Getting Business Prospects To You

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A colleague and myself recently presented on how to attract & gain quality leads for your business. Tools & strategies outlined in presentation include inbound marketing techniques, relationship building, social networking & taking your relationships online to offline.

Business

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Starts With... How Do You Rate Your Site For Lead Generation?

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Social Selling University is not like social media courses which are typically designed for marketing departments. Social selling is a series of content that is being developed around how social media can be used to identify new opportunities and engage customers/prospects in social networks they spend the most time in. LinkedIn, Twitter, blogs and other social networks are filled with people asking for advice on products and looking to engage with friends, peers and experts to make intelligent buying decisions. This is where the opportunities are being created and sales people need to be part of those conversations.

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This presentation is based on our WSJ and National Bestseller, CONNECT, which can be found here: http://amzn.to/1LxUhL2 Most people don't understand the true power of LinkedIn - or they have an account "just because they should." Social media has taken the humanity out of social interaction in some ways, and this is no more true than on LinkedIn, where unsolicited connection requests and business pitches are commonplace. We've cracked the LinkedIn code by going back to the basics - being a human being, reaching out, and offering value. Connecting. We'll show you how to reach out to the people that matter most for your business and generate tons of leads and sales along the way.

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Topics covered: What is your primary goal on Linkedin and Facebook? Understand why this is important for your business, your website and your social media campaign. Learn how to target potential clients on Linkedin- who do you want to connect with and why? Why you need a great profile – and how to do it. Optimising your profile and descriptions How to build your identitiy on Linkedin and Facebook Groups – Communication – Stream Common mistakes and how not to be a spam hog Facebook advertising – why I think it is great value for money

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Your professional brand is defined by information found about you online. Today's buyer starts their search before the salesperson enters the equation. A compelling, optimized LinkedIn profile is an opportunity to not only be found online, but to control that digital first impression. Learn how to create a complete, keyword optimized LinkedIn profile. Research shows you are 40 times more effective in all your efforts on LinkedIn with a complete profile. Understand the value of a building a large LinkedIn network of connections. The size of your network is directly linked to your rank in Google and LinkedIn search. However, it's not enough to have a complete, keyword optimized profile and a large network. This is only the foundation you build upon. To be successful on LinkedIn you need to proactively reach out to your network: engage with valuable content and status updates that are both helpful and relevant to your target audience. LinkedIn members are searching for thought leadership on LinkedIn. This is an opportunity to warm up the cold call and position yourself not as a service provide, but a valuable resource. Your content should reinforce your branding statement and address the challenges that your clients and potential clients have. If you do this consistently, your network will have a clear understanding of your value proposition and reach out when they have a need. Remember "People love to buy, but they hate to be sold." I coach people on how to use LinkedIn to market themselves and their business to a targeted audience. If you want to learn more about this, please reach out to me for a complimentary consultation. 201.444.2991 or merrill.theresa@gmail.com

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