Over of Inbound Marketing. Highlights the process of Educating Targets, Emotionalizing Content, Exposing Content, Escorting Prospects, Enlisting Subscribers, Engaging Communities, Encouraging Influencers, Empowering Advocates, Enabling Real-time Experiences and Examining Results
The document discusses strategies for creating trusted, relevant, useful, transparent, timely, and engaging content for educating audiences. It provides examples of developing personas and value propositions to create landing pages that address situational triggers. The goal is to nurture sales leads through content marketing that establishes relationships built on trust.
B2B buyers are spending lots of time on social media, so how do you reach them and sell through your network? In our free, informative webinar, learn the basics of social selling, how to get started, and how to be successful. Hear the newest tips and tricks on growing your network and selling directly to them.
http://livehive.com/social-selling-with-livehive/
Using Engagement Tactics to Drive Event ResultsShana Masterson
A Run Walk Ride Fundraising Council Webinar presented by Cassidy Richards of Charity Dynamics and Shana Masterson of the American Diabetes Association.
Big Shifts, Trends and Themes in Private Club Marketing 2016Pipeline Marketing
The document discusses 5 major shifts taking place in private club marketing. It notes that attention is now the most important variable due to decreased organic reach on social media. Content should focus on delivering value to specific audience personas rather than interruptive messages. Branding and direct response are converging, so clubs can build awareness and then directly ask prospects to take action. Finally, marketing needs to follow prospects through a lifecycle from unaware to member by nurturing them with personalized, automated communications at each stage of consideration. The presentation provides examples and strategies for clubs to take advantage of these shifts.
The Simple Little Formula That Can Double Your Golf RevenuesPipeline Marketing
This document discusses how golf courses, clubs, and properties can double their revenues through exponential marketing. It describes how linear marketing is no longer effective and exponential technologies like digital marketing, CRM, and automation can optimize sales. The key is positioning products to add intrinsic value, using these technologies to efficiently target audiences, and promoting through customer value optimization with tripwires, core offers, and profit maximizers, along with retargeting. Implementing this formula of positioning, promotion, and process leveraging exponential tools can exponentially grow golf business revenues.
The document discusses strategies for creating trusted, relevant, useful, transparent, timely, and engaging content for educating audiences. It provides examples of developing personas and value propositions to create landing pages that address situational triggers. The goal is to nurture sales leads through content marketing that establishes relationships built on trust.
B2B buyers are spending lots of time on social media, so how do you reach them and sell through your network? In our free, informative webinar, learn the basics of social selling, how to get started, and how to be successful. Hear the newest tips and tricks on growing your network and selling directly to them.
http://livehive.com/social-selling-with-livehive/
Using Engagement Tactics to Drive Event ResultsShana Masterson
A Run Walk Ride Fundraising Council Webinar presented by Cassidy Richards of Charity Dynamics and Shana Masterson of the American Diabetes Association.
Big Shifts, Trends and Themes in Private Club Marketing 2016Pipeline Marketing
The document discusses 5 major shifts taking place in private club marketing. It notes that attention is now the most important variable due to decreased organic reach on social media. Content should focus on delivering value to specific audience personas rather than interruptive messages. Branding and direct response are converging, so clubs can build awareness and then directly ask prospects to take action. Finally, marketing needs to follow prospects through a lifecycle from unaware to member by nurturing them with personalized, automated communications at each stage of consideration. The presentation provides examples and strategies for clubs to take advantage of these shifts.
The Simple Little Formula That Can Double Your Golf RevenuesPipeline Marketing
This document discusses how golf courses, clubs, and properties can double their revenues through exponential marketing. It describes how linear marketing is no longer effective and exponential technologies like digital marketing, CRM, and automation can optimize sales. The key is positioning products to add intrinsic value, using these technologies to efficiently target audiences, and promoting through customer value optimization with tripwires, core offers, and profit maximizers, along with retargeting. Implementing this formula of positioning, promotion, and process leveraging exponential tools can exponentially grow golf business revenues.
This document summarizes a presentation on improving Rotary club membership experiences and public image. It discusses how awareness of Rotary has grown but understanding remains low, and outlines strategies clubs can take to improve public understanding of what Rotary is and the impact of its work. These include narrowing the gap between awareness and understanding, defining Rotary and its impact, and allowing clubs to localize advertising. The presentation then provides advice directly to clubs on understanding their identity, building emotional intelligence, and utilizing Rotary resources to attract, engage, connect, adapt and grow membership.
It's time to think differently when it comes to how private clubs approach membership marketing. This presentation from the World Conference of the Club Managers Association of America outlines our framework for how to change the game.
JP Moery presents on the actions you can take to unleash sponsorship sales. Topics include:
The Prospectus Your Sponsors Want to See!
Launching the Program with more Sizzle!
Big Game Hunting!
The Reasons Why Your Program Is Not Growing!
Benchmarking Your Initiatives: Findings from the 2016 Survey of Social Media ...mStoner, Inc.
For the past seven years, CASE, Huron Consulting, and mStoner have worked together on the Survey of Social Media in Advancement, the only longitudinal survey of its kind. In this section, you'll be the first to learn what respondents said about their social media activities in 2015.
A workshop designed for small non-profit organizations to help them use online marketing to increase donations, attract Board Members and Volunteers. Audience targeting, developing compelling messaging, and selecting the right media are demonstrated in this presentation. A template is provided to be used as an aid to implementing effective online marketing. Contact Art@ohiobusinesshelp.com
Facebook Traffic + Growing Your Thought LeadershipBrian Carter
This document outlines tips for growing thought leadership and using social media effectively. It discusses positioning yourself as an expert in your field by developing compelling content, gaining credibility through results and endorsements, and associating with successful people and companies. Specific tips include regularly creating new content, public speaking, advertising, writing books, gaining publicity, and leveraging social networks to establish yourself as a thought leader in your industry.
Current Partner Portland Workshop 2015GlobalGiving
GlobalGiving is holding a partner workshop to help non-profits strengthen their online fundraising. The agenda includes setting SMART fundraising goals, cultivating fundraising teams, improving project pages, and retaining donors. Partners will work individually and in groups to evaluate their current fundraising strategies, identify challenges, and develop action plans to achieve their goals through GlobalGiving tools and best practices. The workshop aims to help partners integrate GlobalGiving into their overall fundraising strategies and maximize results.
How Social Business Is Disrupting B2B Sales and MarketingCSRA, Inc.
Digital social networks change the economics of business relationships; here's how to understand the changes and use them to build your business and career.
The document provides 8 rules for effective non-profit websites: 1) Carve out a unique positioning, 2) Help volunteers and mentors self-select, 3) Offer donor-friendly experiences, 4) Build donor appeal, 5) Show interesting visual measurements of fundraising goals and progress, 6) Become an education destination, 7) Leverage social networks, and 8) Encourage viral sharing of content. It then discusses each rule in more detail with tips and examples.
Social Media Storytelling: 4 Key Steps to Engage SupportersKimbia, Inc
While there are more channels than ever before to reach your supporters, all of the “noise” makes it more difficult to really reach them. Science proves that storytelling stimulates emotions, a key to better learning, attention, memory and decision-making. In turn, these emotions inspire and mobilize people to donate, volunteer and participate in crowdfunding and other events, as well as share your story with their networks.
Social media stories enable both you and your supporters to freely and quickly share your cause across channels and continents, creating credibility and giving your organization more exposure. Like any other marketing and fundraising discipline, social media storytelling is both science and art. Using examples of successful social campaigns from Houston Grand Opera, Intrepid Fallen Heroes and, Rachel Lewis Biggs, Director of Digital Strategy, from Kimbia partner Social Factor, will teach you how to:
Select the best story based on 5 key principles
1. Script the most compelling story
2. Choose the most appropriate mediums/channels
3. Show you best-practice nonprofit storytelling examples
4. Measure your success
Act on how to series session 3 - theres a party going on youre not there - su...Act-On Software
The document discusses how to uncover hot prospects visiting websites and participating in social media conversations by using tools that provide real-time visitor visibility, social media monitoring and engagement capabilities, and behavioral lead profiling to convert interested prospects into sales opportunities. It also promotes an upcoming webinar on August 4th and provides information on how to learn more about the Act-On marketing platform.
How To Build Your Personal Brand and Become A Local Celebrity - Ramon Ray, In...Sales Summit
In this presentation Ramon shares from personal experience, how solo professionals and growing businesses can build their personal brands and crush their competition. Attendees learn the 5 key principles it takes to have star power in their local markets and areas of expertise. A strong personal brand ensures YOUR brand is fist and foremost in the minds of your target market. While a "corporate brand" is important, it's also essential that business professionals have PERSONAL brands which can compliment and enhance their corporate brands. Attendees will leave this insightful, energized and humorous presentation with specific tools and best practices.
Getting your donors to fall in love with youBig Duck
Slides presented on February 11, 2014 by Farra Trompeter in partnership with Guidestar USA.
Using examples from nonprofits of all sizes, this webinar explored new techniques you can try to woo current donors, lapsed donors, and even unsuspecting would-be donors (aka “prospects”) into everlasting love.
How nonprofit organizations can effectively use search engines (SEO/PPC), Facebook and other social networks to attract more volunteers, donors and publicity for their causes.
An eight-part presentation on how entrepreneurs can build their own referral marketing machine.
Referral marketing is the process of building your "Know, Like, and Trust" factors through sharing kindness, appreciation, and gratitude with your customers.
From first call to closing the case yankeeXaña Winans
This document provides an overview of branding and marketing strategies for dental practices. It discusses the importance of branding, including developing a branding statement and logo. It also covers various marketing channels such as signage, print advertising, radio, television, direct mail, the internet, and social media. For each channel, it provides tips on effective messaging and examples of campaigns. It emphasizes measuring the results of different marketing tactics and focusing efforts on retaining existing patients through communications like newsletters. The overall goal is to establish trust with patients and get referrals through providing an exceptional customer experience.
The Future of Online Communication is Here in Real EstateKyle Lacy
This document discusses using social media and storytelling to build trust and loyalty with potential home buyers. It notes that people are more interested in who you are than statistics and trends. It provides tips for using Facebook ads effectively and capturing contact information from current and potential customers. Measurement metrics like fan count, link tracking, and event attendance are also mentioned.
Recent seminar at Talar-e-Vahdat with more than 1000 participants and minister of culture and its digital center deputy manager, I have talked about main requests of entrepreneurs in Iran Internet Market.
This document summarizes a presentation on improving Rotary club membership experiences and public image. It discusses how awareness of Rotary has grown but understanding remains low, and outlines strategies clubs can take to improve public understanding of what Rotary is and the impact of its work. These include narrowing the gap between awareness and understanding, defining Rotary and its impact, and allowing clubs to localize advertising. The presentation then provides advice directly to clubs on understanding their identity, building emotional intelligence, and utilizing Rotary resources to attract, engage, connect, adapt and grow membership.
It's time to think differently when it comes to how private clubs approach membership marketing. This presentation from the World Conference of the Club Managers Association of America outlines our framework for how to change the game.
JP Moery presents on the actions you can take to unleash sponsorship sales. Topics include:
The Prospectus Your Sponsors Want to See!
Launching the Program with more Sizzle!
Big Game Hunting!
The Reasons Why Your Program Is Not Growing!
Benchmarking Your Initiatives: Findings from the 2016 Survey of Social Media ...mStoner, Inc.
For the past seven years, CASE, Huron Consulting, and mStoner have worked together on the Survey of Social Media in Advancement, the only longitudinal survey of its kind. In this section, you'll be the first to learn what respondents said about their social media activities in 2015.
A workshop designed for small non-profit organizations to help them use online marketing to increase donations, attract Board Members and Volunteers. Audience targeting, developing compelling messaging, and selecting the right media are demonstrated in this presentation. A template is provided to be used as an aid to implementing effective online marketing. Contact Art@ohiobusinesshelp.com
Facebook Traffic + Growing Your Thought LeadershipBrian Carter
This document outlines tips for growing thought leadership and using social media effectively. It discusses positioning yourself as an expert in your field by developing compelling content, gaining credibility through results and endorsements, and associating with successful people and companies. Specific tips include regularly creating new content, public speaking, advertising, writing books, gaining publicity, and leveraging social networks to establish yourself as a thought leader in your industry.
Current Partner Portland Workshop 2015GlobalGiving
GlobalGiving is holding a partner workshop to help non-profits strengthen their online fundraising. The agenda includes setting SMART fundraising goals, cultivating fundraising teams, improving project pages, and retaining donors. Partners will work individually and in groups to evaluate their current fundraising strategies, identify challenges, and develop action plans to achieve their goals through GlobalGiving tools and best practices. The workshop aims to help partners integrate GlobalGiving into their overall fundraising strategies and maximize results.
How Social Business Is Disrupting B2B Sales and MarketingCSRA, Inc.
Digital social networks change the economics of business relationships; here's how to understand the changes and use them to build your business and career.
The document provides 8 rules for effective non-profit websites: 1) Carve out a unique positioning, 2) Help volunteers and mentors self-select, 3) Offer donor-friendly experiences, 4) Build donor appeal, 5) Show interesting visual measurements of fundraising goals and progress, 6) Become an education destination, 7) Leverage social networks, and 8) Encourage viral sharing of content. It then discusses each rule in more detail with tips and examples.
Social Media Storytelling: 4 Key Steps to Engage SupportersKimbia, Inc
While there are more channels than ever before to reach your supporters, all of the “noise” makes it more difficult to really reach them. Science proves that storytelling stimulates emotions, a key to better learning, attention, memory and decision-making. In turn, these emotions inspire and mobilize people to donate, volunteer and participate in crowdfunding and other events, as well as share your story with their networks.
Social media stories enable both you and your supporters to freely and quickly share your cause across channels and continents, creating credibility and giving your organization more exposure. Like any other marketing and fundraising discipline, social media storytelling is both science and art. Using examples of successful social campaigns from Houston Grand Opera, Intrepid Fallen Heroes and, Rachel Lewis Biggs, Director of Digital Strategy, from Kimbia partner Social Factor, will teach you how to:
Select the best story based on 5 key principles
1. Script the most compelling story
2. Choose the most appropriate mediums/channels
3. Show you best-practice nonprofit storytelling examples
4. Measure your success
Act on how to series session 3 - theres a party going on youre not there - su...Act-On Software
The document discusses how to uncover hot prospects visiting websites and participating in social media conversations by using tools that provide real-time visitor visibility, social media monitoring and engagement capabilities, and behavioral lead profiling to convert interested prospects into sales opportunities. It also promotes an upcoming webinar on August 4th and provides information on how to learn more about the Act-On marketing platform.
How To Build Your Personal Brand and Become A Local Celebrity - Ramon Ray, In...Sales Summit
In this presentation Ramon shares from personal experience, how solo professionals and growing businesses can build their personal brands and crush their competition. Attendees learn the 5 key principles it takes to have star power in their local markets and areas of expertise. A strong personal brand ensures YOUR brand is fist and foremost in the minds of your target market. While a "corporate brand" is important, it's also essential that business professionals have PERSONAL brands which can compliment and enhance their corporate brands. Attendees will leave this insightful, energized and humorous presentation with specific tools and best practices.
Getting your donors to fall in love with youBig Duck
Slides presented on February 11, 2014 by Farra Trompeter in partnership with Guidestar USA.
Using examples from nonprofits of all sizes, this webinar explored new techniques you can try to woo current donors, lapsed donors, and even unsuspecting would-be donors (aka “prospects”) into everlasting love.
How nonprofit organizations can effectively use search engines (SEO/PPC), Facebook and other social networks to attract more volunteers, donors and publicity for their causes.
An eight-part presentation on how entrepreneurs can build their own referral marketing machine.
Referral marketing is the process of building your "Know, Like, and Trust" factors through sharing kindness, appreciation, and gratitude with your customers.
From first call to closing the case yankeeXaña Winans
This document provides an overview of branding and marketing strategies for dental practices. It discusses the importance of branding, including developing a branding statement and logo. It also covers various marketing channels such as signage, print advertising, radio, television, direct mail, the internet, and social media. For each channel, it provides tips on effective messaging and examples of campaigns. It emphasizes measuring the results of different marketing tactics and focusing efforts on retaining existing patients through communications like newsletters. The overall goal is to establish trust with patients and get referrals through providing an exceptional customer experience.
The Future of Online Communication is Here in Real EstateKyle Lacy
This document discusses using social media and storytelling to build trust and loyalty with potential home buyers. It notes that people are more interested in who you are than statistics and trends. It provides tips for using Facebook ads effectively and capturing contact information from current and potential customers. Measurement metrics like fan count, link tracking, and event attendance are also mentioned.
Recent seminar at Talar-e-Vahdat with more than 1000 participants and minister of culture and its digital center deputy manager, I have talked about main requests of entrepreneurs in Iran Internet Market.
مفهوم و جایگاه سیاست گزاری محتوا (3 تا 17)
نمونه هایی از سیاست گزاری (18 تا 25)
خلاءهای سیاست گزاری در فاوا (26)
مفهوم محتوا (27 تا 30)
سیاست گزاری محتوا (31 تا 40)
فهرست سیاست های فاوا (41 تا 48)
محتواهای مجرمانه (از 49 تا 66)
سهم نهادهای حاکمیتی در تولید محتوای رسمی در مورد فاوا (67)
From persona pain point analysis, this module will demonstrate the techniques used in making content timely, relevant and useful to your audiences. This module will familiarize you with how to optimize your content for search-ability, mobile browsing and channel fit across your blog sites, social networks and website landing pages. Find out what experts do to ensure their content topics, titles and posts have the greatest opportunity for audience attention and talk-worthiness.
فایل ارائه بازاریابی دیجیتال - روز اول
دوره آذر 95 در سازمان مدیریت صنعتی
معرفی کلی، مفاهیم اولیه، تبدیل ابزارهای سنتی به دیجیتال، معرفی منابع و مراجع برای اطلاعات بیشتر
ارائه شده در سازمان مدیریت صنعتی - دوره Digital Marketing
در این جلسه درباره موارد زیر صحبت شد:
معرفی متد a.Method در تنظیم پلان سئو
آنالیز رقبا در حوزه دیجیتال
استراتژی های اصلی در سئو
Trust - Authority - Relevance
تحقیق کلمات کلیدی
انواع کلمات کلیدی
ایجاد لیست عبارات کلیدی برای سئو
Google Adwords
Google Trends
کپی رایتینگ
سجاد بهجتی
Protecting Your Reputation Seminar by Cobb PR & Quality Solicitors Howlett Cl...Amy Simmons
This document discusses managing your reputation. It begins by introducing the topic of reputation and why it is important. Having a good reputation drives customers, creates trust, and allows you to charge premium prices. However, reputation can be lost through one mistake. The document then provides tips for building a good reputation such as communicating with stakeholders, providing great customer service and quality products, and having happy customers and staff. It emphasizes the importance of asking customers for feedback and using that feedback to improve. Finally, it recommends engaging with media through CSR activities, product launches, and opinion pieces.
For many organizations, the end goal is clear – sell more. But in this constantly evolving marketplace where social networks now play a significant role, how do you leverage the array of social media outlets to build your brand, engage customers and ultimately drive sales?
Industry thought leaders Carol Flammer and Mitch Levinson will give practical advice on how to help your organization achieve tangible benefits using social media and CRM.
Maximize personal branding and networking for professional development digitallyWill Patch
Presented at Indiana Association for College Admission Counseling Spring Congress 2015. This presentation helps new professionals develop a personal brand by thinking about their values and goals and learning to better communicate their identity. Focus is on LinkedIn and About.me profiles as well.
The Science Behind Economic Development BrandingAtlas Integrated
The Science Behind Economic Development Branding: going beyond logos and taglines; the value of an economic development brand; why economic development branding is important; how prospects, site selectors, and visitors experience brands; and how to leverage a brand for the largest impact.
Mode Classique will be a high-end women's and men's boutique in Midland, Michigan. It will be owned and operated as a 50/50 partnership. The boutique will carry designer brands and offer excellent customer service. It will position itself as the only high-end clothing store in the area. The target market will be males and females aged 20-55 with higher incomes. Promotional strategies will include social media, local events, and print advertising. The boutique will be located in a two-story building next to the mall. It will include a coffee bar, visual merchandising, and support local philanthropy organizations. Technology such as a POS system and RFIDs will be used.
Mode Classique is a proposed high-end boutique in Midland, Michigan that will carry designer women's and men's clothing and accessories. The boutique will be owned equally by two partners and will have a staff of 7. It will differentiate itself by offering personalized service, a wide range of exclusive brands, and through philanthropic initiatives. The target market is men and women aged 20-55 with incomes over $65,000. Promotional strategies will include social media, local events, and print advertising. The boutique will be located in a two-story building next to the mall and will have a coffee bar.
Content marketing for search and staffing webcastLinkedIn Europe
This document summarizes a LinkedIn webinar about increasing content marketing effectiveness on LinkedIn. The webinar covered identifying the three core audiences for recruitment agencies - candidates, clients, and consultants. It discussed the types of content each audience wants, such as candidates wanting job opportunities and career tips, clients wanting industry expertise and thought leadership, and consultants wanting career development. The webinar also provided tips for creating engaging content, such as displaying industry expertise, sharing company culture, and curating or creating original content. Attendees were encouraged to participate in the discussion and share links that might interest their followers.
What is the future of recruiting. Tips from global CEO Greg Savage from Firebrand Talent Search on how recruiters need to adapt to thrive in the world of recruitment.
Schifino Lee presented a proposal and budget for a 10 month integrated marketing campaign for Keycode. The presentation included introductions, capabilities, creative samples, a competitive overview, proposed creative platform, media strategies, and a $760,000 budget. The budget allocated funds toward production, agency services, social media management, and media spending for test markets and national launch. Next steps proposed engaging Schifino Lee, setting a kickoff meeting, commencing research/planning, developing a production timeline, measuring/refining test phases, and launching national ads.
Many understand that to grow their business, they need have to a solid marketing plan. However, business owners wear a lot of hats and often push marketing to the bottom of the ‘to-do list.’ Many also know they need to get serious about adding social media into the marketing mix, but are not sure where to start and become overwhelmed by the process.
Making it Happen will show you how to market your business by:
Understanding the marketing pie and incorporating the social media slice
Targeting the ideal client and creating powerful content
Establishing the mechanics of branding and consistency
Engaging in best practices
Managing an online presence to minimize time and maximize results
Organic Growth Strategy: How to Leverage Market Collateral Around Social MediaAggregage
For B2Bers, social media matters more than ever, as today's increasingly digitally-savvy customers are going to your social media page before they go to your website. Therefore, it is crucial to evaluate the type and cadence of the social platform your customers are interacting with.
Join Akilah Murrell, Senior Director of Channel Marketing at Channel Maven, for this how-to on engaging your buyer base through social media. Topics covered include:
• How to think critically about your audience's interaction with your content
• Why a flywheel approach to B2B rather than a funnel approach would better serve your organization
• How to optimize your social media channels in relation to your buyer personas
• In reconsidering the buyer's journey, how you can delight your customers in a way that keeps them engaged
This document provides summaries of presentations from an automotive industry webinar on using social media. It discusses how Facebook can help auto dealers reach new buyers and provide tips on building pages, advertising, publishing content and interacting with fans. Another presentation outlines how a social media management company can help dealers increase profits by reallocating advertising budgets from traditional to digital outlets and engaging staff. The webinar also offers advice on monitoring reputation, using social media for fixed operations, engaging content, and encouraging online reviews.
This document provides an overview of a marketing session for the aged care sector. It discusses defining customers, using search engine optimization and social media like Facebook and LinkedIn to engage audiences. Time-saving tips are presented like repurposing content and using scheduling tools. The importance of customer experience is covered in areas like phone calls, facility tours and admissions. Case studies of aged care providers are shared and bonus topics like virtual reality and therapeutic robots are introduced.
Sponsor cepsm new_directionsinsponsorship.pptx The Changing Value of Sponsor...Bernie Colterman
The document discusses new directions in sponsorship as the way companies market is changing. It outlines 10 steps for organizations to take to make the shift to a more strategic, integrated approach to sponsorship and marketing known as strategic cooperative marketing. This involves becoming a marketing-driven organization, knowing your audience and brand, focusing on the right strategic fits for partnerships, adopting a structured sales process, conducting research, listening to potential partners, insisting on activation elements, developing a sponsor servicing strategy, and demonstrating value and impact.
This document contains a list of URLs from various companies and organizations along with metrics like number of views, likes, dislikes, and comments for each URL. There are over 200 entries listed with information about websites and social media pages spanning many different industries from airlines and food companies to technology, entertainment, and telecommunications brands. The metrics provide insights into user engagement for each URL across a wide range of companies and topics.
Using proven concepts from relationship marketing and social selling, course participants will learn how to expand, delight and build trust with their communities. This module will expose you to the latest in social media campaign tactics and chat hosting to keep your audiences engaged. Find out how to excite your audiences through acknowledgement, involvement, fun and greater good stories while earning their trust through responsiveness, consistency and generous sharing.
This module will acquaint you with the role of branded content and pixel-based retargeting in providing your audiences a deeper familiarity with your brand. Learn how experts capitalize on the top-of-mind power of using branded apps, sponsored content and native advertising. Discover how retargeting and the building of proprietary audiences for email 2.0, messaging and push notifications can ensure the right messaging at the right time.
Learn how the power of visual storytelling can distinguish brands. Students are taught to find their sweet spot in themes and story arcs that resonate with their brand’s mark of distinction.
Learn how successful entrepreneurs capitalize on transparency, shared values, empathy and authenticity in their blogs, podcasts and videos. Witness how they identify pain points, validate their expertise and tap into audience generated insights as a way to earn audience trust. Overall, this module will familiarize you with the process of creating trails of educational content that merit the attention of your first time audiences.
The intent of this module is to familiarize students with best practices for validating their trusted authority as well as boosting their social networking endorsements. Students learn how to leverage professional content platforms and social networking groups (e.g., LinkedIn), webinars and live hangouts for building their referral networks. They also discover best practices in constructing content that that validates their trusted authority.
This document discusses using situational triggers and online display ads to encounter ready customers. It defines situational triggers as creating timely solutions to pain points. Display ads can encounter ready prospects by bypassing long courtship and providing near real-time response. Three personas are identified that provide opportunities for situational triggers: lonely hearts, cosmopolitans, and forever vain individuals. Examples of situational triggers and ad designs are provided to draw attention, create persuasion, recall, and brand association. Sites are suggested for ad placement based on the personas. The document provides guidance on using situational triggers and ad design to encounter customers through online display ads.
This module will expose you to the latest in social, local and mobile (SoLoMo) technologies, messaging apps, chat bots, live broadcasting and complimentary decision aids that provide real-time help while incentivizing your prospects to try out your offerings. Find out how bottom-funnel prospects can be energized with carefully crafted FREEmiums, test trails and demos that minimize their purchase risk. Learn what types of content work best as a valid testimony of your competitive advantage.
This document discusses strategies for creating relevant content for target audiences. It begins by explaining the importance of understanding who the target audience is, what their pain points are, and if the information being provided is truly important and can't be found elsewhere. The document then describes how to analyze target audiences by conducting audits of their spending motivations and examining distinct psychographic personas. An example is provided of a custom tailor who identified 4 spending motivations among customers and then analyzed 12 distinct personas based on their traits, wants, and passions. From this analysis, 11 needs-oriented topics were identified that could be addressed through relevant content for the different personas.
Learn how to jumpstart your followers and fans by capitalizing on the influence of others. Based on our own extensive research of leading social media influences, this module will also demonstrate best practices applied by influential analysts, mentors, edu-tainers and motivators in building sizeable audiences who can actively spread and vet your content.
This document discusses strategies for effective influencer outreach and marketing. It emphasizes starting with organic growth by providing value to influencers and their audiences, then measuring outreach as campaigns with goals for influence, engagement, and traffic. Key aspects include identifying top influencers, helping them through research and content, establishing ongoing engagement through conversations and future collaborations, and spreading messages in a way that is share-worthy, talk-worthy and link-worthy. Measuring influencer marketing allows isolating returns through influence metrics like follower growth and engagement metrics like comments.
This 5-slide presentation discusses escorting prospects with frame-of-mind connections. While the content of each slide is not provided, the presentation appears to focus on synchronized content across multiple slides to help escort or guide prospects. The presentation was created for an MKT 5585 course taught by Dr. Jim Barry in January 2015.
This document discusses ways to build proprietary audiences to raise awareness of and engagement with content. It outlines strategies to get seekers and amplifiers to reach, advocate for, influence, subscribe to, and engage with content. Specific tactics mentioned include search engine optimization, content publishing platforms, social sharing, influencer outreach, employee advocacy programs, and building communities. The goal is to reduce reliance on paid media by turning audiences into assets.
The document discusses how to build thought leadership on LinkedIn by identifying key influencers, tapping into relevant discussion groups, developing engaging content, and diving into group discussions to solve problems. It notes that LinkedIn has over 300 million users and 1 billion endorsements, and outlines an approach for selecting groups, developing content to engage those groups, and offering valuable contributions to discussions to establish oneself as a thought leader.
The document discusses predictions for social media and content marketing in 2014. It predicts that 2014 will be a "year of oxymorons" with contradicting trends like open secrets, personalized anonymity, and erasable relationships. The rest of the document outlines 16 additional oxymoronic predictions and then discusses key dynamics for 2014 like big data, analytics, content curation and mobile friendliness. It concludes that 2014 will focus on context marketing through measurable, targeted, mobile-friendly and visual content along with brands qualifying their social media investments.
With nearly 1 billion websites accommodating blogs, entrepreneurs are greatly challenged with separated themselves from a sea of content clutter. This module will expose you to the concepts most effective in striking an emotional chord with your targeted audiences as a way to build likeability. Learn how successful social media users capitalize on content that inspires and entertains their communities. With so many platforms now lending themselves to visual storytelling, organizations are discovering the power of narratives in distinguishing their brands. Learn how successful stories find their sweet spot in themes and story arcs that resonate with their brand’s mark of distinction.
Describes 8 ways to improve a mobile customers experience:
C-U-S-T-O-M-E-R = Convenience, Utility, Showrooming, TImeliness, Offers, Mobility, Easy of Use, Relevance. It shows why experience counts more than SoLoMo technology.
The document provides 15 techniques for creating entertaining social videos based on proven methods from TV commercials and performances. It discusses techniques like exaggeration, astonishment, putdowns, perceptual discord, and heartfelt moments. For each technique, it gives examples of comic devices used and provides strategies for how to incorporate the technique into social videos to boost viral stats. It also discusses theories of humor like superiority theory and relief theory to explain why certain techniques are effective.
This empirical study explores the effectiveness of humorous advertising viewed in 92 countries from a typology of nine humor types. The humor typology was derived inductively from humor theories and comic techniques adopted in the literature. From a large sample of commercials screened for humorous content and high performance metrics, an examination of incongruity, mockery and arousal mechanisms led to nine humor types subsequently evaluated for cross-cultural advertising appeal using Hofstede’s (2001) measures for power distance, individualism, masculinity and uncertainty avoidance. Overall, the study found that humor based on absurdity and surprise scored well on attention and likeability in almost all cultures. Cultures of high femininity and collectivism were the least impacted by humor. Aggressive humor such as put-downs and malicious joy scored far worse in nations of high power distance and collectivism. Finally, socially inappropriate humor such as unruliness performed better in cultures marked by high individualism and masculinity.
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...EduSkills OECD
Andreas Schleicher, Director of Education and Skills at the OECD presents at the launch of PISA 2022 Volume III - Creative Minds, Creative Schools on 18 June 2024.
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
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إضغ بين إيديكم من أقوى الملازم التي صممتها
ملزمة تشريح الجهاز الهيكلي (نظري 3)
💀💀💀💀💀💀💀💀💀💀
تتميز هذهِ الملزمة بعِدة مُميزات :
1- مُترجمة ترجمة تُناسب جميع المستويات
2- تحتوي على 78 رسم توضيحي لكل كلمة موجودة بالملزمة (لكل كلمة !!!!)
#فهم_ماكو_درخ
3- دقة الكتابة والصور عالية جداً جداً جداً
4- هُنالك بعض المعلومات تم توضيحها بشكل تفصيلي جداً (تُعتبر لدى الطالب أو الطالبة بإنها معلومات مُبهمة ومع ذلك تم توضيح هذهِ المعلومات المُبهمة بشكل تفصيلي جداً
5- الملزمة تشرح نفسها ب نفسها بس تكلك تعال اقراني
6- تحتوي الملزمة في اول سلايد على خارطة تتضمن جميع تفرُعات معلومات الجهاز الهيكلي المذكورة في هذهِ الملزمة
واخيراً هذهِ الملزمة حلالٌ عليكم وإتمنى منكم إن تدعولي بالخير والصحة والعافية فقط
كل التوفيق زملائي وزميلاتي ، زميلكم محمد الذهبي 💊💊
🔥🔥🔥🔥🔥🔥🔥🔥🔥
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
How Barcodes Can Be Leveraged Within Odoo 17Celine George
In this presentation, we will explore how barcodes can be leveraged within Odoo 17 to streamline our manufacturing processes. We will cover the configuration steps, how to utilize barcodes in different manufacturing scenarios, and the overall benefits of implementing this technology.
12. Slide 12
Why Personas
• Content marketing and communications
strategies for inbound marketing
• Online content (ad) storytelling and
criteria for selecting ad placements
13. Slide 13
Why Personas
• Content marketing and communications strategies for
inbound marketing
• Online ad campaign storylines and criteria for
selecting ad placements
• Social networking strategies
14. Slide 14
Why Personas
• Content marketing and communications
strategies for inbound marketing
• Online ad campaign storylines and criteria for
selecting ad placements
• Social networking strategies
• Customer oriented needs assessments
15. Slide 15
RELEVANT CONTENT
Persona 1: Metro Males
•Traits: Narcissistic
•Wants: Admiration
•Passions: Grooming & Fashion
Persona 2: Red Carpets
•Traits: Pampered
•Wants: Entitlements
•Passions: Global Business
Persona 3: Featured Attractions
•Traits: Honored
•Wants: Elegance
•Passions: Performing Arts
Persona 4: Father of the Bride
•Traits: Sentimental
•Wants: Unspoiled Daughter Day
•Passions: Weddings
Persona 5: Sommeliers
•Traits: Accommodating
•Wants: Refinement
•Passions: Fine Hospitality
Persona 6: Podium Pleasers
•Traits: Charismatic
•Wants: Inspiring Audiences
•Passions: Motivational Speaking
Target Audience 1: PERFECTION Target Audience 2: PLEASING
Persona 10: Proud Patrons
• Traits: Proud
• Wants: Stature
• Passions: High Society Life
Persona 11: Primetimes
• Traits: Boastful
• Wants: Flamboyance
• Passions: Celebrity Mingling
Persona 12: Trump’s Apprentices
• Traits: Professional
• Wants: Swagger
• Passions: Fast Track Leadership
Target Audience 4: POSTURING
Persona 7: Saville Rows
•Traits: Classy
•Wants: Sophistication
• Passions: Luxury Craftsmanship
Persona 8: Polo Clubbers
•Traits: Cultured
•Wants: Etiquette
• Passions: Prestigious Club Events
Persona 9: Monte Carlo Black Ties
• Traits: Extravagant
• Wants: Upscale Nightlife
• Passions: Casinos
Target Audience 3: PROMINENCE
Target Audiences (Spending
Motivation)
Persona
MetroMales
RedCarpets
Featured
Attractions
Fatherofthe
Bride
Sommeliers
PodiumPleasers
SavilleRows
PoloClubbers
MonteCarlo
BlackTies
ProudPatrons
Primetimes
Trump's
Apprentices
Topic 1: Affirming Society Stature
Topic 2: Networking in Prominent Circles
Topic 3: Boosting Celebrity Status
Topic 4: Flaunting Physical Prowess
Topic 5: Performing for Audiences
Topic 6: Impressing Clients
Topic 7: Attending Gala Events
Topic 8: Celebrating in Style
Topic 9: Closing Deals
Topic 10: Reinforcing Corporate Image
Topic 11: Indulging Fine Taste
PERFECTION PLEASING PROMINENCE POSTURING
NEEDS ORIENTED TOPICS OF INTEREST
17. Slide 17
Why Personas
• Content marketing and communications
strategies for inbound marketing
• Online ad campaign storylines and criteria for
selecting ad placements
• Social networking strategies
• Customer oriented needs assessments
• Website landing pages from needs
assessments and psychographic profiles
18. Slide 18
Personas for Needs Assessment
Persona #1: Newly Wed Home Starters. They need:
Budget limited mortgage
Family oriented residence
First purchase handholding
Persona #2: Job Transients. They need:
Quick move
Prior home burden relief
Semi-permanent residence
Persona #3: Post-Distress Downscalers. They need:
To reestablish themselves within their means
Minimal emotional loss
Future adaptable living conditions
19. Slide 19
Personas for Needs Assessment
Persona #4: Twilight Year Downscalers. They need:
Twilight year comforts
Minimal maintenance living
Retirement & family accommodations
Persona #5: Secondary Home Florida Snowbirds. They need:
Vacation home
Off season snowbird rental property
Season renting in tough economies
Persona #6: ROI Maximizers. They need:
Undervalued homes
Future profit potential
Wealth management
20. Slide 20
Landing Page Development from Situational Triggers
(The Case of Real Estate)
21. Slide 21
Landing Page Development from Situational Triggers
(The Case of Real Estate)
22. Slide 22
Landing Page Development from Situational Triggers
(The Case of Real Estate)
23. Slide 23
• Join the
Crème de la
Crème
• Become
the Talk of
the Town
• Face It or
Erase It
• Rekindle
Romance
Lonely
Hearts
Forever
Vain
Cosmo-
politans
Narcissists
Cosmetic Dentistry
Spending Motivation: Attracting the Best
24. Slide 24
Lonely HeartsTrait: Romantic
These middle aged couples seek to invite intimacy often after spousal
death or relationship break-up. Their confidence is affected by years
of wear that make them question their attractiveness. Important to
them is a sexy smile and healthy enough looking mouth to invite a kiss.
Among the candidates for smile restorations and other makeovers are
those conscious of their looks when entering online dating sites.
Message Objectives
Whiteners Healthy Gums
Lasting
Restorations
Formed to
Features
Advantage
More Anti-Aging Permanent More Authentic
Competition for Wallet
Hair Makeovers Jewelry Automobile Body Toning Wardrobe
Benefits
Youthfulness Sexiness
Wants
Confidence in Attractiveness Invite a Kiss
Needs
New Relationships Intimacy
Value Propositions for Storylines Strategy to Encounter “Ready Customers”
Interest-Based “Hang-Outs”
Beauty Care Relationships
Key Influencers
Dating Sites
Singles Clubs
& Activities
Fitness
Centers
Social
Networks
Beauty
Professionals
Situational Triggers
Entering Dating Sites After
Relational Status Change
Aging Awareness (skin, hair,
weight, ailments)
Passions
Rekindling Romance
Tagline: Sexy Smile to Invite Intimacy
25. Slide 25
Forever VainTrait: Seductive
These predominantly affluent individuals fail to accept their
aging process. Seeking to stay attractive for society acceptance
and sexiness, they work hard to disguise aging blemishes with
surgical procedures and exterior cover-ups. Some known as
“cougars” stay on top of the latest in skin, hair and smile
rejuvenation so as to attract considerably younger men.
Message Objectives
Realistic Prosthetics Total Dental Refurbishment Tarnished Wear Removal
Advantage
Safer Real Self Powerful Anti-ager Evidence of Wealth
Competition for Wallet
Cosmetic Surgery Jewelry VIP Entitlements
Extreme
Makeovers
Benefits
Age Disguise Sexiness
Wants
Capture the Glance of Younger Makes Immortality
Needs
Turn Back the Clock Companionship
Value Propositions for Storylines Strategy to Encounter “Ready Customers”
Interest-Based “Hang-Outs”
Luxury Goods
Celebrity &
Entertainment
Cosmetology
Face & Body
Care
Beauty
Products
Key Influencers
Hollywood
Celebrities
Personal
Trainers
Cosmetic
Surgeons
Spas
Situational Triggers
Youthful Augmentations Wrinkle Removals
Passions
Active Adult Lifestyles
Tagline: Youthful Smile to Age Gracefully
26. Slide 26
NarcissistsTrait: Self-Indulgence
These self-indulgent males are infatuated with themselves. They
spend inordinate amounts of time grooming themselves with facials,
pedicures, manicures and expensive colognes. They delight in sporting
the perfect body and fashion styles so as to affirm their membership
into metro sexual circles. They are more concerned with revealing
their finest than flamboyance. Consequently, changes in appearance
are natural and flawless.
Message Objectives
Pearly Whites Uniformly Shaped Teeth Repaired Cracks & Chips
Advantage
Dramatic Changes in Smile Attraction Natural Looking Restorations
Competition for Wallet
Beard Art
Fashionable
Wardrobes
Skin Care Body Toning
Benefits
Perfect Looks Distinctive Grooming
Wants
Peer & Self-Admiration Bragging Rights
Needs
Become Talk of the Town Strut Their Stuff Improve Their Brand Appeal
Value Propositions for Storylines Strategy to Encounter “Ready Customers”
Interest-Based “Hang-Outs”
Celebrity & Entertainment Face & Body Care Fashion & Style
Key Influencers
Hollywood Spas Salons
Situational Triggers
Class Reunions Metro Male Events
Passions
Grooming Fashion
Tagline: Pearly Whites to Reveal Your Finest
27. Slide 27
Message Objectives
Luxurious Restorations Healthy Looking Mouth Sparkle
Advantage
Wealth Promoted through New Teeth Aura of Sophistication through Confident Smiles
Competition for Wallet
Jewelry
Fashionable
Wardrobes
Luxury Cars Cosmetic Surgery
Benefits
Beaming Image Youthful Appearance Showcased Wealth
Wants
Mingle In Classy Circles Close Up Cocktail Confidence
Needs
Proudly Join the Crème de la Crème Avoid Society Improprieties or Embarrassment
Value Propositions for Storylines Strategy to Encounter “Ready Customers”
Interest-Based “Hang-Outs”
Antiques &
Collectibles
Beauty
Products
Fashion &
Style
Fine Dining Luxury Goods
Key Influencers
Cosmetologists Local Society Circles Gossip Columns
Situational Triggers
New Affluent Society Pressures Awareness of Body Aging
Passions
Who’s Who Etiquette
CosmopolitansTrait: Smug
These women are conscious about their appearance in high society
circles. Feeling pressured to showcase youth, they don themselves with
expensive jewelry, perfumes and wardrobes. Cosmetic changes are well
accepted and seen as initiation into elite social clubs. Important to their
looks is a sparkle and aura of sophistication. Their entire appearance
speaks of wealth and familiarity with proper attire. They epitomize the
characters portrayed in Cosmopolitan Magazine.
Tagline: Luxurious Smile to Join the Elite
47. Slide 47
Personas & Value Proposition Landing Pages
Steering Target to Value Propositions
• Create landing pages for persona
• Translate need into value proposition
• Optimizing page for search
• Creating page to house blogs
52. Slide 52
TRANSPARENT CONTENT
“Talk about things no one wants to discuss.”
― Marcus Sheridan, Founder, The Sales Lion
”
“
• What does a fiber glass pool cost?
• Who are the best suppliers?
• What are some of the shortcomings
in pool life and installation?