The document summarizes a campaign by Everymedia Technologies Pvt. Ltd. to educate prospective investors about India's Budget 2013 in an interesting way. They created an interactive Twitter contest called #CrackBudget2013 that asked trivia questions about the budget. The contest became very popular, trending as the top topic in India within 2 hours and garnering over 600 replies and 650 retweets. The campaign successfully increased awareness of the brand as a financial advisor and educated people about the budget in an engaging fashion.

1. Agency Name:
Everymedia Technologies Pvt. Ltd.
Objectives:
The objective was to cement the brand's identity as a Financial Advisor with a distinction of being an
unbiased expert. To do this, an informative and interactive approach was used to educate prospective
investors on the Budget by making it fun and interesting.
Execution:
To break through the clutter and grab the attention of the audience, we devised a campaign that
educated an informed in an interesting and interactive way. Using digital mediums to our advantage,
we roped in the brand’s Twitter handle to run a contest around the highlights of Budget 2013.
Contest:
#CrackBudget2013
The contest had ten questions that highlighted the Budget2013. The format of the contest required
participants to tweet and use their Budget-related knowledge to the fullest. The questions were
centered on the rise in surcharge rates to various important initiatives towards investments. Owing to
its uniqueness, this contest managed to captivate the interest of many Twitteratis. It also prompted
people to test their knowledge and incited prompt and active responses.
Results:
The complicated Budget facts presented in a fun contest format grabbed the limelight quickly. Within 2
hours of its launch, #CrackBudget2013 became the top trend in India.
The simple contest with a combination of knowledge and fun was hugely applauded by the audiences as
is evident in the numbers:
Within a day the Twitter handle of the brand saw an increase of 81 followers.
The contest saw 65 participants and 600 replies.
#CrackBudget2013 reached 3185 accounts with an exposure of 16,947 impressions.
With 650 re-tweets and 35 favorites, the tweets of the contest were all over the net.
Karvy Private Wealth became the first and only Financial Advisory Firm to begin an initiative of
educating the consumers about the essentials of The Union Budget of India.

2. The one day activity innovatively designed to harness the maximum benefit out of the chosen social
platform reaped the desired outcome to the brand.
#CrackBudget2013 Trending on Twitter

3. Tweets

5. #CrackBudget2013 Infographic