How Social Media Might Be Able to Impact the Sex Education Policy Debate

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This presentation represents a case study of my own experience engaging The Heritage Foundation regarding their position on sex education. In sum: I shared my learnings, thinkings and thoughts for future efforts.

I presented it at Sex::Tech 2010 in San Francisco on Saturday, February 27th 2010. I shared the stage with a dear friend and great resource in the Health 2.0 movement, Andre Blackman (founder / blogger / consultant at Pulse+Signal).

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How Social Media Might Be Able to Impact the Sex Education Policy Debate

  1. 1. Prepared for: Sex::Tech 2010 San Francisco | CA February 27 | 2010 Developed by: Leslie Bradshaw President & Director of Operations | JESS3 BA Thesis on Sex Education | University of Chicago How Social Media Might Be Able to Impact the Sex Education Policy Debate
  2. 2. I couldn’t sleep. It was 1 am. So I checked Twitter.
  3. 3. A [RSS] feed-freenzy from @Heritage. And there it was. One headline, in particular, caught my eye…
  4. 4. Assaulted by Sex Ed (so, naturally, I clicked on the accompanying link)
  5. 5. Holy insinuation, Batman! “ immoral sex indoctrination ” “ perverted and immoral sex propagandists ” “ subjected to pornographic , immoral and medically false instruction”
  6. 6. And I started writing. It was now 2 am. And planning. And emailing.
  7. 7. Support started to pour in. My response was live by 1 pm. Others wanted to help. So I launched something else…
  8. 8. … a petition on Act.ly (and it “caught fire”). http://act.ly/e6
  9. 9. I also responded in the original medium. It ran online and in print as the “featured letter.”
  10. 10. I then ran targeted Facebook ads. The landing pages were my articles and petition.
  11. 11. 679,305 impressions | 505 clicks | $312.58
  12. 12. Posted images on Flickr (tagged / optimized).
  13. 13. Monitoring Twitter Following relevant accounts Having activists I could quickly reach Having blogger relationships in place Understanding Facebook advertising Documenting everything on Flickr Responding in the medium via a LtE Knowing about Act.ly Moving quickly Connecting IRL Offline integration Continued activation Dialogue What Worked What Was Missing
  14. 14. <ul><li>Leslie A. Bradshaw </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Company site: http://jess3.com </li></ul><ul><li>Longer form writings, thoughts: http://lesliebradshaw.com </li></ul><ul><li>In the moment: http://twitter.com/LeslieBradshaw </li></ul><ul><li>Friends, family, colleagues: http://Facebook.com/LeslieBradshaw </li></ul><ul><li>Digital CV: http://LinkedIn.com/in/LeslieBradshaw </li></ul><ul><li>Industry PowerPoints: http://slideshare.net/LeslieBradshaw & http://slideshare.net/LeslieAnn44 </li></ul>Thanks! Let’s Stay in Touch…

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