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Social Media at Hamilton County JFS

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Mike Boehmer
Mike Boehmer

A quick overview of social media strategy and tactics at the Hamilton County Department of Job and Family Services in Cincinnati, Ohio

BusinessTechnology
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Using Social Media to Connect with Key Audiences Communications
About the agency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Communications
About the agency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Communications
Waiting room traffic Communications
Social media goals ,[object Object],[object Object],Communications
Social media objectives ,[object Object],[object Object],[object Object],[object Object],Communications
Social media objectives ,[object Object],[object Object],[object Object],Communications
“ Social media networks provide cost effective ways for companies to put out their message and provide information to people in a personal, one-on-one way.” --Atlanta Journal Constitution Communications
Policy Communications The Communications Office at the Hamilton County Department of Job and Family Services is responsible for all agency social media pages, feeds and platforms. Only members of the Communications or Operations teams may send messages and/or respond to comments via agency social media platforms – and create new pages, feeds, groups, etc. on social networks.   Communications team members will follow the agency’s Communications Procedures and Information Systems Procedures as well as Hamilton County’s Ethics Policy while using social media. Program staff, however, may participate in private live chats with clients about their cases. Content of these chats must remain confidential.
50+ since May 2008 Medicaid, food stamps, child support, job services, adoption/foster care… Cost: $39 per month for software Communications Public live chats 9.2 participants, 12 questions, 85.1 views
Private chats with techs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Communications
Facebook fan page: 343 Communications January 2009 Free
Facebook group: 158 Communications January 2009 Free
Twitter (@HamiltonCoJFS): 340 Communications June 2008 Free
Blog 17,000 views Communications February 2009 Cost: $250 graphic artist
Audio podcast 2,000 visits month Communications October 2007 Cost: $130 digital recorder
RSS Feed ,[object Object],[object Object],[object Object],[object Object],Communications
You Tube channel 12,800 views Communications September 2007 Cost: $700 digital camera; cost of professional videos
www.BlogTalkRadio.com Communications June 2009 Free First 17 programs averaged 40 downloads each
www.hcjfs.org Communications Monthly unique visitors Tripled in three years to 30,000
Communications High benefit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What we’ve learned ,[object Object],[object Object],[object Object],[object Object],Communications
What we’ve learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Communications
Be Strategic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Communications
Strategic audiences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Communications
Questions? ,[object Object],[object Object],Communications

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Social Media at Hamilton County JFS

  • 1. Using Social Media to Connect with Key Audiences Communications
  • 2.
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  • 4. Waiting room traffic Communications
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  • 8. “ Social media networks provide cost effective ways for companies to put out their message and provide information to people in a personal, one-on-one way.” --Atlanta Journal Constitution Communications
  • 9. Policy Communications The Communications Office at the Hamilton County Department of Job and Family Services is responsible for all agency social media pages, feeds and platforms. Only members of the Communications or Operations teams may send messages and/or respond to comments via agency social media platforms – and create new pages, feeds, groups, etc. on social networks.   Communications team members will follow the agency’s Communications Procedures and Information Systems Procedures as well as Hamilton County’s Ethics Policy while using social media. Program staff, however, may participate in private live chats with clients about their cases. Content of these chats must remain confidential.
  • 10. 50+ since May 2008 Medicaid, food stamps, child support, job services, adoption/foster care… Cost: $39 per month for software Communications Public live chats 9.2 participants, 12 questions, 85.1 views
  • 11.
  • 12. Facebook fan page: 343 Communications January 2009 Free
  • 13. Facebook group: 158 Communications January 2009 Free
  • 14. Twitter (@HamiltonCoJFS): 340 Communications June 2008 Free
  • 15. Blog 17,000 views Communications February 2009 Cost: $250 graphic artist
  • 16. Audio podcast 2,000 visits month Communications October 2007 Cost: $130 digital recorder
  • 17.
  • 18. You Tube channel 12,800 views Communications September 2007 Cost: $700 digital camera; cost of professional videos
  • 19. www.BlogTalkRadio.com Communications June 2009 Free First 17 programs averaged 40 downloads each
  • 20. www.hcjfs.org Communications Monthly unique visitors Tripled in three years to 30,000
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Editor's Notes

  1. * confidentiality and how directors get comfortable with the new age of communication * finding someone like you who is committed to it and eager to learn how to use it. * isn't something that works if a lot of people are doing it part time.