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PROPOSAL
1
STARTUP IDEA CONTEST
STARTUP WHEEL 2017
5TH ANNIVERSARY
MAIN CONTENTS
STARTUP WHEEL OVERVIEW
1. OVERVIEW
2. ORGANIZERS
3. OBJECT
4. RESULT - VALUE
STARTUP WHEEL 2017
1.TARGET
2.TIMELINE
3.BOARD OF EXAMINERS
4.MEDIA CHANNELS
SPONSORSHIP PROGRAM
1.REASONS FOR SPONSORSHIP
2.SPONSORSHIP PACKAGES
3.DETAIL OF INTEREST
1
2
3
PART I: STARTUP WHEEL SPONSORSHIP
PROGRAM 2017
The largest reputable,
professional program for startup
with a series of events taking
place in both online and offline
channels. It’s will be lasted for
a whole year . Focus in two kind
of objects: startup enterprises
and individual/ group that start
up in Vietnam, the contest is
organized with careful investment
for both formality and content.
Top Rated
Project
The program has successfully
created a special mark for four
consecutive years, the program
has a large influence in the
startup community.
Winning
Project
REASONS FOR SPONSORSHIP
The event attracts prominant and
potential entrepreneur factors;
Event attracts attention and
creates effect to: state, economic
experts, businessmen, media,
entrepreneur, public…
Top Rated
Project
Improve image, brand position in
startup community - inherited
factors with long term effects
Winning
Project
REASONS FOR SPONSORSHIP
Benefits are diversities on many
channels;
WHAT DOES SPONSOR GET?
The sponsor's brand name is
directly and largely introduced to
more than 35.000 startup
enterprise – startup groups/
individual - students and young
people who interested in startup in
the country through the contest’s
online and offline activities;
;
The products of the sponsor could be
used by more than 15.000 people
during the contest;
Approach and recruit over 1000
dynamic and creative young
people in Vietnam.
Brand is strongly and broadly
identified during intensive
conferences and events for
startup community in Vietnam;
The sponsor's brand name is widely
communicated across multiple
media for young people;
Using photos and data of the
contest for promotional programs.
SPONSORSHIP PACKAGE*
DIAMOND GOLD
500.000.000VND
SILVER
50.000.000VND1.000.000.000VND
BRONZE
150.000.000VND
(*) Please find more details in Sponsor’s Benefits file attached
STRATEGIC
PARTNERSHIP
300.000.000VND
Diamond Sposors in
4 fields:
1. Technology
2. Finance
3. Agriculture
4. Service
PART II: STARTUP WHEEL OVERVIEW
WHAT IS STARTUP WHEEL?
STARTUP WHEEL is an annual
event oriented to national contest for
startup enterprises- startup group -
young people/students having
passion on startup which was
founded by Business Startup
Support Center (BSSC) and Young
Business people Association (YBA)
under the direction of Vietnam Youth
Federation and Vietnamese
Student’s Association of Ho Chi
Minh City.
First launched in 2013, STARTUP
WHEEL Contest was one of the
earliest ones for young people and
startups, which attracted the notice
of young people, investors and
media.
We think that STARTUP is a non-stop WHEEL, it means a continuous process. Through
“STARTUP WHEEL”, we want to send startups a message: “Don’t be hesitate and keep
moving forward like a wheel by all belief and willingness”.
STARTUP WHEEL OVERVIEW
Become a largest practical
environment and patronize
for startup in Vietnam.
VISION
MISSION
SLOGAN
“Entrepreneurs are
the foundation of a
startup nation”
Attract and connect all relevant
resources in our society:
governmental organizations, the
media, organizations that support
entrepreneurship, corporations,
businessmen and entrepreneurs to
discover, nurture and build next
generation of entrepreneurs, for
the sake of a startup nation
.
STARTUP WHEEL OVERVIEW
FOUNDER AND ORGANIZER
CO-ORGANIZER MEDIA PARTNERS
DIRECTORS
STARTUP WHEEL OVERVIEW
Ms. Truong Ly Hoang
Phi – Director - Business
Startup Support Centre
(BSSC),
Secretary-General of the
Young Businesspeople
Association of HCMC (YBA)
FOUNDER BOARD OF ADVISORS
Mr Pham Hong Son–
Deputy Secretary of Ho
Chi Minh Communist
Youth Union Ho chi
minh city;
Chairman of Vietnam
Youth Federation
Mr Nguyen Thu Phong
– Chairman of young
business association Ho
chi minh City ;
Board Chairman;
CEO of Nha Vui
architecture construction
joint stock company
Mr Nguyen Tuan
Quynh – Vice Chairman
of young business
association Ho chi minh
city;
CEO of Saigon Books
Mr. Lam Dinh Thang –
Deputy Permanent
Secretary of Ho Chi
Minh Communist Youth
Union Ho chi minh city
Chairman of Vietnamese
Students’ Association
HCM city
*** In 2014, the BabyMe project was one of the contestants got chosen as the representative of
Vietnam to compete with 39 other projects around the world in the International Entrepreneurship
Conference in Seoul, South Korea in 11/2014, then finished in top 6.
*** In 2016, 2 projects: AntBuddy and EBIV was chosen for Startup Conference - LUSH at
Finland in 11/2016.
2013 2014 2015 2016
Attended Ideas/ projects 214 348 536 632
Total participant in the contests
chain
>3.000 >5.000 > 10.000 >21.000
Total young people aware of
STARTUP WHEEL
> 10.000 > 15.000 > 35.000 >40.000
The number of media articles 1.470 ~2.000 > 3.200 >5.500
Hit view through the media >3.000.000 >5.000.000 > 25.800.000 >162.800.000
Sponsor and Invest for projects
(VND)
800.000.000 10.000.000.000 >11.000.000.000 >15.000.000.000
Target Student at HCM City
Student,
Young people at
HCM City
Student, young
people in whole
country
Individual/Group –
Enterprises who
startup in whole
country
STARTUP WHEEL OVERVIEW
STARTUP WHEEL OVERVIEW
Startup participating statistics
50%
20%
16%
14%
Công nghệ
Thương mại
Nông nghiệp
Giáo dục, y tế
Startup Enterprises
Individual or group
Technology
Commerce
Agriculture
Education, Medical
HCMC
Hà Nội
Đà Nẵng
Cần Thơ
Others
MEDIA EFFECTS (EXPECTED IN 2017)
CHANNELS 2017 2016
Newspaper, online news, TV 90.000.000 85.200.000
Facebook 80.000.000 77.400.000
Website, Youtube 150.000 115.878
Email marketing 120.000 100.000
Direct 35.000 21.000
Leaflets, banners, publications 60.000 49.000
App Startup Wheel (Android, iOS) 200.000 -
TOTAL 170.565.000 162.885.878
GOOGLE TALK ABT STARTUP WHEEL
STARTUP WHEEL ON NEWSPAPERS
STARTUP WHEEL MEMORIES
STARTUP WHEEL MEMORIES
TYPICAL STARTUP WHEEL PROJECTS
PART III: STARTUP WHEEL 2017 INTRODUCTION
10
BIG EVENTS
40.000
NOTICES
700
ATTENDED
IDEAS
6
ONLINE
CAMPAIGNS
4
TERRITORIES
Hà
Nội
Đà Nẵng TP.
HCM
Cần
Thơ
WHO CAN PARTICIPATE IN THE CONTEST?
Individual or group who startup
• For individual /groups in the
whole country who have
startup models/projects but
have not yet formed as an
enterprise.
Startup Enterprises
• For startup model that have under 5
years business registration.
• Products and/or services of this
enterprise must exist and being
consumed.
BENEFITS FROM STARTUP WHEEL 2017
Your products are potentially used by 15.000 startup enterprises –
startup groups/individual – young people – students or the people
who interested in startup;
Improve brand positioning, widely known is association with
reputable and intensive event for the youth, startups, and students
in Vietnam;
Right to use photos of all events associated with the activities of
young entrepreneurs, startups for promotional activities;
Invest directly to the potential startup enterprises/ startup projects
Directly marketing to more than 40,000 young people, startups and students
throughout Vietnam;
FOF SPONSORS
BENEFITS FROM STARTUP WHEEL 2017
Join in a practical entrepreneurial environment to practice presenting
ideas or creative products to be adviced and receive feedback from the
judges;
Directly interact with successful entrepreneurs an startup
communities across the country;
Participate in Vietnamese startup ecosystem and be patronized,
commercialized startup ideas/products, continue to develop startup
model;
Promugating startup enterprises, startup models, startup Ideas/products in 1 year (
include the time participate in the contest); have the chances to join in TV shows,
which are belongs to contest’s partners, organizers.
Been formally trained in entrepreneurship, equipped with the practical knowledge
and startup experience.;
FOR COMPERTITORS
BENEFITS FROM STARTUP WHEEL 2017
With innovative and interesting content, STARTUP WHEEL will
provide important information about starting a new business,
introduce new, creative and outstanding start-up projects.
Provide infomation about local and regional business startup
trend to the press and media; along with the opinions of reputable
experts and successful entrepreneurs.
Approach the new generation of entrepreneurs, young leader of the
new startup trend ;
FOR MEDIA PARTNERS
TIMELINE (Predicted)
2 – 3/2017: Launching SW2017 + Receive the registration
4 – 5/2017: Preliminary round + Training
6 – 7/2017: Semi-final round + Startup Exchange 2017
8/2017: Final Round
700 attended
projects
Choosing top 100
projects
Choosing top 10
excellent projects
for Final Round Awarded prizes for top 4
TIMELINE (Predicted)
2 – 3/2017: Launching SW2017 + Receive the registration
Receive the registration in whole country
Press conference in HCMC + 4 launching
events in Hà Nội, Đà Nẵng, Cần Thơ
Appear on 50 online and offline media
channels
700 attended startup projects
2.000 people attend directly
30.000.000 views on media channels
Organize “Information Festival” in 4 days
(23-26/3/2017, at Lê Văn Tám Part)
2.000 people attend directly
Building application on Android and iOS for
participants update contest’s information At least 1.000 people use it
TIMELINE (Predicted)
Organize Interviewing projects at Ho Chi
Minh City (universities, at District or at
BSSC)
Executing 03 activation on Facebook
Training courses about entrepreneurship
for participants .
Choosing 100 excellent projects for Final
About 600.000 notices about the contest
Training for about 300 participants
4 – 5/2017: Preliminary + Training
TIMELINE (Predicted)
Period 1: Writing business plan
Period 2: Practicing crowd-funding on
www.fundingvn.com
Period 3: Designing brand or making TVC to
promote idea/product (choosing one)
Finding 10 excellent projects for Final
Round
6 – 7/2017: Semi- Final Round + Starttup Exchange
TIMELINE (Predicted)
Extra activations :
• Seminars “Young startup” and executing
“An entrepreneur – A mentor”
STARTUP EXCHANGE – The most
prominent program in the competition.
This is the change to show and
introduce startup products with
customers and investors
• Attract about 2.000 people attend
• Finding 20 couples of “An entrepreneur
– A mentor”
6 – 7/2017: Semi- Final Round + Startup exchange
• 120 projects
• Connecting startups with investors and
customers, startup organizations
TIMELINE (Predicted)
• Final round and Solemn Awards Ceremony
• Gala Dinner.
• Announcing 20 couples of “An
entrepreneur – A mentor” projects.
• Finding winners and giving awards
8/2017: Final
BOARD OF EXAMINERS
MEDIA CHANNELS
CONTACT
Chief of organizer
Ms. TRƯƠNG LÝ HOÀNG PHI
Director - Business Startup Support
Centre(BSSC)
Secretary-General of the Young Business
people Association of HCMC (YBA)
Mobile : 0919 234 583
Tel: (08) 5404 3555 – Fax: (08) 5404 1117
Email: phi.truong@bssc.vn
Adress: 2 floor – 2-4 Alexandre De Rhodes,
Ben nghe Ward, District 1, HCMC, Viet nam

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Startup Wheel 2017 Contest_Introduction

  • 1. PROPOSAL 1 STARTUP IDEA CONTEST STARTUP WHEEL 2017 5TH ANNIVERSARY
  • 2. MAIN CONTENTS STARTUP WHEEL OVERVIEW 1. OVERVIEW 2. ORGANIZERS 3. OBJECT 4. RESULT - VALUE STARTUP WHEEL 2017 1.TARGET 2.TIMELINE 3.BOARD OF EXAMINERS 4.MEDIA CHANNELS SPONSORSHIP PROGRAM 1.REASONS FOR SPONSORSHIP 2.SPONSORSHIP PACKAGES 3.DETAIL OF INTEREST 1 2 3
  • 3. PART I: STARTUP WHEEL SPONSORSHIP PROGRAM 2017
  • 4. The largest reputable, professional program for startup with a series of events taking place in both online and offline channels. It’s will be lasted for a whole year . Focus in two kind of objects: startup enterprises and individual/ group that start up in Vietnam, the contest is organized with careful investment for both formality and content. Top Rated Project The program has successfully created a special mark for four consecutive years, the program has a large influence in the startup community. Winning Project REASONS FOR SPONSORSHIP The event attracts prominant and potential entrepreneur factors;
  • 5. Event attracts attention and creates effect to: state, economic experts, businessmen, media, entrepreneur, public… Top Rated Project Improve image, brand position in startup community - inherited factors with long term effects Winning Project REASONS FOR SPONSORSHIP Benefits are diversities on many channels;
  • 6. WHAT DOES SPONSOR GET? The sponsor's brand name is directly and largely introduced to more than 35.000 startup enterprise – startup groups/ individual - students and young people who interested in startup in the country through the contest’s online and offline activities; ; The products of the sponsor could be used by more than 15.000 people during the contest; Approach and recruit over 1000 dynamic and creative young people in Vietnam. Brand is strongly and broadly identified during intensive conferences and events for startup community in Vietnam; The sponsor's brand name is widely communicated across multiple media for young people; Using photos and data of the contest for promotional programs.
  • 7. SPONSORSHIP PACKAGE* DIAMOND GOLD 500.000.000VND SILVER 50.000.000VND1.000.000.000VND BRONZE 150.000.000VND (*) Please find more details in Sponsor’s Benefits file attached STRATEGIC PARTNERSHIP 300.000.000VND Diamond Sposors in 4 fields: 1. Technology 2. Finance 3. Agriculture 4. Service
  • 8. PART II: STARTUP WHEEL OVERVIEW
  • 9. WHAT IS STARTUP WHEEL? STARTUP WHEEL is an annual event oriented to national contest for startup enterprises- startup group - young people/students having passion on startup which was founded by Business Startup Support Center (BSSC) and Young Business people Association (YBA) under the direction of Vietnam Youth Federation and Vietnamese Student’s Association of Ho Chi Minh City. First launched in 2013, STARTUP WHEEL Contest was one of the earliest ones for young people and startups, which attracted the notice of young people, investors and media. We think that STARTUP is a non-stop WHEEL, it means a continuous process. Through “STARTUP WHEEL”, we want to send startups a message: “Don’t be hesitate and keep moving forward like a wheel by all belief and willingness”.
  • 10. STARTUP WHEEL OVERVIEW Become a largest practical environment and patronize for startup in Vietnam. VISION MISSION SLOGAN “Entrepreneurs are the foundation of a startup nation” Attract and connect all relevant resources in our society: governmental organizations, the media, organizations that support entrepreneurship, corporations, businessmen and entrepreneurs to discover, nurture and build next generation of entrepreneurs, for the sake of a startup nation .
  • 11. STARTUP WHEEL OVERVIEW FOUNDER AND ORGANIZER CO-ORGANIZER MEDIA PARTNERS DIRECTORS
  • 12. STARTUP WHEEL OVERVIEW Ms. Truong Ly Hoang Phi – Director - Business Startup Support Centre (BSSC), Secretary-General of the Young Businesspeople Association of HCMC (YBA) FOUNDER BOARD OF ADVISORS Mr Pham Hong Son– Deputy Secretary of Ho Chi Minh Communist Youth Union Ho chi minh city; Chairman of Vietnam Youth Federation Mr Nguyen Thu Phong – Chairman of young business association Ho chi minh City ; Board Chairman; CEO of Nha Vui architecture construction joint stock company Mr Nguyen Tuan Quynh – Vice Chairman of young business association Ho chi minh city; CEO of Saigon Books Mr. Lam Dinh Thang – Deputy Permanent Secretary of Ho Chi Minh Communist Youth Union Ho chi minh city Chairman of Vietnamese Students’ Association HCM city
  • 13. *** In 2014, the BabyMe project was one of the contestants got chosen as the representative of Vietnam to compete with 39 other projects around the world in the International Entrepreneurship Conference in Seoul, South Korea in 11/2014, then finished in top 6. *** In 2016, 2 projects: AntBuddy and EBIV was chosen for Startup Conference - LUSH at Finland in 11/2016. 2013 2014 2015 2016 Attended Ideas/ projects 214 348 536 632 Total participant in the contests chain >3.000 >5.000 > 10.000 >21.000 Total young people aware of STARTUP WHEEL > 10.000 > 15.000 > 35.000 >40.000 The number of media articles 1.470 ~2.000 > 3.200 >5.500 Hit view through the media >3.000.000 >5.000.000 > 25.800.000 >162.800.000 Sponsor and Invest for projects (VND) 800.000.000 10.000.000.000 >11.000.000.000 >15.000.000.000 Target Student at HCM City Student, Young people at HCM City Student, young people in whole country Individual/Group – Enterprises who startup in whole country STARTUP WHEEL OVERVIEW
  • 14. STARTUP WHEEL OVERVIEW Startup participating statistics 50% 20% 16% 14% Công nghệ Thương mại Nông nghiệp Giáo dục, y tế Startup Enterprises Individual or group Technology Commerce Agriculture Education, Medical HCMC Hà Nội Đà Nẵng Cần Thơ Others
  • 15. MEDIA EFFECTS (EXPECTED IN 2017) CHANNELS 2017 2016 Newspaper, online news, TV 90.000.000 85.200.000 Facebook 80.000.000 77.400.000 Website, Youtube 150.000 115.878 Email marketing 120.000 100.000 Direct 35.000 21.000 Leaflets, banners, publications 60.000 49.000 App Startup Wheel (Android, iOS) 200.000 - TOTAL 170.565.000 162.885.878
  • 16. GOOGLE TALK ABT STARTUP WHEEL
  • 17. STARTUP WHEEL ON NEWSPAPERS
  • 21. PART III: STARTUP WHEEL 2017 INTRODUCTION 10 BIG EVENTS 40.000 NOTICES 700 ATTENDED IDEAS 6 ONLINE CAMPAIGNS 4 TERRITORIES Hà Nội Đà Nẵng TP. HCM Cần Thơ
  • 22. WHO CAN PARTICIPATE IN THE CONTEST? Individual or group who startup • For individual /groups in the whole country who have startup models/projects but have not yet formed as an enterprise. Startup Enterprises • For startup model that have under 5 years business registration. • Products and/or services of this enterprise must exist and being consumed.
  • 23. BENEFITS FROM STARTUP WHEEL 2017 Your products are potentially used by 15.000 startup enterprises – startup groups/individual – young people – students or the people who interested in startup; Improve brand positioning, widely known is association with reputable and intensive event for the youth, startups, and students in Vietnam; Right to use photos of all events associated with the activities of young entrepreneurs, startups for promotional activities; Invest directly to the potential startup enterprises/ startup projects Directly marketing to more than 40,000 young people, startups and students throughout Vietnam; FOF SPONSORS
  • 24. BENEFITS FROM STARTUP WHEEL 2017 Join in a practical entrepreneurial environment to practice presenting ideas or creative products to be adviced and receive feedback from the judges; Directly interact with successful entrepreneurs an startup communities across the country; Participate in Vietnamese startup ecosystem and be patronized, commercialized startup ideas/products, continue to develop startup model; Promugating startup enterprises, startup models, startup Ideas/products in 1 year ( include the time participate in the contest); have the chances to join in TV shows, which are belongs to contest’s partners, organizers. Been formally trained in entrepreneurship, equipped with the practical knowledge and startup experience.; FOR COMPERTITORS
  • 25. BENEFITS FROM STARTUP WHEEL 2017 With innovative and interesting content, STARTUP WHEEL will provide important information about starting a new business, introduce new, creative and outstanding start-up projects. Provide infomation about local and regional business startup trend to the press and media; along with the opinions of reputable experts and successful entrepreneurs. Approach the new generation of entrepreneurs, young leader of the new startup trend ; FOR MEDIA PARTNERS
  • 26. TIMELINE (Predicted) 2 – 3/2017: Launching SW2017 + Receive the registration 4 – 5/2017: Preliminary round + Training 6 – 7/2017: Semi-final round + Startup Exchange 2017 8/2017: Final Round 700 attended projects Choosing top 100 projects Choosing top 10 excellent projects for Final Round Awarded prizes for top 4
  • 27. TIMELINE (Predicted) 2 – 3/2017: Launching SW2017 + Receive the registration Receive the registration in whole country Press conference in HCMC + 4 launching events in Hà Nội, Đà Nẵng, Cần Thơ Appear on 50 online and offline media channels 700 attended startup projects 2.000 people attend directly 30.000.000 views on media channels Organize “Information Festival” in 4 days (23-26/3/2017, at Lê Văn Tám Part) 2.000 people attend directly Building application on Android and iOS for participants update contest’s information At least 1.000 people use it
  • 28. TIMELINE (Predicted) Organize Interviewing projects at Ho Chi Minh City (universities, at District or at BSSC) Executing 03 activation on Facebook Training courses about entrepreneurship for participants . Choosing 100 excellent projects for Final About 600.000 notices about the contest Training for about 300 participants 4 – 5/2017: Preliminary + Training
  • 29. TIMELINE (Predicted) Period 1: Writing business plan Period 2: Practicing crowd-funding on www.fundingvn.com Period 3: Designing brand or making TVC to promote idea/product (choosing one) Finding 10 excellent projects for Final Round 6 – 7/2017: Semi- Final Round + Starttup Exchange
  • 30. TIMELINE (Predicted) Extra activations : • Seminars “Young startup” and executing “An entrepreneur – A mentor” STARTUP EXCHANGE – The most prominent program in the competition. This is the change to show and introduce startup products with customers and investors • Attract about 2.000 people attend • Finding 20 couples of “An entrepreneur – A mentor” 6 – 7/2017: Semi- Final Round + Startup exchange • 120 projects • Connecting startups with investors and customers, startup organizations
  • 31. TIMELINE (Predicted) • Final round and Solemn Awards Ceremony • Gala Dinner. • Announcing 20 couples of “An entrepreneur – A mentor” projects. • Finding winners and giving awards 8/2017: Final
  • 34. CONTACT Chief of organizer Ms. TRƯƠNG LÝ HOÀNG PHI Director - Business Startup Support Centre(BSSC) Secretary-General of the Young Business people Association of HCMC (YBA) Mobile : 0919 234 583 Tel: (08) 5404 3555 – Fax: (08) 5404 1117 Email: phi.truong@bssc.vn Adress: 2 floor – 2-4 Alexandre De Rhodes, Ben nghe Ward, District 1, HCMC, Viet nam