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Social listening tools allow a level
of analysis that helps understand
the broader context for a better
policy design and analysis of
intervention.
By @Agora_Research
Why the focus on social media
 Nowadays, one in four people worldwide uses social
networks to discuss topics, raise concerns, create
awareness. These channels, therefore, cannot be
neglected when we design a social development policy.
 The analysis of the conversations happening on the
web helps policy designers and analysts understand the
broader picture so to create stronger and more effective
policies.
Who talks
• The Media
• Employees
• Funders
• Volunteers
• Government
• End users
• Pressure groups
• Consultants
• Researchers/academics
Where they talk
But also off line…
The social space
Web-based research
can be daunting due
to the volume of
conversations, blog
posts, tweets and
articles.
Social listening tools
Tools like Radian6, Social
Radar, Visible etc. can
help identify the most
relevant conversations
happening on the social
sphere, the influencers
that boost those
conversations and the
channels where they talk.
Query design
• Topic
• Keywords combinations
• Countries of interest
• Languages of interest
• Timeframe
Elements to
consider when
designing a query
in a social
listening tool
Focus: keywords
Words and phrases most relevant
to the topic
Synonyms
Keywords variations
Combined in traditional Boolean
language
Building the query
We can obtain important
insights even with the
simplest queries.
More sophisticated queries
can help your research if
you are looking into a
specific aspect of the topic
analysed.
Example:
Analysing the education system
in Ghana
Basic Query set up
Country: Ghana
Official country language: English
Basic keywords combinations:
- Education system AND Ghana
- Teaching AND Ghana education system
- Schooling AND Ghana
- Pupils AND Education in Ghana
- Students in Ghana OR Ghanaian students
- Education policy AND Ghana
- Education challenges AND Ghana
Query results and metrics
Main metrics obtained:
o Channels
o Conversations trends
o Conversations
sentiment
o Influencers
Most important: Conversations
trends
The insights obtained from the social intelligence
exercise will provide important elements for policy
formulation.
Compose the puzzle
Presented by Agora Research
If you have any questions with regard to this presentation, please contact
Elena Mozzato, Director at Agora Research
elenamozzato@hotmail.com or @Agora_Research
May 2014

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Social intelligence for policy making

  • 1. Social listening tools allow a level of analysis that helps understand the broader context for a better policy design and analysis of intervention. By @Agora_Research
  • 2. Why the focus on social media  Nowadays, one in four people worldwide uses social networks to discuss topics, raise concerns, create awareness. These channels, therefore, cannot be neglected when we design a social development policy.  The analysis of the conversations happening on the web helps policy designers and analysts understand the broader picture so to create stronger and more effective policies.
  • 3. Who talks • The Media • Employees • Funders • Volunteers • Government • End users • Pressure groups • Consultants • Researchers/academics
  • 4. Where they talk But also off line…
  • 5. The social space Web-based research can be daunting due to the volume of conversations, blog posts, tweets and articles.
  • 6. Social listening tools Tools like Radian6, Social Radar, Visible etc. can help identify the most relevant conversations happening on the social sphere, the influencers that boost those conversations and the channels where they talk.
  • 7. Query design • Topic • Keywords combinations • Countries of interest • Languages of interest • Timeframe Elements to consider when designing a query in a social listening tool
  • 8. Focus: keywords Words and phrases most relevant to the topic Synonyms Keywords variations Combined in traditional Boolean language
  • 9. Building the query We can obtain important insights even with the simplest queries. More sophisticated queries can help your research if you are looking into a specific aspect of the topic analysed.
  • 11. Basic Query set up Country: Ghana Official country language: English Basic keywords combinations: - Education system AND Ghana - Teaching AND Ghana education system - Schooling AND Ghana - Pupils AND Education in Ghana - Students in Ghana OR Ghanaian students - Education policy AND Ghana - Education challenges AND Ghana
  • 12. Query results and metrics Main metrics obtained: o Channels o Conversations trends o Conversations sentiment o Influencers
  • 14. The insights obtained from the social intelligence exercise will provide important elements for policy formulation. Compose the puzzle
  • 15. Presented by Agora Research If you have any questions with regard to this presentation, please contact Elena Mozzato, Director at Agora Research elenamozzato@hotmail.com or @Agora_Research May 2014