The document discusses technological advances over a 10 year period and their impact on different economies and societies. It notes that (1) information flow will greatly increase along with more users of emerging technologies, but how this information can be controlled is uncertain. (2) Technological products must be relevant to users or the market will be flooded with irrelevant options, raising questions around who technology serves. (3) Economies will need to implement technologies in a way that allows them to find competitive advantages rather than just playing catch-up to leaders.

2. Lapse of time (10 Years)
TECHNOLOGICAL ADVANCES (Asymmetrical system, evolves
differently in different parts of the world.)
SOCIAL EVOLUTION?
2

3. Economies not based in
technological progress,
minimal use of social
networks or information
flow.
Economies based in
Technological progress,
social networks,and
information flow.
3

4. GPD PER CAPITA (world bank data 2005-2011)
60000
50000
40000
30000
INT$
20000
10000
0
USA Spain México Mali
4

5. Differences Can economies
Technological break the circle?
between
Advancements
economies?
Social
Will the gap Increase? restructuration
5

6. • In 10 years, information flow will increase
even more,as will do the number of users
of said technologies… but can such flow of
information actually be filtered or controlled?
• Useful technology needs to be relevant to
the user, will that be maintained with the
increased launch of new products?....or will the
market be overflown with non relevant products?
¿Technology to serve consumers, or consumers to
serve technology?
6

7. • Can they implement technology in such a
way they can find their own competitive
advantages?...or will they keep playing catch-up?
• Are there any socieconomic or cultural
challenges braking or slowing down their
progress?...in such case, can technology itself help
reshape society, or overcome those handicaps?.
• Are they differentiating the deeds and
mistakes of the Pioneers?...Or are they just
mirroring them?
Can they become relevant?
7

8. • Network Economies value
depends on the number of
users of such networks.
• If managed properly, both
parties could benefit from
the increased information
flow, reducing boundaries
and gaps between them.
• 10 Years is an enormous time
lapse for technology;changes
are bound to happen,with
unpredictable consequences.
8

9. The true social revolution will occur when Technology advancements systematically
benefit all social groups and economies; let them use it to redefine their basis!
9

10. 10

11. Expected Population
distribution • According to the United
Nations, it is expected that
by the year 2050, >70% of
Population the world population will be
30% living in living in cities.
cities.
Population • This will raise the big
70% living in rural question: Will cities be
areasOther. sustainable?

12. Sprawls High Density areas
Usually promote individuality at the cost More Space-Efficient, usually more
of service coverage, accesibility, and car expensive,better coverage, less
dependency. personal,usually more poluted areas.
12

13. Merging the best
of both worlds; the
keyword would be
Sustainability
13

14. • Technology Advancements
need to strive for relevancy.
• Technology advancements
need to promote equality.
• Technology advancements
need to promote efficiency.
• Technology Advances need
to catalyze responsible
change.
14

15. Closely related to what I exposed in part I, if we achieve to eliminate boundaries
between societies, we will be one step closer to homogenization, resource optimization
and self sustainable cities, thanks to a bidirectional feedback flow.
15

16. 16

17. How would you ensure every part of your instructions will reach your
subordinates,suppliers and clients, located in different parts of the world?.
• It’s at its basis a matter of
communication.
• Different groups require a different
approach, because they have
different information needs.
• The social interaction will, then,
vary among them.
17

18.  Complicated hierarchy
chains or organizational
layouts could diminish our
Hierarchy chain ability to properly send our
message across the line.
 When delivering complex
instructions, constant
feedback proves
essential;this array
hampers the flow.
18

19.  Complex situations require
flexibility,and solid feedback
channels.
 Flattening the hierarchy allows
a balance of power, usually
improving motivation, and
promoting diversity.
19

20. The complexities…
 A global market brings the
complexities of logistics into the
table.
 Our relationships should be based
in loyalty and mutual collaboration,
especially if they are of foremost
strategic importance.
 We should ask ourselves a series
…of logistics. of questions then…
20

21. What can we do What can they do for
for them? us?
Can we help them
Are our objectives with their objectives?
aligned?
Do we trust
them?
FEEDBACK Do they trust us?
21

22.  No matter the type of clients we have
(enterprises, individuals, etc), our number
one rule should be knowing them in detail.
 Cater to their real needs, not what we think
they need; their needs are our goals.
 Let’s keep the feedback flowing!
22

23. Understanding!
SUCCESS!
23

24. If we really want our information to get across all target groups…
Let´s work together!
24

25. 25