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Social Media Report - Banks (India) Q2

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Take a detailed look at what the top Banks in India are up to on Social Media. Find out promotion statistics, engagement metrics and campaign intel in this report.

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Social Media Report - Banks (India) Q2

  1. 1. April 1st – June 30th 2016 TopIndianBanks onSocialMedia
  2. 2. Banks: Social Media Report This Report looks at how Banks (India Region) performed on Social Media between April 1st – June 30th, 2016
  3. 3. Generate Your Own Social Media Report This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  4. 4. Comparison of “BANKS" Facebook Pages Apr 01, 2016 - Jun 30, 2016
  5. 5. State Bank of India had the largest fan base of 5,576,735 while Yes Bank showed the highest fan growth of 27.71%. 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K Growth% Number of Fans ICICI Bank HDFC Federal Bank Ltd Axis Bank State Bank of India IndusInd Bank Citi India Standard Chartered India Yes Bank Kotak Mahindra Bank Ltd Fans
  6. 6. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Citi India Yes Bank IndusInd Bank Kotak Mahindra Bank Ltd Axis Bank Standard Chartered India ICICI Bank HDFC Federal Bank Ltd State Bank of India Countries < 2% Turkey Other Countries Bangladesh India Fans - Geography
  7. 7. Citi India had the highest PTAT of 10.31% as a percentage of its average number of Fans during this time period. 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K Peopletalkingabout(as%ofFans) Average Number of Fans ICICI Bank HDFC Federal Bank Ltd Axis Bank State Bank of India IndusInd Bank Citi India Yes Bank Standard Chartered India Kotak Mahindra Bank Ltd Conversations
  8. 8. Yes Bank published the greatest number of posts (246). Citi India had the highest average engagement, with a score of 975. 0 50 100 150 200 250 300 0 200 400 600 800 1000 1200 ICICI Bank HDFC Federal Bank Ltd Axis Bank State Bank of India IndusInd Bank Citi India Standard Chartered India Yes Bank Kotak Mahindra Bank Ltd Numberof Posts Engagement Score Engagement Score Number of Posts Engagement - Posts
  9. 9. Axis Bank received the most number of Likes (2,422,009), ICICI Bank got the most number of Comments (13,425) and State Bank of India had the most number of Shares (15,656). 0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K ICICI Bank HDFC Federal Bank Ltd Axis Bank State Bank of India Citi India IndusInd Bank Yes Bank Standard Chartered India Kotak Mahindra Bank Ltd Likes Comments Shares Engagement Breakdown
  10. 10. Most Engaging Brand Posts Citi India 17-JUN-16, FRI 9:12AM Our dear roadie Rannvijay Singh Singha likes to chill when in Singapore while Sophie Choudry is all .. ENGMT. LIKES COMMENTS SHARES SENTIMENT 1,000 167,880 388 170 Uncategorized Citi India 16-JUN-16, THU 8:48AM We’re loving your response guys! And here’s what you all have been waiting for – The winners for d .. Citi India 15-JUN-16, WED 8:42AM So here we are with the announcement you all have been waiting for – The winners for #WhatsYourSumm.. ENGMT. LIKES COMMENTS SHARES SENTIMENT 1,000 47,556 146 51 Positive ENGMT. LIKES COMMENTS SHARES SENTIMENT 1,000 39,142 99 58 Uncategorized
  11. 11. Most Engaging Brand Posts Citi India 15-JUN-16, WED 2:24AM Adventurousnight safari or playful theme parks – what’s your pick for Singapore? Hurry! Participate .. ENGMT. LIKES COMMENTS SHARES SENTIMENT 1,000 86,363 195 176 Uncategorized Citi India 14-JUN-16, TUE 9:39AM So folks, NEHA Dhupia’s travel story tells us about perfect holidays – basking in the sun at Baga an .. Citi India 14-JUN-16, TUE 2:23AM When in Goa, are you an adventureror an explorer? Here’s how you can stand a chance to win MakeMyTr.. ENGMT. LIKES COMMENTS SHARES SENTIMENT 1,000 137,563 272 146 Positive ENGMT. LIKES COMMENTS SHARES SENTIMENT 1,000 87,764 223 212 Positive
  12. 12. Only Kotak Mahindra Bank Ltd's received Fan posts (910). 0 100 200 300 400 500 600 700 800 900 1000 ICICI Bank HDFC Federal Bank Ltd Axis Bank State Bank of India IndusInd Bank New Citi India Standard Chartered India Yes Bank KotakMahindra Bank Ltd Numberof Fan Posts Fan Posts
  13. 13. Kotak Mahindra Bank Ltd received the highest percentage of Positive Sentiment (20.00%). 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Kotak Mahindra Bank Ltd Negative Neutral Positive Sentiment Analysis
  14. 14. Kotak Mahindra Bank Ltd responded to the highest percentage of Fan posts (36.15%). 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 0 100 200 300 400 500 600 %ofFanPostsBrandRespondedto Average Response Time (mins) Kotak Mahindra Bank Ltd Kotak Mahindra Bank Ltd Brand Responses
  15. 15. Yes Bank published the most with 246 posts. 3% 24% 10% 8% 7% 21% 1% 8% 6% 12% ICICI Bank Yes Bank IndusInd Bank Citi India Axis Bank State Bank of India Kotak Mahindra Bank Ltd Standard Chartered India Federal Bank Ltd HDFC Share Of Voice – Volume of Posts
  16. 16. Axis Bank received the largest volume of Likes (2,422,009). 21% 14% 1% 20% 35% 3% 0% 3% 1% 2% ICICI Bank Yes Bank IndusInd Bank Citi India Axis Bank State Bank of India Kotak Mahindra Bank Ltd Standard Chartered India Federal Bank Ltd HDFC Share Of Voice – Likes
  17. 17. ICICI Bank received the largest volume of Comments (13,425). 23% 13% 2%8% 16% 19% 2% 2% 2% 13% ICICI Bank Yes Bank IndusInd Bank New Citi India Axis Bank State Bank of India Kotak Mahindra Bank Ltd Standard Chartered India Federal Bank Ltd HDFC Share Of Voice – Comments
  18. 18. State Bank of India received the largest volume of Shares (15,656). 9% 11% 4% 10% 18% 23% 1% 4% 3% 17% ICICI Bank Yes Bank IndusInd Bank New Citi India Axis Bank State Bank of India Kotak Mahindra Bank Ltd Standard Chartered India Federal Bank Ltd HDFC Share Of Voice – Shares
  19. 19. YES BANK had the most Promoted Posts, while State Bank of India had the most Organic Posts. Promoted/Organic: Volume of Posts
  20. 20. Citibank India's Promoted Posts had the highest engagement, while ICICI Bank had the highest engaging Organic Posts. Promoted/Organic: Engagement
  21. 21. Standard Chartered India saw the biggest surge in engagement. Promoted/Organic: Effect of Promotionon Engagement
  22. 22. During this time period, Citi Journalistic Excellence Award (CJEA) was the most engaging run by Citi India. Axis Bank published the most (5) in its #IGotPlans campaign. 0 1 2 3 4 5 6 0 200 400 600 800 1000 1200 EftCheques app by ICICI Bank(ICICI Bank) HDFC Careers(HDFC) #IGotPlans(Axis Bank) #JustMingle(State Bank of India) #IndusMobileApp(IndusInd Bank) Citi Journalistic Excellence Award (CJEA)(Citi India) Shoppers Stop Offer(Standard Chartered India) #DoctorSays(Yes Bank) #MyMomMyHero(Kotak Mahindra Bank Ltd) Numberof Posts Engagement Score Engagement Score Number of Posts Campaign Comparison
  23. 23. Generate Your Own Social Media Report This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  24. 24. Analysis of Axis Bank Facebook Page Apr 01, 2016 - Jun 30, 2016
  25. 25. Brand Overview FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS 3,207,391 18,942 .59% India Mostly Young, Male and Single Axis Bank
  26. 26. Engagement Score Total Fan Posts 878 0 Total Posts 77 Total Likes 2,422,009 Total Comments 9,443 Total Shares 12,451 Most Engaging Content Type Like This/Engagement Oriented Posts Least Engaging Content Type Others Most Prolific Content Type Customer Loyalty Programs Most Engaging Campaign #RootForPlanet Most Recent Campaign Monday Morning Trivia BRAND POSTS FAN POSTS Brand Overview CONTENT & CAMPAIGNS
  27. 27. 3,175K 3,180K 3,185K 3,190K 3,195K 3,200K 3,205K 3,210K 1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13- May 20- May 27- May 3-Jun 10-Jun17-Jun24-Jun Fan Growth Total Fans 3,207,391 New Fans 18,942
  28. 28. Engagement 0 250 500 750 1,000 1,250 1-Apr 5-Apr 9-Apr 13-Apr17-Apr21-Apr25-Apr29-Apr3-May 7-May11-May15-May19-May23-May27-May31-May4-Jun 8-Jun 12-Jun16-Jun20-Jun24-Jun28-Jun Axis Bank had an average engagement score of 878 and a highest of 992.
  29. 29. Community Analysis Axis Bank fans are mostly Young, Male and Single Axis Bank fans are largely from India followed by United Arab Emirates. Fan Demographics Distributionof Fans 83% 17% male female 0% 20% 40% 60% 80% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 10% 20% 30% 40% 50% Single In a Relationship Engaged Married UnKnown 0K 1,000K 2,000K 3,000K 4,000K India United Arab Emirates Saudi Arabia United States Qatar Canada Australia Bangladesh Kuwait
  30. 30. 0 1 1 2 2 3 1-Apr 15-Apr 29-Apr 13-May 27-May 10-Jun 24-Jun Brand Posts Top keywords used Frequency AxisBank Cards 15 DiningDelights 8 Multi-Currency Forex Card 4 Chef Vikas Khanna 3 Axis eDGE Loyalty Rewards 3
  31. 31. 95% 5% Brand Participation Brand Non Participation 98% 0% 2% Posititve Negative Neutral Brand Posts - Engagement Axis Bank responded to 73 conversations generated by the 77 Posts they published. Axis Bank receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment of Brand Posts
  32. 32. Most Engaging Brand Posts 20-MAY-16, FRI 2:35AM The smell of summer. The mango tree in the backyard.The first mango of the season. Eating them with .. ENGMT. LIKES COMMENTS SHARES SENTIMENT 992 70,439 182 525 Positive 09-APR-16, SAT 2:00AM Nothing says ‘Italian’ like a plate full of pasta! Twirl your fork through authentic, steaming spagh .. 21-JUN-16, TUE 2:29AM Hectic. Chaotic. Super busy. Just some of the things our lives are today. But there’s an ancient art .. ENGMT. LIKES COMMENTS SHARES SENTIMENT 984 62,662 183 216 Positive ENGMT. LIKES COMMENTS SHARES SENTIMENT 983 59,403 210 466 Uncategorized NO IMAGE NO IMAGE NO IMAGE
  33. 33. Brand Posts - Analysis Brand Post Types Days of the week 0 10 20 30 40 50 60 70 0 200 400 600 800 1,000 Photos Links Videos Plain Text Polls Numberof Posts Engagement Score Engagement Score Number of Posts 0 5 10 15 0 200 400 600 800 1,000 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Numberof Posts Engagement Score Engagement Score Number of Posts
  34. 34. Most of Axis Bank posts were around 'Customer Loyalty Programs', and posts around 'Like This/Engagement Oriented Posts' received the highest engagement. Content Intel 0 5 10 15 20 25 30 35 0 200 400 600 800 1000 1200 BankingPlans Brand News Others Events sponsored/attended Careers Contest/Sweepstakes Corporate Social… Ad Campaigns New Promotions Question to fans Facebook App Like This/Engagement… Customer Loyalty Programs Numberof Posts Engagement Score Engagement Score Number of Posts
  35. 35. In Axis Bank Posts about Banking & Finance, Banking Advice posts received the highest engagement. In Axis Bank Posts about General Happenings, the category Others received the highest engagement. Content Intel About Banking & Finance About General Happenings 0 2 4 6 0 500 1000 Sector News Fact Research… Others Question BankingAdvice Like… Numberof Posts Engagement Score Engagement Score Number of Posts 0 1 2 3 0 500 1000 1500 On Social Media Others Entertainment Question to fans Sports Festival/Greetings Technology Current Affairs Numberof Posts Engagement Score Engagement Score Number of Posts
  36. 36. Campaign Intel – 3 most recent campaigns Apr 01, 2016 - Jun 30, 2016 Entire Campaign 0 1 2 3 0 500 1000 1500 #IGotPlans Flipkart Premier League Exclusive MakeMyTrip Offerfor Axis Bank Card Holders Numberof Posts Engagement Score Engagement Score Number of Posts 0 2 4 6 0 500 1000 1500 #IGotPlans Flipkart Premier League Exclusive MakeMyTrip Offerfor Axis Bank Card Holders Numberof Posts Engagement Score Engagement Score Number of Posts
  37. 37. Analysis of Citi India Facebook Page Apr 01, 2016 - Jun 30, 2016
  38. 38. Brand Overview FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS 848,736 129,033 17.93% India Mostly Young, Male and Single Citi India
  39. 39. Engagement Score Total Fan Posts 975 0 Total Posts 81 Total Likes 1,376,919 Total Comments 4,611 Total Shares 7,254 Most Engaging Content Type Contest/Sweepstakes Least Engaging Content Type Banking Plans Most Prolific Content Type Others Most Engaging Campaign #WhatsYourSummerEscape Most Recent Campaign Enjoy 5% cash back at MobileStore BRAND POSTS FAN POSTS Brand Overview CONTENT & CAMPAIGNS
  40. 40. 650K 700K 750K 800K 850K 900K 1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13- May 20- May 27- May 3-Jun 10-Jun17-Jun24-Jun Fan Growth Total Fans 848,736 New Fans 129,033
  41. 41. Engagement 0 250 500 750 1,000 1,250 1-Apr 5-Apr 9-Apr 13-Apr17-Apr21-Apr25-Apr29-Apr3-May 7-May11-May15-May19-May23-May27-May31-May4-Jun 8-Jun 12-Jun16-Jun20-Jun24-Jun28-Jun Citi India had an average engagement score of 975 and a highest of 1000.
  42. 42. Community Analysis Citi India fans are mostly Young, Male and Single Citi India fans are largely from India followed by United States. Fan Demographics Distributionof Fans 84% 16% male female 0% 20% 40% 60% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 20% 40% 60% Single In a Relationship Engaged Married UnKnown 0K 200K 400K 600K 800K 1,000K India United States United Arab Emirates Saudi Arabia Canada Australia United Kingdom Bangladesh Qatar Norway
  43. 43. 0 1 1 2 2 3 3 4 1-Apr 15-Apr 29-Apr 13-May 27-May 10-Jun 24-Jun Brand Posts Top keywords used Frequency Terms 39 conditions 38 travel story 13 MakeMyTrip vouchers worth 11 CitibankIndia 10
  44. 44. 70% 30% Brand Participation Brand Non Participation 87% 9% 4% Posititve Negative Neutral Brand Posts - Engagement Citi India responded to 57 conversations generated by the 81 Posts they published. Citi India receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment of Brand Posts
  45. 45. Most Engaging Brand Posts 17-JUN-16, FRI 9:12AM Our dear roadie Rannvijay Singh Singha likes to chill when in Singapore while Sophie Choudry is all .. ENGMT. LIKES COMMENTS SHARES SENTIMENT 1,000 167,880 388 170 Uncategorized 16-JUN-16, THU 8:48AM We’re loving your response guys! And here’s what you all have been waiting for – The winners for d .. 15-JUN-16, WED 8:42AM So here we are with the announcement you all have been waiting for – The winners for #WhatsYourSumm.. ENGMT. LIKES COMMENTS SHARES SENTIMENT 1,000 47,556 146 51 Positive ENGMT. LIKES COMMENTS SHARES SENTIMENT 1,000 39,142 99 58 Uncategorized NO IMAGE NO IMAGE NO IMAGE
  46. 46. Brand Posts - Analysis Brand Post Types Days of the week 0 20 40 60 80 0 200 400 600 800 1,000 1,200 Photos Videos Plain Text Links Polls Numberof Posts Engagement Score Engagement Score Number of Posts 0 5 10 15 0 200 400 600 800 1,000 1,200 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Numberof Posts Engagement Score Engagement Score Number of Posts
  47. 47. Most of Citi India posts were around 'Others', and posts around 'Contest/Sweepstakes' received the highest engagement. Content Intel 0 2 4 6 8 10 12 14 16 18 20 0 200 400 600 800 1000 1200 BankingPlans Brand News Others Events sponsored/attended Contest/Sweepstakes Corporate Social Responsibility Question to fans Customer Loyalty Programs Numberof Posts Engagement Score Engagement Score Number of Posts
  48. 48. In Citi India Posts about General Happenings, the category Others received the highest engagement. Content Intel About General Happenings 0 1 2 0 200 400 600 800 1000 1200 On Social Media Others Entertainment Question to fans Sports Festival/Greetings Technology Current Affairs Numberof Posts Engagement Score Engagement Score Number of Posts
  49. 49. Campaign Intel – 3 most recent campaigns Apr 01, 2016 - Jun 30, 2016 Entire Campaign 0 10 20 30 0 500 1000 1500 Citi Journalistic Excellence Award (CJEA) #WhatsYourSummerEs cape #MomsDayOut Numberof Posts Engagement Score Engagement Score Number of Posts 0 10 20 30 0 500 1000 1500 Citi Journalistic Excellence Award (CJEA) #WhatsYourSummerEs cape #MomsDayOut Numberof Posts Engagement Score Engagement Score Number of Posts
  50. 50. Analysis of ICICI Bank Facebook Page Apr 01, 2016 - Jun 30, 2016
  51. 51. Brand Overview FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS 4,729,408 14,153 .30% India Mostly Young, Male and Single ICICI Bank
  52. 52. Engagement Score Total Fan Posts 890 0 Total Posts 33 Total Likes 1,461,773 Total Comments 13,425 Total Shares 6,362 Most Engaging Content Type Customer Loyalty Programs Least Engaging Content Type Corporate Social Responsibility Most Prolific Content Type Others Most Engaging Campaign Inox Buy 1 Get 1 Free Movie Ticket Offer Most Recent Campaign Probationary Officer Training Programme BRAND POSTS FAN POSTS Brand Overview CONTENT & CAMPAIGNS
  53. 53. 4,705K 4,710K 4,715K 4,720K 4,725K 4,730K 4,735K 1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13- May 20- May 27- May 3-Jun 10-Jun17-Jun24-Jun Fan Growth Total Fans 4,729,408 New Fans 14,153
  54. 54. Engagement 0 250 500 750 1,000 1,250 1-Apr 5-Apr 9-Apr 13-Apr17-Apr21-Apr25-Apr29-Apr3-May 7-May11-May15-May19-May23-May27-May31-May4-Jun 8-Jun 12-Jun16-Jun20-Jun24-Jun28-Jun ICICI Bank had an average engagement score of 890 and a highest of 1000.
  55. 55. Community Analysis ICICI Bank fans are mostly Young, Male and Single ICICI Bank fans are largely from India followed by United Arab Emirates. Fan Demographics Distributionof Fans 86% 14% male female 0% 20% 40% 60% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 10% 20% 30% 40% 50% Single In a Relationship Engaged Married UnKnown 0K 1,000K 2,000K 3,000K 4,000K 5,000K India United Arab Emirates Saudi Arabia United States Qatar Nepal Pakistan Bangladesh Australia Norway
  56. 56. 0 1 1 2 2 3 1-Apr 15-Apr 29-Apr 13-May 27-May 10-Jun 24-Jun Brand Posts Top keywords used Frequency ICICI Bank ATMs 23 Debit Card 7 Download Pockets 6 offer 6 bills 4
  57. 57. 100% 0% Brand Participation Brand Non Participation 96% 0% 4% Posititve Negative Neutral Brand Posts - Engagement ICICI Bank responded to 33 conversations generated by the 33 Posts they published. ICICI Bank receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment of Brand Posts
  58. 58. Most Engaging Brand Posts 26-MAY-16, THU 7:30AM Friday is here! Enjoy the lip-smacking pasta or just simply indulge in your favourite dish. Use your .. ENGMT. LIKES COMMENTS SHARES SENTIMENT 1,000 175,288 619 289 Positive 11-JUN-16, SAT 3:00AM Brew conversationsover a warm cup of coffee at Cafe Coffee Day. Avail 15% off on all bills above Rs .. 10-MAY-16, TUE 12:17AM The historic showdown is here and it is time for you to choose your side! Team Cap or Team Iron Man? .. ENGMT. LIKES COMMENTS SHARES SENTIMENT 998 136,548487 303 Positive ENGMT. LIKES COMMENTS SHARES SENTIMENT 998 124,337 1,073 352 Positive NO IMAGE NO IMAGE NO IMAGE
  59. 59. Brand Posts - Analysis Brand Post Types Days of the week 0 5 10 15 20 25 30 0 200 400 600 800 1,000 Links Videos Photos Plain Text Polls Numberof Posts Engagement Score Engagement Score Number of Posts 0 2 4 6 8 10 0 200 400 600 800 1,000 1,200 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Numberof Posts Engagement Score Engagement Score Number of Posts
  60. 60. Most of ICICI Bank posts were around 'Others', and posts around 'Customer Loyalty Programs' received the highest engagement. Content Intel 0 2 4 6 8 10 12 14 0 200 400 600 800 1000 1200 BankingPlans Others Contest/Sweepstakes Corporate Social Responsibility New Promotions Customer Loyalty Programs Numberof Posts Engagement Score Engagement Score Number of Posts
  61. 61. Campaign Intel – 3 most recent campaigns Apr 01, 2016 - Jun 30, 2016 Entire Campaign 0 2 4 6 8 0 500 1000 EftCheques app by ICICI Bank Free iPads every day! PresentingPockets – India’s first Digital Bank Numberof Posts Engagement Score Engagement Score Number of Posts 0 2 4 6 8 0 200 400 600 800 1000 EftCheques app by ICICI Bank Free iPads every day! PresentingPockets – India’s first Digital Bank Numberof Posts Engagement Score Engagement Score Number of Posts
  62. 62. Analysis of Standard Chartered India Facebook Page Apr 01, 2016 - Jun 30, 2016
  63. 63. Brand Overview FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS 448,262 2,013 .45% India Mostly Young, Male and Single Standard Chartered India
  64. 64. Engagement Score Total Fan Posts 613 0 Total Posts 80 Total Likes 220,291 Total Comments 1,099 Total Shares 2,605 Most Engaging Content Type NO DATA Least Engaging Content Type NO DATA Most Prolific Content Type NO DATA Most Engaging Campaign Global Goals Most Recent Campaign Bloomberg TV’s ‘Wealth Manager’ show BRAND POSTS FAN POSTS Brand Overview CONTENT & CAMPAIGNS
  65. 65. 445K 446K 446K 447K 447K 448K 448K 449K 1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13- May 20- May 27- May 3-Jun 10-Jun17-Jun24-Jun Fan Growth Total Fans 448,262 New Fans 2,013
  66. 66. Engagement 0 250 500 750 1,000 1,250 1-Apr 5-Apr 9-Apr 13-Apr17-Apr21-Apr25-Apr29-Apr3-May 7-May11-May15-May19-May23-May27-May31-May4-Jun 8-Jun 12-Jun16-Jun20-Jun24-Jun28-Jun Standard Chartered India had an average engagement score of 613 and a highest of 993.
  67. 67. Community Analysis Standard Chartered India fans are mostly Young, Male and Single Standard Chartered India fans are largely from India followed by United Arab Emirates. Fan Demographics Distributionof Fans 86% 14% male female 0% 20% 40% 60% 80% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 10% 20% 30% 40% 50% Single In a Relationship Engaged Married UnKnown 0K 100K 200K 300K 400K 500K India United Arab Emirates United States Saudi Arabia Pakistan Bangladesh Indonesia Nepal Qatar
  68. 68. 0 1 1 2 2 3 3 4 4 5 1-Apr 15-Apr 29-Apr 13-May 27-May 10-Jun 24-Jun Brand Posts Top keywords used Frequency Standard Chartered Bank33 SummerSanta 27 Olympic Games sport 27 more 17 Click 13
  69. 69. 30% 70% Brand Participation Brand Non Participation 55% 9% 36% Posititve Negative Neutral Brand Posts - Engagement Standard Chartered India responded to 24 conversations generated by the 80 Posts they published. Standard Chartered India receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment of Brand Posts
  70. 70. Most Engaging Brand Posts 01-MAY-16, SUN 6:30AM Shopping for your loved ones is now 9 times more fun! Get up to 9X* Reward Points with the all new L .. ENGMT. LIKES COMMENTS SHARES SENTIMENT 993 15,397 42 86 Positive 28-MAY-16, SAT 2:30AM Make your summer sojourns more economical.Use your Standard Chartered card at Thomas Cook, SOTC, Ag .. 30-APR-16, SAT 6:30AM Make someone special smile this summer, by becoming their #SummerSanta. Tell us in the comments sect .. ENGMT. LIKES COMMENTS SHARES SENTIMENT 982 10,191 54 288 Positive ENGMT. LIKES COMMENTS SHARES SENTIMENT 956 9,566 43 56 Positive NO IMAGE NO IMAGE NO IMAGE
  71. 71. Brand Posts - Analysis Brand Post Types Days of the week 0 10 20 30 40 50 60 70 0 200 400 600 800 Photos Videos Links Plain Text Polls Numberof Posts Engagement Score Engagement Score Number of Posts 0 5 10 15 0 200 400 600 800 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Numberof Posts Engagement Score Engagement Score Number of Posts
  72. 72. Campaign Intel – 3 most recent campaigns Apr 01, 2016 - Jun 30, 2016 Entire Campaign 0 10 20 30 40 0 500 1000 Shoppers Stop Offer Rio 2016 Olympic Games #SummerSanta Numberof Posts Engagement Score Engagement Score Number of Posts 0 10 20 30 40 0 200 400 600 800 1000 Shoppers Stop Offer Rio 2016 Olympic Games #SummerSanta Numberof Posts Engagement Score Engagement Score Number of Posts
  73. 73. Thanks! Pleasecontact us atNotJustNumbers@unmetric.com formoreinformation.

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