Social media can help businesses in many ways including competitor analysis, creating a social media strategy, choosing suitable channels, using hashtags to reach more people, promoting websites through social channels to raise awareness and improve search engine rankings in a cost effective manner. Regular posting of different types of content on social media platforms can help drive traffic, increase search engine results pages, and develop better customer relationships.

3. Why Social Media ?

4. Business Analysis
Social Media Analysis
Competitor Analysis
Road Map
Creating Strategy
Execution
Services Products
Target
group
Location
Presence
Suitable
Channel
Preferred
Channel
# Tags
Presence
Social Media
Activity
Social Media
Channels
Kick
Start
Number
of Posts
What Kind
of post
Sample
Post
# Tags

5. Hash tag is a type of label or metadata tag used on social Network and micro
blogging service which make it easier for users to find message with specific
theme or content.
Benefits:
 Helps in creating awareness
 Helps to address one particular news under one roof in social media or internet
 Brand name
 Service/Product name
 Location based
 Contest based
 Helps in reaching more people

6.  Company profile
 Product/Services
 National Holidays
 World Celebration Days
Quotes
 Weekends

8. Impact of Social Media

9. SMO is nothing but optimizing your client social
media pages on time
 Promotes the website through various social channels
 Make the audience as well as the customers more aware
of product and brand
 Improves the ranking at various search engines. Reaches
to more audience
 Cost effective

11. SMM is a process or tool which a campaign manager or social media
manager do the marketing by paying to social media platforms in
terms to gain more likes/followers/any call to action.

13. A regularly updated website or web page, typically one run by an individual or
small group, that is written in an informal or conversational style
 Drive traffic to your website
 Increases your SERP
 Develop better customer relationships