The Twitter contest for the movie Kya Dilli Kya Lahore received over 53,000 tweets, reached over 2.7 million impressions, and trended in India for over 5 hours. The contest included easy and creative questions about the movie as well as bonus activities. Over 900 people participated, changing their Twitter handles to support the movie. Engagement was strong throughout the 7 hour contest, averaging 28 tweets per minute. The top hashtags used were related to the contest and movie. Analysis of the data showed the most popular pages, most tweets by an individual, most reach and retweets, as well as metrics on images and videos shared during the contest.

1. Twitter Contest Report
Date: April 30th

2. Twitter Contest Overview
• Total number of tweets – 53,854
• Total Impressions/Timeline Deliveries – 2.76
millions
• Trended in 14 cities for 5 hours 35 cities
• Trended in India for 5 hours 35 mins overall out
of 7 hours

3. What was the plan?
• Kya Dilli Kya Lahore- The Movie was releasing on the 2nd May, 2014. We
had to plan and execute a Twitter contest which would create mass
engagement about the movie.
• We planned a Twitter contest which would run from 11 Am in the Morning
Till 6:30 in the Evening.
• A Series of 14 Questions were prepared where 7 were easy and 7 were to be
answered creatively.
• Also, 5 Bonus Questions were given to the contestants.
• Prizes of the Contests were a Moto-G, Flipkart Vouchers & KDKL Goodie
Bags.

4. Work Before the Contest Began
• Work for the Twitter Contest Began 3 nights before the 30th April,2014.
• Firstly, through thorough Researching we identified a set of people who
were regularly participating in Different contests and informed them about
the contest on the 30th.
• Effective creatives were made highlighting the contest and the prizes and
the gratification Involved.
• Approximately 300-350 Contest regulars/Movie aficionados were targeted
and invited for the contest.
• Result: We started Trending even before the Contest Started

5. We Trended in India all over for
5 Hours and 35 mins
in the duration of 7 hours of the contest

6. Pre- Contest Banner
• The Contest Creative Said It all, What the contest was all
about.

7. Pre-Contest Banner-2
• After a period of two days, the contest grand Prize was
announced on the 29th March to create more madness

8. Rules of the Contest
• As we announced the Rules at 11:00 AM, What happened?

9. Before We started the contest, We asked
tweeple’s to change their Twitter Handles to
Kya Dilli Kya Lahore
And the response
100+People had changed their handles
Lets have a look at a few

20. We Trended even before the contest began
at 11 AM
We began to trend at
10:47 AM, even before
the contest started

21. At 2 PM, We Were Still Trending in India

22. At 6 PM, We Were Still Trending in
India

29. Lets Have a Look at a few Questions

34. We also created Bonus Questions
which included
Spot Prizes
These Questions were activity based which
included taking the participants on
different platforms.
These Questions created
massive engagement

40. Bonus Questions were put up at
a gap of every two Questions
which created perfect time gap
between the contest and some fun

41. In between every Question, We created a list
of a few Tweets
which included all the Promos, trailer ,
Motion Poster and other Promotional
Content which we kept posting throughout
the contest.

42. Lets Have a Look at the few fillers

47. Twitter Contest Analytics
Data Interpretation

48. • We received a total of 53,914 Tweets in the contest in the span of 7 Hours
• 27 Lakh TimeLine Deliveries
• 904 People Participated in the contest
• The Contest Reached 1.2 million People through various accounts

49. • The Graph depicting the total number of tweets and the timeline
deliveries on a frequency polygon curve.

50. • The combination of words maximum used in the contest.

51. • Sources from where the followers of the twitter contest are
coming from

53. • There was an average
of 28 Tweets received
per Minute.

54. • Here are the Top sources
from where the
contestants have arrived
for the Twitter Contest.

55. • The Hashtags used during the
Contest apart from
#KyaDilliKyaLahore
• #Contest, #Movieprediction
were the top hashtags used in
the contest.

56. • The Most Popular Pages associated with the Twitter Contest were Kya
Dilli Kya Lahore, Contest In and Mintybay.
Most Popular Pages

57. Most Tweets by One Person

58. Most Reach by A Tweeter

59. Most Timeline Deliverables

60. Most Retweeted Tweets

61. • An Analogy over the
Tweets with Links and
the Other with Media
that is Photos and
Videos

62. • A Look at the creatives and the no of Impressions each Picture created and the
retweets received.

63. • A Look at the creatives and the no of Impressions each Picture created and the
retweets received.

64. • A Look at the Contributors and the total no of impressions created by the
contributors. .

65. Thank you