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Indian Banking Sector Social Media Analysis
- 1. INDIAN BANKING SECTOR Social Media Analysis (Q2,2016)
- 2. TOTAL MENTIONS Mentions 116,416 Mentions 50,146 Mentions 46,547 Mentions 25,568 Mentions 20,948 Mentions 6,715 Brand wise Mentions Duration 3 Months (Apr-May-June) Total Mentions Analysed 266,340 *Data from LocoBuzz (an analytics based integrated marketing platform)
- 3. SHARE OF VOICE ICICI Bank had the highest share of voice (44%) amongst the competition *Data from LocoBuzz (an analytics based integrated marketing platform) *Data from LocoBuzz (an analytics based integrated marketing platform) Axis Bank 19% Citibank India 8% HDFC Bank 17% ICICI Bank 44% Standard Chartered India 2% Kotak Mahindra Bank 10% Axis Bank Citibank India HDFC Bank ICICI Bank Standard Chartered India Kotak Mahindra Bank
- 4. HDFC Bank generated the maximum positive buzz followed by ICICI Bank HDFC Bank had the maximum negative buzz followed by ICICI Bank SENTIMENT ANALYSIS *Data from LocoBuzz (an analytics based integrated marketing platform) 2978 1102 3367 3278 588 1170 0 1000 2000 3000 4000 Axis Bank Citibank India HDFC Bank ICICI Bank Standard Chartered India Kotak Mahindra Bank Positive Mentions 5018 1479 6999 6306 425 2814 0 2000 4000 6000 8000 Axis Bank Citibank India HDFC Bank ICICI Bank Standard Chartered India Kotak Mahindra Bank Negative Mentions
- 5. BRAND REPUTATION Positive buzz as compared to overall buzz Bank Positive buzz Standard Chartered India 8.76% HDFC Bank 7.23% Axis Bank 5.94% Citibank India 5.26% Kotak Mahindra Bank 4.58% ICICI Bank 2.82% Negative buzz as compared to overall buzz Bank Negative buzz HDFC Bank 15.04% Kotak Mahindra Bank 11.01% Axis Bank 10.01% Citibank India 7.06% Standard Chartered India 6.33% ICICI Bank 5.42% Standard Chartered India had the highest % of positive buzz. ICICI Bank had the least % of positive buzz as compared to overall buzz. ICICI Bank had the lowest % of negative buzz as compared to overall buzz, followed by Standard Chartered India & Citibank India
- 6. PLATFORM WISE BUZZ All banks had maximum buzz on Twitter followed by Facebook. ICICI Bank & Citibank India had the highest buzz on Facebook. Least buzz was on YouTube platform for all the banks *Data from LocoBuzz (an analytics based integrated marketing platform) 0 20000 40000 60000 80000 100000 120000 Citibank India Axis Bank HDFC Bank ICICI Bank Kotak Mahindra Bank Standard Chartered India YouTube 1 823 603 583 147 5 News 264 10612 7673 14761 6422 915 Discussion Forums 3895 4152 5663 4365 3577 2181 Complaint Websites 133 1495 2243 2151 436 115 Blogs 559 2525 2568 2352 1977 261 Google+ 276 1054 2030 1527 350 46 Twitter 8238 21364 20805 79697 10914 2353 Facebook 7558 5062 4215 7749 1264 822 Platform wise Buzz YouTube News Discussion Forums Complaint Websites Blogs Google+ Twitter Facebook
- 7. PRODUCT ANALYSIS (CREDIT CARDS) HDFC credit cards generated the maximum buzz, both positive as well as negative amongst the competition *Data from LocoBuzz (an analytics based integrated marketing platform) Axis Bank 16% Citibank India 8% HDFC Bank 44% ICICI Bank 24% Standard Chartered India 2% Kotak Mahindra Bank 6% Total Mentions on credit cards Axis Bank Citibank India HDFC Bank ICICI Bank Standard Chartered India Kotak Mahindra Bank 0 100 200 300 400 500 600 700 800 900 1000 Axis Bank Citibank India HDFC Bank ICICI Bank Standard Chartered India Kotak Mahindra Bank 108 14 357 144 20 48 395 350 995 684 52 225 Mentions on Credit Cards Negative Positive
- 8. PRODUCT ANALYSIS (ACCOUNTS) ICICI Bank accounts garnered the maximum overall buzz *Data from LocoBuzz (an analytics based integrated marketing platform) 0 500 1000 1500 2000 2500 Axis Bank Citibank India HDFC Bank ICICI Bank Standard Chartered India Kotak Mahindra Bank Total 865 101 857 2069 1499 45 Positive 83 0 70 166 60 3 Negative 394 44 496 394 362 9 Mentions on Accounts Total Positive Negative
- 9. PRODUCT ANALYSIS (LOANS) HDFC loans generated the maximum buzz amongst the competition *Data from LocoBuzz (an analytics based integrated marketing platform) Axis Bank 21% Citibank India 1% HDFC Bank 32%ICICI Bank 31% Standard Chartered India 4% Kotak Mahindra Bank 11% Overall Mentions Axis Bank Citibank India HDFC Bank ICICI Bank Standard Chartered India Kotak Mahindra Bank 0 100 200 300 400 500 600 700 Axis Bank Citibank India HDFC Bank ICICI Bank Standard Chartered India Kotak Mahindra Bank 83 1 246 130 7 63 426 22 688 456 17 227 Positive/Negative Mentions on Loans Negative Positive
- 10. PRODUCT ANALYSIS (ATM) ICICI ATMs had maximum negative buzz *Data from LocoBuzz (an analytics based integrated marketing platform) 0 200 400 600 800 1000 1200 1400 Axis Bank Citibank India HDFC Bank ICICI Bank Standard Chartered India Kotak Mahindra Bank Total 1341 71 1215 1370 147 605 Positive 68 3 83 99 5 14 Negative 225 60 260 285 24 156 Mentions on ATM Total Positive Negative
- 11. CAMPAIGN ANALYSIS ( OVERALL BUZZ) ICICI Bank had the maximum buzz on campaigns followed by Citibank India *Data from LocoBuzz (an analytics based integrated marketing platform) 0 10000 20000 30000 40000 50000 60000 Axis Bank Citibank India HDFC Bank ICICI Bank Standard Chartered India Kotak Mahindra Bank 3015 3609 308 57869 361 578 Total Mentions
- 12. CAMPAIGN ANALYSIS ( POSITIVE MENTIONS) Citibank had maximum positive mentions on its campaigns *Data from LocoBuzz (an analytics based integrated marketing platform) Axis Bank, 163, 13% Citibank India, 708, 56% HDFC Bank, 12, 1% ICICI Bank, 171, 14% Standard Chartered India, 179, 14% Kotak Mahindra Bank, 27, 2% Positive Buzz Axis Bank Citibank India HDFC Bank ICICI Bank Standard Chartered India Kotak Mahindra Bank
- 13. KEY OBSERVATIONS ICICI Bank had the highest SOV i.e. 44%, amongst all the competition. HDFC Bank generated maximum overall positive & negative buzz. ICICI Bank, Citibank India & Standard Chartered had the lowest percentage of negative mentions as compared to their overall mentions. ICICI Bank & Citibank India had the highest buzz on Facebook. ICICI Bank generated the maximum buzz on campaigns but most of it was neutral. Citibank India generated maximum positive buzz on its campaigns amongst all the competition.