Social Media Report on Indian Banking Industry by Social Samosa

1. Top Banks on Social
Media (India)
June, 2014

2. HIGHLIGHTS:
• HDFC bank has overtaken Yes bank in the month of
June on social media. HDFC bank performs the best
on social media followed by ICICI Bank. Yes Bank was
the most social bank last month.
• AXIS Bank & ICICI Bank fared the best on Facebook.
They have the highest Facebook score of 92 & 90
respectively, but they did not do exceptionally well on
Twitter.
• Yes Bank has achieved the highest score on Twitter
in the last month. This could be because of their
Twitter campaigns around the World cup that fetched
them visibility on the platform.
• Standard Chartered and Citibank India don’t have
Twitter handles specifically for India. Their scores are
determined only by their Facebook activities. This is the
reason for their low score compared to other banks.
• ICICI Bank, AXIS Bank & HDFC led the industry in
terms of Facebook fans over the last three months,
However Facebook page of SBI Bank has the highest
growth in fans over the last three months

3. Ran
k Company name
SSI SCORE
(June’14)
SSI SCORE
(May’14)
1 HDFC Bank 80 68
2 ICICI Bank 77 76
3 Yes Bank 66 89
4 Axis Bank 65 58
5 Kotak Mahindra Bank 45 45
6 SBI Bank 43 32
7 IDBI Bank 34 39
8 Citibank India 24 25
9
Standard Chartered
Bank India 15 19
MOST SOCIAL BANKS (INDIA)
SSI refers to Simplify360 Social Index. Arrow indicate increase/decrease in scores compared to previous month

4. PARAMETER WISE BREAKUP OF SCORES
Final index is a function of Buzz score, Facebook score and Twitter score
BANK
BUZZ
SCORE
FACEBOOK
SCORE
TWITTER
SCORE
OVERALL
SCORE
HDFC Bank 92 67 68 80
ICICI Bank 83 90 50 77
Yes Bank 58 67 82 66
Axis Bank 67 92 36 65
Kotak Mahindra Bank 42 33 65 45
SBI Bank 50 33 40 43
IDBI Bank 33 42 26 34
Citibank India 25 45 0 24
Standard Chartered
(India) 17 25 0 15

5. 5,780
14,307
4,933
4,251
1,393
492
407
16,801
22,696
4,902
16,256
3,468
2,967
928
16,379
6,150
8,962
18,876
2,751
2,846
5,665
ICICI Yes Bank Axis Bank HDFC IDBI Kotak
Mahindra
SBI
April '14 May '14
SOCIAL MEDIA BUZZ OF BANKS IN THE LAST 3
MONTHS

6. EARNED VS OWNED MEDIA BREAKUP
9,313
8,431
1,686
3,867
1,231
2,467
2,049
273
010,00020,00030,00040,000
Earned media
7,066
10,445
4,464
5,095
1,615
3,198
702
497
0 2,000 4,000 6,000 8,000 10,000 12,000
Owned Media
Share of mentions of brands on social media (Owned media and earned media breakup), June
2014

7. HDFC BANK HAS THE HIGHEST SHARE OF VOICE
30%
26%
14%
10%
9%
5%
4%
HDFC ICICI
Axis Bank Yes Bank
SBI Kotak Mahindra
IDBI Citibank India
Standard Chartered India
Share of mentions of brands on social media (Owned + earned media),
June 2014
In terms of social media mentions, Top 3 firms cover 70% of the
buzz

8. 0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000
ICICI BANK, AXIS BANK & HDFC BANK WERE
THE LEADERS ON FACEBOOK
Performance of Indian banks on Facebook, June 2014
Bank Industry, India, Source: Simplify360
Size of the bubble
represents the
percentage of
engaged fans to the
total fans on the page
LEADERS
PEOPLETALKINGABOUT
NO. OF FANS

9. 2,936,483
629,304
2,363,846
2,219,241
801,044
203,611
86,679
281,962
582,438
2,966,191
872,719
2,405,310
2,221,303
801,216
208,493
290,661
287,127
585,736
3,009,989
927,298
2,505,718
2,231,151
811,217
221,399
306,863
300,675
594,357
April '14 May '14
FACEBOOK FANS GROWTH IN THE LAST 3
MONTHS

10. ICICI BANK HAS THE HIGHEST SHARE OF
FANS ON FACEBOOK
28%
23%20%
9%
7%
5%
3% 3% 2%
ICICI
Axis Bank
HDFC
Yes Bank
IDBI
Citibank India
SBI
Share of fans on Facebook, June 2014

11. Size of the bubble
represents the
number of tweets
sent from the official
twitter handle
YES BANK IS THE UNDISPUTED LEADER ON TWITTER
LEADERS
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
0 50,000 100,000 150,000 200,000 250,000
Mentions
Followers
Performance of Indian banks on Twitter, June 2014
Bank Industry, India, Source: Simplify360

12. 13,562
166,126
7,862
13,336
10,960
100,111
2,416
13,857
204,797
8,065
13,536
11,002
100,057
6,421
14,362
211,289
8,727
14,475
10,714
100,034
11,681
ICICI Yes Bank Axis Bank HDFC IDBI Kotak Mahindra SBI
April '14 May '14
TWITTER FOLLOWERS IN THE LAST 3 MONTHS

13. Methodology
Simplify360’s proprietary listening tool is used for collecting the data and
counting the number of mentions for each company.
The parameters considered for Twitter and Facebook were also gathered
through Simplify360. For brands having multiple Twitter profiles their main
official account is taken into consideration.
Total 9 banks were considered in the analysis.
A total of 62 thousands social media conversations analyzed in June.
Geography considered: India
Period of analysis: June 1 to June 30, 2014

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