion dollar acquisitions like Instagram and WhatsApp). What we don’t read about are people like Tony Fadell and Matt Rogers, who work for years before becoming industry sensations.
Pete describes what he refers to as the “Wheel of Innovation” as a process that continuously focuses on framing, making, validating, and improving on your concept. Be it as small as a core feature in your product down to the business model and business idea itself.
Design is about form and function, not art.
What are the business benefits for Design Innovation?
IDEO started an idea revolution when they coined this phrase DESIGN THINKING. Organizations ranging from early-stage startups up to Fortune 50 organizations have capitalized on this iterative appr
What You Need to Know About the Future of Wearable Technology
Social Media Crisis Management
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A DS CA M DA
N O IL E I
@Jci h dr
ak cr e
S o
2. CS
RI
I
S
Argrg vnt tr t a i i atiutn
t en eet ac a s s n cnd r i
i i
g
h ee g
s po
ta o ai tnpt gtr u tn ti .
o n r n ao,ui i e ti ark
g zi
t s p ao
n
s
P dcRcl
r ut eas
o
l
Nt aD ats
a r is r
uls e
E ooaR k
m tnli
i
s
F ac li
i ni R k
n a s
3. CS
RI
I
S
Cet aa e er oucriyhtt eo e
r e lg dg e fnea tt s khl r
as r
e
tn a a d s
a d w tr ui t og cm ui tn
r r noe c gh uh o m n ao.
e a
d n r
ci
S khl rne tko w ahpee ia ri
t eo e edo nw htapndn cs
a ds
is
sutn n hwi ib r ae io etf l asr .
iao ad o t l ee idn r roe r su d
t i
wl p r
d
ee
e
4. Gnri a r tpn fm tn,
ee tg g asa oe oos
an
e
i
csseue t eo e ’bi t
re r c s khl r aiyo
i d
a ds l
t
p cs io ao b u t 8 %
r esn r tn y p o 0 .
o
fm i
Cer pc cad ie cm ui t ns e.
l , ei ,n t l o m n ai iky
as
m y
c o
5. Te r icm ui t n at :
h cis o m n ai m nr
s
c o
a
“ N OT MD
C T L EEA
OR H I
C T L EEA ”
O R T MS G
NO H SE
6. Te r icm ui t n at :
h cis o m n ai m nr
s
c o
a
“ N OT MD
C T L EEA
OR H I
C T L EEA ”
O R T MS G
NO H SE
inwN A L IP S IL.
s o E RY M O SB E
7. Cis aaes ot u t
r im ngr cni eo
s
n
b f e wt te a eak o
ea d i h sm tss f
c
h
:
I nfn w rn s n
d ti a i is
ei g ng g
y
Eatg fcv sa g r pne
ncn eete t t i e oss
i f i re c s
Rsod g u k
epni qi l
n cy
9. H s nd y oi m d ,
at e b sc l ei
e
a
a
te en g fqi ” a cagd
h m ai o“u k hs hne.
n
c
10. S,o cn e dp tts
ohw a w aatoh
i
nwm d ocm ui tn
e oe fo m n ao?
ci
11. F t rpd
i teo.
r o sn
s
TiiH unias Flwurur.
HT mEto oo pell
ECo E ’ l gay
R c in
F
oC s m
fr s
Ue oi m d tyuavn g
s sc l ei o ordat e
a
a
a
Fdcclt .
ebko c n
ea l i
eo
12. B r t d cs tesu a hn.
e s o i ush i e t ad
t s
s
Ogn aos rv w d s o c d lw e t yeo
r i tn a i e a m r r ie hnh r r
azi
ee
e eb
e pt
a rio t i w e canlbfeh nw m d .
cs nh r nd hne e rt e s ei
is
eo
s o e
a
Ii os’f ma rd lsuc,o en e e iceti
fn i tr
f n o ceie oresm oe l wl ra t
b
s l
e.
13. Flwu wt dt la yu ee ehm
oo p i e i s o rci te .
l
h as
v
I r sd o m n ao r ue ucriyFlwu wt
n e e cm ui tne cs nea t oo p i
ca
ci d
tn . l
h
so anucm n o sc l eiadi so di nl
hr none et n oi m d n lk tadi a
t
s
a
a
n
t
o
io ao o yuw bi.
n r tn n or ese
fm i
t
Lc o rsos ao so rm r t f m&asm te os
ak fepne lw f u oso o
l
r
r
su eh w r .
t
14. C lcf dak rmyu s khl r
oete bc f
l
e
o or t eo es
a
d .
Udtt mfqet ad oi t m sae ae o t
pa h r uny n m dyh esg bsd nh
e e e
l
f e
e
pbc r co o sc l ei A ap pa b n vi i
ul’ e tn n oi m d .n pr rt r d o es
is a i
a
a
o ie a
c
ipr i tr e i r pcadesun yuad ne
m e teoe in e etn r srg orui c.
av
cvg s
a i
e
Ue n u et vi .e epni &udr ad g o t eo e .
s a at n c o eB r os e ne t i ts khl r
h i c
s
v
snn
a
ds
15. C ANAOMNAOP N
R TG C UC I L
EI M ITN A
D n R k ee
e e i Lvl
s
s
CetRsos P n
r e epne l
a
a
Cis r etn
riPe no
s
v i
16. D n Rs Lvl
e e i ee
k
s
HG
IH
M DU
E IM
LW
O
Tr t e cn cn
h a nd ot tg
ee
ai
Btr ui s Br u
eeBs es u a
t
n
e
Cn cfmm d ott
ot t o ei ue
a r
a l
I a m t yeg u
n m a rrios
o li
oplclot
rotaps
i
i
s
Cm et o Sc l une
o m nfm oi I ecr
r
an
A e pn trlo e
tm tgoay t r
t i
l hs
tt et l aatn
oh a ne lco
r e g
i
Tr t e l aatn
h a nde lco
ee
g
i
Fc ayno ette et
at l i r cs t n
ul c r a m s
Bli o ef s
uy g t ra
ln h n
Cs m redak
ut ef bc
o
e
V li ieet l
ian n lc a
o tg tl u
p pr rh
r eyi t
o t gs
Of s e rbcn cm et
fni oosee o m n
e v
s
Epe p dco se e
xid r utn hl s
r o
v
Ngte ri f dak
eav pc ge bc
i in e
A cti
d rc m
is
i
P dcd cnnao
r uti otutn
o
s i i
Aiat tg
n l sn
m ei
P dcr cos
r ute tn,
o
ai
i l i ae i
n u n lre
c d g lg s
17. CetR sos A t n l
rae epne co P n
i a
HG
IH
M DU
E IM
Cm ui M ngr
o m ny aae
t
P pss epne
r oe Rsos
o
Cm ui M ngr
o m ny aae
t
P pss epne
r oe Rsos
o
Bad ei s
r Rv w
n
e
Rsos
epne
Bad ei s
r Rv w
n
e
Rsos
epne
Bad ea/ ut e
r LglCs m r
n
o
Src Rv w Rsos
e i ei s epne
ve e
Cm ui M ngr
o m ny aae
t
Ps Rv w d epne
ot ei e Rsos
s e
Cm ui M ngr
o m ny aae
t
Ps Rv w d epne
ot ei e Rsos
s e
LW
O
Cm ui M ngr
o m ny aae
t
Rsod
epns
18. Cis rvni
r iPeet n
s
o
P EW I M S A IG
R - RT ES GN
E
P prgepne f a ae ocss lw
r an r osso vrt fre ao s
e i s
r iy i l
o ai tn tr pn r iy t e neot cs .
r n aosoe oda d at ostf e ri
g zi
s
pl h
h is
B I R LT N HP W T LY L A S
UL EAI S IS I OA FN
D
O
H
Wtt s psi eprne imn, e wl
i h e oi e xeecsn i t y i
h o
t
v
i
dh
l
cm tyudf s drg t e fri
o eo ore ne un ai ocs .
e
i
m
is
19. H a h Bad
el y rns
t
WeSiMd
h oa ea
n cl i
C TL CS
UAS RI
RIA I
S
Bad w o e Fstr pn,
r s h w r it e od
n
er o s
Flw d peu r,n clc d edak
oo e u r llad oet Febc.
l
g ay
le
20. H a h Bad
el y rns
t
Fb a 21
er r 03
uy
W e a eg e rlt sipw rs ad a rs f
hn n ni ee a h o ees n w tl so
n
f
p
l
ee r
dy, e r n ao w sh r tr o t sutn
ast o ai tn a t s oe r h iao
h g zi
e t pte t i
o Fcbo,otudooo u r u r,n p v e
n aeokcnne tfl pe llad r i d
i
lw
g ay
od
a hn nm ew e cne e f i adrns ol
poe u br hr ocr da l n f d cu
e
n my
i
e
d
l rm rio ao.
e n o n r tn
a
e fm i
21. H a h Bad
el y rns
t
Jl 03
u 21
y
W e Fgt4 eprne a oe r c s aNw
hn lh35 xeecd ns- s r h t e
i
i
ta
Yrs a ura io, e r n ao w shr r t
o ’L Ga iAprt o ai tn a t e s o
k
d r th g z i
e
t
anuc t sutn n aeok n T i rn p v e
noneh iao o Fcbo ad wt ad r i
et i
t
e
od
cnietpa s soh s t ot s o t i t
ost udt a tt tu f oe nh g .
sn
e
e as h
e h
22. H a h Bad
el y rns
t
Sp m e21
et br03
e
W e a uk Dnta r n gn hin wta o a
hn Dni ou du i iTaad i w m n
n
s
nn
l
h
pie i“l kae w nva cnu e e ta t i
a t n b c f ” etil osm r do ih r
nd
a c
r,
s
re
cne s n oi m d .h o ai tnepne
ocr o sc l ei Te r n ao r odd
n
a
a
g zi s
qi ltt s cne e wta ao g ad su ne
u k oh e ocr d i n pl y n asr c
cy o
n
h
o
a
t t e d a bi r oe fmd t uo.
h t a w s e ge vdr ir tn
ah
n m
o si i
b
23. Bad N ei a adAd
rns ed g B n-i
n
WeSiMd
h oa ea
n cl i
C S ARI
A E CS
US I
S
D g ne e p ye ad
i r td m l es n
sul
o
T i rad msas
wt hnl i p
t
e
e h
24. Bad N ei a adAd
rns ed g B n-i
n
Ar20
pl09
i
Dmn’f n ie ia riw e e p ye r o e
o i so dt ln cs hn m l ese r d
o u sf
is
o
cd
ad p ae tYuue v e w e t y i utg
n ul ddo oTb a i o hr h d gsnl
o
d
e e s iy
ae d snwc bfet a dle d
lr a ad i e ri s evr .
te
h o w
ie
25. Bad N ei a adAd
rns ed g B n-i
n
Fb a 21
er r 01
uy
A ac et tet a iud yh o c l eCos
n ci n l ew ss e b t f i @Rdr
d aw
s
e a
s
T i rad “ynon to o 4 olpcs f
wt hnl Ra f dw m r bt ak o
t
e
e
u
e
t
e
Dgs Ha’Mdsoc be w e w dn w
o h ed i Tuh er hn e rk e
s a
…
i
d ii tgt gl e .
otg #ei sz r”
rh
t i d
n z
26. Bad N ei a adAd
rns ed g B n-i
n
Ot e21
c br02
o
A ac et tet a iud yh o c l ihni S
n ci n l ew ss e b t f i @KceA UA
d aw
s
e a t
d
T i rad drg p s etlea sy g“bm s
wt hnl un a r i nadbt ai ,Oa a
t
e
e i
ed i
e n
g a vn nwi a gi 2 bd‘ e i 3 as 4 e
m ee ke t s o g b a! h d d dy b h
w
n
S e
bcm p s et ncots
ea e r i n #bplc.
ed ’
i ”
i
27. H wd te rcvr
o i hy eoe?
d
Rsod g u k wta o c l
epni qi l i n f i
n cy h
a
r pne n cnne fl u –
e os ad otudoo p
s
i
lw
oe i l i a r i tr oe
fnn u n p ms oe v
t cd g o e m
t s polr pnieot ps .
h e ep e os lf h ot
o
e s b re s
28. Bad N ei a adAd
rns ed g B n-i
n
WeSiMd
h oa ea
n cl i
EA T ARI
S LE CS
CAS I
S
Cnu e sa ad ad
osm r hr n bn
s e
t e ef a as
o t r r cue
gh o
29. Bad N ei a adAd
rns ed g B n-i
n
Ar21
pl01
i
W e 7 ml n sracutw rhce, e
hn 7 io ue con e akdt
l
i
s
s e
h
o ai tn intlt e cnu e ut8
r n ao d oa r hi osm r nl
g zi d
et r
s i
dy le cnne tp v e e llio ao
asa r otudo r i vr ien r tn
t, i
o d y t fm i
t
tcnu e ,n d nt sod rdpay
o osm r ad i or pn oaatn
s
d e
m sai tt cnu e ’ocr .
esg goh osm r cne s
n
e
s
n
30. Bad N ei a adAd
rns ed g B n-i
n
Ot e21
c br01
o
Aead g nw$ f pr otf cnu e w o s
frdi a e 5e em n o osm r h ue
t
n
e
h r
s
db cr ,osm rrld n oi m d cm ln g
ei a scnu e ai o sc l ei o p in,
t d
sl
e
a
a
ai
s n g etn,n ecu g g t rtd t sm .h
i i ptosad nor i o e o oh a eTe
gn i
i
an h s
e
o ai tn ei doeel ee bsd nh a ono
r n ao dc e tr at f ae o t m utf
g zi
d
p h e
e
ngteedakhy e r e i .
eav f bc t w r e in
i e
e e cvg
31. Bad N ei a adAd
rns ed g B n-i
n
Jl 02
u 21
y
Aeiu g s t et acu psiy en r e d s
fr si a te nt tol os lb ie re a
t s n
am h
d
b
tp t
atgy a i et o ai tnee e ies bcl h
n-a m r g, e r n ao r i dn ne ak s
i
r
a h g z i cv t
a
o sc l ei Te a aeaosht e ae p do
n oi m d .hr r lgtn t t y tm t t
a
a
e e l i ah t e
crt bcl h y r tgae aeok con tad
u h ak s b c an f Fcbo acut o d
b e
a
ei k
s
t vi oavct tt pg adhs m scriy
h o e fdoa soh ae n t e otea l
e c
e
e
o
tn
t
e
i o dh cne ao o T i r
g r t ovr tn n wt .
ne e
si
32. H wd te rcvr
o i hy eoe?
d
L t i tyucnu e adr
ie n o orosm r n fe
sng
s
e
g ew y uul hl a de hv g
i a as say e ,s os ai
v
l p
n
a tn p dct tep sloe
sog r ut apol t l .
r
o
h
ei v
l
33. Bi peae ad rate bucs
e g rprd n pocv aotri
n
i
is
ictata tn sc l eip n eas.
s rcl sog oi m d l bcue.
i o r
i
a
aa
.
34. “ EU ISHO Y
T P LI EN
H BC T L
CT WO ONN
RI H EPI I
I
C S IO S
WR A TNAA.
O HN HGTL
T YI
L
”
M rT a
a wi
k n
35. S RS
OC
UE
Co b, . ( 1) no g riCm ui tnP ni , aai ,n Rsod g( d
om sWT 2 2 O gi Cis o m n ao:l n gM ng gad epni . r
.0 .
n s
ci a n
n
n 3
e) huad asC :ae ulaos
d Tosn Ok,ASg Pbctn.
.
ii
Jr nM i,. 01 Te or t e oH h Eete riM ngm n Hwt
o a- e r ( 1) h FuS gs f i l fcv Cis aae et o o
d
eJ2 .
a
gy f i s
:
M ng t M d it D ilg.oa a nF:R P s.
aaeh ei nh it AeBc Rt ,LC C r s
e
a e ga
o
e
Ppa,. 01Nvm e2) e oaie i .
apsJ( 1,oe br 8 Pr nl t v w
2
. s n re
S et r .. M t a E( 0) o m n an drg cs :s ob g a
w e e K , e gr . 07 Cm ui tg un a ri Ue fl s s
s, D & z , 2 .
ci
i
is
o
raosim ngm nt l ul Rli s ei ,33032
e tnh aae et o Pbc e tn Rv w 3,4-4.
li p
o . i ao
e