This analysis examines the response on social media of President Uhuru Kenyatta’s final State of the Nation Address before the general election in August 2017. Most of the 4,031 social media posts we examined were trivial, though looking at five key themes reveals more nuanced findings. Kenyan media outlets largely amplified President Kenyatta’s key messages on March 15, 2017 while citizen engagement was low. Surprisingly, we found few government or opposition influencers echoing messages from their respective camps. Interest in the address largely abated the day after it was delivered.