The Social Media Council Europe will launch in three steps from October 2011 to April 2012. In the first step, they will launch a website and blogs. In the second step from February to March 2012, they will launch a co-creation platform to get input on developing the community. In the final step in April 2012, they will launch the full community website along with editorial content, peer learning, and research based on the co-creation process.

1. Co-Creation Phase
www.socialmediacouncil.eu

2. Social Media Council Europe
3 Step Rollout
The Social Media Council Europe will be launched in 3 steps:
Step 1 Step 2 Step 3
October `11 February-March `12 April `12
13.02. 11.03.
Website/Blog(s) Co-Creation Platform Website/Blog(s) + Co-Created Community
Community
(Co-Created)
+
Primary
Research
Editiorial Content Co-Creation Editorial Content + Peer-to-peer Learning + Research
• Follow SM News & Thoughts • Submit ideas • Stay up to date and get inspired
• Discuss/Comment articles • Vote Ideas • Connect with (brands-only) Social Media practitioners
• Subscribe as a member • Comment Ideas • Learn from members‘ practical experiences
• Become a Guest Bloggers • Participate in Discussions • Participate in + get access to prim. research

3. Social Media Council Europe
Goals
• We believe in Co-Creation. That's why we want to involve you in the
development of the Social Media Council Europe through a process of
co-creation over a period of 4 weeks.
• We want to develop the Social media Council together with you and not
only for you. So we invite you to submit ideas and discuss with us about
Social Media and different aspects of the Social Media Council.
• This co-creation process is intended to be collaborative rather than
competitive. There won't be one winning idea. We believe that there will be
a lot of great ideas that complement each other and inform the next stage
of the Social Media Council Europe.
www.socialmediacouncil.eu

4. Social Media Council Europe
Benefits
We appreciate your input very much, especially as we are all busy and time is
limited. That's why we want to thank you upfront for you interest and
commitment to participate in this project. The minimum required time
commitment is no more than 30 minutes a week and you are flexible to
submit your input any time throughout the week.
Benefits of participating in the Co-Creation process:
• Have your voice and shape the Social Media Council Europe
• Become Founding Member of the Social Media Council Europe
• Experience Co-Creation from the participant view
We will work hard to make this a rewarding experience for all of us.
www.socialmediacouncil.eu

5. Social Media Council Europe
Process
• Over a period of 4 weeks we will have one challenge every week you can
participate in. In the challenges you can submit your ideas, comment on
other ideas and decide which ideas you like most by voting.
Challenge 1 Challenge 2 Challenge 3 Challenge 4
13.02. Week 1 Week 2 Week 3 Week 4 11.03.
Discussion 1 Discussion 2 Discussion 3 Discussion 4
• Furthermore we want to understand your needs and opinions on Social
Media and different aspects of the Social Media Council so we will also have
one discussion topic each week in the “Discussion Forum” area of the
community.
www.socialmediacouncil.eu

6. Social Media Council Europe
Topics
Challenges Discussions
How can we make Social Media Council the Nr.1 What experience do you have with Social Media?
brands-only community for social media in What are your main challenges and success
Europe? stories?
How much time do you usually spend to stay
How can the social media council become an
informed about social media, when do you do this
efficient (daily) source for social media insights?
and which sources do you use?
How can we make sure that members are not
How do you see the benefits and risks of opening
afraid to share their experiences and challenges
your company through social media?
within the community?
How can we grow the community and attract the What would be the last and most important thing
right people with limited resources and a brands- you want us to keep in mind when we build the
only community model? Social Media Council Europe community?
www.socialmediacouncil.eu

7. Social Media Council Europe
Platform
• Closed, invitation-only
co-creation platform
• Submit your ideas in
different challenges
• Comment and vote
on other Ideas
• Participate in weekly
discussions
• Network and
collaborate with other
community members
www.socialmediacouncil.eu

8. Social Media Council Europe
Contacts and Social Media Profiles
Email: info@socialmediacouncil.eu
Twitter: https://twitter.com/socialmediaeur
Facebook: http://www.facebook.com/socialmediacouncil
Slideshare: http://www.slideshare.net/socialmediacouncil
Scoop.it: http://www.scoop.it/u/social-media-council-europe
Website strategy and coordination: Dinis Guarda with Ilkut Terzioglu
Editor: Michael Litman with Harmeet Dhiraj
Co-creation coordination: Steffen Hück
www.socialmediacouncil.eu