1. Keep America Beautiful
Campaign
Andrea M., Kayla M., Mariel

3. Tactics
Website Interaction
http://www.litteringiswrongtoo.org/

4. Website Interaction

5. Social Media

6. Social Media

7. To drive more traffic to their
website where people can
post their wrongs:
 Twitter
 Facebook
 billboards
 posters
 Digital/print ads
 radio
 Cinema/TV spots
http://www.litteringiswrongto
o.org/
http://www.youtube.com/wat
ch?v=RyEodS3gbM0

8.  Twitter: 70
followers
 1,285 tweets
about other
things
considered
wrong in
comparison to
littering
 http://twitter.co
m/#!/litteriswro
ng

9.  Facebook: 542 likes
 They shared more wrongs
and pictures of different
events held to grab
people’s attention on how
wrong littering is

10. Thanks!