Social Entrepreneur Corps: 2018 Impact Report

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SOCIAL ENTREPRENEUR CORPS: IMPACT REPORT 2018

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SUMMARY
Overview: ..........................................................................................................................................................3
Snapshot Impact............................................................................................................................................3
Community partners.......................................................................................................................................3
Select quotes from community partners .........................................................................................................3
A. Highlighted Social Innovations: .....................................................................................................................4
1. El Colaborativo...........................................................................................................................................4
2. Boxed Impact.............................................................................................................................................6
B. Highlighted Consulting Engagements:...........................................................................................................7
1.Guatemala ..................................................................................................................................................7
1.1 Quetzaltenango ....................................................................................................................................7
1.2 Nebaj...................................................................................................................................................9
1.3 CareerX ................................................................................................................................................. 15
1.4 Miami Engineering ................................................................................................................................. 16
1.5 Corporate programs............................................................................................................................... 17
Deloitte..................................................................................................................................................... 17
Warby Parker ........................................................................................................................................... 21
2. Ecuador ................................................................................................................................................... 21
2.1 San Vincente de Caney...................................................................................................................... 21
2.2 Riobamba........................................................................................................................................... 22
2.3 Namarin.............................................................................................................................................. 24
C. Adventure: .................................................................................................................................................. 26
D. Appendices:................................................................................................................................................ 27

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Overview:
We’re proud to present our Social Entrepreneur Corps “2018 Impact Report”. This highlights the incredible
contributions of all of the university students and professionals who contributed communities in Guatemala,
Ecuador, Nicaragua, and The Dominican Republic. The primary focus was to help our Community
Empowerment Solutions and Soluciones Comunitarias team design social innovations and provide critical
consulting support for all of our wonderful in-country partners. Programs ranged from less than one week to
eight weeks. Key university partners this year were Duke University, Notre Dame University, University of
Connecticut, University of Maryland, NYU, Kennesaw State University, Northwestern University and Miami
University. Corporate partners included Deloitte and Warby Parker.
Snapshot Impact
Community partners
CEFAM
Fomento para el Desarrollo
Integral (FDI)
Mentes para el Futuro
Turismo Ixil
Maya Hope (Escuala Especial)
Regala una Sonrisa
El Centro Explorativo
Soluciones Comunitarias
Lema
Xunah Kaab
Ninos de Guatemala
Mayan Pedal
Liderazgo
From House to Homes
Los Patojos
Wings
SERES
Wakami
Nutri Plus
San Vincente de Caney
Waman Way
Fundation Utopia
Saralac
Mushuk Kawsay
Pakaritampu
Solidaridad Frontaleza
SHARE
Bankomunales
Outreach 36
Select quotes from community partners
“We are very happy to have the Social Entrepreneur Corps interns in our community. It is the first time we have
had a group of foreigners visit us and we are very excited to share our lifestyle with them.” - Carlos G. (San
Vicente Tourism consulting project)
“We are thankful for the support that Social Entrepreneur Corps interns has given us throughout the years and
consider you part of our family. Thank you for joining us in taking our message worldwide!” - Fundacion Utopia
“With the Social Entrepreneur Corps interns we have achieved so much. Thanks to them we have advanced
with the jewelry making, looking for new spaces and markets. They have invested their time and energy to
achieve our dreams, something that not many people do, and we are very grateful for this.” - Jacinta Ceto
Cobo, Special School Director
Participants Consultancy
deliverables
Community hubsCommunity
organizations engaged
Homestay families
772 5330198

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“In the past, international NGOs have come here and done some days of trash collection. All was for free and
after a month they left and didn't follow up. The service stopped. The work of the students was different, and
they involved us as well, and we are confident that we can follow up on this and continue to deliver this service
for our community in the future.” - Pablo Gallebo Coblo, Mayor of La Pista
“We are very satisfied with the work that the Social Entrepreneur Corps participants have done and we are
extremely grateful. Our environment, our community will be better after this. Now we will follow up on this
project and ensure that we keep delivering the results we have achieved today.” - Alejandro, co-Mayor of La
Pista
A. Highlighted Social Innovations:
Social Innovations are initiatives Social Entrepreneur Corps and its sister organizations Soluciones Comunitarias
and Community Empowerment Solutions identified as opportunities to generate social change in the
communities where we work. The social innovations are “global” projects. Participants from different countries
work on different components of the same social innovation. The social innovations can be in different stages
of development, from idea to a prototype to pilot. Participant contributions are key to develop these initiatives
further by working within their teams, with our leadership and with community members and organizations. The
priority social innovations the participants worked on this year were El Colaborativo and Boxed Impact,
1. El Colaborativo
Clients: Soluciones Comunitarias and Community Empowerment Solutions
Locations: Guatemala, Ecuador
Programs: GESI summer 8 weeks, Guatemala summer 8 weeks, Ecuador summer 8 weeks
Project description:
There are many organizations who are doing amazing work locally and internationally, but the
ecosystem is fragmented, and we are not capturing/optimizing it. Starting with Soluciones Comunitarias
and Community Empowerment Solutions current relationships/networks, we aim to build a community of
mutually supportive organizations (in country) supported by a community of individuals (largely in US) to
more effectively and efficiently serve communities in need in Latin America. El Colaborativo aims to be
a community of organizations and individuals who continue to provide their direct services and
innovative work, but also collaborate with each other to create leveraged impact. “Members” of El
Colaborativo may engage in a host of activities. They might provide professional development support
to each other’s teams. They might provide access to each other’s constituencies. They might share best

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practices. They might share resources. And on a cross-border basis, they might benefit from remote
consulting from students and professionals. There are an array of activities and benefits that we are
exploring. The goal is to have a community of likeminded individuals/organizations who recognize that
we can do more together than alone and, who share the same values and desire to collaborate to
generate social change.
The groups in Ecuador and Guatemala worked on a variety of challenges which included designing a
diagnostic and membership vetting process, marketing and outreach materials, strategic mapping,
website and social media infrastructure and relationship development and management strategy for
external supporters.
Key activities/achievements:
- Conducted strategic planning with Soluciones Comunitarias team in Xela on their pilot version of El
Colaborativo
- Contacted and visited NGOs and grassroots organizations to identify opportunities for collaboration
- Identified and designed the operational structure for a renewal process and operational materials
- Build organizational promotion structure for in country collaborators
- Designed introductory materials for organizations that describe El Colaborativo including the process,
benefits and commitments
- Met with over 30 organizations in Guatemala and 17 organizations in Ecuador
- Organized and ran a networking event which kick-started the efforts to grow the El Colaborativo
chapter in Xela.
Participant deliverables:
- Appendix 1: A diagnostic process recommendation for adding new members
- Appendix 2: Introductory materials to potential new members
- Appendix 3: Networking event plan and implementation trial
- Appendix 4: El Colaborativo organizational card
- Appendix 5: A Google map with all current and potential members of El Colaborativo
- Appendix 6: Outreach materials and strategy for external “champions”
- Appendix 7: A renewal process and materials

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2. Boxed Impact
Client: Community Empowerment Solutions
Locations: Dominican Republic, Guatemala, Ecuador
Programs: KSU summer 2 weeks, GESI summer 8 weeks, Guatemala summer 8 weeks,
Ecuador summer 8 weeks
The primary purpose of the Boxed Impact social innovation is to leverage student study abroad
volunteers/interns, international travelers, and missionaries as a means to deliver (in carry-on luggage)
high-impact solutions to community members, while opening new opportunities for communities, solution
providers, local non-governmental organizations (NGOs) and social enterprises. The contemplated
solutions in the “box” provide low-income community members with an introduction to vital
technologies/information that is currently inaccessible. The hope is to create awareness, demand and
impact as a starting place for local distribution. Current contemplated solutions include reading glasses, a
solar lamp, a “thumb drive” with essential knowledge/tools, and potentially a water purification solution.
The students examined community needs and priorities, supply chain logistics, and potential applications,
amongst other critical aspects, in the countries where SEC operates as these are the planned launch
countries.
- Interviewed merchants and host families to understand their needs and priorities
- Conducted interviews and surveys with local community development organizations
- Piloted the usage of Boxed Impact items such as the Luci light solar lamp, and USB loaded with
information and toolkits
- Conducted community research and piloted distribution methods for knowledge USB
- Provided insights on Boxed Impact logistics in the US and in recipient countries
- Formed connections with potential partner organizations
Participant deliverables:
- Appendix 8: Educational materials to accompany each product included in the box
- Appendix 9: Creative design proposal of the box and its components
- Appendix 10: Proposal for items to include and not include in the box
- Appendix 11: Design for a more portable “box”
- Appendix 12: Marketing methodology for promoting Box Impact
- Appendix 13: Instructions (in English) for items to be included in the box
- Appendix 14: A guide for dignified distribution of the box
- Appendix 15: Proposed requirements of certified boxed impact distributors

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B. Highlighted Consulting Engagements:
Community consulting, by and large for local, grassroots organizations, is a component of the experience.
Participants engage in a large variety of consulting engagements with local organizations to design solutions
which meet local organizations needs and priorities. These are organizations that typically have very limited
access to assistance and advisory services.
1.Guatemala
1.1 Quetzaltenango
Client: CEFAM
Location: Quetzaltenango, Guatemala
Program: Guatemala summer 8 weeks
Overview:
CEFAM is an NGO founded by lawyers in Xela seeking to empower women with children by providing free
legal services to help them win alimony from previous partners who had inflicted violence on them. Although
they have been doing this work for many years, the NGO was legally established less than 2 years ago, and
they are in great need to build a presence and start receiving funds to cover their current costs and to grow
their organization, services, and impact.
- Worked with NGO leadership and facilitated the creation of a clear vision and long-term strategic plan
- Supported with building an online presence for the organization
- Met with and interviewed the beneficiaries of the NGO: Impact reporting and testimonials
- Increased local and international presence of the organization on new social media platforms
- Integrated the organization into a local volunteering network (Entremundos), which led to the
acquisition of their first volunteer
Participant consulting deliverables:
- Appendix 16: An organizational website and Facebook page, as well as a tailored social media
strategy
- Appendix 17: A video containing a testimonial from a local beneficiary
- Appendix 18: Two applications for fiscal sponsorship in the USA completed

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Client: Fomento para el Desarrollo Integral (FDI)
Overview:
Fomento para el Desarrollo Integral (FDI) is a Xela-based NGO that works to support children growing up in
challenging circumstances with scholarship and holistic support interventions. FDI work primarily in rural and
marginalized communities. FDI expressed their need to provide and expand additional family support
beyond scholarships to ensure children are able to become healthy and economically productive young
adults. Organizational financial sustainability is a recognized challenge. There is hope that a donated
wood-cutting machine can form part of their fundraising efforts.
- Met and led strategic discussions with leadership
- Visited communities where FDI works, met beneficiaries, and conducted impact surveys
- Conducted investigative visits to organizations to understand potential opportunities for the wood-
cutting apparatus
- Interviewed beneficiaries to identified areas of need and recommended support interventions for
marginalized families
- Built foundational relationships with timber workshops
- Appendix 19: A family needs analysis and intervention recommendations
- Appendix 20: Recommendations for strategies to engage with new families
- Appendix 21: Strategic recommendations for a volunteer program to provide continued support to
program beneficiaries
- Appendix 22: An application for fiscal sponsorship in the US to secure funding
- Appendix 23: An organizational website and social media strategy

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Client: Mentes para el Futuro
Mentes para el Futuro is one of the longest running NGOs in Xela, which benefits school-age children with
both scholarships and mental health support. It specifically targets children from disadvantaged
backgrounds who have been exposed to violence. The NGO has struggled with fundraising to ensure
consistency in their programs.
- Engaged with founder of the organization and the local team to identify needs and priorities
- Led strategic discussions with the local team
- Appendix 24: A new organization website, modern and cost effective
- Appendix 25: A slideshow presentation to be used in universities in the US to talk about Mentes and
encourage donations and volunteers’ applications, combined with guidelines and tips for a successful
presentation
- Appendix 26: A social media strategy for Facebook and Instagram
- Appendix 27: A new volunteer application process
1.2 Nebaj
Client: Turismo Ixil
Location: Nebaj, Guatemala
Programs: GESI summer 8 weeks, Guatemala summer 8 weeks

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Overview:
Turismo Ixil is an initiative which provides local jobs and opportunities in Nebaj. Turismo Ixil supports the local
economy by offering tourists eco-friendly treks, Spanish and Ixil language classes, volunteer opportunities, a
hotel/hostel (Media Luna Media Sol) and restaurant (El Descanso). This project focused on developing a
community outreach initiative aimed at supporting young children working in the streets by providing them
with a free breakfast through an initiative called El Descansito. Students worked on a proposed model and
pilot of the program, with a focus on sustainable revenue generation.
- Worked with the director of El Descanso on leveraging the restaurant space and resources for
fundraising and the provision of meals to young children from low income families
- Piloted a new initiative, El Descansito, to provide breakfast to three children working as shoe shiners
- Gained new insights into the challenges and opportunities for providing meals to children in a
sustainable manner and within the scope of the restaurants business model
- Appendix 28: Fundraising strategies recommendations
- Appendix 29: Marketing and fundraising materials
- Appendix 30: Volunteer engagement recommendations on project model and execution
- Appendix 31: Recommendations for building a community meeting space
Client: Regala Una Sonrisa
Overview:
Regala Una Sonrisa is a local community youth group of Nebaj that began their mission of ‘gifting a smile’ in
2014, dedicating themselves to providing gifts for children in and around Nebaj during the holiday season.
Since 2014 they have expanded their mission to focus on the high rate of local youth suicide through raising
awareness of the problem in Nebaj, encouraging dialogue around mental health, and through the
creation and promotion of available support networks.

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- Planed and supported an inaugural street sports event
- Designed promotional t-shirts for raising awareness and fundraising
- Created a video for raising awareness of youth suicide
- Supported and participated in annual town fair street parade
- Appendix 32: A video for raising awareness of youth suicide
- Appendix 33: New t-shirt and logo design
Client: Maya Hope (Escuala Especial)
Overview:
Mayan Hope is the only dedicated special needs school in the remote western highlands of Guatemala, in
the town of Nebaj. The school provides free education to nearly 30 children and young adults with a variety
of special needs. They also run a program where children are encouraged to participate in creating
handcrafted necklaces and bracelets with supplies purchased from out of town. The income generated is
used to cover inventory costs and pay the children for their work.
- Conducted needs analysis of teachers’ professional development and school strategic plans through
frequent visits and conversations with the director
- Visited to new site for relocating the school and facilitated the strategic next steps towards building the
school
- Enhanced the designs of the jewelry project
- Created local business partnership to support the school and the handicraft project
- Collected images, footage and interviews to be used in an US-focus fundraising initiative.
- Identified three distinct needs/projects: Teacher training materials, school relocation/expansion,
handicraft product marketing and sales
- Established a new jewelry sales outlet through four local businesses

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- Facilitated the dialogue between distinct parties required to progress the building of the new school
- Appendix 34: A user-friendly accounting system for the school director to manage income from jewelry
sales and expenses
- Appendix 35: Communication strategy for external partners focused on school relocation/expansion
- Appendix 37: Fundraising and promotional materials and recommendations for the school
Client: El Centro Explorativo
Overview:
The Centro provides educational opportunities to indigenous children and youth in the rural community of
La Pista (pop~3,000) and surrounding communities. It supplements the rudimentary local school learning
opportunities with free classes for children, computer and internet literacy courses, arts and skills
development. In 2017, 1,734 children/youth were supported by the center and 17,520 nutritious meals were
served. The Centro is looking for economic and strategic support to expand its programs and community
reach.
- Worked with leadership at the Centro on creating/collecting promotional materials and developing an
institutional overview/strategic plan
- Interviewed staff to create a promotional video to attract funds and promote the school’s education
model
- Created new tools for reaching out to potential donors and supported grant applications
- Started a new initiative for raising funds through the Centro for victims of the recent volcanic eruption in
Guatemala.
- Appendix 37: Institutional overview
- Appendix 38: Draft grant application
- Appendix 39: Promotional materials
- Appendix 40: A promotional video

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- Appendix 41: Spreadsheet for tracking impact and evaluating programs
Client: El Centro Explorativo / Community of La Pista
Program: GESI summer 8 weeks
Overview:
La Pista, like many communities in Guatemala, faces the problem of trash disposal. Trash is thrown in the
streets, polluting the environment and contaminating the community communal areas, or it is buried or
burnt, causing land to degrade as well as a whole range of environmental and health problems. The
community of La Pista has previously received help from NGOs who have organized ‘trash collection days’,
but with little success of community buy-in and follow-up. The locally run education and community center,
El Centro Explorativo, has been dealing with their own trash successfully, and staff were very enthusiastic
about developing a community level trash collection model. Recommendations were created by SEC
participants in 2017 on how to create a trash collection service for Nebaj. The students used this to as the
basis for their work and designing and piloting a model for the more isolated community of La Pista.
- Met with La Pista mayors and community leaders, to understand problems, motivation, strengths,
envisioned solutions and build together a strategy
- Met with the mayor of Nebaj to coordinate a truck pick up service for trash collection and to ask
permission to use the dump of the municipality of Nebaj
- Organized a first day of trash collection, coordinating with the mayors of La Pista and Nebaj, and
helping with advertising and with logistics.
- Ran a trial of the trash collection service that was very successful with 76 people coming to leave their
trash and economically contributing approximately 20 US cents. The funds collected were enough to
pay the truck service if the municipality of Nebaj will charge for it in the future
- Three sets of recommendations, including how to reduce trash outputs, how to implement a trash
collection service, and how to conduct educational campaigns in the community.

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Campañas
Client: Soluciones Comunitarias
Program: GESI summer 8 weeks
Overview:
The students supported local entrepreneurs carry out MicroConsignment Model campaigns throughout
their time in country. Through these campaigns the entrepreneurs and students created access to
affordable reading glasses, cooking stoves, solar lamps and simple family water filtration units.
Key activities/Achievements:
- Supported local entrepreneurs with the promotion and execution of the campaign
- Conducted vision exams for interested community members
- Learned about the MicroConsignment Model
- Supported local sales staff with assisting clients
- Appendix 42: Suggestions on how to improve campaigns
- Appendix 43: Improved promotional materials for campaigns marketing

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1.3 CareerX
Overview:
CareerX is a global entrepreneurship and leadership program in Guatemala and NYC. Program
participants receive personalized leadership training, empathy and design thinking skills.
Clients: Xunah Kaab, Lema
Location: Antigua and Xela, Guatemala
Program: CareerX winter break 2 weeks
- Visited local organizations in Antigua such as Liderazgo, Solcom, Wings, Ninos de Guatemala, and,
Mayan Pedal to learn about their work and how some of the strategies applied by these organizations
could be scaled to address the challenges the group was working on
- Met with Lema, a local artisan organization in San Juan de la Laguna and had strategic conversations
with the organization team
- Created a poster and a marketing strategy for LEMA to increase sales and provide more services
- Met with Bee Keeping cooperative and made recommendations about mobile sales strategy including
a tuc -tuc honey truck
- Created posters and marketing recommendations for Lema
- Provided sales recommendations for Bee Cooperative
Client: El Descanso, Centro Explorativo
Location: Antigua and Nebaj, Guatemala
Program: CareerX spring break 2 weeks
- Visited local organizations in Antigua such as Los Patojos, Solcom, and House to Homes to learn about
their work and how some of the strategies applied by these organizations could be scaled to address
the challenges the group was working on. The group also met with organizations in Nebej such us the
Special Needs School, Centro Explorative and Turismo Ixil
- Visited Centro Explorativo and conducted needs assessment in La Pista community regarding trash
disposal habits
- Made recommendations about strategies to address the trash problem in the community

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- Met with El Descanso leadership and discussed about the restaurant’s interest to provide a meal a day
to the kids who work on the market
- Visited the market and conducted needs assessment
1.4 Miami Engineering
Client: Solcom
Location:
Program:
Nebaj, Guatemala
Miami Engineering winter 4 weeks
Overview:
Engineering students from Miami Ohio University visited Guatemala for 4 weeks at the beginning of
2018. The focus was on applying specialized engineering skills and knowledge with community
engagement experience in order to initiate and/or further the development of 4 priority innovation
projects: Food storage and refrigeration, water capture and storage, wood burning cook stove
enhancements, a cell phone application for field data capture. The team lived with homestay families
in the mountain town of Nebaj and focused their solution design on the needs of the community
members from nearby village of La Pista.
- Designed need analysis surveys
- Visited local homes and interviewed family members in La Pista
- Developed and tested a protype water storage tank made from economic and readily available local
materials
- Developed and tested of a protype non-mechanical refrigeration unit
- Conducted analysis and recommendations for prototypes
- Designed recommendations for Solcom wood burning cooks stove offering improved portability
- Designed a cellphone interface for data collection and storage

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1.5 Corporate programs
Deloitte
Overview:
Deloitte Human Capital Consulting services works with large companies and government organizations to
address issues related to organizations, technology, learning, change, communications, and human resources
using research, analytics, and industry insights to help solve business issues. The purpose of the People to People
program is to give the team members the opportunity to apply project experience from large companies to
causes that make an impact. This trip in Guatemala offers learning experience as well as the chance to make
a difference through offering well-researched and useful materials to nonprofit clients.
scInternational is an annual skills-based volunteer trip for Deloitte Senior Consultants (SCs) to work side-by-side
with social impact entrepreneurs in low income countries. SCs are investing personal time and money to travel
to Guatemala to represent Deloitte.
All the deliverables created by the consultants are not shared in this report due to confidentiality reasons.
Client: Nutri Plus
Location:
Programs:
Guatemala
People to People, SCinternational
Client overview:
The Mani+ Project is the result of a collaboration between el Instituto de Nutrición de Centroamérica y Panamá
(INCAP). The Maní+ Project offers an innovative and holistic approach to combating chronic malnutrition in
Guatemala while providing economic development opportunities for rural farmers in communities affected by
malnutrition. They have developed a locally-sourced and nutrient rich supplementary food customized to the
specific nutritional needs of Guatemalan children.
Key activities /achievements:
- Met with Mani+ leadership to explore their needs
- Visited the manufacturing facility in Guatemala City

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- Provided recommendations about how manufacturing can be enhanced to provide a better price for
the product, and help to pay the expenses of the plant
- Developed a sustainable pricing model to conduct a cost analysis of each peanut butter product
- Provided recommendations about bringing NutriPlus to the Commercial Market
Client: Wakami
Location:
Programs:
Guatemala
Client overview:
Wakami was established with the sole mission to create income-generating opportunities that transform the
lives of people in rural villages of Guatemala. To create sustainable change, they created a business model
that partners with artisans in rural areas to produce Wakami products. They focus on fashion designs that
incorporate many of the weaving skills found in their culture
- Met with Wakami leadership to determine how to define and measure a Public Relations strategy
- Determined key KPI’s and ROI the organization need to follow when it comes to their PR
- Made recommendations regarding resource allocations to enhance sales
- Made recommendations regarding organizational structure, internal communications, and sales
strategy
- Assessed the website online store and made recommendation regarding website enhancement to
increase products sales
Location:
Programs:
Guatemala

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Client overview:
Soluciones Comunitarias designs and implements innovative, practical, efficient and effective entrepreneurial
and educational solutions with and for our constituents in rural, developing world communities. Solcom delivers
entrepreneurial solutions through the MicroConsignment Model from five regional offices, creating access to
appropriate solutions with rural communities in 12 departments of Guatemala.
- Met with Solcom leadership and team
- Visited local clients and conducted interviews
- Made recommendations regarding building new distribution partnerships and market expansion
- Provided a road map for marketing strategy and organizational partnerships to increase sales
- Assessed and Provided recommendation regarding Solcom Cook stove sales strategies
Client: SHARE
Location:
Program:
Guatemala
People to People
Client overview:
SHARE provides opportunities and resources to help people help themselves. Using the “Pass On” principle,
those helped assist others, thus ensuring healthy communities where people can improve their life through their
own efforts. SHARE enables impoverished agriculturally based communities to improve their quality of life by
supporting projects that contribute to economic, social and environmental development and sustainability.
- Met with the team and visited Share’s operations
- Helped SHARE strategize their deployment strategy for Leadership Training
- Made key recommendations towards institutional strengthening through becoming a cooperative by
Sept 2018
- Recommended key Professional development and leadership trainings to increase team performance

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Client: Liderazgo
Location:
Program:
Guatemala
SCinternational
Client overview:
Liderazgo is a non-governmental, nonprofit organization that works Transforming leaders ready for personal and
professional growth to increase their impact in Central America, promoting a culture of learning in a creative
space that enables reflection and collaboration among the leaders. We offer a six-month program leading to
a Diploma in Leadership and Collaboration, with a monthly module lasting one and a half days. The modules
take place in Antigua Guatemala.
- Met with Liderazgo leadership and held strategic conversations
- Evaluated the opportunities the organization has
- Provided recommendation towards determining which initiatives have potential to lead to sustainability
Client: SERES
Location:
Program:
Guatemala
SCinternational
Client overview:
SERES cultivates and catalyzes youth leaders to create just and sustainable communities in Central America.
We inspire and affirm young people to contribute to the enrichment of their communities, fulfill potential,
create positive relationships, and become engaged citizens.
- Met with SERES team and held strategic conversations
- Created SERES logic model
- Identified key indicators to measure and capture the organization’s impact

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Warby Parker
Locations:
Program:
Guatemala, Nicaragua
Warby Parker anniversary trips
Overview:
Together with Warby Parker we organized 5 anniversary trips for its employees 3 in Nicaragua and 2 in
Guatemala. There were 49 employees who qualified to participate in these trips. The trips are a chance for the
employees to connect with each other as well as to provide vision care to communities where Soluciones
Comunitarians works.
- Organized vision community campaigns in Antigua area and San Juan del Sur
- Prepared promotional materials
- Conducted eye exams
2. Ecuador
2.1 San Vincente de Caney
Location: San Vincente, Ecuador
Program: Ecuador summer 8 weeks
Overview:
San Vicente is just getting into the community tourism business and are looking for ways to make tourism
a source of income in their area without compromising their culture or their economic benefit. The

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community is an incredibly unique one that is the meeting point of three very different cultures within
Ecuador, and is host to impressive mountain jungle landscapes, waterfalls, and a variety of native birds.
San Vicente is interested in getting support in best business and tourism practices to get their project up
and running.
- Met with local stakeholders and conducted strategic conversations
- Paved the way for further homestay and SEC involvement
- Provided different strategies for promoting the community and improving tourism offerings
- Delivered best practices workshop
- Conducted grassroots business consulting for a start-up community
- Appendix 44: Manual of best practices
- Appendix 45: Brand identity and new logo design
2.2 Riobamba
Client: Waman Way
Location: Riobamba, Ecuador
Waman Way is a women's artisan organization situated very close to Chimborazo. These entrepreneurs
are committed to empowering themselves and their families by selling artisanal goods crafted from
wool from their Alpacas. They have a shop in their community where they showcase their goods to
passing tourists and are looking to expand their impact by diversifying and improving their shop.

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- Analyzed the product inventory and provided suggestions
- Provided best practices recommendations for market expansion
- Conducted grassroots business consulting for the shop
- Appendix 46: Store design and aesthetic recommendations
- Appendix 47: Products and marketing recommendations
Client: Fundacion Utopia
Location: Riobamba, Ecuador
Overview:
This organization functions like an Ecuadorian CSA (community supported agriculture). Their project
brings fresh, healthy products from around the Chimborazo province to Riobamba in the form of low-
priced assorted produce baskets. They are committed to supporting local farmers here in the beautiful
Chimborazo Province and to supporting healthy eating habits in Riobamba. They are looking for ways to
promote their organization and strengthen the link between farmers and consumers.
- Conducted marketing workshop
- Provided store layout & plan recommendations.
- Learned about local food supply and how to promote what the farmers in the region produce to
potential customers.
- Marketing video
- New store design
- Social media & marketing recommendations

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2.3 Namarin
Client: Saralac
Location: Namarin, Ecuador
Overview:
Saralac, previously known as Lácteos El Wagrero was founded in 1995. This group of entrepreneurs
united local Saraguro cheese producers so that they could reach a larger market. Cheese is an
important part of the Saraguro culture and cheese making methods have been passed down for
generations. This small business/co-op allows dairy farmers to produce and sell the cheese on a larger
scale. They were looking to improve market access and grow their impact.
- Conducted grassroots business consulting
- Conducted financial analysis
- Led market analysis to determine if there is demand for new cheese products
- Provided key marketing and business growth recommendations to the local entrepreneurs.
- Appendix 48: Marketing recommendations, new logo and labels for products including an audio
advertisement to be played on the local radio
Client: Mushuk Kawsay
Overview:
Mushuk Kawsay is a group of indigenous women from Ñamarin whose goal is to create economic
opportunities for themselves and their families through their artisan products. They hope to become a
leader in the international market with products that speak to the Saraguro culture and will help to
share their traditions and ideals with the world. They aim to combat their problems surrounding
economic opportunities in their community while pursuing their own personal professional development,
and staying true to their cultural values.
- Conducted marketing and design consultation
- Organized a social media marketing workshop
- Led a cost and revenue analysis
- Organized an English language workshop
- Outreached to organizations for potential sales
- Outlined the steps and process to order bracelets.
- Appendix 49: Products catalog and logo color enhancement and updated flyer.

25
Client: Pakaritampu
Overview:
Pakaritampu is a hostel and community sustainable tourism group located in Ñamarin, Ecuador. Their
goal is to be able to share their culture through tourism while creating economic opportunity for their
families and creating opportunities for cultural exchange. They are looking to expand their reach to
benefit their families and communities.
- Updated the organization website with pictures, content and structural updates
- Created homestay profiles for all homestay mothers for the websites
- Created tourism package and best practices recommendations
- Conducted social media marketing workshop
- Arranged meetings with the directors of three top universities in Cuenca to have tourism students come
to Namarin to learn about the Saraguro culture.
- Appendix 50: Marketing materials including flyer and business card, and social media
- Appendix 51: Created a list of micro-influencers to contact and an accurate map of Namarin and all
the unique places to visit.

26
C. Adventure:
Everyone worked hard but also had a little fun…
Homestay pictures
Climbing a volcano….
Enjoying the view of Lake Atitlan.
Spending quality time with the homestay families.

27
D. Appendices:
El Colaborativo
Apendix 1: A diagnostic process for adding a new member
Appendix 2: A structure of El Colaborativo and introductory materials to potential new members

28
Appendix 3: A networking event plan and implemented trial
Appendix 4: El Colaborativo organizational card

29
Appendix 5: A google map with all current and potential members of El Colab
Appendix 6: Outreach materials and strategy for external champions
Appendix 7: A renewal process and materials

30
Boxed Impact
Appendix 8: Educational materials to accompany each item included in the box
Appendix 9: Creative design proposal of the box and its components

31
Appendix 10: Proposal for items to include and not include in the box
Appendix 11: Design for a more portable “box”
Appendix 12: Marketing methodology

32
Appendix 13: Instructions (in English) for items to be included in the box
Appendix 14: Guide for dignified distribution of the box
Appendix 15: Proposed requisites of certified box distributors

33
Consulting Engagements
Guatemala
CEFAM
Appendix 16: A website ( http://www.cefamguatemala.com/) and facebook page, and designed a tailored
social media strategy
Appendix 17: A video containing a testimony from a local beneficiary

34
Appendix 18: Two applications for fiscal sponsorship in the USA completed.
FDI
Appendix 19: A family level needs analysis and intervention recommendations

35
Appendix 20: Recommendations for targeting new families
Appendix 21: Strategic recommendations for a volunteer program for providing continued support to program
beneficiaries

36
Appendix 22: An application for fiscal sponsorship in the US to secure funding
Appendix 23: A website and social media strategy.

37
Mentes para el futuro
Appendix 24: A new website, more modern and cheaper
https://easymentes.com/
Appendix 25: A slideshow to be used in universities in the US to talk about Mentes and encourage donations
and volunteers applications, combined with guidelines and tips for success

38
Appendix 26: A social media strategy for facebook and instagram
Appendix 27: A new volunteer application process.

39
Nebaj
Turismo Ixil
Appendix 28: Fundraising recommendations
Appendix 29: Promotional and fundraising materials
Appendix 30: Volunteer recommendations on project model and execution

40
Appendix 31: Recommendations for a community meeting space
Regala una sonrisa
Appendix 32: A video for raising awareness of youth suicide

41
Appendix 33: T-shirt and logo design
Escuela Especial
Appendix 34: A user-friendly accounting system for Jacinta (the school director) to manage income from
jewellery sales and expenses
Appendix 35: Communication strategy for school and external partners focused on school relocation/expansion

42
Appendix 36: Fundraising and promotional materials and recommendations for the school
El Centro Explorativo
Appendix 37: Institutional Overview
Appendix 38: Draft grant application

43
Appendix 39: Promotional materials
Appendix 40: A promotional video
Appendix 41: Spreadsheet for tracking impact and evaluating programs

44
Solcom
Appendix 42: Suggestions on how to improve campaigns
Appendix 43: Improved promotional materials for campaign publicity
Ecuador
San Vincente
Appendix 44: Best practices workshop and Manual of best practices

45
Appendix 45: New logo design.
Waman Way
Appendix 46: Store design and aesthetic recommendations

46
Appendix 47: Products and Marketing recommendations.
Saralac
Appendix 48: New logo and labels for products
Mushuk Kawsay
Appendix 49: Logo color enhancement and updated flyer.

47
Pakaritampu
Appendix 50: Marketing materials including flyer and Business cards
Appendix 51: Created a list of micro-influencers to contact and draft email and an accurate map of Namarin
and all the unique places to visit.
GuatemalaDeliverables
Ecuador Deliverables
Dominican Republic Deliverables

Social Entrepreneur Corps: 2018 Impact Report

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