Inspired during my time as a stay-at-home dad during parental leave, this business idea is intended to service customers who have little time to prepare daily meals timely.

1. 1suchoi21@gmail.comsuchoi21@gmail.com
Social Lunch Box
Meal Delivery Service
2016/02/03 By Sung Ung Choi
Company Name:

2. 2
 This business is intended to service customers who have little time to prepare daily
meals timely.
 Single households, Dual Income/Working Moms, Stay-at –home spouse
 Meals will range from infant to adult menus
 Benefits: Convenience, Quality for a Premium
 Convenience: No need for cleaning; just dump them in the delivery package
 Quality : temperature controlled meals, high quality ingredients.
 Value: For every 3 meals, we support 1 person in distress
 Lonesome elders and meal-deprived children
 The cost to support one family will be spread across 3 customers
- Deliver quality meals in temperature controlled delivery packages
Meal delivery service
Business Model

3. 3
3-Module Operation
Operation Plan
In-House
Module
Commercial
Kitchen
Module
National
Distribution
Module
 The preferred module for housewives/husbands to earn a residual income.
 Services up to 5 households (1~15 meals per day).
 Essentially, a franchisee model. Each “Household” is operates independently,
as major functions (marketing, menu selection, sourcing etc.) are controlled
by the central office.
 The preferred module for early-stage entrepreneurs.
 Services up to 50 households (10~150 meals per day).
 Essentially, a owner-operated model. Each “kitchen” is operated as if a
direct-to-consumer branch office.
 Each kitchen has authority on sourcing and marketing
 Central office control
 Services over 100+ households (300+ meals).
 Setting fulfillment centers is crucial

4. 4
Two Price: Essential Pack– 6,000 won, Standard Pack– 10,000 won
Economics Estimate
Min. Max. Min. Max. Min. Max. Min. Max.
Sales 6,000₩ 90,000₩ 2,190,000₩ 32,850,000₩ 10,000₩ 150,000₩ 3,650,000₩ 54,750,000₩
COGS 30% 1,800₩ 27,000₩ 657,000₩ 9,855,000₩ 3,000₩ 45,000₩ 1,095,000₩ 16,425,000₩
Gross Income 4,200₩ 63,000₩ 1,533,000₩ 22,995,000₩ 7,000₩ 105,000₩ 2,555,000₩ 38,325,000₩
Franchise Fees 1% 60₩ 900₩ 21,900₩ 328,500₩ 100₩ 1,500₩ 36,500₩ 547,500₩
Net 4,140₩ 62,100₩ 1,511,100₩ 22,666,500₩ 6,900₩ 103,500₩ 2,518,500₩ 37,777,500₩
Daily
% of
sales
Essential Standard
Annual Daily Annual
▶ In-house Module
Min. Max. Min. Max. Min. Max. Min. Max.
Sales 60,000₩ 900,000₩ 21,900,000₩ 328,500,000₩ 100,000₩ 1,500,000₩ 36,500,000₩ 547,500,000₩
COGS 30% 18,000₩ 270,000₩ 6,570,000₩ 98,550,000₩ 30,000₩ 450,000₩ 10,950,000₩ 164,250,000₩
Gross Income 42,000₩ 630,000₩ 15,330,000₩ 229,950,000₩ 70,000₩ 1,050,000₩ 25,550,000₩ 383,250,000₩
Operating Costs 20% 12,000₩ 180,000₩ 4,380,000₩ 65,700,000₩ 20,000₩ 300,000₩ 7,300,000₩ 109,500,000₩
Net 30,000₩ 450,000₩ 10,950,000₩ 164,250,000₩ 50,000₩ 750,000₩ 18,250,000₩ 273,750,000₩
% of
sales
Essential Standard
Daily Annual Daily Annual
▶ Commercial Kitchen Module
Min. Max. Min. Max. Min. Max. Min. Max.
Sales 600,000₩ 9,000,000₩ 219,000,000₩ 3,285,000,000₩ 1,000,000₩ 15,000,000₩ 365,000,000₩ 5,475,000,000₩
COGS 30% 180,000₩ 2,700,000₩ 65,700,000₩ 985,500,000₩ 300,000₩ 4,500,000₩ 109,500,000₩ 1,642,500,000₩
Gross Income 420,000₩ 6,300,000₩ 153,300,000₩ 2,299,500,000₩ 700,000₩ 10,500,000₩ 255,500,000₩ 3,832,500,000₩
Operating Costs 30% 180,000₩ 2,700,000₩ 65,700,000₩ 985,500,000₩ 300,000₩ 4,500,000₩ 109,500,000₩ 1,642,500,000₩
Net 240,000₩ 3,600,000₩ 87,600,000₩ 1,314,000,000₩ 400,000₩ 6,000,000₩ 146,000,000₩ 2,190,000,000₩
% of
sales
Essential Standard
Daily Annual Daily Annual
▶ National Distribution Module