Presentation @27th European Sport Management Conference, 3-6 September 2019, Seville

1. 27th European Sport Management Conference (EASM2019)
3–6 of September, Seville, Spain
Dr. Harri Jalonen
@Jalonen
The conventions of esteem and value
in the e-sports ecosystem. A theoretical review

3. ?
Be relevant or be ignored!

4. @Jalonen
Key findings (based on the theory-guided analysis of
academic and grey literature of e-sports)
• The esteem of e-sports is not generated spontaneously. Active measures are needed.
• What is needed is an ability to recognise various means of value justification and the related value
categories and conflicts in one’s own work.
• The attractiveness of e-sports is proportional to how credibly the esports operators are able to
demonstrate aspects of their work that are in line with things that are generally valued.
• The vitality of the e-sports ecosystem ultimately depends on which kinds of combinations and
compromises the operators are able to forge out of the means of value justification that are based on
different principles.

5. Four ‘building blocks’ for studying value (co)creation
in the e-sports ecosystem
i) nothing is inherently valuable as such, but value is
assigned to things,
ii) valuing something can manifest itself in different forms,
iii) value and esteem are context-bound and always
dependent on the prevailing practices, culture and norms,
iv) there are some general but incommensurable sources
of value and means of value justification.
(Sheth et al. 1991, Brennan & Pettit 2004, Boltanski & Thévenot 2006,
Hirose & Olsen 2015)
@Jalonen
ActorActor
Value
Actor
Testing
&
Verification

6. @Jalonen
The different means of
value justification.
Strategic solutions.
The different worlds
of worth.
PRELIMINARY
MODEL
GOOGLE
 The Value of E-Sports Is in the Eye
of the Beholder, But Can E-Sports
Operators Influence What the
Spectators See?

7. Harri Jalonen
@Jalonen
Thank you!