The document discusses social media and provides tips for using it effectively. It defines social media as online platforms for sharing content and interacting with others. It notes that social media usage now exceeds personal email usage. It encourages readers to develop an online presence and brand through major platforms like Facebook, Twitter, LinkedIn and YouTube. The document advises staying active while maintaining safety, being interesting, humble, and honest to become popular online. It provides statistics on Facebook usage in Nepal to demonstrate the impact of social media.