Social media 201 presentation

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Sample presentation for Samford University's JMC 201 class, Spring 2010

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Social media 201 presentation

  1. 1. Social Media Practices <ul><li>JMC 201 </li></ul><ul><li>& </li></ul><ul><li>Kenny Smith </li></ul><ul><li>Spring 2011 </li></ul><ul><li>www.kennysmith.org </li></ul><ul><li>www.twitter.com/kennysmith </li></ul><ul><li>www.linkedin.com/in/kennydsmith </li></ul>
  2. 5. http://media.photobucket.com/image/Rathergate/luckiedog1/rathergate.jpg
  3. 6. http://www.powerlineblog.com/archives/2004/09/007703.php
  4. 8. globalvoicesonline.org/2008/05/12/china-78-scale-earthquake-felt-across-most-of-china/
  5. 9. http://tweetip.tumblr.com/post/34518599/earthquake-sichuan-china-1st-tweets-timeline
  6. 13. Social media in Egypt <ul><li>http://www.telegraph.co.uk/finance/financetopics/oilprices/8309528/Oil-back-above-100-on-Egypt-fears.html </li></ul>
  7. 26. &quot;The reports of my death are greatly exaggerated.&quot; <ul><li>Abe Vigoda - Time </li></ul><ul><li>Fidel Castro - CNN </li></ul><ul><li>Bob Hope - CNN </li></ul><ul><li>Dick Cheney - CNN </li></ul><ul><li>Ronald Reagan - CNN </li></ul><ul><li>Miley Cyrus - Reuters </li></ul><ul><li>James Earl Jones - Pittsburgh radio </li></ul><ul><li>Steve Jobs - Bloomberg </li></ul><ul><li>Ted Kennedy - Wikipedia </li></ul>
  8. 28. <ul><li>PRINCIPLES OF JOURNALISM REMAIN </li></ul><ul><li>(PUBLIC REATIONS) </li></ul><ul><li>(ADVERTISING) </li></ul>
  9. 29. Understanding your audience’s social behaviors <ul><li>Carpet bombing/broadcasting </li></ul><ul><li>vs. </li></ul><ul><li>Niche and narrowcasting </li></ul><ul><li>Volume: </li></ul><ul><li>Social media stats counter </li></ul>
  10. 30. Curating <ul><li>Moderate or heavy involvement in online communities (e.g. Wikipedia, fan pages, discussion boards) </li></ul><ul><li>Invested in success of a product, service or community, want to give back or be recognized </li></ul>
  11. 31. Engaging Curation <ul><li>How do you engage? </li></ul><ul><li>Rely on audience/contributors as trusted advisors. See them as un-paid partners </li></ul><ul><li>Identify influencers or community builders, recognize them in public </li></ul>
  12. 36. <ul><li>QUESTIONS? </li></ul><ul><li>CORRECTIONS? </li></ul><ul><li>OBSERVATIONS? </li></ul><ul><li>CONVERSATION? </li></ul>
  13. 37. Social Media Practices <ul><li>JMC 201 </li></ul><ul><li>& </li></ul><ul><li>Kenny Smith </li></ul><ul><li>Spring 2011 </li></ul><ul><li>www.kennysmith.org </li></ul><ul><li>www.twitter.com/kennysmith </li></ul><ul><li>www.linkedin.com/in/kennydsmith </li></ul>

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