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Content meets Social
About The Speaker
• Enterprise Content Management Veteran
– 20+ years experience
• CEO Vizit & Clipsi
• Prior Assignments
...
BlackBerry reports net operating loss near $1B for Q2
Did you hear?
BlackBerry may be forced to sell the business in piece...
How many read their filing?How many read an article about it?
Today we don’t seek information
we wait for it to come to us
How do we get information?
Did you see that #mycompany was rated a leader in
by #Gartner lnkd.in/7arBHV
There’s an overwhelming amount of
information out there
Every day, we create 2.5 quintillion bytes of data — so much that ...
Two Faces of SharePoint
Social Content
What put SharePoint on the map?
Of all organizations large &
small use it
SharePoint
The standard file share of the
Enterp...
File Sharing Skyrocketing Everywhere
Do users want to share files or excepts?
- 2012 Vizit Study
N=1,200+
When you search for content in
SharePoint what do are you seeking?
- 2012 Vizit Study
N=1,200+
Where do we find information?
50,000,000
70,000,000
90,000,000
110,000,000
130,000,000
150,000,000
170,000,000
190,000,000...
The Changing
Content Consumption Model
23%*
OF SOCIAL MEDIA MESSAGES
INCLUDE LINKS TO CONTENT
CONTENT:
Published articles,...
SharePoint 2013 Features
Share a file in a Newsfeed Post
Follow Documents
Yammer
Share a file in a Newsfeed Post
Highlight something in a document and
have a conversation about it
What the analysts are saying about social
“If you don’t provide meaningful content and a compelling reason to use a
platfo...
Vizit
Highlight excerpts and have conversations
Integrate conversations into workflow & social
communities
Get a link to a...
Healthcare Example
Spina Bifida
Research
Doctor
Doctor
Research
Assistant
Doctor
Patient
General
Practitioner
Neuro
Surgeon
OB GYN
Parents
Healthcare Benefits
• Efficiencies created by keeping everyone
informed.
• Improved coordination and collaboration around
...
Paul Yantus | CEO, Vizit, Inc.
o: (425) 996.0479 | c: (435) 638.3702
pyantus@vizit.com |www.vizit.com
Where Social meets Content
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Where Social meets Content

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This was a lightning talk from SharePoint Saturday Redmond, September 2013, that focused on emerging trends in content sharing and how to effectively integrate content into social communities to achieve adoption and employee engagement.

Published in: Technology, News & Politics
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Where Social meets Content

  1. 1. Content meets Social
  2. 2. About The Speaker • Enterprise Content Management Veteran – 20+ years experience • CEO Vizit & Clipsi • Prior Assignments – Executive VP, Captaris (now OpenText) – CEO, Scan-Optics – Senior Vice President, MSX International • ECM/BPO Services Twitter: @paul_yantus Phone: (425) 996-0479 Email: pyantus@vizit.com
  3. 3. BlackBerry reports net operating loss near $1B for Q2 Did you hear? BlackBerry may be forced to sell the business in piecesBlackBerry lays off 40% of its workforceBlackBerry nears bankruptcy
  4. 4. How many read their filing?How many read an article about it?
  5. 5. Today we don’t seek information we wait for it to come to us
  6. 6. How do we get information? Did you see that #mycompany was rated a leader in by #Gartner lnkd.in/7arBHV
  7. 7. There’s an overwhelming amount of information out there Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone.
  8. 8. Two Faces of SharePoint Social Content
  9. 9. What put SharePoint on the map? Of all organizations large & small use it SharePoint The standard file share of the Enterprise Workgroup Workgroup Workgroup
  10. 10. File Sharing Skyrocketing Everywhere
  11. 11. Do users want to share files or excepts?
  12. 12. - 2012 Vizit Study N=1,200+ When you search for content in SharePoint what do are you seeking?
  13. 13. - 2012 Vizit Study N=1,200+
  14. 14. Where do we find information? 50,000,000 70,000,000 90,000,000 110,000,000 130,000,000 150,000,000 170,000,000 190,000,000 Q1/2011 Q2/2011 Q3/2011 Q4/2011 Q1/2012 Q2/2012 Facebook Google Source = Geekwire
  15. 15. The Changing Content Consumption Model 23%* OF SOCIAL MEDIA MESSAGES INCLUDE LINKS TO CONTENT CONTENT: Published articles, videos and photos – not family videos or party pictures Source: NM Incite, GGM Type Comparison Report Date Range: 1/17/2011-2/16/2011, Nielsen Netview Dec 2010 *27,000,000 Pieces of content are shared each day. These figures don’t include messages about or related to content – only those that share it. The conversation around content is likely a much larger percentage
  16. 16. SharePoint 2013 Features Share a file in a Newsfeed Post Follow Documents
  17. 17. Yammer Share a file in a Newsfeed Post Highlight something in a document and have a conversation about it
  18. 18. What the analysts are saying about social “If you don’t provide meaningful content and a compelling reason to use a platform, people won’t use it.” “Social media initiatives fail most frequently because organizations focus on the technologies when they should focus instead on achieving a purpose …” “We also found that what’s in the workflow is what gets used; if social technology is not part of their ‘day jobs,’ employees will not participate for long.” The Social Organization – Nov. 2011 McKinsey Global Institute, July 2012 Information Week, Nov. 2011
  19. 19. Vizit Highlight excerpts and have conversations Integrate conversations into workflow & social communities Get a link to a key exhibit Reference the excerpt anywhere
  20. 20. Healthcare Example
  21. 21. Spina Bifida Research Doctor Doctor Research Assistant Doctor Patient General Practitioner Neuro Surgeon OB GYN Parents
  22. 22. Healthcare Benefits • Efficiencies created by keeping everyone informed. • Improved coordination and collaboration around patient care • Access to the latest in treatment options and cutting edge research • Improved customer satisfaction and loyalty
  23. 23. Paul Yantus | CEO, Vizit, Inc. o: (425) 996.0479 | c: (435) 638.3702 pyantus@vizit.com |www.vizit.com

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