1) Marketing requires participation and engagement with consumers on social media through a many-sided relationship between advertisers, consumers, and other consumers. 2) Viral videos that provide value through humor or knowledge are more effective at enhancing brands and motivating sharing than one-sided advertiser messages. 3) To succeed on social media, companies should engage with customers by addressing their complaints, recommendations, and niche interests through various social media tools like Facebook, blogs, and Twitter to create a worldwide conversation around their brand.

1. Engaging the Social Mediaknow the right buyers

2. What is Marketing?Marketing is Participation Intention is Everything and, Actions speaks louder than words

3. The breakup – advertisers and consumersVideo: http://www.youtube.com/watch?v=iXGhcgcgAHgThe video shows an advertiser who keeps continue to speak at the customer ignoring her complaints and concerns, behaving as he always has.This is a representation of how NOT engage in social media - but it unfortunately happens every day.Success in social media does not come from a one-sided relationship (only advertisers), it is not only two sided relationship (advertiser-consumer), but it is MANY-sided relationship! (advertiser-consumer + consumer-consumer)

4. Enhance your Brand!Not-related Interesting Stuffs can be more Powerful to build a community that can enhance your brandExample: Viral Videos (http://www.penn-olson.com/2009/11/05/10-most-viral-videos-for-october-2009/?utm_medium=twitter&utm_source=twitterfeed)

5. Enhance your Brand!Viral Videos:Viral videos are mostly funny and/or interesting. They value add our life either with laughter or knowledge, motivating us to pass them on.The video concept is usually dead simple but the visual can be so hard to create.Whether the video is share worthy is very subjective. Even when the maker thinks it is viral, the world might think otherwise. The line between a brilliant video and one that goes viral is very thin, yet the impact can be world’s apart.

6. Becoming the CustomerIn life, you are also customers- you buy things - you complain about products and services you don't like - you recommend those that you loveIt's not about the masses, but the niche markets as well

7. This is how we do it!Social media Tools:FacebookBlogFeedTwitterPodcast

8. Facebook & Twitter–2 most widely used social mediaStart making friends & post regularlyThe larger your network, more people can join your conversation – creating a world wide rave!

9. Social Map

10. Several quick tipsThese videos explains how social media can gather people around the internet to create a world wide rave:How to use social media to combat drug violence: http://www.youtube.com/watch?v=7rE2l3rWZy8How To Use Twitter To Effect Social Change: http://www.youtube.com/watch?v=NBocwdiJhPIHow To Create a Grassroots Movement Using Social-Networking: http://www.youtube.com/watch?v=tQpULpHpFmo

11. Build a company with social media + MANY-SIDEDRELATIONSHIPThePossibilitiesareLIMITLESS!