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Social Venture Network Conference 2009 Social Media

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Presentation provided by Cheryl Contee entitled: "Tapping the Potential of Social Media" for social entrepreneurs at the 2009 Social Venture Conference.

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Social Venture Network Conference 2009 Social Media

  1. 1. Tapping into the Power of Social Media<br />SVN<br />Oct 23, 2009<br />
  2. 2. Cheryl is a Web 2.0 and Social Media expert with over 13 years of expertise. She is a partner and consultant at Fission Strategy, and also co-founder of and blogger for Jack and Jill Politics.<br />
  3. 3. Status<br />The Revolution Will Not Be Televised<br />
  4. 4. About Cheryl Contee<br /><ul><li>Fission Strategy = Social Media for Social Good
  5. 5. I’m also Jill Tubman @ JackandJillPolitics.com
  6. 6. Years of experience helping businesses and non-profits launch online campaigns
  7. 7. Businesses: Avaya, Lenovo, Verizon, PG&E, Blue Cross Blue Shield Association, SF 49ers & NFL
  8. 8. Non-profits: Amnesty Int’l, ACLU, Alliance for Climate Protection, Greenpeace, MoveOn, Oxfam
  9. 9. B.A. Yale; MBA Georgetown</li></li></ul><li>What is Web 2.0?<br />Web 1.0 = Information and Transaction<br />Web 2.0 = Connecting People to People<br />
  10. 10. Facebook in Real Life?<br />
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  14. 14. Marketing Using Social Media?<br />What’s the Imperative?<br />What’s the End Goal?<br />Who’s In Our Way?<br />Plan of Action<br />Engage!<br />Measure Success<br />
  15. 15. CONTROL OF CONTENT<br />Unstructured<br />User-Controlled Immersive Environment<br />Community Defined<br />Semistructured<br />User-Generated Content<br />Individually Defined<br />Structured<br />Organization Defined<br />Access<br />Find<br />Share<br />Participate<br />Co-Create<br />Collaborate<br />Evolving Digital Channels<br />TheChanging Landscape<br />Controlled Information<br />
  16. 16. Target Audience <br />Research<br />Allies & Partners<br />Message Strategy<br />Spokespeople<br />Measure of Success<br />Campaign Components<br />
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  18. 18. People<br />Objectives<br />Strategy<br />Technology<br />The P.O.S.T. Method<br />
  19. 19. Hispanics Online<br /><ul><li>19.5 million Hispanics online – most are English speaking or bilingual
  20. 20. Largest ethnic audience online in U.S.
  21. 21. 89% of Latinos who have a college degree, 70% of Latinos who completed high school, and 31% of Latinos who did not complete high school go online.
  22. 22. In February 2008 the average Hispanic-American over the age of 11 spent more time online (56%) than watching television (50%)
  23. 23. More likely than whites to use IM, Internet TV, Mobile Internet, blogs, and multitask</li></li></ul><li>Ladder of Engagement<br /><ul><li>Impressions – Media, Websites, Ads
  24. 24. Peer-to-Peer Info Sharing
  25. 25. Action Steps e.g. Sign Petition, Join Email List, Become a FB Fan
  26. 26. Offline Action: Rally, Protest, Meeting, Movie Screening
  27. 27. Upload Video and Photo
  28. 28. Donate/Buy</li></li></ul><li>Top Tier Strategy <br /> Models<br /> Champions<br />Convenors<br />Long Tail Strategy<br /> Peers<br />Commenters<br /> Critics<br />Dual Pronged Approach<br />
  29. 29. DIY<br />Twitter and Facebook and Blogging…Oh My!<br />
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  38. 38. CONTROL OF CONTENT<br />Unstructured<br />User-Controlled Immersive Environment<br />Community Defined<br />Semistructured<br />User-Generated Content<br />Individually Defined<br />Structured<br />Organization Defined<br />Access<br />Find<br />Share<br />Participate<br />Co-Create<br />Collaborate<br />Evolving Digital Channels<br />TheChanging Landscape<br />Controlled Information<br />
  39. 39. Getting Started<br /><ul><li>Tweeting: Twirl, TweetDeck, Hootsuite, Echofon, Twitterberry
  40. 40. Tracking Twitter: Twittorati.com, Search.Twitter.com
  41. 41. Launch Blog: WordPress, Typepad, Blogger
  42. 42. Read Blogs: Newsgator, Google Reader</li></li></ul><li>Cheryl Contee<br />http://www.fissionstrategy.com<br />email: cheryl@fissionstrategy.com<br />mobile: 415.997.9231<br />twitter: @ch3ryl<br />

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