The document discusses the use of social media by the Hamilton County Department of Job and Family Services (JFS) to improve accessibility, transparency, and engagement with audiences. JFS has seen success using low-cost social media channels like Twitter, Facebook, podcasts, YouTube, and a blog to relieve pressure on services and increase awareness of programs. While the annual operating budget for JFS is $2 billion, the cost of its social media efforts has only been $1,500, bringing high benefits like meeting goals and generating positive media coverage. Lessons learned include the need for daily relevant content, integration across communication channels, and educating late adapters internally.