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IE APPLICATION 
ESSAY 
How do you imagine social interaction within 
10 years, taking into consideration the impact 
of technology on human relations? 
STEFANO CRACCO
Global connection 
I want to define how a person is going to interact with other 
human beings in the future: analyzing all the aspects that are 
relevant, one may create a vision of the new and changing world. 
I suppose every country in the world will be constantly connected 
to a network that will go beyond all borders: all citizens will be 
An important role will certainly be played by the 
technology in several fields and I would like to outline how 
this will impact social relations. It is relevant to consider 
both positive and negative consequences. 
incorporated into a developed and cohesive system of 
communication.
Social media and new channels 
Starting with the improvements made in the 
development of social apps, it is clear that there will be 
revolutionary devices enabling people from all over the 
world to connect up. No more barriers will slow down 
the possibility of getting in touch. 
Companies will design new ways of communicating: 
being in different continents will not be a problem, 
when it comes to using new approaches to interact. 
For example, it will be possible to speak with a 
holographic person.
Information and communication technology 
ICT offers to companies the chance 
to activate wide networks: it is 
possible to get up-to-date 
knowledge. Moreover, companies 
could go beyond the traditional 
trade-off between vertical 
integration and outsourcing because 
some technologies are going to be 
really interactive. 
Virtual environments, that are 
internet-based, are going to 
reduce costs because of 
outsourcing more activities: 
this is the new trend but only 
companies with considerable 
capacity will achieve 
unimaginable aims. 
This open innovation may be implemented and for a business function like R&D this could make the 
connection between people from different backgrounds, working together on a common platform.
Transport services 
Even though recent innovation has made huge steps forward, in 
the coming years we will witness a new age of transportation. In 
few hours, a dad could come back home to his family even if he 
works very far away or in another country. 
The transport speed will be allowed by new infrastructures 
and machines. These improvements will drastically change 
the current concept of work: national borders will be no 
limit. 
All these developments are going to redefine the global vision of 
every job and companies will gain several benefits with mobile 
workers deployed in every strategic point.
New opportunities for new jobs 
Throughout history, some jobs have disappeared and new jobs have taken their place. Thanks to different and 
innovative channels of communication, there will be new kinds of employees. 
Some jobs are currently under threat as ‘progress’ sidelines their expertise. 
Other jobs were unknown years ago. 
The future holds, as yet, unheard-of job roles within IT, alternative energy and global 
commerce.
Taking strategic decisions 
Communications is not only a way to express a point of view but it is also the base on which to choose a 
strategic plan. 
Participative decision-making is the extent to which employers allow or encourage employees to share or 
participate in organizational decision-making. 
If this process were carried out coordinating people who work well together, then business revenue would 
rise exponentially.
Human relationships 
Increasingly, we find our day-to-day lives without 
the required face-to-face contact. Somehow, all this 
technology is making our ‘human’ relationships 
more shallow and less meaningful. 
From a more humanistic view, it is clear that even the best 
technology has its downsides: it is necessary not to forget 
that personal interaction is essential for our daily routine. 
Man is not made to live uniquely with a machine.
Daily lifestyle 
Daily life will be completely different because many actions 
which are presently performed by interacting with another 
person, will be carried out by sophisticated software. 
There will be no one who prepares coffee in the morning 
because it will already have been made by a machine, no one 
who goes for the gift for their son because it has already been 
ordered via phone, and no one who talks to you while you take 
a taxi because the car will be driven automatically.
Alternative trends 
Innovation is not always synonymous of 
improvement: some people will believe that a 
better life condition is possible just with less 
technology and more human interaction. 
Relationships are based on a continuous 
exchange of ideas and thoughts: the most 
relevant part of the communication is the 
body language and this could not be done 
in front of an electronic device.
Facial expressions 
It often happens that people do not exactly explain what they 
want to say: it is necessary to pay attention to every single 
movement of every facial muscle. 
The opportunity to express feelings through the body will be 
drastically reduced, you will lose a significant and essential part of 
communication. This will determine a change in social life.
Virtual education 
Universities and schools are places where it is possible to 
meet other students and create your own network of friends. 
In next few years, online e-learning platforms will become 
ever more dominant: students will wake up in the morning 
and start the first lessons in front of a computer or a tablet. 
The greatest risk is to minimize the opportunities while growing up because the character of an individual 
is formed by real experiences and mistakes. On the other hand, a new world of learning will be open and 
even students in a remote country will be able to study at a prestigious academic institution.
New generations 
A "digital native" is a person who was born during or 
after the general introduction of digital technology. 
Thanks to interaction with digital technology from an 
early age, they gain a greater comfort level using it. 
Everyday, these people are used to using technology and 
this is helpful to a future work experience, however 
sometimes they lose the ability to establish a connection 
with another individual. 
A digital native is probably going to be successful because 
of his previous knowledge, but it is important not to forget 
that even the most able leader often has to interact with a 
team for a common goal.
Balance 
Technology could make it easier to use a device, create a global network get in touch with 
different cultures and ever more applications are going to be devised in the future. The amount of 
money spent every year in R&D is rising because of all the positive aspects that have been 
explained in this presentation. The future, however, could not be solely based on innovation: 
communication will always represent the key to interaction, and therefore, there must be 
balanced progress that combines both elements.
Thank you

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IE Application - Master in Management - Social interaction

  • 1. IE APPLICATION ESSAY How do you imagine social interaction within 10 years, taking into consideration the impact of technology on human relations? STEFANO CRACCO
  • 2. Global connection I want to define how a person is going to interact with other human beings in the future: analyzing all the aspects that are relevant, one may create a vision of the new and changing world. I suppose every country in the world will be constantly connected to a network that will go beyond all borders: all citizens will be An important role will certainly be played by the technology in several fields and I would like to outline how this will impact social relations. It is relevant to consider both positive and negative consequences. incorporated into a developed and cohesive system of communication.
  • 3. Social media and new channels Starting with the improvements made in the development of social apps, it is clear that there will be revolutionary devices enabling people from all over the world to connect up. No more barriers will slow down the possibility of getting in touch. Companies will design new ways of communicating: being in different continents will not be a problem, when it comes to using new approaches to interact. For example, it will be possible to speak with a holographic person.
  • 4. Information and communication technology ICT offers to companies the chance to activate wide networks: it is possible to get up-to-date knowledge. Moreover, companies could go beyond the traditional trade-off between vertical integration and outsourcing because some technologies are going to be really interactive. Virtual environments, that are internet-based, are going to reduce costs because of outsourcing more activities: this is the new trend but only companies with considerable capacity will achieve unimaginable aims. This open innovation may be implemented and for a business function like R&D this could make the connection between people from different backgrounds, working together on a common platform.
  • 5. Transport services Even though recent innovation has made huge steps forward, in the coming years we will witness a new age of transportation. In few hours, a dad could come back home to his family even if he works very far away or in another country. The transport speed will be allowed by new infrastructures and machines. These improvements will drastically change the current concept of work: national borders will be no limit. All these developments are going to redefine the global vision of every job and companies will gain several benefits with mobile workers deployed in every strategic point.
  • 6. New opportunities for new jobs Throughout history, some jobs have disappeared and new jobs have taken their place. Thanks to different and innovative channels of communication, there will be new kinds of employees. Some jobs are currently under threat as ‘progress’ sidelines their expertise. Other jobs were unknown years ago. The future holds, as yet, unheard-of job roles within IT, alternative energy and global commerce.
  • 7. Taking strategic decisions Communications is not only a way to express a point of view but it is also the base on which to choose a strategic plan. Participative decision-making is the extent to which employers allow or encourage employees to share or participate in organizational decision-making. If this process were carried out coordinating people who work well together, then business revenue would rise exponentially.
  • 8. Human relationships Increasingly, we find our day-to-day lives without the required face-to-face contact. Somehow, all this technology is making our ‘human’ relationships more shallow and less meaningful. From a more humanistic view, it is clear that even the best technology has its downsides: it is necessary not to forget that personal interaction is essential for our daily routine. Man is not made to live uniquely with a machine.
  • 9. Daily lifestyle Daily life will be completely different because many actions which are presently performed by interacting with another person, will be carried out by sophisticated software. There will be no one who prepares coffee in the morning because it will already have been made by a machine, no one who goes for the gift for their son because it has already been ordered via phone, and no one who talks to you while you take a taxi because the car will be driven automatically.
  • 10. Alternative trends Innovation is not always synonymous of improvement: some people will believe that a better life condition is possible just with less technology and more human interaction. Relationships are based on a continuous exchange of ideas and thoughts: the most relevant part of the communication is the body language and this could not be done in front of an electronic device.
  • 11. Facial expressions It often happens that people do not exactly explain what they want to say: it is necessary to pay attention to every single movement of every facial muscle. The opportunity to express feelings through the body will be drastically reduced, you will lose a significant and essential part of communication. This will determine a change in social life.
  • 12. Virtual education Universities and schools are places where it is possible to meet other students and create your own network of friends. In next few years, online e-learning platforms will become ever more dominant: students will wake up in the morning and start the first lessons in front of a computer or a tablet. The greatest risk is to minimize the opportunities while growing up because the character of an individual is formed by real experiences and mistakes. On the other hand, a new world of learning will be open and even students in a remote country will be able to study at a prestigious academic institution.
  • 13. New generations A "digital native" is a person who was born during or after the general introduction of digital technology. Thanks to interaction with digital technology from an early age, they gain a greater comfort level using it. Everyday, these people are used to using technology and this is helpful to a future work experience, however sometimes they lose the ability to establish a connection with another individual. A digital native is probably going to be successful because of his previous knowledge, but it is important not to forget that even the most able leader often has to interact with a team for a common goal.
  • 14. Balance Technology could make it easier to use a device, create a global network get in touch with different cultures and ever more applications are going to be devised in the future. The amount of money spent every year in R&D is rising because of all the positive aspects that have been explained in this presentation. The future, however, could not be solely based on innovation: communication will always represent the key to interaction, and therefore, there must be balanced progress that combines both elements.