Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How Social Media Might Be Able to Impact the Sex Education Policy Debate

3,426 views

Published on

This presentation represents a case study of my own experience engaging The Heritage Foundation regarding their position on sex education. In sum: I shared my learnings, thinkings and thoughts for future efforts.

I presented it at Sex::Tech 2010 in San Francisco on Saturday, February 27th 2010. I shared the stage with a dear friend and great resource in the Health 2.0 movement, Andre Blackman (founder / blogger / consultant at Pulse+Signal).

Published in: Education, Technology
  • Be the first to comment

  • Be the first to like this

How Social Media Might Be Able to Impact the Sex Education Policy Debate

  1. 1. Prepared for: Sex::Tech 2010 San Francisco | CA February 27 | 2010 Developed by: Leslie Bradshaw President & Director of Operations | JESS3 BA Thesis on Sex Education | University of Chicago How Social Media Might Be Able to Impact the Sex Education Policy Debate
  2. 2. I couldn’t sleep. It was 1 am. So I checked Twitter.
  3. 3. A [RSS] feed-freenzy from @Heritage. And there it was. One headline, in particular, caught my eye…
  4. 4. Assaulted by Sex Ed (so, naturally, I clicked on the accompanying link)
  5. 5. Holy insinuation, Batman! “ immoral sex indoctrination ” “ perverted and immoral sex propagandists ” “ subjected to pornographic , immoral and medically false instruction”
  6. 6. And I started writing. It was now 2 am. And planning. And emailing.
  7. 7. Support started to pour in. My response was live by 1 pm. Others wanted to help. So I launched something else…
  8. 8. … a petition on Act.ly (and it “caught fire”). http://act.ly/e6
  9. 9. I also responded in the original medium. It ran online and in print as the “featured letter.”
  10. 10. I then ran targeted Facebook ads. The landing pages were my articles and petition.
  11. 11. 679,305 impressions | 505 clicks | $312.58
  12. 12. Posted images on Flickr (tagged / optimized).
  13. 13. Monitoring Twitter Following relevant accounts Having activists I could quickly reach Having blogger relationships in place Understanding Facebook advertising Documenting everything on Flickr Responding in the medium via a LtE Knowing about Act.ly Moving quickly Connecting IRL Offline integration Continued activation Dialogue What Worked What Was Missing
  14. 14. <ul><li>Leslie A. Bradshaw </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Company site: http://jess3.com </li></ul><ul><li>Longer form writings, thoughts: http://lesliebradshaw.com </li></ul><ul><li>In the moment: http://twitter.com/LeslieBradshaw </li></ul><ul><li>Friends, family, colleagues: http://Facebook.com/LeslieBradshaw </li></ul><ul><li>Digital CV: http://LinkedIn.com/in/LeslieBradshaw </li></ul><ul><li>Industry PowerPoints: http://slideshare.net/LeslieBradshaw & http://slideshare.net/LeslieAnn44 </li></ul>Thanks! Let’s Stay in Touch…

×