This document discusses social media marketing and digital marketing. It defines social media marketing as using social platforms like Facebook, Instagram, Twitter, LinkedIn and YouTube to connect with audiences, build brands, and drive traffic. Key elements of social media marketing include goals, target audiences, content strategy, engagement and metrics. Digital marketing is promoting brands online through various platforms like social media, content marketing, email, search, mobile and more. It has benefits like lower costs, larger reach, effectiveness and ROI.

1. MARKETING THROUGH SOCIAL
NETWORK AND DIGITAL PLATFORMS

2. Social Media Marketing
 Social media marketing is the use of social media platforms to connect
with your audience to build your brand, increase sales, and drive website
traffic. This involves publishing great content on your social media
profiles, listening to and engaging your followers, analyzing your results,
and running social media advertisements.
 The major social media platforms (at the moment) are Facebook,
Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
 There are also a range of social media management tools that help
businesses to get the most out of the social media platforms listed above.
For example, Buffer is a platform of social media management tools,
which can help you achieve success with your social media marketing.
Whether you want to build a brand or grow your business, we want to
help you succeed.

3. ELEMENTS OF SOCIAL MEDIA MARKETING
 Goals and Objectives: A clear set of goals and objectives that define
what you want to achieve through your social media marketing efforts
 Target Audience: Identifying the target audience for your social
media campaigns and creating content that is relevant to them
 Platforms: Choosing the right social media platforms that are most
suitable for your target audience and the type of content you plan to
create
 Content Strategy: developing a content strategy that aligns with your
goals and objectives and creating engaging, informative, and
shareable content.
 Posting Schedule: Creating a posting schedule that ensures your
content is posted at the right time, on the right platform, and with
the right frequency

4.  Engagement Strategy: Creating a strategy to engage with your audience,
respond to their comments, and build relationships
 Metrics and Analytics: Monitoring and analyzing your social media
performance to measure the success of your campaigns and adjust your
strategy accordingly

5. DIGITAL MARKETING
 Digital marketing, also called online marketing, is the promotion of brands to
connect with potential customers using the internet and other forms of digital
communication. This includes not only email, social media, and web-based
advertising, but also text and multimedia messages as a marketing channel.
Types of Digital Marketing Platforms:
 Social Media
 Influencer Marketing
 Content Marketing
 Email Marketing
 Search Engine Optimization (SEO)

6.  Pay-per-click (PPC)
 Affiliate Marketing
 Mobile marketing
 Marketing Automation Platforms
 Marketing Analytics Platforms

7. IMPORTANCE OF DIGITAL MARKETING
 It's Less Expensive
 Larger Audience and Reach
 It's More Effective
 Higher ROI
 Advanced Targeting
 Mobile Access
 Repetitive contacts to customers
 Quick and easier modification

9.  PRODUCT: Product refers to any physical items or services are meant to be
sold by the seller to buyer on digital platform
 PROMOTION; Promotions are refer to any online activities of any action
taken to sell products and services to the potential buyers.
 PRICE: Price refers to values of the products and services which buyers are
suppose to pay to the sellers Generally, Prices are Displayed in the digital
platform
 PLACE: Place refer to visibility of the products and services for targeted
customers on Digital platform using internet