Social media as an enabler
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This presentation talks about how social media can be be used to improve business and organizational performance. It also highlight Ghana's social media landscape and Facebook usage statistics.
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The University of Florida social media strategy for 2016 aims to increase enrollment in UF Online programs and improve the school's image. The strategy focuses on growing followers on Twitter and Instagram and increasing traffic to the website. Key performance indicators include the number of visitors from social media, new followers, and amount of engaging content posted. The strategy outlines brand voice, content calendars, and a social media policy. Measurement of the #BEAGATOR campaign showed low usage and needs increased promotion across networks.
Social Media for Your Business
This document provides guidance on developing a social media strategy for a business. It recommends first discovering why social media is being considered and how it aligns with business goals. Second, identify appropriate social media tools like Facebook, Twitter, Pinterest, and blogs based on research. Third, develop a content calendar and establish posting frequencies and policies. Fourth and finally, consistently measure results through monthly reports to track engagement and improve the strategy over time with a focus on quality over quantity. The key is gaining internal support and adoption for an authentic social presence.
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The document discusses social media trends globally and in Malaysia. Some key points:
- Social media usage has steadily grown over the last decade and 90% of data created in the last 12 months. By 2020 there will be 75 billion connected devices, 6 billion smartphones, and 3 billion social media users.
- In Malaysia nearly half the population has a Facebook account and Malaysians spend twice as much time online as watching TV. More than 40% access TV/movies online and 80% stream video monthly.
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Project 1 - PUR3622
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Dr on facebook
Facebook provides several solutions to help companies drive quality, efficient conversions. More than half of Facebook users say friends' recommendations influence their purchase decisions, and people frequently use Facebook to seek advice from friends on products to buy. Facebook's large reach and targeted advertising capabilities allow companies to reach their intended audiences and generate conversions at a lower cost than other media like TV, magazines, or newspapers. The document outlines three Facebook direct response solutions - Promoted Posts and Sponsored Stories ads in the News Feed, retargeting ads through Facebook Exchange, and conversion tracking within the Facebook ad platform.
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The document discusses social media trends globally and in Malaysia. Some key points:
- Social media usage has steadily grown over the last decade and 90% of data created in the last 12 months. By 2020 there will be 75 billion connected devices, 6 billion smartphones, and 3 billion social media users.
- In Malaysia nearly half the population has a Facebook account and Malaysians spend twice as much time online as watching TV. More than 40% access TV/movies online and 80% stream video monthly.
- Even B2B businesses are increasingly using social media for marketing, engagement, transparency, and monitoring trends. Social media allows direct communication with customers and influencers for targeted marketing.
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Chick-Fil-A's social media strategy for 2017 focuses on growing their online presence and driving more traffic to their website through social media. Their two main strategies are to increase the volume of original content posted, especially on Twitter, and increase consistency of posts. They will measure success through increased social media followers, website traffic from social platforms, user engagement, and positive sentiment analysis of interactions.
Social Media Marketing Benefits
Almost 90% of marketers surveyed in 2013 placed a high value on social media marketing. Using social media allows businesses to increase their exposure without spending as much on advertising. It also enables companies to get familiar with their customers by learning about their wants and concerns directly through social media platforms. The benefits of social media marketing include increased traffic, exposure, and sales at a relatively low cost since most social media sites are free to use.
Chick-Fil-A's Social Media Strategy
This is a Social Media Strategy for Chick-Fil-A, that I put together for Social Media Management (#UFSMM) at the University of Florida.
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Initial Findings of CASE-Huron-mStoner Survey of Social Media in Advancement ...
Recently uploaded
Lifecycle of a GME Trader: From Newbie to Diamond Hands
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
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Project Serenity — 33% Life-time Commissions.docx
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
HMS Facebook Stories All V1 06092024.docx
The conversations on Facebook from the Herringswell Manor School group from 2009 to the first half of 2024
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
学校原件一模一样【微信：741003700 】《(Hull毕业证书)赫尔大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Your LinkedIn Success Starts Here.......
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
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HOW TO USE FACEBOOK _ by Clarissa Credito
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
学校原件一模一样【微信：741003700 】《(BCR毕业证书)加州大学河滨分校毕业证文凭证书》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Recently uploaded (15)
Lifecycle of a GME Trader: From Newbie to Diamond Hands
Lifecycle of a GME Trader: From Newbie to Diamond Hands
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
Social media as an enabler
- 1. SOCIAL MEDIA AS AN ENABLER Gad Ocran Social Media / Digital Consultant (Konvert360)
- 2. What is Social Media? Social media" is a way for people to communicate and interact online. One to Many Many to Many (social)
- 4. Facebook Usage Statistics, Ghana (September 2017) Monthly Facebook users: 4.5m-5m Source: Facebook Audience Insight
- 5. Facebook Usage Statistics, Ghana (September 2017) Gender 65% Men 35% Women Source: Facebook Audience Insight
- 6. Facebook Usage Statistics, Ghana (September 2017) Relationship Status: 66% Single 11% in Relationship 19% Married 4% Engaged Source: Facebook Audience Insight
- 7. Facebook Usage Statistics, Ghana (September 2017) Devices Uses: 82% Mobile 14% Desktop and Mobile 4% Desktop Only Source: Facebook Audience Insight
- 8. Ghana’s Social Media Landscape Popular Social Platforms used in Ghana Publishing eg. WordPress, Blogger, Medium etc. Facebook Twitter Instagram LinkedIn Snapchat YouTube Sharing eg. Instagram, YouTube Twitter Snapchat etc. Collaboration/ Professional Communication eg. LinkedIn, Slack etc. Messaging eg. Facebook Messenger, WhatsApp, Telegram, Viber etc.
- 9. Popular Social Media Sites Explained I like jollof …jollof is bae I’m eating jollow #ghfood Eating jollof in less than 24hrs Here’s a photo of jollofWatch me as I cook jollof I have skills in cooking jollof
- 10. Social media as catalyst for marketing success • Relationship: The relationship built with customers are the foundations upon which your business will flourish. Social media helps to build strong relationships with our target buyers that give us permission to sell to them in the future • Feedback: Social media act as an invaluable source of insights and feedback. Using social listening tools into product development work can act as an early warning system, save on customer service costs, provide valuable development feedback. • Enabler of Integrated Marketing Communications: Allow Marketing PR and Advertising to work in harmony and achieve its goals.
- 11. It’s not just about marketing… Marketing/PR /Advertising Sales Customer Service Product Development Innovation Human Resources /legal Research Finance IT Social Media Becomes Centralized in Key Business Units
- 12. • Marketing/PR/Advertising: Increase awareness of product, influence consideration, attract leads, and increase brand share of voice. • Customer Service: Respond to customer inquiries via social channels (Facebook, Twitter etc. ). Keep customers engaged, delight customers and improve loyalty. Use social listening tools eg Google alert to track feedback, concerns from customers. • Sales: Convert marketing qualified leads using customer relationship management system (CRM) to customers. Use LinkedIn as a social selling platform to engage directly with prospect. • IT: • Develop internal social media platform or intranet to improve collaboration and sharing among employees.
- 13. • Human Resource: Use LinkedIn for recruitment and positioning the company as a great workplace. Investment in social media led performance management systems and internal collaboration tools to track achievement and improve teamwork. • Product Development / Innovation: Inject feedback from gathered from customers using social media to improve product and services. Use social media to source ideas from social media audience to innovate on products and services. • Research: Organize focus group research using company social media group or page to glean insight from questions or their discussions. • Legal: Legal Unit helps in developing social media policy to guide the use of social media by employees in the organization. Social media policy will help prevent employees for making claims that subject the company to public ridicule and its associated sanctions. • Finance: Use social collaboration platforms eg. WhatsApp to discuss issues related to social media budgets in real time.
- 14. Stages business goes through in using social media to drive business growth