The document is a social media scorecard that compares the Facebook fans and Twitter followers of various industries and companies from April 3rd to June 26th. It shows that total social media fans for airlines increased 11.6% over this period, with Southwest gaining the most Facebook fans at 26.6%. Total social media fans for footwear and athletic apparel brands increased 18.9%, with Nike gaining the most Twitter followers at 43.3%. Total social media fans for comic book publishers increased 15%, with Marvel Comics seeing the largest growth in Twitter followers at 35.5%. Total social media fans for fast food chains increased 12.5%, with McDonald's gaining the most Facebook fans at 11.7%.
Social media usage has been baked into the business psyche for at least three years and its adoption in the commercial domain continues to grow. So The Marketing Id felt there was sufficient history to determine which of the Fortune 100 (F100) companies have been leading the social media charge.
Social media usage has been baked into the business psyche for at least three years and its adoption in the commercial domain continues to grow. So The Marketing Id felt there was sufficient history to determine which of the Fortune 100 (F100) companies have been leading the social media charge.
With so much information at their fingertips, you’d think shoppers would know exactly what they wanted before stepping foot in a store. But when TimeTrade surveyed 1,000 consumers, at least half of them go shopping before they’ve made up their minds. And that detail was only the tip of the iceberg when it comes to consumer behavior and preferences. It turns out that consumers had a lot to say about their retail experiences and here's what they revealed - the good, the bad and the ugly - and what it means for retailers today.
Stand Out SOcial Marketing - 4 Steps for a Social Marketing AuditMike Lewis
This white paper is for marketing teams looking to assess the effectiveness of their social marketing programs. It aims to answer key social marketing strategy
questions: How is my brand doing with social marketing? Can we do better?
Companies of all sizes are increasingly scrutinizing social marketing in an effort to improve the return on their social marketing investment. Conducting objective social marketing assessments empowers brands to stay focused, nimble and relevant. Such audits also help savvy marketing teams identify areas of untapped opportunity
for traction and growth.
Social Commerce: Secrets for Turning Social Media into Social SalesMike Lewis
Editors of Social Commerce Today, Paul Marsden and Paul Chaney share top insights from their forthcoming book The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales. Learn how big brands and smart businesses are making social media pay.
This presentation covers a variety of topics:
- Information on how social outlets can be used as an e-commerce tool.
- Tips and tricks on how to do social commerce right.
- Practical principles to help you unlock the sales potential of social media.
Presentation created by Paul Marsden and Paul Chaney.
Social Scoring: The Missing Link to Social Marketing ROI [Slides]Mike Lewis
Social marketing presents a profound opportunity for marketers - pay attention to the right conversations and individuals to drive demand and customer acquisition. This revolution allow marketers to target messaging to the right individuals at the right place at the right time, dramatically improving conversion rates through the sales funnel. During this session we will explore the concepts of social scoring (the ability to 'weight' and 'score' actions within your social audience to identify prospects, influencers and customers) and social nurturing (how to continually engage the right individuals to increase engagement) to drive demand generation and customer acquisition. By the end of the session you will have the high level details and the tactical requirements to implement these programs at your company immediately.This session is designed for marketers and marketing executives at B2B and B2C companies who want to track a meaningful ROI through social activities.
In our latest white paper, Actionable Social Analytics: From Social Media Metrics to Business Insights we unveiled the Social Analytics Framework for Marketing and Sales Effectiveness. Use this framework to determine KPI's according to marketing objective.