This is a presentation I delivered at Social Media Week in Berlin in September 2011. For more on the background to the presentation, or if you have any questions, please get in touch with me! Cheers, Sebastian Vasta - @sebastianvasta
How to 2X Your Growth with a Product-Led Strategy - Liz Cain, OpenViewTraction Conf
Why is it that companies like Dropbox and Atlassian are worth 2x more than regular software companies post-IPO? How do they grow faster and more efficiently than their peers? The answer is simple: the product itself is the primary driver of growth.
Product led growth (PLG) is a go-to-market strategy that relies on the product itself as the primary driver of user acquisition, conversion and expansion. Come hear how you can implement PLG as a part of your strategy and use it to more than 2x your growth.
The Garage Group on Bringing the Outside In: Collaborating with External Stak...The Garage Group
This is the deck from a talk we gave on Bringing the Outside In: Collaborating with External Stakeholders to Discover Insights and Build Big Ideas at the 2013 Cincinnati Innovation Summit.
Involving key stakeholders in innovation is a critical, but often overlooked criterion for success. Suppliers, influencers, third party buyers, customer gate keepers and other partners are not only critical to an initiative’s success, but they often have insight that can lead to bigger, better ideas.
This breakout session will share the importance of involving external stakeholders in the process of generating insights that lead to ideas; and in the process of developing, piloting and launching new initiatives. We’ll share 2-3 case studies to inspire participants to build an action plan (template to be provided) to map key stakeholders and specific action steps to involve them in a current or future innovation initiative.
This document provides an introduction to consulting and tips for client relationship management. It outlines that consulting involves providing expert advice to solve problems for clients. Five tips are provided: 1) Make a great first impression by arriving early and being prepared; 2) Manage client expectations by providing regular updates and quick responses; 3) Use euphemistic language to soften messages; 4) Ask open-ended questions to probe deeper and gain buy-in; 5) Justify all recommendations with data. The goal is to effectively communicate at all stages of the problem-solving process.
Mitchell G. Behm: Identifying Project Goals for Successful Plan ExecutionMitchell G. Behm
Mitchell Glenn Behm, the founder and CEO of Behm Consulting Services, is a dedicated professional who is passionate about developing strong bonds in the workplace built on trust and mutual respect
This document discusses common mistakes that can lead to unacceptable project management results. It identifies that the key aspects of project management are having a well-understood target objective, transitioning a group of people into an effective operating team, ensuring focused activity among the team, and organizing the activity to accomplish the objective. Some specific mistakes highlighted include lack of clear communication of objectives and acceptance of necessary trade-offs, failure to address leadership and change management needs to form an effective team, allowing non-critical activities to distract from the focus on critical tasks, and not regularly gauging progress toward achieving the business objective. The document emphasizes that proper communication is crucial to addressing all of these areas to achieve successful project outcomes.
Don’t be Uncle Rico via ProductCamp Cincinnati 2014The Garage Group
Innovators and entrepreneurs need to sell their idea, product or service...we get it. And, the “inspiration” out there is kinda a train wreck.
Successful entrepreneurs and innovators build empathy and learning to help them define, design and position their idea, product or service well.
You can bring learning and selling together with a few smart & scrappy, counter-intuitive practices.
During this talk, we shared a few principles, and a bunch of tips and tools you can use to learn from and sell to prospective customers at the same time. We shared approaches for efficient learning through observation, how to ask the right questions and create the right discussion guide; and a few tricks to get folks to share insights that will ensure your product design and positioning is ripe for your customer.
This document provides an overview of public relations (PR) basics in 3 paragraphs or less. It introduces the author's background in PR and lists some key categories and tools of the trade. The main points made are that PR is about developing relationships, supporting business goals through multiple channels, and takes long-term commitment and work. Setting realistic expectations and focusing efforts are important. PR also requires knowing audiences, having media lists, doing events and speaking, and following PR best practices like customizing outreach and being informative for reporters.
How to 2X Your Growth with a Product-Led Strategy - Liz Cain, OpenViewTraction Conf
Why is it that companies like Dropbox and Atlassian are worth 2x more than regular software companies post-IPO? How do they grow faster and more efficiently than their peers? The answer is simple: the product itself is the primary driver of growth.
Product led growth (PLG) is a go-to-market strategy that relies on the product itself as the primary driver of user acquisition, conversion and expansion. Come hear how you can implement PLG as a part of your strategy and use it to more than 2x your growth.
The Garage Group on Bringing the Outside In: Collaborating with External Stak...The Garage Group
This is the deck from a talk we gave on Bringing the Outside In: Collaborating with External Stakeholders to Discover Insights and Build Big Ideas at the 2013 Cincinnati Innovation Summit.
Involving key stakeholders in innovation is a critical, but often overlooked criterion for success. Suppliers, influencers, third party buyers, customer gate keepers and other partners are not only critical to an initiative’s success, but they often have insight that can lead to bigger, better ideas.
This breakout session will share the importance of involving external stakeholders in the process of generating insights that lead to ideas; and in the process of developing, piloting and launching new initiatives. We’ll share 2-3 case studies to inspire participants to build an action plan (template to be provided) to map key stakeholders and specific action steps to involve them in a current or future innovation initiative.
This document provides an introduction to consulting and tips for client relationship management. It outlines that consulting involves providing expert advice to solve problems for clients. Five tips are provided: 1) Make a great first impression by arriving early and being prepared; 2) Manage client expectations by providing regular updates and quick responses; 3) Use euphemistic language to soften messages; 4) Ask open-ended questions to probe deeper and gain buy-in; 5) Justify all recommendations with data. The goal is to effectively communicate at all stages of the problem-solving process.
Mitchell G. Behm: Identifying Project Goals for Successful Plan ExecutionMitchell G. Behm
Mitchell Glenn Behm, the founder and CEO of Behm Consulting Services, is a dedicated professional who is passionate about developing strong bonds in the workplace built on trust and mutual respect
This document discusses common mistakes that can lead to unacceptable project management results. It identifies that the key aspects of project management are having a well-understood target objective, transitioning a group of people into an effective operating team, ensuring focused activity among the team, and organizing the activity to accomplish the objective. Some specific mistakes highlighted include lack of clear communication of objectives and acceptance of necessary trade-offs, failure to address leadership and change management needs to form an effective team, allowing non-critical activities to distract from the focus on critical tasks, and not regularly gauging progress toward achieving the business objective. The document emphasizes that proper communication is crucial to addressing all of these areas to achieve successful project outcomes.
Don’t be Uncle Rico via ProductCamp Cincinnati 2014The Garage Group
Innovators and entrepreneurs need to sell their idea, product or service...we get it. And, the “inspiration” out there is kinda a train wreck.
Successful entrepreneurs and innovators build empathy and learning to help them define, design and position their idea, product or service well.
You can bring learning and selling together with a few smart & scrappy, counter-intuitive practices.
During this talk, we shared a few principles, and a bunch of tips and tools you can use to learn from and sell to prospective customers at the same time. We shared approaches for efficient learning through observation, how to ask the right questions and create the right discussion guide; and a few tricks to get folks to share insights that will ensure your product design and positioning is ripe for your customer.
This document provides an overview of public relations (PR) basics in 3 paragraphs or less. It introduces the author's background in PR and lists some key categories and tools of the trade. The main points made are that PR is about developing relationships, supporting business goals through multiple channels, and takes long-term commitment and work. Setting realistic expectations and focusing efforts are important. PR also requires knowing audiences, having media lists, doing events and speaking, and following PR best practices like customizing outreach and being informative for reporters.
How agency-startup-brand collaborations are driving marketing campaign resultsChristina Richardson
Start-up marketing tech is the hot topic right now, and savvy brand marketers and agencies are jumping on the opportunity to drive innovation and improve campiagn results by working with this emerging tech. It kicks starts innovation, and provides a competitive advantage for agencies as the 'introducer' and coordinator in the mix, but collaboration is key to getthese partnerships working smoothly.
After speaking at three events over three months with various other expert panelists, Christina compilled these top tips for marketers looking to tap into this opportunity, and presented at the live inline conference Digital Olympus, live whilst also being at Cannes Festival of Innovation
This document discusses adopting a Minimum Viable Product (MVP) mindset for research and learning. It notes that with MVP, individual elements and assumptions can be tested earlier through smaller, more agile tests that build on each other, allowing researchers to fail faster and iterate more quickly. This leads to breakthrough ideas in a smarter, faster way with less resources required initially compared to traditional market research approaches. The document provides examples of companies using MVP and notes some risks like early public releases eroding brand opinion that need to be watched for.
This document discusses finding traction for a company by testing marketing channels. It recommends a 5 step process: 1) brainstorm channels, 2) rank them, 3) prioritize, 4) test, and 5) focus on what works. Continuous testing of channels is key to finding the right channel using the "Bullseye Framework". While channels can become saturated, the first tests are often cheap. It suggests considering unconventional channels and using existing audiences to build community around a product or service.
Openbar Leuven Online // Launching in Digital Space - Seb De RooverOpenbar
Een nieuw product of service lanceren in ‘a digital era’ is best een uitdaging. Wat zijn de grootste marketing uitdagingen, valkuilen en opportuniteiten? We zetten alle key take-aways voor een vlotte go-to-market-aanpak eens netjes op een rijtje.
Part of the FutureWorld Social Media Masterclass Series. What should a good social media team allow you to do? Practical measurements and fascinating examples from history...
1) The document discusses various performance measurement categories including effectiveness, efficiency, timeliness, productivity, quality, and safety.
2) It provides tips for successful sales calls including getting the customer to identify problems, value in solutions, and agreeing the proposed solution provides value.
3) Additional sales techniques are outlined such as saying what you can do, ensuring customer satisfaction, and following up on issues and due dates.
4) The difference between leadership and management is explained as leadership sets new direction while management controls resources to achieve established plans. Both are needed for success.
SugarCon 2013: Top 10 Reasons Your Social CRM Efforts Are Failing SugarCRM
David Myron, CRM Magazine
Companies of all sizes are able to benefit from social media. If your organization isn't, then it's probably because of one or more of these 10 mistakes. Learn the from unfortunate stories that have appeared in the pages of CRM magazine, or run the risk of becoming one of them.
Creative Concepts is a social media, public relations, and marketing consultancy that offers various solutions including effective PR offline and online, social media strategies, video production, branding and design. They help clients establish relationships with stakeholders through conversations and build their online presence through social networks and blogs. Creative Concepts works with clients to create comprehensive plans and provides regular communication and evaluation to ensure clients' requirements and expectations are met.
Scheduling people and releases: Team CalendarsAtlassian
The document discusses the features of Atlassian Calendars, which allows scheduling of people, releases, and content. It includes calendars for teams, JIRA issues, and personal calendars. Users can view upcoming events, subscribe to other calendars from Google, Exchange or iCal, import and export calendars, and subscribe from Outlook. The interface is dynamic and calendars can be embedded into pages. Feedback on Atlassian Calendars is welcomed.
Understand how command & control release plans create false hopes and low quality products because there is no team buy-in.
Learn how to develop vision and use your your vision to drive the release plan workshop. Use patterns to validate your release.
Lastly you must learn from your release plan and improve the next release (inspect & adapt).
A winning mentality can play a vital role in the success or failure of any project or task. As a manager you can be instrumental in creating a winning mentality that ultimately ensures the success of you and your team.
This document provides 10 tips for brands using WeChat official accounts to build audiences. The tips include making headlines count, segmenting audiences, increasing relevance of content, being more compelling, providing incentives and rewards, using more visual storytelling, linking to other social media, inviting guest editors, turning questions into content, and creating content on location. It emphasizes the importance of high-quality, relevant, visual content that engages audiences and drives action. It also recommends tools like CMS/CRM systems to better segment and target audiences with customized content.
20 Ideas for your Website Homepage ContentBarry Feldman
Perplexed about what to put on your website home? Every company deals with this tough challenge. The 20 ideas in this presentation should give you a strong starting point.
Webinar Australia: What you should know about Social Media for corporationsSociety3
“What you should know about
Social Media for corporations”
This introductory webinar gives you a comprehensive insight into Social Media for corporations:
1) Cross functional strategy for business improvements
2) More effective way to compete for mind-, and market share
3) Less expensive way to create a better customer experience
It is a 60 minute compressed presentation of our 2 month leadership class
Social Media in corporations - are you ready?:
What do you know about your customers in the social web?
Do you know what customers say about you and your brand?
Do you know how open your customer base is and therefore how vulnerable you are?
How do you identify and work with key influencer?
Are you ready if your competitors go after your customers in the social web?
Are you able to create a social media strategy?
Do you know how to leverage the social web for your support organization?
Do you have an idea about ROI and effectiveness of social media?
Do you know how to measure improvements and success in the social web?
Did you ever consider involving and leveraging your partners?
Did it occur to you that the social web may be ideal to compete for mindshare?
Do you have enough information to decide whether to ignore or engage?
Agenda/Content:
The Social Web from a corporate point of view
Assessing a company’s social presence
Social media as a cross functional model
Creating a social media strategy
Understanding reporting and analytics tools
Dealing with ROI, budget and resource planning
Developing an execution plan
Building a successful social media organization
This is not about tools and how to better use LinkedIn, Facebook, or Twitter. It is about developing and executing a social media strategy for a 500 or 5,000 employee organization and creating a better business experience for customers, prospects and partners.
Target Audience:
- Business professionals on all levels and all department across all industries.
- Social media consultants or consultants entering the social media space.
Organization models for social media
- What is a good organization model for a mid size company, implementing a social media engagement strategy?
- How one person can make a difference in an SMB organization!
Challenge:
How can a “social media campaign” actually be successful if the rest of the company does business as usual? Many social media “strategies” are really just some tactical ideas with little impact to the business success. Consultants get fired and careers stale due to some basic lack of understanding. A company with more than 20 people need to think through the organizational implications.
Objective
This webinar shall give you the foundation and the most important insight to to setup a good organization model to successfully engage with customers, prospects, new customers and partners through social media.
Customer Experience Development - Leadership Class IntroductionSociety3
The document introduces the Social Media Academy leadership class. It provides an overview of the class which takes a cross-functional business approach to teaching social media strategy. The class covers topics like social media assessments, developing social media strategies, integrating social media across different business functions, selecting tools, developing engagement plans, analytics, and consulting. The class is taught online over 14 days and includes exercises, tests, and a final exam to graduate. The goal is to help business professionals understand how to best apply social media across their organizations in a holistic way.
The document provides guidance on developing an effective social media communications strategy, including:
1. It discusses monitoring social media to understand audiences and measure engagement, as well as setting SMART goals to evaluate performance over time.
2. Steps are outlined to define the strategy by clarifying business goals and how social media aligns with marketing, customer service, and other departments.
3. Recommendations are made to proactively engage with audiences, listen to feedback, and quickly address any issues rather than just promoting content.
Omni-channel customer service is not an option. More than two-thirds of shoppers are considered omni-channel consumers, according to PwC's holiday shopping forecast. Your customers want to access your brand wherever they are—whether it’s researching products and services on your website, downloading deals via a mobile app, flipping through a catalog, engaging on social media, or visiting your brick-and-mortar store. While it can be challenging to implement omni-channel customer service, the rewards are worth it, such as ROI, consumer insights, and increased sales.
As we head into the holiday season and a new year, join our panel of experts and us to learn how to provide a consistent, complementary journey for consumers. By 2017, 50 percent of all U.S. retail sales will be omni-channel, according to Forrester Research. Are you ready to capture these customers and leave your competitors behind? This live, one-hour webinar will help prepare your brand as we discuss:
· All the benefits of omni-channel customer service
· Obstacles to keeping up with the consumer’s shopping journey
· Technology hurdles that can hinder your omni-channel customer service
· Real-life success stories of brands providing seamless customer service
Presentation used during the AMA Phoenix presentation on advice for B2B small businesses to use Social Media. Presented by Joseph Manna in Phoenix, Ariz.
http://www.infusionsoft.com
This document outlines a presentation on developing a social media strategy for sustained business growth. It discusses evaluating the social media landscape and one's readiness to engage on social platforms. Key aspects of a strategy include objectives, performance metrics, customer segments, and action plans for priority channels. The strategy should be supported by organizational structures, resources, and performance measurement. Developing a strategy with these elements can help businesses better leverage social media for improved knowledge, customer engagement, and business results.
How agency-startup-brand collaborations are driving marketing campaign resultsChristina Richardson
Start-up marketing tech is the hot topic right now, and savvy brand marketers and agencies are jumping on the opportunity to drive innovation and improve campiagn results by working with this emerging tech. It kicks starts innovation, and provides a competitive advantage for agencies as the 'introducer' and coordinator in the mix, but collaboration is key to getthese partnerships working smoothly.
After speaking at three events over three months with various other expert panelists, Christina compilled these top tips for marketers looking to tap into this opportunity, and presented at the live inline conference Digital Olympus, live whilst also being at Cannes Festival of Innovation
This document discusses adopting a Minimum Viable Product (MVP) mindset for research and learning. It notes that with MVP, individual elements and assumptions can be tested earlier through smaller, more agile tests that build on each other, allowing researchers to fail faster and iterate more quickly. This leads to breakthrough ideas in a smarter, faster way with less resources required initially compared to traditional market research approaches. The document provides examples of companies using MVP and notes some risks like early public releases eroding brand opinion that need to be watched for.
This document discusses finding traction for a company by testing marketing channels. It recommends a 5 step process: 1) brainstorm channels, 2) rank them, 3) prioritize, 4) test, and 5) focus on what works. Continuous testing of channels is key to finding the right channel using the "Bullseye Framework". While channels can become saturated, the first tests are often cheap. It suggests considering unconventional channels and using existing audiences to build community around a product or service.
Openbar Leuven Online // Launching in Digital Space - Seb De RooverOpenbar
Een nieuw product of service lanceren in ‘a digital era’ is best een uitdaging. Wat zijn de grootste marketing uitdagingen, valkuilen en opportuniteiten? We zetten alle key take-aways voor een vlotte go-to-market-aanpak eens netjes op een rijtje.
Part of the FutureWorld Social Media Masterclass Series. What should a good social media team allow you to do? Practical measurements and fascinating examples from history...
1) The document discusses various performance measurement categories including effectiveness, efficiency, timeliness, productivity, quality, and safety.
2) It provides tips for successful sales calls including getting the customer to identify problems, value in solutions, and agreeing the proposed solution provides value.
3) Additional sales techniques are outlined such as saying what you can do, ensuring customer satisfaction, and following up on issues and due dates.
4) The difference between leadership and management is explained as leadership sets new direction while management controls resources to achieve established plans. Both are needed for success.
SugarCon 2013: Top 10 Reasons Your Social CRM Efforts Are Failing SugarCRM
David Myron, CRM Magazine
Companies of all sizes are able to benefit from social media. If your organization isn't, then it's probably because of one or more of these 10 mistakes. Learn the from unfortunate stories that have appeared in the pages of CRM magazine, or run the risk of becoming one of them.
Creative Concepts is a social media, public relations, and marketing consultancy that offers various solutions including effective PR offline and online, social media strategies, video production, branding and design. They help clients establish relationships with stakeholders through conversations and build their online presence through social networks and blogs. Creative Concepts works with clients to create comprehensive plans and provides regular communication and evaluation to ensure clients' requirements and expectations are met.
Scheduling people and releases: Team CalendarsAtlassian
The document discusses the features of Atlassian Calendars, which allows scheduling of people, releases, and content. It includes calendars for teams, JIRA issues, and personal calendars. Users can view upcoming events, subscribe to other calendars from Google, Exchange or iCal, import and export calendars, and subscribe from Outlook. The interface is dynamic and calendars can be embedded into pages. Feedback on Atlassian Calendars is welcomed.
Understand how command & control release plans create false hopes and low quality products because there is no team buy-in.
Learn how to develop vision and use your your vision to drive the release plan workshop. Use patterns to validate your release.
Lastly you must learn from your release plan and improve the next release (inspect & adapt).
A winning mentality can play a vital role in the success or failure of any project or task. As a manager you can be instrumental in creating a winning mentality that ultimately ensures the success of you and your team.
This document provides 10 tips for brands using WeChat official accounts to build audiences. The tips include making headlines count, segmenting audiences, increasing relevance of content, being more compelling, providing incentives and rewards, using more visual storytelling, linking to other social media, inviting guest editors, turning questions into content, and creating content on location. It emphasizes the importance of high-quality, relevant, visual content that engages audiences and drives action. It also recommends tools like CMS/CRM systems to better segment and target audiences with customized content.
20 Ideas for your Website Homepage ContentBarry Feldman
Perplexed about what to put on your website home? Every company deals with this tough challenge. The 20 ideas in this presentation should give you a strong starting point.
Webinar Australia: What you should know about Social Media for corporationsSociety3
“What you should know about
Social Media for corporations”
This introductory webinar gives you a comprehensive insight into Social Media for corporations:
1) Cross functional strategy for business improvements
2) More effective way to compete for mind-, and market share
3) Less expensive way to create a better customer experience
It is a 60 minute compressed presentation of our 2 month leadership class
Social Media in corporations - are you ready?:
What do you know about your customers in the social web?
Do you know what customers say about you and your brand?
Do you know how open your customer base is and therefore how vulnerable you are?
How do you identify and work with key influencer?
Are you ready if your competitors go after your customers in the social web?
Are you able to create a social media strategy?
Do you know how to leverage the social web for your support organization?
Do you have an idea about ROI and effectiveness of social media?
Do you know how to measure improvements and success in the social web?
Did you ever consider involving and leveraging your partners?
Did it occur to you that the social web may be ideal to compete for mindshare?
Do you have enough information to decide whether to ignore or engage?
Agenda/Content:
The Social Web from a corporate point of view
Assessing a company’s social presence
Social media as a cross functional model
Creating a social media strategy
Understanding reporting and analytics tools
Dealing with ROI, budget and resource planning
Developing an execution plan
Building a successful social media organization
This is not about tools and how to better use LinkedIn, Facebook, or Twitter. It is about developing and executing a social media strategy for a 500 or 5,000 employee organization and creating a better business experience for customers, prospects and partners.
Target Audience:
- Business professionals on all levels and all department across all industries.
- Social media consultants or consultants entering the social media space.
Organization models for social media
- What is a good organization model for a mid size company, implementing a social media engagement strategy?
- How one person can make a difference in an SMB organization!
Challenge:
How can a “social media campaign” actually be successful if the rest of the company does business as usual? Many social media “strategies” are really just some tactical ideas with little impact to the business success. Consultants get fired and careers stale due to some basic lack of understanding. A company with more than 20 people need to think through the organizational implications.
Objective
This webinar shall give you the foundation and the most important insight to to setup a good organization model to successfully engage with customers, prospects, new customers and partners through social media.
Customer Experience Development - Leadership Class IntroductionSociety3
The document introduces the Social Media Academy leadership class. It provides an overview of the class which takes a cross-functional business approach to teaching social media strategy. The class covers topics like social media assessments, developing social media strategies, integrating social media across different business functions, selecting tools, developing engagement plans, analytics, and consulting. The class is taught online over 14 days and includes exercises, tests, and a final exam to graduate. The goal is to help business professionals understand how to best apply social media across their organizations in a holistic way.
The document provides guidance on developing an effective social media communications strategy, including:
1. It discusses monitoring social media to understand audiences and measure engagement, as well as setting SMART goals to evaluate performance over time.
2. Steps are outlined to define the strategy by clarifying business goals and how social media aligns with marketing, customer service, and other departments.
3. Recommendations are made to proactively engage with audiences, listen to feedback, and quickly address any issues rather than just promoting content.
Omni-channel customer service is not an option. More than two-thirds of shoppers are considered omni-channel consumers, according to PwC's holiday shopping forecast. Your customers want to access your brand wherever they are—whether it’s researching products and services on your website, downloading deals via a mobile app, flipping through a catalog, engaging on social media, or visiting your brick-and-mortar store. While it can be challenging to implement omni-channel customer service, the rewards are worth it, such as ROI, consumer insights, and increased sales.
As we head into the holiday season and a new year, join our panel of experts and us to learn how to provide a consistent, complementary journey for consumers. By 2017, 50 percent of all U.S. retail sales will be omni-channel, according to Forrester Research. Are you ready to capture these customers and leave your competitors behind? This live, one-hour webinar will help prepare your brand as we discuss:
· All the benefits of omni-channel customer service
· Obstacles to keeping up with the consumer’s shopping journey
· Technology hurdles that can hinder your omni-channel customer service
· Real-life success stories of brands providing seamless customer service
Presentation used during the AMA Phoenix presentation on advice for B2B small businesses to use Social Media. Presented by Joseph Manna in Phoenix, Ariz.
http://www.infusionsoft.com
This document outlines a presentation on developing a social media strategy for sustained business growth. It discusses evaluating the social media landscape and one's readiness to engage on social platforms. Key aspects of a strategy include objectives, performance metrics, customer segments, and action plans for priority channels. The strategy should be supported by organizational structures, resources, and performance measurement. Developing a strategy with these elements can help businesses better leverage social media for improved knowledge, customer engagement, and business results.
The document provides an overview of a webcast on developing a successful social media strategy for business growth. It discusses evaluating the social media landscape and an organization's readiness. It also covers creating a social media strategy using a balanced scorecard approach, developing action plans, monitoring performance, and addressing organizational issues. The key areas covered in the webcast are evaluating the external social media environment, conducting an internal analysis, developing a strategic plan and action items, performance evaluation, and ensuring organizational support.
The document provides an overview of a training program on mastering social media for business growth. It discusses the opportunities social media presents, including increased sales, brand awareness, and customer insights. While some businesses have made progress using social media, more need a strategic approach with clear objectives and performance metrics. The program will address developing an effective social media strategy and overcoming challenges through workshops, online resources, and exercises.
The document provides an overview of a workshop on mastering social media for business growth. It discusses the opportunities social media presents, such as increased customer insight, brand awareness, and sales. It also notes that while interest is growing, many businesses lack clear social media strategies and objectives. The workshop aims to help businesses develop successful social media strategies and determine how to measure their return on investment.
Presentation of "A Strategic Approach To Understanding and Managing the Opportunities and Complexities of Social Media." The focus is to use knowledge, data, and strategy to increase the ROI on Social Media.
Integrating Social Media Into Your Marketing CampaignConvertiv
My presentation from Social Media Boot Camp New Hampshire about how to think strategically about social media and include it in your current marketing campaign.
Zipipop Freud Listening in Social Business M-Brain seminarZipipop Freud
Social media monitoring is becoming increasingly important for business: from tracking the impact of marketing campaigns; to discovering crucial questions being asked in social media, so that you can create more effective content; to being responsive when relevant discussions rise up in all media channels. This presentation outlines some key processes you need to start putting in place to ensure your listening efforts are put to best effect.
This document provides an overview of social media and how businesses can use it for sustained growth. It discusses key concepts like social media being a conversation not a broadcast, the power shift to customers, and declining effectiveness of traditional advertising. The document outlines developing a social media strategy with objectives, actions, and performance measurement. It also addresses analyzing your social media landscape and readiness, and ensuring organizational support through resources, policies, and assigning responsibilities.
This document provides tips for marketing a business on social media. It recommends identifying your target audience and defining goals and metrics. It also suggests posting engaging content regularly on multiple platforms, interacting with followers, maintaining professionalism, and reflecting your brand identity. The document emphasizes measuring results and developing a unique strategy tailored to each social platform. Overall, it presents best practices for using social media effectively as part of a marketing strategy.
This document provides an overview of social media marketing presented by Carla Hale. It begins with an introduction of Carla Hale and her background. The rest of the document discusses what social media is, how social media marketing differs from and is similar to traditional marketing, how to integrate social media into a marketing plan, why social media is important, philosophies of social media use, listening on social media, creating social media plans and goals. It also briefly discusses mobile and provides a case study of social media use by TextbooksRus.com. The key topics covered are definitions of social media, differences from and similarities to traditional marketing, importance of listening, developing plans and goals, and integrating social media into an overall marketing strategy.
Peak Performance Social Media Presentation L Trank Final MtnsLisa Trank
This document summarizes social media trends in the insurance industry. It discusses popular social media platforms like Twitter and Facebook and how insurance companies can use them for marketing, customer service, and brand management. The document also provides tips on setting goals and strategies for social media use, and evaluates how Allstate and Anthem Blue Cross/Blue Shield have implemented social media successfully.
This document discusses scaling social media efforts within large organizations. It provides an overview of Tanya Donnelly's experience and strategies for developing a multi-year social media plan. The document outlines steps to start such as assessing the current state, gaining executive support, and identifying business milestones. It also discusses establishing central oversight and metric tools to track performance across business units over time. The goal is to evolve from decentralized efforts to an integrated social media approach managed holistically across the organization.
Social PR conference; how to survive and thrive in a world of real time commu...Laurence Borel
The document discusses several key topics related to social PR:
1) Social media has shifted control to consumers and conversations now drive sales more than advertising alone.
2) Brands must find creative ways to engage consumers in social media and provide value, otherwise consumers will not engage.
3) It is important for brands to measure meaningful metrics in social media like return visits and actions taken, rather than just numbers of followers.
4) Internal communication is important for social media strategies, and brands must decide who will own and manage their social media presence.
Similar to Social for business: setting a strategy, creating a team (20)
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NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
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The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...YourLegal Accounting
Effective financial management is important for expansion and scalability in the ever-changing US business environment. White Label Bookkeeping services is an innovative solution that is becoming more and more popular among businesses. These services provide a special method for managing financial duties effectively, freeing up companies to concentrate on their main operations and growth plans. We’ll look at how White Label Bookkeeping can help US firms expand and develop in this blog.
Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
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During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
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12. The Dell Ambition “The goal is to enable every employee inside the company to have a social radio…every function you can imagine inside the company is going to use social media and community tools.” - Manish Mehta, VP Social Media & Communities, Dell Sebastian Vasta @sebastianvasta
14. Get my drift? Social media is not merely a set of new technologies. It is a set of behaviours that can be applied throughout organisations. Social media represents a fundamental change to the way we do business. Sebastian Vasta @sebastianvasta
15. It’s about cultural change Education Investment Empowerment Commitment Sebastian Vasta @sebastianvasta
22. First steps Take money from existing budgets Be creative Buy-in to the customer-first model gives you a mandate for change. Sebastian Vasta @sebastianvasta
24. Functions Governance Business-wide strategy and advice/counsel Individual campaign response and project management Community management and BAU marketing updates BAU Care response Corporate Care responses Corporate Communications and response Monitoring/Reporting Sebastian Vasta @sebastianvasta
40. Left hand always has to knowwhatthe right hand isdoing – stakeholdersthat will beimpactedmustbeconsulted.Sebastian Vasta @sebastianvasta
41. First steps Start small Be agile, fail-forward Staggering change is OK – but stay on target Understandthat social media is a long term commitment. Sebastian Vasta @sebastianvasta
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43. Role of agencies Many specialisations – stay flexible It’s a gold rush – from different angles Trust issues – do you need a gatekeeper? Don’t lose your voice Sebastian Vasta @sebastianvasta
44. Restructuring A holistic change – part of everyone’s job Your listening post should be listened to Your staff should be your biggest advocates Sebastian Vasta @sebastianvasta
45. Zappo’s Ambition At Zappos we are all about blurring lines. Every employee is living the brand, at home, in the office and in social media. Rather than focus on work-life separation, we focus on work-life integration. - Tony Hsieh, CEO, Zappos.com Sebastian Vasta @sebastianvasta