The document discusses how students can use social media to assist with applications and career development. It provides tips on using platforms like Facebook, Twitter, LinkedIn and Google+ to network with employers, find jobs, keep up to date in their field and promote themselves. The document emphasizes building a professional online presence, managing privacy settings, and being aware of one's digital footprint and netiquette when engaging online.

1. Student Development
Using social media to assist your
applications
Matthew Mobbs
e: mjm33@le.ac.uk
web: http://mjmobbs.com
twitter: mjmobbs
www.le.ac.uk/careers #leicesteraward

2. Consider…How do you…
• Keep up-to-date with developments in the area
you want to work?
• Network with employers?
• Gain an insight into recruitment process?
• Find jobs?
• Promote yourself as a brand?
www.le.ac.uk/careers #leicesteraward

3. www.le.ac.uk/careers #leicesteraward

4. www.le.ac.uk/careers #leicesteraward

5. Your not alone!
On average, UK adult users of Facebook said
they were under the influence of alcohol in 76%
of the pictures in which they were "tagged".
http://www.telegraph.co.uk/technology/facebook/8958714/Britons-drunk-
in-three-quarters-of-Facebook-photos.html - 15/12/2012
www.le.ac.uk/careers #leicesteraward

6. www.le.ac.uk/careers #leicesteraward

7. Why engage with social media
www.le.ac.uk/careers #leicesteraward

8. Keep Up with Employers and Partners
KPMG Graduate Recruitment
Company profile
@KPMG_UK_LLP
KPMG Channel
www.le.ac.uk/careers #leicesteraward

9. Keeping in touch with the sector
RSS Feeds and News
readers
www.le.ac.uk/careers #leicesteraward

10. How to engage with Social Media
Facebook
• Social
• Large companies Twitter
have Fan Pages • Networking
• Share ideas
LinkedIn
• Job Search
• More professional
• Digital CV and achievements
• Large number of companies
and groups of similar interests
www.le.ac.uk/careers #leicesteraward

11. Do employers use it?
http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-
screen-candidates-infographic/
www.le.ac.uk/careers #leicesteraward

12. How to engage with Social Media
Facebook
• Social
• Large companies Twitter
have Fan Pages • Networking
• Share ideas
LinkedIn
• Job Search
• More professional
• Digital CV and achievements
• Large number of companies
and groups of similar interests
www.le.ac.uk/careers #leicesteraward

13. How to engage with Social Media
Facebook
• Social
• Large companies Twitter
have Fan Pages • Networking
• Share ideas
LinkedIn
• Job Search
• More professional
• Digital CV and achievements
• Large number of companies
and groups of similar interests
www.le.ac.uk/careers #leicesteraward

14. Get the most out of twitter
• Write a biography • Consider your tweets
• Link to personal website • Engage in conversation
• Follow interesting people…but • Use and follow #tags
not too many
• Link to new developments
and interests
• Amplify - Retweet
www.le.ac.uk/careers #leicesteraward

15. Get the most out of twitter
• Write a biography • Consider your tweets
• Link to personal website • Engage in conversation
• Follow interesting people…but • Use and follow #tags
not too many
• Link to new developments
and interests
• Amplify - Retweet
http://www.businessinsider.com/heres-what-everybody-hates-about-your-tweets-2012-
1?utm_source=twbutton&utm_medium=social&utm_campaign=sai-contributor%20via%20@bi_contributors
– Business insider 01/02/2012
www.le.ac.uk/careers #leicesteraward

16. Get the most out of twitter
• Write a biography • Consider your tweets
• Link to personal website • Engage in conversation
• Follow interesting people…but • Use and follow #tags
not too many
• Link to new developments
and interests
• Amplify - Retweet
http://www.businessinsider.com/heres-what-everybody-hates-about-your-tweets-2012-
1?utm_source=twbutton&utm_medium=social&utm_campaign=sai-contributor%20via%20@bi_contributors
– Business insider 01/02/2012
www.le.ac.uk/careers #leicesteraward

17. Get the most out of twitter
• Write a biography • Consider your tweets
• Link to personal website • Engage in conversation
• Follow interesting people…but • Use and follow #tags
not too many
• Link to new developments
Job Search and interests
• www.tweetmyjobs.com • Amplify - Retweet
• www.twitterjobsearch.com
• @graduatejobsuk
www.le.ac.uk/careers #leicesteraward

18. How to engage with Social Media
Facebook
• Social
• Large companies Twitter
have Fan Pages • Networking
• Share ideas
LinkedIn
• Job Search
• More professional
• Digital CV and achievements
• Large number of companies
and groups of similar interests
www.le.ac.uk/careers #leicesteraward

19. “In three to five years time I
would expect not to be looking
at CVs and doing most of my
recruiting online using LinkedIn”
Graduate Recruiter –
Accenture
http://www.thesocialbizbuzz.com/blog/2011/09/the-lowdown-on-linkedin/
www.le.ac.uk/careers #leicesteraward

20. Get the most out of LinkedIn
• Create a full Profile
– Keep it up-to-date
• Get Recommendations
• Use Updates
• Make Connections
– Personalised
• Research Employers
– “Follow” for news and jobs
www.le.ac.uk/careers #leicesteraward

21. New player in the game
• Circles make sharing more private
• Ability to follow all
• Integration with other popular
Google tools
www.le.ac.uk/careers #leicesteraward

22. New player in the game
www.le.ac.uk/careers #leicesteraward

23. New player in the game
• Circles make sharing more private
• Ability to follow all
• Integration with other popular
Google tools
Corporate pages Job Search sites
www.le.ac.uk/careers #leicesteraward

24. Google+
“Google Plus is definitely useful for personal
branding, it combines the best of Twitter and
LinkedIn and possibly even Facebook. You are
able to be picked up in Google searches, to
show off a public profile full with information
about what you do, content shared and even
links to your site, blog and other places.”
http://jorgensundberg.net/content/10-personal-branding-ideas-google-
plus
www.le.ac.uk/careers #leicesteraward

25. More in-depth reflection and writing
• Blogs enable you to
write longer, more in-
depth reflections into
activities you engage
Wordpress in
• Can share via Social
Media
Blogger
• Help with applying for
jobs or right business
documents
Posterous
http://mjmobbs.com
www.le.ac.uk/careers #leicesteraward

26. Netiquette and manage your networks
• Build a positive presence • Build relationships over
time
• Expand your network
and make connections • Be sincere
• Decide on boundaries
www.le.ac.uk/careers #leicesteraward

27. Digital Footprint
Google Yourself!
kgbpeople.com
www.le.ac.uk/careers #leicesteraward

28. Protecting Yourself
• Keep it private
Do you want
• Check your Social employer, lecturers,
Network Privacy colleague, your
Settings mum to see it?
www.le.ac.uk/careers #leicesteraward

29. Promoting yourself
Link your sites together Add selected link to your:
• CV
• Email signature
Matthew Mobbs
Learning Technologist
Careers Service
University of Leicester
LE1 7RH
e: mjm33@le.ac.uk
Web: mjmobbs.com
Twitter: @mjmobbs
LinkedIn: http://uk.linkedin.com/pub/matthew-
mobbs/7/381/48b
www.le.ac.uk/careers #leicesteraward

30. Now Consider…How you will…
• Keep up-to-date with developments in the area
you want to work?
• Network with employers?
• Gain an insight into recruitment process?
• Find jobs?
• Promote yourself as a brand?
Make an Action Plan
www.le.ac.uk/careers #leicesteraward

31. Consider…How do you…
Find out about Keep up
Employers/Business
to date
Partners
Personal
Brand/Identity Find out about
Employers/Business
Partners
Networking Employer
Find jobs
Groups
Profiles
Networking
Profile
Find jobs
Keep up Personal
to date Brand/Identity
www.le.ac.uk/careers #leicesteraward

32. Thank-you
All the resources: http://goo.gl/k9e7c
mjmobbs.com facebook.com/uolcs
@mjmobbs @uolcs
Careers Service,
Matthew Mobbs
University of Leicester
Matthew Mobbs
mjm33@le.ac.uk
www.le.ac.uk/careers #leicesteraward