Social media as a 'service' for value co-creation by integrating sponsoring companies, sports entities and fans
•
1 like•307 views
This document discusses how social media can be used as a platform for value co-creation between sponsoring companies, sports entities, and fans. It notes that social media allows the locus of power, value production, and activity to shift from firms to collectives and consumers on the web. By integrating social media, companies and sports organizations can build congruence with fans, foster participatory culture and activation, and help develop fans' identity and sense of community.
Report
Share
Report
Share
Download to read offline
Recommended
O'Sullivan: The Shifting Landscape of Product Design
Presentation at Social Network Services seminar on Nov 9th 2007 in Helsinki, Finland. By Joseph O'Sullivan, Yahoo!
Content 2.0
The document discusses the shift from Content 1.0 to Content 2.0 and how the internet has disrupted traditional models of content distribution and monetization. It notes that while control of distribution previously benefited monopolies, the new economy values trust and collaboration above control. Major websites now rely more on advertising than subscriptions, and it is unclear how virtual products and new models will generate income in this new reality.
In search of innovation in the era of new public governance, stephen osbourne...
In search of innovation in the era of new public governance, stephen osbourne...Third Sector Research Centre
The document discusses the evolution of approaches to public governance from public administration to new public management and now to new public governance (NPG). It outlines some key challenges of delivering public services under NPG including adopting a public service-dominant logic focused on service systems and co-production rather than products, inter-organizational relationships, and policy dominance. The document also discusses implications of NPG for innovation, including focusing on user needs and experience, collaborative innovation, and understanding innovation as socially constructed within social systems.How to kickstart your co-creation platform - 20 examples by @boardofinno
This document summarizes 20 existing co-creation platforms. It describes different types of co-creation such as clubs of experts, crowds of people, coalitions of parties, and communities of kindred spirits. Key principles of successful co-creation are inspiring participation, selecting the best ideas and people, connecting creative minds, sharing results, and continuing development. Platforms are compared based on parameters like number of people involved, frequency of interaction, competition level, project duration, and return for participants. The goal is to learn from existing examples of co-creation between industries, governments, and consumers.
Social Media Marketing Trends Shaping the Next Digital Decade
Social Media Marketing Trends: Shaping the Next Digital Decade
Discover the seismic shifts transforming the world of digital marketing in our latest SlideShare presentation, "Social Media Marketing Trends". This curated guide dives deep into the most influential movements within the social media landscape, ensuring businesses and marketers are primed to capitalize on every opportunity.
Included in this enlightening PDF:
🖼 From Text to Visual Storytelling: Unpack the evolution from traditional text-based content to the compelling world of visual narratives. Learn how this shift can catapult user engagement and retention rates.
⏳ Ephemeral Content's Rise: Delve into the surge in temporary content's popularity and its powerful pull on user attention and brand authenticity.
🌍 Micro-communities & Micro-influencers: Understand the immense potential of niche communities and influencers, and how they're reshaping the influencer marketing terrain.
🕶 VR & AR Integration: Explore the transformative impact of Virtual and Augmented Reality on user experiences and brand interactions, and how platforms are integrating this immersive tech.
📰 Social Media's Societal Impact: Investigate the profound influence of social media on tracking current affairs and shaping cultural narratives, offering brands an unprecedented avenue to resonate with consumers.
📣 Voice Amplification & Marginalized Communities: Witness the powerful role of social media in giving a platform to previously unheard voices, emphasizing the importance of authentic and inclusive brand messaging.
🎯 Micro-Targeted Marketing: Decode the strategies behind ultra-specific advertising and its unmatched efficacy in reaching desired target demographics.
📱 Immersive Experiences with Apple Vision Pro: Get acquainted with the revolutionary capabilities of devices like the Apple Vision Pro, and how they're setting new benchmarks in user experience.
#VisualStorytelling #EphemeralContent
#MicroInfluencerMarketing #VRIntegration
#SocialImpact #AppleVisionPro
Why This Deck is Essential:
In an ever-evolving digital realm, staying updated with the latest trends isn't just an advantage, it's a necessity. Whether you're a brand aiming to recalibrate your online strategy, a marketer refining your outreach, or a curious individual exploring the digital zeitgeist, this SlideShare is your beacon.
#SocialMediaTrends #DigitalMarketingEvolution #MicroCommunities #InclusiveMarketing #ImmersiveTech
Stay ahead of the curve. Embrace the future of digital marketing by delving into our insightful "Social Media Marketing Trends" presentation now
Visit: https://tapereal.com
Learn more: https://web.tapereal.com
AN EMPIRICAL STUDY ON THE DEPENDENCE OF SOCIAL MEDIA PLATFORMS ON THE DIGITAL...
The study focuses on the growing digital influencers, positioning among the target audience, and their capability to endorse the social media platforms, i.e., Instagram, YouTube, Facebook, Pinterest, etc., as a reliable medium of promotions for the brands. A mixed research methodology has been adopted to link the study with the existing literature in the domain and validate them with statistical analysis. The attitudinal data is collected from the metropolitan cities of India through 5 point Likert scale administered questionnaire. Generation Z is the sampling unit of the study. The research findings suggest that an individual digital influencer's role is mediating consumers' willingness to adopt online buying behavior and the reliability of social media platforms as a good marketing tool. Brand awareness among the target audience is also a powerful catalyst to enhance social media marketing. Brands should be more concerned about engaging influencers based on their content innovation, credibility, followings, and reliability among the followers on different social media platforms.
brand community
This document discusses how brands are now built by communities rather than just companies through co-creation. Traditionally, marketers told stories to passive, local consumers but technology has enabled a transition to more globalized, active consumer communities. Literature shows that individual motivations can lead consumers to participate in brand communities, resulting in positive outcomes like repeat purchases, positive word of mouth, brand commitment, increased customer participation, and greater customer involvement. The document defines co-creation as the process where both consumers and producers collaborate to create value for a product.
Conceptual Review of the Effects of Advertising on Consumer Buying behaviour
Conceptual Review of the Effects of Advertising on Consumer Buying behaviourProf. Edwin Agwu Middlesex University Business School, Hendon Campus, London, UK
This document discusses a conceptual review of the effects of advertising on consumer buying behavior. It examines how advertising can persuade consumers to adopt new or existing products, with a focus on Nigeria. The study aims to analyze how advertising impacts consumer purchasing decisions within the Nigerian context. The findings indicate that well-packaged advertisements can persuade consumers to try a product, and advertising campaigns need to be long enough to generate curiosity and motivation for consumers to buy.Recommended
O'Sullivan: The Shifting Landscape of Product Design
Presentation at Social Network Services seminar on Nov 9th 2007 in Helsinki, Finland. By Joseph O'Sullivan, Yahoo!
Content 2.0
The document discusses the shift from Content 1.0 to Content 2.0 and how the internet has disrupted traditional models of content distribution and monetization. It notes that while control of distribution previously benefited monopolies, the new economy values trust and collaboration above control. Major websites now rely more on advertising than subscriptions, and it is unclear how virtual products and new models will generate income in this new reality.
In search of innovation in the era of new public governance, stephen osbourne...
In search of innovation in the era of new public governance, stephen osbourne...Third Sector Research Centre
The document discusses the evolution of approaches to public governance from public administration to new public management and now to new public governance (NPG). It outlines some key challenges of delivering public services under NPG including adopting a public service-dominant logic focused on service systems and co-production rather than products, inter-organizational relationships, and policy dominance. The document also discusses implications of NPG for innovation, including focusing on user needs and experience, collaborative innovation, and understanding innovation as socially constructed within social systems.How to kickstart your co-creation platform - 20 examples by @boardofinno
This document summarizes 20 existing co-creation platforms. It describes different types of co-creation such as clubs of experts, crowds of people, coalitions of parties, and communities of kindred spirits. Key principles of successful co-creation are inspiring participation, selecting the best ideas and people, connecting creative minds, sharing results, and continuing development. Platforms are compared based on parameters like number of people involved, frequency of interaction, competition level, project duration, and return for participants. The goal is to learn from existing examples of co-creation between industries, governments, and consumers.
Social Media Marketing Trends Shaping the Next Digital Decade
Social Media Marketing Trends: Shaping the Next Digital Decade
Discover the seismic shifts transforming the world of digital marketing in our latest SlideShare presentation, "Social Media Marketing Trends". This curated guide dives deep into the most influential movements within the social media landscape, ensuring businesses and marketers are primed to capitalize on every opportunity.
Included in this enlightening PDF:
🖼 From Text to Visual Storytelling: Unpack the evolution from traditional text-based content to the compelling world of visual narratives. Learn how this shift can catapult user engagement and retention rates.
⏳ Ephemeral Content's Rise: Delve into the surge in temporary content's popularity and its powerful pull on user attention and brand authenticity.
🌍 Micro-communities & Micro-influencers: Understand the immense potential of niche communities and influencers, and how they're reshaping the influencer marketing terrain.
🕶 VR & AR Integration: Explore the transformative impact of Virtual and Augmented Reality on user experiences and brand interactions, and how platforms are integrating this immersive tech.
📰 Social Media's Societal Impact: Investigate the profound influence of social media on tracking current affairs and shaping cultural narratives, offering brands an unprecedented avenue to resonate with consumers.
📣 Voice Amplification & Marginalized Communities: Witness the powerful role of social media in giving a platform to previously unheard voices, emphasizing the importance of authentic and inclusive brand messaging.
🎯 Micro-Targeted Marketing: Decode the strategies behind ultra-specific advertising and its unmatched efficacy in reaching desired target demographics.
📱 Immersive Experiences with Apple Vision Pro: Get acquainted with the revolutionary capabilities of devices like the Apple Vision Pro, and how they're setting new benchmarks in user experience.
#VisualStorytelling #EphemeralContent
#MicroInfluencerMarketing #VRIntegration
#SocialImpact #AppleVisionPro
Why This Deck is Essential:
In an ever-evolving digital realm, staying updated with the latest trends isn't just an advantage, it's a necessity. Whether you're a brand aiming to recalibrate your online strategy, a marketer refining your outreach, or a curious individual exploring the digital zeitgeist, this SlideShare is your beacon.
#SocialMediaTrends #DigitalMarketingEvolution #MicroCommunities #InclusiveMarketing #ImmersiveTech
Stay ahead of the curve. Embrace the future of digital marketing by delving into our insightful "Social Media Marketing Trends" presentation now
Visit: https://tapereal.com
Learn more: https://web.tapereal.com
AN EMPIRICAL STUDY ON THE DEPENDENCE OF SOCIAL MEDIA PLATFORMS ON THE DIGITAL...
The study focuses on the growing digital influencers, positioning among the target audience, and their capability to endorse the social media platforms, i.e., Instagram, YouTube, Facebook, Pinterest, etc., as a reliable medium of promotions for the brands. A mixed research methodology has been adopted to link the study with the existing literature in the domain and validate them with statistical analysis. The attitudinal data is collected from the metropolitan cities of India through 5 point Likert scale administered questionnaire. Generation Z is the sampling unit of the study. The research findings suggest that an individual digital influencer's role is mediating consumers' willingness to adopt online buying behavior and the reliability of social media platforms as a good marketing tool. Brand awareness among the target audience is also a powerful catalyst to enhance social media marketing. Brands should be more concerned about engaging influencers based on their content innovation, credibility, followings, and reliability among the followers on different social media platforms.
brand community
This document discusses how brands are now built by communities rather than just companies through co-creation. Traditionally, marketers told stories to passive, local consumers but technology has enabled a transition to more globalized, active consumer communities. Literature shows that individual motivations can lead consumers to participate in brand communities, resulting in positive outcomes like repeat purchases, positive word of mouth, brand commitment, increased customer participation, and greater customer involvement. The document defines co-creation as the process where both consumers and producers collaborate to create value for a product.
Conceptual Review of the Effects of Advertising on Consumer Buying behaviour
Conceptual Review of the Effects of Advertising on Consumer Buying behaviourProf. Edwin Agwu Middlesex University Business School, Hendon Campus, London, UK
This document discusses a conceptual review of the effects of advertising on consumer buying behavior. It examines how advertising can persuade consumers to adopt new or existing products, with a focus on Nigeria. The study aims to analyze how advertising impacts consumer purchasing decisions within the Nigerian context. The findings indicate that well-packaged advertisements can persuade consumers to try a product, and advertising campaigns need to be long enough to generate curiosity and motivation for consumers to buy. Why Analytics Now? - Elea McDonnel Feit, Wharton Interactive Media Initiative
Why Analytics Now? - Elea McDonnel Feit, Wharton Interactive Media InitiativeOnline Marketing Summit
Elea McDonnell Feit gave a keynote at the Online Marketing Summit in Philadelphia on July 8, 2010 titled "Why Analytics Now?". She discussed how data analytics can provide surprising insights into consumer behavior online, with social media, user-generated content, and beyond. Research from the Wharton Interactive Media Initiative has shown that what customers say online matters, the crowd provides value, social networks can predict purchases, influencers are effective locally, and freemium pricing works well. Data analytics provides opportunities for marketers to make better business decisions and increase profits.Social media strategy presentation-Cher
This document proposes a social media strategy for Spark, a New Zealand telecommunications company. It begins with an audit of Spark's current social media performance and recent campaigns. Key theories on using social media for customer engagement and value co-creation are presented. The proposed strategy follows a 5C framework: co-creation, content, consistency, conversation, and community. It provides recommendations in each area such as using user-generated content, keeping platforms consistent, asking questions to encourage conversation, and identifying key opinion leaders in the community.
ASSIGNAMENT 2.pptx
explores the evolving landscape of technology and its profound effects on how individuals live, work, and interact. This concise overview delves into the shifts towards mobile-centric lifestyles, personalization, data privacy concerns, sustainability, remote work, and the integration of health and wellness tech. Discover how these trends shape our daily experiences and drive innovation across various sectors.
healthy conversations: how digital is transforming health
Presentation to a workshop for hospital PR managers, capturing some of the current trends in digital health and crediting some amazing work being done. 27 February 2013
Gone Viral - Presentation
RQ1 examines the relationship between social media interaction and viral marketing propagation. The literature establishes social media as central to viral marketing campaigns, enabling online word-of-mouth communication to spread campaigns. RQ2 asks what compels social media users to discuss viral marketing. Research presented suggests emotional connections to campaigns, familiarity, and relationships with sharers influence sharing behaviors. Limitations include lack of focus on modern social media and conflating word-of-mouth and viral marketing definitions.
United way
The document discusses the future of media and trends in participatory digital media. It notes that media must embrace participation, use digital tools to foster engaged publics, and prioritize building dynamic communities. New media habits involve choice, conversation, curation, creation and collaboration across devices. Emerging trends include ubiquitous video, social networks as forums, locative media, and metrics. The action agenda calls for building networks of professional and amateur storytellers through training to promote local stories digitally and create shared practices and cultural norms.
Unifying Game Day: Transmedia Storytelling in Sports
Sports inherently lend themselves to transmedia storytelling by dispersing narratives across multiple channels. This creates a unified entertainment experience where each medium contributes something unique to the overall story. Transmedia engages consumers by providing ways for them to emotionally invest in branded experiences and connect with communities of other fans. Modern fans seek to actively participate in sports properties through both traditional and technology-based avenues, going beyond passive spectatorship. Professional leagues now embrace social media and transmedia to amplify the sports experience and engage smarter, more connected fans.
DCA 4 Trends That Will Drive Marketing Growth In 2013
Hundreds of the world’s leading brands, from UNICEF to Coca-Cola to Twitter, have created an environment in which consumers can compete to get what they want. With the advent of hybrid media intertwining mobile technology with social media and cloud-based content, four growing consumer trends have emerged that change how brands, in turn, compete:
El valor de una marca y los medios sociales
This document discusses how a company's brand value and image may be positively influenced through sports sponsorships and social media activities. It analyzes data from 322 members of a Facebook fan page for a celebrity sports team sponsored by a large mobile telecommunications provider. The study examines whether the perceived brand image of the sports team and its celebrity endorser credibility positively impact perceptions of the sponsoring brand's value among fan page members. It also tests whether these effects differ between existing and non-customers of the sponsor. The findings provide implications for marketing theory and practice regarding the advantages of integrating social media and sponsorships.
An Examination on the use of Social Media and Social Media Influencers as a S...
In recent years the marketing industry has been facing a new challenge on how to market to the Generation Z and Millennial generation. These digital natives have grown up in the age of social media and no longer respond to traditional channels of communication. With the advent of Social Media Influencers, a new form of communication has been formed that has captivated the digital natives and influenced their purchasing behavior, redefining the brand customer relationship as these Influencers have become third party endorser who says public opinion. This paper examines the effectiveness of social media and social media influencers as a strategy for customer retention. This has been done by looking at models and statistics that give us insights into the mind of the Millennial and Generation Z consumer of today. It has been found that, they utilize social media for knowledge acquisition, status, entertainment, and business. While their purchasing behavior is based on trust, perceived authenticity of both the brand and Social Media Influencer and that these lead to an intention to buy resulting in customer retention. Tatenda Primrose Mamhare | Fan Mingyue "An Examination on the use of Social Media and Social Media Influencers as a Strategy for Customer Retention" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-4 , June 2020, URL: https://www.ijtsrd.com/papers/ijtsrd31218.pdf Paper Url :https://www.ijtsrd.com/management/marketing-management/31218/an-examination-on-the-use-of-social-media-and-social-media-influencers-as-a-strategy-for-customer-retention/tatenda-primrose-mamhare
Do Social Media Impact Consumer Buying Decisions in the Fashion Industry duri...
Impact on consumer shopping behavior ramped up despite the fluctuations in the pandemic and lockdown in the past year due to of the social media. Because the advent of social media has changed the globe and the whole way it operates, putting the society and its peoples closer together even as a means of boosting customer assets through powerful communication during this challenging period. The purpose of this study is to define the characteristics of social media marketing factors and to examine the impact of those perceived factors upon customer purchasing decisions, given the immense concern in using social media marketing among fashion brands during the period of covid-19 pandemic. This research primarily fixated on five variables in social media, such as entertainment, interactions, trendiness, customization and word of mouth effect on the consumer purchasing decisions. A deductive methodology was taken, and 100 questionnaires, via the Google online form, were circulated to gather data. For data interpretation using SPSS, descriptive and inferential statistics were used such as mean value, standard deviation and correlation and regression analysis. The study of the data shows that social media-marketing factors like entertainment, communications, trends, customizing and word of mouth influence customer buying decisions, and that these factors have a positive relation with consumer purchase decisions. These results also revealed that women and individuals aged twenty-five to thirty-four years of age are more inclined to buy fashion-related products during this pandemic situation and suggested to develop marketing tools targeted at this particular category. Further, the results of this study will help fashion companies more specifically forecast the purchasing habits of their customers and control their investments and marketing efforts in this challenging period.
Globalization and its effects on marketing
what is globalization
globalization vs internationalization
Dimensions of globalization
conditions for globalization
Growth factors for globalization
reasons for globalization
Effects on Marketing
global Marketing strategy
economic environment
hyper-competition
technology
Political Challenges
Decreasing geographic distances
etc.
Social media and csr ss
Some of the slide ideas in this come from a presentation also available on Slideshare I think. But I will be damned if I can remember now where they came from. To the authors, my sincerest apologies.
The sprout-social-index december-2013
The document analyzes social media engagement trends based on data from over 160 million messages to 20,000 brand profiles. It finds that while social networks like Facebook and Twitter grew 17-44% over the past year, inbound messages to brands increased much faster at 175%. Industries with the largest message growth include Entertainment (350%), Utilities (201%), and Hospitality (118%). However, average response rates and times for brands declined, taking now over 11 hours on average to respond. Industries leading in response rates include Banking, Utilities, and Automotive, while those fastest to respond are Business Services, Utilities, and Entertainment.
YouTubes key Role and Influence towards E Commerce and Its Effects -Published...
ABSTRACT The investigation tries to determine whether YouTube is beneficial for online shopping. Users of YouTube can exchange goods and services online, which opens up the possibility of cross-border communication. YouTube has become a significant participant with more methods of fending off competitors. This is done through promoting products online and comparing them to others that are offered elsewhere. Additionally, it gives customers a fundamental comprehension of brands, their traits, and advantages. Therefore, the goal of the current study is to assess YouTube's contribution to e-commerce by evaluating its effect in comparison to other social media. The report is quantitative in nature, and information from the sample size of 140 respondents was gathered using a survey method. Opportunity-based entrepreneurship theory were adopted from previous studies. The results show that many respondents purchase online often. Additionally, the results show that since YouTube is open to all users and gives them the opportunity to frequently learn about new trends and products, it has stimulated e-commerce, according to the respondents. According to the study's findings, YouTube is causing a survival of the fittest phenomenon among online businesses and products, which will support economic growth as e-commerce develops.
CIPRA-WORKSHOP Future Communications By Michael Slaby Edelman Digital
Michael Slaby presentation on Digital Engagement and Social Media for CIPRA-Edelman Workshop in China
Reputation Communication Dianova 2013
Developing Trustworthy Relationships for Organizational Efficiency & Effectiveness on both Nonprofit and For-profit Organizations. The Dianova Portugal Case Study
Incorporating Best Practices: Change Management, Governance, Quality, Sustainability | Corporate Social Responsibility | Reputation Management, Organizational and Social Innovation, Talent Management, Work-life Balance Reputation, Accountability, Impact Investment, Social Impact Evaluation, Integrated Communication…
… a Sustainability & Change Management Roadmap: Leading and Recreating our future from the inside out… One language, One voice, One brand!
"Transparency, Purpose, and the Empowered Consumer: A New Paradigm for Advert...
Transparency, Purpose, and the Empowered Consumer: A New Paradigm for Advertising
[bsr.org 23.03.15]
In the past several years, the advertising industry has undergone dramatic changes that have created an array of challenges and opportunities:
-The use of “big data” to target consumers has raised government and consumer concerns about the collection and use of personal information.
-The rise of “native advertising,” in which ads appear as content, has triggered questions about whether consumers are being misled.
-Digital advances have given brands direct connections to their consumers, with the power to gain insights and build loyalty.
-New advertising approaches appealing to consumers’ core values have given brands an opportunity to engage consumers on a deeper level.
-Advertisers using their creative power to share messages related to social, environmental, and cultural issues have built strong brands and are having a positive influence on the world around us.
In context of these developments BSR and Participant Media embarked on research to explore how the major trends in advertising intersect with ideas related to corporate social responsibility.
http://www.bsr.org/reports/BSR_Participant_Responsibility_Transparency_in_Advertising_March_2015.pdf
Power social media for CSR
The document discusses how social media has become an important tool for corporate social responsibility (CSR) initiatives. It notes that transparency around how companies operate is important for earning consumer trust. Social media allows for easier engagement on social and environmental issues. While some companies have failed at using social media for CSR, others have succeeded by tapping customers to support CSR programs through platforms like LinkedIn and PepsiCo donations. The document concludes that social media can be a powerful way to communicate CSR efforts when used authentically and transparently to engage customers and communities.
project
This document discusses the effects of advertising on brands and consumer durable products. It provides background on marketing and advertising, defining advertising as a paid form of non-personal mass media promotion to communicate with large groups. Advertising can be product-oriented or institutional. The document examines how advertising positively impacts brand awareness but has no significant effect on perceived quality. It aims to analyze the relationship between advertising, brand perception, and product sales, hypothesizing that advertising helps create brand image and guides consumer decisions based more on brand than price.
Co-creation of public service innovation - what, why, where, when, who and how?
The document discusses frameworks for understanding public service innovation from different perspectives: what type, why it's needed, where collaboration occurs, when stakeholders are involved, who the stakeholders are, and how they are engaged. It also provides recommendations for supporting innovation, including enabling self-organization and emergence, cultivating an innovation ecosystem, providing small wins to manage uncertainty, promoting feedback and sensemaking, and enriching interaction through digital technology.
The conventions of esteem and value in the e-sports ecosystem. A theoretical ...
The document summarizes the key findings of a theoretical review on the conventions of esteem and value in the e-sports ecosystem. It finds that the esteem of e-sports is not inherent and requires active measures to generate. E-sports operators must recognize various means of justifying value and balance different value categories and conflicts. The attractiveness of e-sports depends on how credibly operators demonstrate aspects aligned with generally valued things. The vitality of the e-sports ecosystem ultimately relies on the combinations and compromises operators forge from different value justification means based on varying principles.
More Related Content
Similar to Social media as a 'service' for value co-creation by integrating sponsoring companies, sports entities and fans
Why Analytics Now? - Elea McDonnel Feit, Wharton Interactive Media Initiative
Why Analytics Now? - Elea McDonnel Feit, Wharton Interactive Media InitiativeOnline Marketing Summit
Elea McDonnell Feit gave a keynote at the Online Marketing Summit in Philadelphia on July 8, 2010 titled "Why Analytics Now?". She discussed how data analytics can provide surprising insights into consumer behavior online, with social media, user-generated content, and beyond. Research from the Wharton Interactive Media Initiative has shown that what customers say online matters, the crowd provides value, social networks can predict purchases, influencers are effective locally, and freemium pricing works well. Data analytics provides opportunities for marketers to make better business decisions and increase profits.Social media strategy presentation-Cher
This document proposes a social media strategy for Spark, a New Zealand telecommunications company. It begins with an audit of Spark's current social media performance and recent campaigns. Key theories on using social media for customer engagement and value co-creation are presented. The proposed strategy follows a 5C framework: co-creation, content, consistency, conversation, and community. It provides recommendations in each area such as using user-generated content, keeping platforms consistent, asking questions to encourage conversation, and identifying key opinion leaders in the community.
ASSIGNAMENT 2.pptx
explores the evolving landscape of technology and its profound effects on how individuals live, work, and interact. This concise overview delves into the shifts towards mobile-centric lifestyles, personalization, data privacy concerns, sustainability, remote work, and the integration of health and wellness tech. Discover how these trends shape our daily experiences and drive innovation across various sectors.
healthy conversations: how digital is transforming health
Presentation to a workshop for hospital PR managers, capturing some of the current trends in digital health and crediting some amazing work being done. 27 February 2013
Gone Viral - Presentation
RQ1 examines the relationship between social media interaction and viral marketing propagation. The literature establishes social media as central to viral marketing campaigns, enabling online word-of-mouth communication to spread campaigns. RQ2 asks what compels social media users to discuss viral marketing. Research presented suggests emotional connections to campaigns, familiarity, and relationships with sharers influence sharing behaviors. Limitations include lack of focus on modern social media and conflating word-of-mouth and viral marketing definitions.
United way
The document discusses the future of media and trends in participatory digital media. It notes that media must embrace participation, use digital tools to foster engaged publics, and prioritize building dynamic communities. New media habits involve choice, conversation, curation, creation and collaboration across devices. Emerging trends include ubiquitous video, social networks as forums, locative media, and metrics. The action agenda calls for building networks of professional and amateur storytellers through training to promote local stories digitally and create shared practices and cultural norms.
Unifying Game Day: Transmedia Storytelling in Sports
Sports inherently lend themselves to transmedia storytelling by dispersing narratives across multiple channels. This creates a unified entertainment experience where each medium contributes something unique to the overall story. Transmedia engages consumers by providing ways for them to emotionally invest in branded experiences and connect with communities of other fans. Modern fans seek to actively participate in sports properties through both traditional and technology-based avenues, going beyond passive spectatorship. Professional leagues now embrace social media and transmedia to amplify the sports experience and engage smarter, more connected fans.
DCA 4 Trends That Will Drive Marketing Growth In 2013
Hundreds of the world’s leading brands, from UNICEF to Coca-Cola to Twitter, have created an environment in which consumers can compete to get what they want. With the advent of hybrid media intertwining mobile technology with social media and cloud-based content, four growing consumer trends have emerged that change how brands, in turn, compete:
El valor de una marca y los medios sociales
This document discusses how a company's brand value and image may be positively influenced through sports sponsorships and social media activities. It analyzes data from 322 members of a Facebook fan page for a celebrity sports team sponsored by a large mobile telecommunications provider. The study examines whether the perceived brand image of the sports team and its celebrity endorser credibility positively impact perceptions of the sponsoring brand's value among fan page members. It also tests whether these effects differ between existing and non-customers of the sponsor. The findings provide implications for marketing theory and practice regarding the advantages of integrating social media and sponsorships.
An Examination on the use of Social Media and Social Media Influencers as a S...
In recent years the marketing industry has been facing a new challenge on how to market to the Generation Z and Millennial generation. These digital natives have grown up in the age of social media and no longer respond to traditional channels of communication. With the advent of Social Media Influencers, a new form of communication has been formed that has captivated the digital natives and influenced their purchasing behavior, redefining the brand customer relationship as these Influencers have become third party endorser who says public opinion. This paper examines the effectiveness of social media and social media influencers as a strategy for customer retention. This has been done by looking at models and statistics that give us insights into the mind of the Millennial and Generation Z consumer of today. It has been found that, they utilize social media for knowledge acquisition, status, entertainment, and business. While their purchasing behavior is based on trust, perceived authenticity of both the brand and Social Media Influencer and that these lead to an intention to buy resulting in customer retention. Tatenda Primrose Mamhare | Fan Mingyue "An Examination on the use of Social Media and Social Media Influencers as a Strategy for Customer Retention" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-4 , June 2020, URL: https://www.ijtsrd.com/papers/ijtsrd31218.pdf Paper Url :https://www.ijtsrd.com/management/marketing-management/31218/an-examination-on-the-use-of-social-media-and-social-media-influencers-as-a-strategy-for-customer-retention/tatenda-primrose-mamhare
Do Social Media Impact Consumer Buying Decisions in the Fashion Industry duri...
Impact on consumer shopping behavior ramped up despite the fluctuations in the pandemic and lockdown in the past year due to of the social media. Because the advent of social media has changed the globe and the whole way it operates, putting the society and its peoples closer together even as a means of boosting customer assets through powerful communication during this challenging period. The purpose of this study is to define the characteristics of social media marketing factors and to examine the impact of those perceived factors upon customer purchasing decisions, given the immense concern in using social media marketing among fashion brands during the period of covid-19 pandemic. This research primarily fixated on five variables in social media, such as entertainment, interactions, trendiness, customization and word of mouth effect on the consumer purchasing decisions. A deductive methodology was taken, and 100 questionnaires, via the Google online form, were circulated to gather data. For data interpretation using SPSS, descriptive and inferential statistics were used such as mean value, standard deviation and correlation and regression analysis. The study of the data shows that social media-marketing factors like entertainment, communications, trends, customizing and word of mouth influence customer buying decisions, and that these factors have a positive relation with consumer purchase decisions. These results also revealed that women and individuals aged twenty-five to thirty-four years of age are more inclined to buy fashion-related products during this pandemic situation and suggested to develop marketing tools targeted at this particular category. Further, the results of this study will help fashion companies more specifically forecast the purchasing habits of their customers and control their investments and marketing efforts in this challenging period.
Globalization and its effects on marketing
what is globalization
globalization vs internationalization
Dimensions of globalization
conditions for globalization
Growth factors for globalization
reasons for globalization
Effects on Marketing
global Marketing strategy
economic environment
hyper-competition
technology
Political Challenges
Decreasing geographic distances
etc.
Social media and csr ss
Some of the slide ideas in this come from a presentation also available on Slideshare I think. But I will be damned if I can remember now where they came from. To the authors, my sincerest apologies.
The sprout-social-index december-2013
The document analyzes social media engagement trends based on data from over 160 million messages to 20,000 brand profiles. It finds that while social networks like Facebook and Twitter grew 17-44% over the past year, inbound messages to brands increased much faster at 175%. Industries with the largest message growth include Entertainment (350%), Utilities (201%), and Hospitality (118%). However, average response rates and times for brands declined, taking now over 11 hours on average to respond. Industries leading in response rates include Banking, Utilities, and Automotive, while those fastest to respond are Business Services, Utilities, and Entertainment.
YouTubes key Role and Influence towards E Commerce and Its Effects -Published...
ABSTRACT The investigation tries to determine whether YouTube is beneficial for online shopping. Users of YouTube can exchange goods and services online, which opens up the possibility of cross-border communication. YouTube has become a significant participant with more methods of fending off competitors. This is done through promoting products online and comparing them to others that are offered elsewhere. Additionally, it gives customers a fundamental comprehension of brands, their traits, and advantages. Therefore, the goal of the current study is to assess YouTube's contribution to e-commerce by evaluating its effect in comparison to other social media. The report is quantitative in nature, and information from the sample size of 140 respondents was gathered using a survey method. Opportunity-based entrepreneurship theory were adopted from previous studies. The results show that many respondents purchase online often. Additionally, the results show that since YouTube is open to all users and gives them the opportunity to frequently learn about new trends and products, it has stimulated e-commerce, according to the respondents. According to the study's findings, YouTube is causing a survival of the fittest phenomenon among online businesses and products, which will support economic growth as e-commerce develops.
CIPRA-WORKSHOP Future Communications By Michael Slaby Edelman Digital
Michael Slaby presentation on Digital Engagement and Social Media for CIPRA-Edelman Workshop in China
Reputation Communication Dianova 2013
Developing Trustworthy Relationships for Organizational Efficiency & Effectiveness on both Nonprofit and For-profit Organizations. The Dianova Portugal Case Study
Incorporating Best Practices: Change Management, Governance, Quality, Sustainability | Corporate Social Responsibility | Reputation Management, Organizational and Social Innovation, Talent Management, Work-life Balance Reputation, Accountability, Impact Investment, Social Impact Evaluation, Integrated Communication…
… a Sustainability & Change Management Roadmap: Leading and Recreating our future from the inside out… One language, One voice, One brand!
"Transparency, Purpose, and the Empowered Consumer: A New Paradigm for Advert...
Transparency, Purpose, and the Empowered Consumer: A New Paradigm for Advertising
[bsr.org 23.03.15]
In the past several years, the advertising industry has undergone dramatic changes that have created an array of challenges and opportunities:
-The use of “big data” to target consumers has raised government and consumer concerns about the collection and use of personal information.
-The rise of “native advertising,” in which ads appear as content, has triggered questions about whether consumers are being misled.
-Digital advances have given brands direct connections to their consumers, with the power to gain insights and build loyalty.
-New advertising approaches appealing to consumers’ core values have given brands an opportunity to engage consumers on a deeper level.
-Advertisers using their creative power to share messages related to social, environmental, and cultural issues have built strong brands and are having a positive influence on the world around us.
In context of these developments BSR and Participant Media embarked on research to explore how the major trends in advertising intersect with ideas related to corporate social responsibility.
http://www.bsr.org/reports/BSR_Participant_Responsibility_Transparency_in_Advertising_March_2015.pdf
Power social media for CSR
The document discusses how social media has become an important tool for corporate social responsibility (CSR) initiatives. It notes that transparency around how companies operate is important for earning consumer trust. Social media allows for easier engagement on social and environmental issues. While some companies have failed at using social media for CSR, others have succeeded by tapping customers to support CSR programs through platforms like LinkedIn and PepsiCo donations. The document concludes that social media can be a powerful way to communicate CSR efforts when used authentically and transparently to engage customers and communities.
project
This document discusses the effects of advertising on brands and consumer durable products. It provides background on marketing and advertising, defining advertising as a paid form of non-personal mass media promotion to communicate with large groups. Advertising can be product-oriented or institutional. The document examines how advertising positively impacts brand awareness but has no significant effect on perceived quality. It aims to analyze the relationship between advertising, brand perception, and product sales, hypothesizing that advertising helps create brand image and guides consumer decisions based more on brand than price.
Similar to Social media as a 'service' for value co-creation by integrating sponsoring companies, sports entities and fans (20)
Why Analytics Now? - Elea McDonnel Feit, Wharton Interactive Media Initiative
Why Analytics Now? - Elea McDonnel Feit, Wharton Interactive Media Initiative
healthy conversations: how digital is transforming health
healthy conversations: how digital is transforming health
Unifying Game Day: Transmedia Storytelling in Sports
Unifying Game Day: Transmedia Storytelling in Sports
DCA 4 Trends That Will Drive Marketing Growth In 2013
DCA 4 Trends That Will Drive Marketing Growth In 2013
An Examination on the use of Social Media and Social Media Influencers as a S...
An Examination on the use of Social Media and Social Media Influencers as a S...
Do Social Media Impact Consumer Buying Decisions in the Fashion Industry duri...
Do Social Media Impact Consumer Buying Decisions in the Fashion Industry duri...
YouTubes key Role and Influence towards E Commerce and Its Effects -Published...
YouTubes key Role and Influence towards E Commerce and Its Effects -Published...
CIPRA-WORKSHOP Future Communications By Michael Slaby Edelman Digital
CIPRA-WORKSHOP Future Communications By Michael Slaby Edelman Digital
"Transparency, Purpose, and the Empowered Consumer: A New Paradigm for Advert...
"Transparency, Purpose, and the Empowered Consumer: A New Paradigm for Advert...
More from Harri Jalonen
Co-creation of public service innovation - what, why, where, when, who and how?
The document discusses frameworks for understanding public service innovation from different perspectives: what type, why it's needed, where collaboration occurs, when stakeholders are involved, who the stakeholders are, and how they are engaged. It also provides recommendations for supporting innovation, including enabling self-organization and emergence, cultivating an innovation ecosystem, providing small wins to manage uncertainty, promoting feedback and sensemaking, and enriching interaction through digital technology.
The conventions of esteem and value in the e-sports ecosystem. A theoretical ...
The document summarizes the key findings of a theoretical review on the conventions of esteem and value in the e-sports ecosystem. It finds that the esteem of e-sports is not inherent and requires active measures to generate. E-sports operators must recognize various means of justifying value and balance different value categories and conflicts. The attractiveness of e-sports depends on how credibly operators demonstrate aspects aligned with generally valued things. The vitality of the e-sports ecosystem ultimately relies on the combinations and compromises operators forge from different value justification means based on varying principles.
Perverssi tietokäyttäytyminen
Esitys Digitalian järjestämässä Johda tiedolla -seminaarissa 10.4.2019 / XAMK.
Jalonen GIMAR2019 ICCMB2019
This document summarizes Dr. Harri Jalonen's presentation on encountering complexity and performative leadership on social media. Some key points from the presentation include:
- Social media constitutes technology that shapes leadership by altering established practices and expectations of communication and leadership manifestations.
- When viewed through the lens of complexity theory, social media has become a rationally and emotionally charged space for sense-making that is more performative in nature.
- Performative leadership on social media can be adopted by anyone comfortable with its functions, though one cannot control discussions, only influence them through their own behavior.
Ennakointi kansalaistaitona
Esitys Turun AMK:n Alumni Afterwork -tapahtumassa, Panimoravintola Koulu, Turku
Jalonen & Haltia #arvoaurheilusta
Suomen Olympiakomitean ja Turun Seudun Urheiluakatemian Kaksoisuraseminaari, Turku 20.9.2018
Jalonen Reverse Innovation - From Strategy to Actions
This document summarizes a presentation by Dr. Harri Jalonen on reverse innovation. The presentation discusses the necessity of innovation due to global economic shifts, introduces the concept of reverse innovation as developing ideas in emerging markets and transferring them to developed markets, and provides examples of how reverse innovation works in practice through co-creation and effectuation approaches. The presentation argues that innovations developed for poorer populations can transform the lives of people in richer countries through disruption.
Worthy behavior in social media - a reasonable goal or mission impossible?
1) Dr. Harri Jalonen will present at an international conference on business, economics, management and marketing on the topic of worthy behavior in social media.
2) The presentation will discuss theories of value, economies of worth, the economy of esteem, and service-dominant logic on value creation.
3) Key concepts to be covered include intrinsic and extrinsic value, functional values, six worlds of worth justification, eight variables of esteem, and three esteem-seeking strategies.
Value Co-creation in Service Innovation
Presentation in the COSIE project kick-off seminar, Brussels 24th of January 2018. See more: http://cosie-project.eu/
Jalonen 2017 Arvonluontia arvostustaloudessa
#somecoffee 22.11.17 & e-arvonluonti-hankkeen webinaari 29.11.17
Jalonen Reverse innovation - Co-creation - Effectuation
Presentation about Reverse innovation - Co-creation - Effectuation.
IRIS project ( https://iris.turkuamk.fi/blog/ )
Jalonen & Haltia Social Media Use in Finnish Sports Leagues
This document summarizes a study of social media use by two Finnish sports leagues over a 10-day period. The study analyzed 3,014 social media messages from 29 sports clubs across Twitter, Facebook, and Instagram to understand how the clubs use social media. The main findings were that clubs primarily use social media to provide information about matches and teams (60%), collaborate with sponsors and promote merchandise (25%), communicate and engage with fans (15%), and build social ties within communities (10%). The document also discusses implications for how sports clubs can leverage social media to co-create value with fans, sponsors, and other stakeholders.
Social Analytics - Toward Emotionally Intelligent Value Co-Creation
1. The document discusses how emotional intelligence can be developed through social interactions within and outside organizations. It also discusses how organizations need to understand emotions shared on social media to make good business decisions.
2. Social analytics involves monitoring, analyzing, and interpreting digital interactions between people, topics, and content on social media. Value is co-created through interactions between actors and depends on the context.
3. The document proposes that social analytics can help organizations gain emotionally intelligent value co-creation by analyzing the cognitive, affective, and behavioral contexts revealed in social media data. This includes analyzing feelings, opinions, and actions to understand influences and meet different purposes.
Advocator, Jester, Spokesperson, Provocateur or Boundary spanner? Exploring d...
This document explores different communication styles on Twitter by analyzing a sample of tweets. It identifies six potential styles: Advocator, Jester, Spokesperson, Provocateur, and Boundary Spanner. For each style, it provides a brief description based on the analysis of tweets, including the functions they serve, argumentation styles used, targets, and other attributes. It notes that an individual may exhibit different styles depending in the context and role, and that this is a first attempt at a taxonomy of communication styles on Twitter.
Jalonen_2017_Using Social Analytics for Value Co-Creation in Digitalized Ecos...
The document discusses using social analytics for value co-creation in digital ecosystems. It defines social analytics as monitoring, analyzing, measuring, and interpreting digital interactions and relationships between people, topics, ideas, and content on social media. Value is seen as emerging through interactions between actors, rather than being embedded by providers. Social analytics can help analyze cognitive, affective, and behavioral contexts to better understand how value is derived through digital interactions.
Negative emotions in social media as a managerial challenge
This document summarizes the key findings from a literature review of 43 articles on negative emotions expressed and shared on social media. The review found that younger people express more negative emotions than older people on social media. While gender impacts the type of negative emotions expressed, with men expressing more high arousal emotions and women more low arousal emotions, culture did not impact negative emotional expression. Negative emotions are often expressed to vent, help others, or help companies improve. Negative sentiments can spread rapidly on social media in nonlinear dynamics. The implications for managers are that addressing negative customer "voice" on social media is better than ignoring complaints, and understanding how negative emotions arise and spread can help companies engage customers.
A Complexity Approach to Value Co-Creation through Business and Sports Cooper...
Presentation at the 11th European Conference on Management Leadership and
Governance (ECMLG2015).
More from Harri Jalonen (20)
Co-creation of public service innovation - what, why, where, when, who and how?
Co-creation of public service innovation - what, why, where, when, who and how?
The conventions of esteem and value in the e-sports ecosystem. A theoretical ...
The conventions of esteem and value in the e-sports ecosystem. A theoretical ...
Jalonen Reverse Innovation - From Strategy to Actions
Jalonen Reverse Innovation - From Strategy to Actions
Worthy behavior in social media - a reasonable goal or mission impossible?
Worthy behavior in social media - a reasonable goal or mission impossible?
Jalonen Reverse innovation - Co-creation - Effectuation
Jalonen Reverse innovation - Co-creation - Effectuation
Jalonen & Haltia Social Media Use in Finnish Sports Leagues
Jalonen & Haltia Social Media Use in Finnish Sports Leagues
Social Analytics - Toward Emotionally Intelligent Value Co-Creation
Social Analytics - Toward Emotionally Intelligent Value Co-Creation
Advocator, Jester, Spokesperson, Provocateur or Boundary spanner? Exploring d...
Advocator, Jester, Spokesperson, Provocateur or Boundary spanner? Exploring d...
Jalonen_2017_Using Social Analytics for Value Co-Creation in Digitalized Ecos...
Jalonen_2017_Using Social Analytics for Value Co-Creation in Digitalized Ecos...
Negative emotions in social media as a managerial challenge
Negative emotions in social media as a managerial challenge
A Complexity Approach to Value Co-Creation through Business and Sports Cooper...
A Complexity Approach to Value Co-Creation through Business and Sports Cooper...
Recently uploaded
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
HMS Facebook Stories All V1 06092024.docx
The conversations on Facebook from the Herringswell Manor School group from 2009 to the first half of 2024
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
学校原件一模一样【微信：741003700 】《(worcester毕业证书)伍斯特大学毕业证PDF成绩单》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Dominate Reddit Discussions.............
Dominate Reddit Discussions: Become a top Reddit influencer with our proven methods. Learn More.
https://www.sociocosmos.com/product-category/reddit/
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
Maximize Your Twitch Potential!..........
Sign up now and start your journey to Twitch stardom!
https://www.sociocosmos.com/product-category/twitch/
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
学校原件一模一样【微信：741003700 】《(Hull毕业证书)赫尔大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
AU毕业证文凭证书【微信95270640】《英国阿伯丁大学毕业证书原版制作AU成绩单》【Q微信95270640】《仿制AU毕业证成绩单英国阿伯丁大学学位证书pdf电子图》，A.为什么留学生需要操作留信认证?
留信认证全称全国留学生信息服务网认证,隶属于北京中科院。①留信认证门槛条件更低,费用更美丽,并且包过,完单周期短,效率高②留信认证虽然不能去国企,但是一般的公司都没有问题,因为国内很多公司连基本的留学生学历认证都不了解。这对于留学生来说,这就比自己光拿一个证书更有说服力,因为留学学历可以在留信网站上进行查询!
B.为什么我们提供的毕业证成绩单具有使用价值？
查询留服认证是国内鉴别留学生海外学历的唯一途径，但认证只是个体行为，不是所有留学生都操作，所以没有办理认证的留学生的学历在国内也是查询不到的，他们也仅仅只有一张文凭。所以这时候我们提供的和学校颁发的一模一样的毕业证成绩单，就有了使用价值。
实体公司，专业可靠，办理加拿大毕业证|办美国成绩单|做德国文凭学历认证|办新西兰学位证，办澳洲文凭认证，办留信网认证（网上可查，实体公司，专业可靠）铸就十年品质！信誉！实体公司！
文凭办理流程：
1客户提供办理信息：姓名生日专业学位毕业时间等（如信息不确定可以咨询顾问：微信95270640我们有专业老师帮你查询）；
2开始安排制作毕业证成绩单电子图；
3毕业证成绩单电子版做好以后发送给您确认；
4毕业证成绩单电子版您确认信息无误之后安排制作成品；
5成品做好拍照或者视频给您确认；
6快递给客户（国内顺丰国外DHLUPS等快读邮寄）。
7完成交易删除客户资料
高精端提供以下服务：
一：英国阿伯丁大学英国阿伯丁大学本科学位证成绩单全套材料从防伪到印刷水印底纹到钢印烫金
二：真实使馆认证（留学人员回国证明）使馆存档
三：真实教育部认证教育部存档教育部留服网站可查
四：留信认证留学生信息网站可查
五：与学校颁发的相关证件1:1纸质尺寸制定（定期向各大院校毕业生购买最新版本毕,业证成绩单保证您拿到的是鲁昂大学内部最新版本毕业证成绩单微信95270640）
A.为什么留学生需要操作留信认证?
留信认证全称全国留学生信息服务网认证,隶属于北京中科院。①留信认证门槛条件更低,费用更美丽,并且包过,完单周期短,效率高②留信认证虽然不能去国企,但是一般的公司都没有问题,因为国内很多公司连基本的留学生学历认证都不了解。这对于留学生来说,这就比自己光拿一个证书更有说服力,因为留学学历可以在留信网站上进行查询!
B.为什么我们提供的毕业证成绩单具有使用价值？
查询留服认证是国内鉴别留学生海外学历的唯一途径但认证只是个体行为不是所有留学生都操作所以没有办理认证的留学生的学历在国内也是查询不到的他们也仅仅只有一张文凭。所以这时候我们提供的和学校颁发的一模一样的毕业证成绩单就有了使用价值。却也灵机一动立马仰起头双手拢在嘴边朝楼上大喊：“爸爸爸——有人找——那人一听朝山娃尴尬地笑笑悻悻地走了山娃立马“嘭的一声将铁门锁死心却咚咚地乱跳当山娃跟父亲说起这事时父亲很吃惊抚摸着山娃的头说还好醒得及时要不家早被人掏空了到时连电视也没得看啰不过父亲还是夸山娃能临危不乱随机应变有胆有谋山娃笑笑说那都是书上学的看童话和小说时学的不管如何父亲再也不许山娃敞开门坐到门口了父亲递给山娃钥匙说一出门就将门山
Recently uploaded (9)
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
Transportation_Channel_Investor_Presentation_April_2024_ Final .pdf
Transportation_Channel_Investor_Presentation_April_2024_ Final .pdf
Social media as a 'service' for value co-creation by integrating sponsoring companies, sports entities and fans
- 1. Social media as a ‘service’ for value co-creation by integrating sponsoring companies, sports entities and fans Dr. Harri Jalonen +358 44 907 4964 harri.jalonen@turkuamk.fi @Jalonen www.tuas.fi/aadi
- 2. SPORTS INDUSTRY – BUSINESS AS USUAL OR IDIOSYNCRATIC CULTURAL INSTITUTION? Intense emotions and irrational behavior Global media coverage Tensions between on-field success and economic profitability Uncertainty of the outcome Competion AND collaboration co-opetition
- 3. Locus of POWER shifts from the firm to the collective Social media Locus of VALUE production shifts from the firm to the consumer Locus of ACTIVITY shifts from the desktop to the Web (Berthon et al., 2011)
- 4. Value co-creation (Vargo & Lusch 2004) GOODS-DOMINANT LOGIC SERVICE-DOMINANT LOGIC Producer Consumer Producer Consumer
- 5. (Grönroos & Voima, 2013)
- 6. Congruence & brand personality Participatory culture & activation Identity & sense of community Social media Collaboration Connection Communication