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DATA-DRIVEN
CONTENT
STRATEGY
techdomaindigital.com.au
techdomaindigital.com.au
BEHAVIOURAL ANALYSIS OF
END-USERS
Collect the data, make a segmented
list of users, create user journey maps,
focus on usability testing, and measure
engagements
techdomaindigital.com.au
ENHANCING CONTENT
NARRATIVE
Use a coherent storyline, craft relatable
characters & personas, introduce cha-
llenges & resolutions, evoke emotions,
and resonate with the audience
techdomaindigital.com.au
STRATEGIC ELEMENT OF
SURPRISE
Unleash unexpected twists of facts,
align them with the core message,
append emotions, and strategically
place surprises in content
techdomaindigital.com.au
EMBRACE
CONTROVERSEY
Use for sparking the conversation,
tender multiple standpoints, maintain
a respectful tone, and ensure the
transparency of content.
techdomaindigital.com.au
FACT-BACKED
CONTENT
Use upright sources & data, include
facts or statistics, use infographics,
charts, or graphs, and include insights
from experts
FAKE NEWS
?
techdomaindigital.com.au
CONCISE CONTENT FOR
IMPACT
Opt for clarity, prioritise your audien-
ce's interests, comprehend informa-
tion, craft engaging headings, and
conclude with CTA

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