Social Media Baby Steps WVCA Presentation
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The document provides steps for using social media for a nonprofit organization. It outlines establishing a mission statement and metrics for success, then recruiting volunteers and promoting fundraising events. It recommends using tools like blogging, Facebook, Twitter, YouTube and LinkedIn to engage audiences and share the organization's message. The final step discussed is to create a social media plan that addresses content, frequency of posting, social listening, response strategy, community building and privacy/security. The overall guidance is how a nonprofit can take initial baby steps to leverage social media effectively.
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Social Media Baby Steps WVCA Presentation
- 1. #WVCA12
- 2. Social Media Baby Steps Tommy Clifford Carrie Keenan Brenda leopold #WVCA12
- 3. Overview What Problem Is Social Solving? What Way is the Right Way? #WVCA12
- 4. Step One Generate Mission Statement Recruit Promote Generate New Establish Metrics For Success #WVCA12
- 5. Recruit Volunteers Build Your Base Communication #WVCA12
- 6. Promote Fundraising Events Schedule & Promote Eventbright Tool #WVCA12
- 7. New Communication Channels Social Listening Celebrate Achievements Celebrate Organization Potential to Spread How Do You Currently Share? #WVCA12
- 8. Generate Website Traffic #WVCA12
- 9. Establish Metrics For Success New Volunteers Donations 7% 8% 10% 35% Website Hits 11% New What Goals 29% Members Will You Set? #WVCA12
- 10. Step Two - Tools #WVCA12
- 11. Blogging Your BEST First Step Because: It is FREE Easy To Integrate with Current Web Presence #WVCA12
- 12. Facebook Personal? Group? Page? #WVCA12
- 13. Personal Brand? Cause Brand? Twitter #WVCA12
- 14. Personal Brand? Cause Brand? What's The Difference? Twitter #WVCA12
- 15. YouTube Share Your Message All You Need is a Smartphone #WVCA12
- 16. YouTube Share Your Message All You Need is a Smartphone But what about LinkedIn??? #WVCA12
- 17. Step Three Create a Social Media Plan Content Frequency Listening Response Community Privacy #WVCA12
- 18. Content FIND YOUR VOICE #WVCA12
- 19. The Tho ug h t Le ade r? Who Are You? n? Perso o" "G oT he The Communicator? T #WVCA12
- 20. Frequency Varies by Channel 5/2/1 Find Your Own Groove #WVCA12
- 21. Listening How Do You Know What Is Being Said? #WVCA12
- 22. Listening How Do You Know What Is Being Said? Twitter Search Google Alerts Listening Tools #WVCA12
- 23. Response You MUST Respond Who Will Be Responding? Not Responding is a NEGATIVE Response NEVER Remove a Negative Comment, UNLESS it Breaks Your TOS #WVCA12
- 24. How Will You Grow Your Community? Follow Back? Invite Comments? Promote Offline Newsletters Email Signature Website Literature Events Signage #WVCA12
- 25. Privacy and Security Terms of Service Know Your Audience Kids vs Over 18 Media Permissions #WVCA12
- 26. Build a Calendar #WVCA12
- 27. Questions? #WVCA12
- 28. Thank You! #WVCA12