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Innovation Models in China
1) Benjamin Joffe is the CEO of Plus Eight Star, a consulting firm that provides expertise on mobile and internet innovation in China, Japan, and South Korea. 2) Joffe outlines the "5Cs of Innovation": copy, China, combination, competition, and constraints. He argues that innovations arise from copying others, leveraging the large scale of China, combining different ideas and business models, competing in crowded markets, and overcoming constraints like lack of infrastructure. 3) As an example, Joffe highlights Cmune, a social gaming startup with a global team and partnerships that is achieving early success with over 1 million installations.
