This seminar will enable an understanding and appreciation of this important medium which real estate developers can apply, and thereby benefit from, in this fast-changing communication era.
How Little Kangaroos Executed #ColorsOkPlease And Reached Over 3 Lakh UsersSocial Samosa
Little Kangaroos held a #ColorsOkPlease contest on their Facebook page around Holi to engage customers and give away a designer outfit. Participants were asked to post pictures and stories of their child's first Holi experience. The contest ran from March 14th to 18th 2014 and over 50 entries were received. It was successful in reaching hundreds of thousands of people and gaining new Facebook likes and discussions.
Report on Indian e-commerce industry on Social Media, Feb 2015Social Samosa
Simplify360 has created a report, which analyses social media activities of 20 e-commerce companies in India; Facebook and Twitter are key sources of data.
Social Media Case Study - Wipro e.Go using social media to engage and establi...Social Samosa
A case study that illustrates how a technology brand like Wipro e.go used social media to build stronger engagement with its consumers and to establish thought leadership amongst online technology enthusiasts.
Monthly Social Media Report - KRDS_Travel & HopitalitySocial Samosa
The document describes a methodology used by KRDS to rank posts on travel and hospitality brand pages in India based on an engagement score. It calculates the score based on numbers of likes, shares, and comments weighted to account for frequency of interaction types. It then introduces the top 5 posts by brand specific content, promotional content, and generic content according to their KRDS engagement scores. Contact details for the account manager who conducted the analysis are also provided.
The document reviews a social media campaign by HDFC Bank and Diners Club International called "Where I Belong" that was aimed at generating leads for their credit card. The campaign used a Facebook application that asked users questions to customize a future timeline from 2014-2018 showing exciting travel experiences. While the customized timeline was an interesting idea, it may have been too long which could have impacted user engagement and lead generation. More promotion of the campaign online may have also helped increase leads. Overall, the campaign showed promise but could be improved by optimizing the timeline length and increasing awareness.
Hbo premium movielicious may case studySocial Samosa
HBO launched two 24-hour & 100% commercial-free premium programming subscription channels – HBO Defined and HBO Hits in India last year. These two premium channels offer Indian audience an unmatched home movie entertainment experience with a combination of Hollywood and Bollywood titles. Available in standard-definition and high-definition formats, both channels are subtitled in English and selected titles have dual language audio options of either English or Hindi.
The central idea is to communicate using the filmy language-the dialogues, posters and the
stardom! We used the hit dialogues in famous films, and adapted them to mobile phones! This helped
people connect with the brands, and allowed us to run interactive contests around the movie and
the mobile, thereby enabling interaction!
How Little Kangaroos Executed #ColorsOkPlease And Reached Over 3 Lakh UsersSocial Samosa
Little Kangaroos held a #ColorsOkPlease contest on their Facebook page around Holi to engage customers and give away a designer outfit. Participants were asked to post pictures and stories of their child's first Holi experience. The contest ran from March 14th to 18th 2014 and over 50 entries were received. It was successful in reaching hundreds of thousands of people and gaining new Facebook likes and discussions.
Report on Indian e-commerce industry on Social Media, Feb 2015Social Samosa
Simplify360 has created a report, which analyses social media activities of 20 e-commerce companies in India; Facebook and Twitter are key sources of data.
Social Media Case Study - Wipro e.Go using social media to engage and establi...Social Samosa
A case study that illustrates how a technology brand like Wipro e.go used social media to build stronger engagement with its consumers and to establish thought leadership amongst online technology enthusiasts.
Monthly Social Media Report - KRDS_Travel & HopitalitySocial Samosa
The document describes a methodology used by KRDS to rank posts on travel and hospitality brand pages in India based on an engagement score. It calculates the score based on numbers of likes, shares, and comments weighted to account for frequency of interaction types. It then introduces the top 5 posts by brand specific content, promotional content, and generic content according to their KRDS engagement scores. Contact details for the account manager who conducted the analysis are also provided.
The document reviews a social media campaign by HDFC Bank and Diners Club International called "Where I Belong" that was aimed at generating leads for their credit card. The campaign used a Facebook application that asked users questions to customize a future timeline from 2014-2018 showing exciting travel experiences. While the customized timeline was an interesting idea, it may have been too long which could have impacted user engagement and lead generation. More promotion of the campaign online may have also helped increase leads. Overall, the campaign showed promise but could be improved by optimizing the timeline length and increasing awareness.
Hbo premium movielicious may case studySocial Samosa
HBO launched two 24-hour & 100% commercial-free premium programming subscription channels – HBO Defined and HBO Hits in India last year. These two premium channels offer Indian audience an unmatched home movie entertainment experience with a combination of Hollywood and Bollywood titles. Available in standard-definition and high-definition formats, both channels are subtitled in English and selected titles have dual language audio options of either English or Hindi.
The central idea is to communicate using the filmy language-the dialogues, posters and the
stardom! We used the hit dialogues in famous films, and adapted them to mobile phones! This helped
people connect with the brands, and allowed us to run interactive contests around the movie and
the mobile, thereby enabling interaction!
Social Media Case Study: How Glitch Commenced Digital Promotion Activities fo...Social Samosa
A Social media case study on how glitched commenced various promotional activities to promote Once upon a time in Mumbai Dobara on its social media platforms.
Social Media Case Study: How Slideshare Helped Simplify360 Build a Strong Glo...Social Samosa
Simplify360 used Slideshare to build a strong global brand by sharing presentations, white papers, and research reports on the platform. This helped them inform, update, broadcast, and engage their audience. Their content marketing strategy included publishing high quality content regularly on Slideshare and promoting it on other social networks. This approach helped them generate over 2.5 million views, 2,730+ downloads, and 251 direct leads. It also led to media coverage and established Simplify360 as one of the most prominent brands in their industry.
A dynamic industry like social media is built on the efforts and work of young talent possessing the sheer will to adapt with the industry. Acknowledging and appreciating the endeavours of such youth, Social Samosa launched #SS30Under30 – a list of 30 social media professionals who aced the industry.
[Report] Top Indian Brands on Social Media - September 2013Social Samosa
This document analyzes top Indian brands on social media platforms like Facebook, Twitter, and YouTube for the month of September 2013. It provides data on metrics like fans, engagement, posts, hashtags, and videos for leading brands in various sectors like automotive, aviation, banking, food and beverages. For example, it shows that Jet Airways had the most fans on Facebook in aviation while Axis Bank's #ShopaholicsFestival campaign was very engaging. It also analyzes specific brand pages and videos, finding that Hyundai's new car video and Oreo's strawberry chocolate video were most popular on YouTube. The document is from analytics company Unmetric and aims to provide competitive intelligence on social media performance of major
Social Media Crisis Analysis of Cool Chef CafeSocial Samosa
Cool Chef Cafe was in the eye of an ugly storm that took over Twitter. What started out as a complaint snowballed into a huge tamasha thanks to some irresponsible tweeting by the folks behind @CoolChefCafe.
This document outlines six ways to make ideas stick: make them simple, unexpected, concrete, credible, appeal to emotions, and tell stories. It provides examples of each technique, such as keeping messages short and memorable (simple), breaking expectations to grab attention (unexpected), using vivid imagery to aid understanding (concrete), citing trustworthy sources (credible), relating ideas to people's self-interest (emotions), and using stories to help people visualize scenarios. The overall message is that combining these techniques can help ideas succeed by making them more engaging and easier to recall.
The Twitter contest for the movie Kya Dilli Kya Lahore received over 53,000 tweets, reached over 2.7 million impressions, and trended in India for over 5 hours. The contest included easy and creative questions about the movie as well as bonus activities. Over 900 people participated, changing their Twitter handles to support the movie. Engagement was strong throughout the 7 hour contest, averaging 28 tweets per minute. The top hashtags used were related to the contest and movie. Analysis of the data showed the most popular pages, most tweets by an individual, most reach and retweets, as well as metrics on images and videos shared during the contest.
Tips to successfully run a digital agencySocial Samosa
At every nook and corner there is a digital agency of its own kind, creating their own space, and there is nothing wrong in it as long as they are successful. There are some basic things to keep in mind if you are at the helm of an Agency. Here are few tips to make this herculean task simple.
State of the Media: Social Media Report 2012Social Samosa
1) Social media usage continues to grow rapidly and is now integral to daily life for many globally.
2) Mobile access to social media is driving much of the growth, now accounting for over 60% of time spent on social networks.
3) While Facebook and Twitter remain popular, Pinterest has seen enormous growth in 2012, becoming the network with the largest increase in unique audience and time spent across devices.
Narendra Modi Emerges as the Most Mentioned Political Leader on Social Media ...Social Samosa
The top five ‘Most Mentioned Political Leaders’ online are Narendra Modi, Rahul Gandhi, Manmohan Singh, Sonia Gandhi and Arvind Kejriwal (in that order)
This document analyzes leading e-commerce brands in India based on social media data from August to September 2014. It identifies the top brands by fan count and engagement rate. It also describes the KRDS Engagement Score methodology used to rank brand posts based on likes, shares, and comments. The top performing posts are listed for brand specific, promotional, and generic content categories.
Mumbai Patrol Digital Media Campaign ReportSocial Samosa
Built in 3 phases during the course of 60 days, initial responses from the Mumbaikars on Facebook started coming in within few hours of creating the page with over 100 people voicing their concerns.
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
According to the report, the consumption of video content related to IPL 2024 has seen significant growth, nearly 3 times more than the previous season, reflecting an increasing interest of fans.
Deloitte Gen Z Millennial Survey 2024_India_Full length report_.pdfSocial Samosa
The campaign, featuring messages like 'A vow of celibacy is not the answer' and 'Thou shalt not give up on dating and become a nun,' drew widespread condemnation, with netizens expressing their disappointment and frustration on social media.
Social Media Case Study: How Glitch Commenced Digital Promotion Activities fo...Social Samosa
A Social media case study on how glitched commenced various promotional activities to promote Once upon a time in Mumbai Dobara on its social media platforms.
Social Media Case Study: How Slideshare Helped Simplify360 Build a Strong Glo...Social Samosa
Simplify360 used Slideshare to build a strong global brand by sharing presentations, white papers, and research reports on the platform. This helped them inform, update, broadcast, and engage their audience. Their content marketing strategy included publishing high quality content regularly on Slideshare and promoting it on other social networks. This approach helped them generate over 2.5 million views, 2,730+ downloads, and 251 direct leads. It also led to media coverage and established Simplify360 as one of the most prominent brands in their industry.
A dynamic industry like social media is built on the efforts and work of young talent possessing the sheer will to adapt with the industry. Acknowledging and appreciating the endeavours of such youth, Social Samosa launched #SS30Under30 – a list of 30 social media professionals who aced the industry.
[Report] Top Indian Brands on Social Media - September 2013Social Samosa
This document analyzes top Indian brands on social media platforms like Facebook, Twitter, and YouTube for the month of September 2013. It provides data on metrics like fans, engagement, posts, hashtags, and videos for leading brands in various sectors like automotive, aviation, banking, food and beverages. For example, it shows that Jet Airways had the most fans on Facebook in aviation while Axis Bank's #ShopaholicsFestival campaign was very engaging. It also analyzes specific brand pages and videos, finding that Hyundai's new car video and Oreo's strawberry chocolate video were most popular on YouTube. The document is from analytics company Unmetric and aims to provide competitive intelligence on social media performance of major
Social Media Crisis Analysis of Cool Chef CafeSocial Samosa
Cool Chef Cafe was in the eye of an ugly storm that took over Twitter. What started out as a complaint snowballed into a huge tamasha thanks to some irresponsible tweeting by the folks behind @CoolChefCafe.
This document outlines six ways to make ideas stick: make them simple, unexpected, concrete, credible, appeal to emotions, and tell stories. It provides examples of each technique, such as keeping messages short and memorable (simple), breaking expectations to grab attention (unexpected), using vivid imagery to aid understanding (concrete), citing trustworthy sources (credible), relating ideas to people's self-interest (emotions), and using stories to help people visualize scenarios. The overall message is that combining these techniques can help ideas succeed by making them more engaging and easier to recall.
The Twitter contest for the movie Kya Dilli Kya Lahore received over 53,000 tweets, reached over 2.7 million impressions, and trended in India for over 5 hours. The contest included easy and creative questions about the movie as well as bonus activities. Over 900 people participated, changing their Twitter handles to support the movie. Engagement was strong throughout the 7 hour contest, averaging 28 tweets per minute. The top hashtags used were related to the contest and movie. Analysis of the data showed the most popular pages, most tweets by an individual, most reach and retweets, as well as metrics on images and videos shared during the contest.
Tips to successfully run a digital agencySocial Samosa
At every nook and corner there is a digital agency of its own kind, creating their own space, and there is nothing wrong in it as long as they are successful. There are some basic things to keep in mind if you are at the helm of an Agency. Here are few tips to make this herculean task simple.
State of the Media: Social Media Report 2012Social Samosa
1) Social media usage continues to grow rapidly and is now integral to daily life for many globally.
2) Mobile access to social media is driving much of the growth, now accounting for over 60% of time spent on social networks.
3) While Facebook and Twitter remain popular, Pinterest has seen enormous growth in 2012, becoming the network with the largest increase in unique audience and time spent across devices.
Narendra Modi Emerges as the Most Mentioned Political Leader on Social Media ...Social Samosa
The top five ‘Most Mentioned Political Leaders’ online are Narendra Modi, Rahul Gandhi, Manmohan Singh, Sonia Gandhi and Arvind Kejriwal (in that order)
This document analyzes leading e-commerce brands in India based on social media data from August to September 2014. It identifies the top brands by fan count and engagement rate. It also describes the KRDS Engagement Score methodology used to rank brand posts based on likes, shares, and comments. The top performing posts are listed for brand specific, promotional, and generic content categories.
Mumbai Patrol Digital Media Campaign ReportSocial Samosa
Built in 3 phases during the course of 60 days, initial responses from the Mumbaikars on Facebook started coming in within few hours of creating the page with over 100 people voicing their concerns.
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
According to the report, the consumption of video content related to IPL 2024 has seen significant growth, nearly 3 times more than the previous season, reflecting an increasing interest of fans.
Deloitte Gen Z Millennial Survey 2024_India_Full length report_.pdfSocial Samosa
The campaign, featuring messages like 'A vow of celibacy is not the answer' and 'Thou shalt not give up on dating and become a nun,' drew widespread condemnation, with netizens expressing their disappointment and frustration on social media.
The report showcases that in 2023, Maharashtra ranked first in BFSI sector ad volumes with a 20% share, while on digital platforms, AMFI was the top advertiser, accounting for 8% of total ad impressions in the BFSI sector.
Honasa Consumer Ltd's report titled, 'Driven by Purpose' outlines the significant impact of various purpose-driven initiatives in terms of economic development, environmental stewardship, and community empowerment.
WebEngage's report found D2C and E-Commerce sectors accounting for 35.8% of respondents, reflecting the growing focus on customer retention for long-term profitability and the increasing demand for retention marketing talent.
TAM Sports_IPL 17 Till Match 37_Celebrity Endorsement _Report.pdfSocial Samosa
During IPL 17, the top five categories and advertisers accounted for 75% and 65% of ad volume shares of celebrity-endorsed ads with Sporta Technologies being the top advertiser & Ecom-gaming being the leading category.
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
Social Samosa is back with the sixth edition of the Best Social Media Brands Awards #SAMMIE2024 where we highlight the brands excelling in social media with innovative campaigns with strong engagement.
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdfSocial Samosa
According to the Kantar AI Report, India's AI user base is 724 million and is projected to grow 6% year over year, with users engaging in AI features like image filters, personalized recommendations, and smart devices.
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
TAM AdEx's recent report -- '2023 Cross Media Advertising Recap - Auto Sector' summarizes ad volumes in the Auto sector across TV, Print, Digital, and Radio for 2023.
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
During IPL 17 (2024), the count of categories and advertisers increased by 65% and 37% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
During IPL 17 (2024), the count of categories and advertisers increased by 63% and 26% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
TAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdfSocial Samosa
TAM AdEx's recent report summarizes ad volumes in the FMCG sector across TV, Print, Digital, and Radio for 2023. Titled '2023 Cross Media Advertising Recap - FMCG Sector', the report provides an overview of advertising trends.
Ecom-Gaming maintained its top position throughout all the seven matches of IPL 17. The top five categories in IPL 17 together had 52% share of ad volumes. The count of advertisers increased by 28% during IPL 17 over IPL 16.
Media and Internet Preview Q4FY24 Elara CSocial Samosa
Zomato is expected to continue its growth trajectory in Q4FY24, with a projected 54% YoY revenue increase. PVR Inox is expected to witness a 13.3% YoY growth in box office revenue and a 20.8% YoY surge in food and beverages revenue.
As per the report, B2B sellers in India increasingly rely on AI for tasks like prospect research and lead generation, with 90% seeing it as crucial for future success.