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Social Commerce & WeShop In the Powder Room
- 1. ITPR at Cybher 2012 In the Powder Room at Cybher 2012
- 2. In the Powder Room • Launched in 2011 (JV between MR & Powder Room Graffiti) • Targeted at women of 35+ • 98% of readers are parents but the site isn’t defined by this • Regular (award winning) columnists, • We’re all about Me Time….
- 3. Why are we at Cybher 2012? • To drink wine – obvs • To talk about social commerce • To tell you about WeShop in the Powder Room • To play Vagingo* *Patent pending, all rights reserved…
- 4. What IS Social Commerce?! • The use of social media in the context of commerce • ‘Selling with social media’ • Mirroring the natural way we shop • Harnessing the power of micro-endorsement
- 5. Why is Social Commerce perfect for bloggers? • Social commerce provides a credible revenue stream for monetising your blog • Social commerce relies on online influence • Bloggers are leading the way in online innovation • We looked at this Blogher survey into women’s social media habits and the commercial arena…
- 7. Bloggers trust other bloggers Source:2012 Women and Social Media Study – Blogher 2012
- 8. And bloggers trust blogs more than any other form of social media Source:2012 Women and Social Media Study – Blogher 2012
- 9. Blogs drive us to shop…. Source:2012 Women and Social Media Study – Blogher 2012
- 10. The celebrity endorsement is dead Source:2012 Women and Social Media Study – Blogher 2012
- 11. Who wants your online influence? • As a blogger you know you have influence and brands are looking to capitalise on this • Big Brands want to leverage your online influence and reach as part of their marketing mix • Often they’re all about the metrics – Klout / Twitter followers / Blog followers / Alexa / Uniques • Big Brands think they can capitalise on your influence for little or no outlay • Often this is an unbalanced relationship...
- 12. Who needs your online influence? • Smaller etailers and producers • Niche products and excellent customer service • Under resourced / small marketing budgets • Looking to develop relationships • Their audience mirrors yours… • You become their personal sales force
- 13. Why WeShop? • A viable social commerce model where the influencer / product champion owns the process from beginning to end • Empowerment – you make all the choices • WeShop is moving the review model forward… • Endorse products you love. Be rewarded with a real cut (up to 15%) of the sales you generate – fully supported by ITPR • WeShop, WeShare and YOUEarn
- 14. What’s involved in WeShop? 1. Think about the things you really LOVE – your hero products 2. Connect with the etailer / producer – what do they think? 3. Cut a deal and plan your promotion 4. Host your WeShop stall In the Powder Room 5. Pop a badge on your blog that links to your WeShop page and promotes YOUR sales 6. Earn a share of every sale made
- 15. Become a WeShop Founding Member • Sit in our exclusive WeShop FM blog roll • With support from ITPR on Twitter / FB / YT • Feature in our WeShop newsletters • Be an innovator!
- 16. Thanks for watching Gigi & Paula CybherUK - May 2012 @inthepowderroom Facebook.com/WeShopinthepowderroom www.inthepowderroom.com/WeShop
Editor's Notes
- In the Powder Room launched in 2011 – the siren child of Powder Room Graffitti and MumsRock. At its heart it’s an editorial site full of fabulous content written by our regular columnists - a mixture of British and American voices who we think encapsulate the funnier, drier sides of life as a woman on the right side of 30. They are feisty, filthy and anything but apologetic and two of them (Iris and Liz Dawes) made the top 25 funniest mom blogs this year. One of the things we're extremely passionate about In The Powder Room, for anyone who doesn't already know, is me-time, or rather us-time since sharing the joy of wine o'clock has come to mean a special kind of wonderful and...oh, look is that the time... Gigi and Paula check watches...you know I think it is actually... Crack open the wine - get one person from each row to come and get a bottle and hand out stacks of plastic glasses........................................ Play music...9 to 5? I’m every woman/ While everyone gets a drink.
- We're going to talk today about social commerce and what's in it for you- which really is all about making money out of being social.And we’ll be finishing up with a little Vagingo…… (and there's a prize worth over a £100 to win - Gigi/Paula to demonstrate)...
- We’re already surrounded by social commerce. We all buy stuff occasionally that we see on blogs, we may even blog about stuff we want to buy, have bought or wish we had the cash to buy. And occasionally even our friends and followers spend money based on these posts, shares, tweets and updatesThus far we’ve not seen a viable social commerce model whereby the influencer (that’s you bloggers!) get rewarded with an actual cut of the sales. No discounts, no free gift, no limited offer only, and no measly 3-7% affiliate deal on products you don’t even like.(PAD OUT and check for duplication with later slides)
- Why is social commerce important for bloggers?We at ITPR see social commerce as being very much part of the future of monetizing your blog……..To back up our instinct about this we looked to the USThis Blogher study conducted in 2012 looks at women’s social media habits in, focusing on the commercial advantages to be gained for and by bloggers.
- What they found in a survey of over 2000 bloggers wasn’t surprising - They found first of all the bloggers trust other bloggers, which of course we already know.
- Which might be surprising…..
- 87% of the 2000+ surveyed said that they have purchased based on a blog recommendation…..Again not surprising, because we know that most bloggers have integrity and that they blog honestly about the things they love,
- We’re all looking for authenticity – credible, peer group recommendations what we can all believe in.And that blogs form the basis of this influence….
- As a blogger you know you’ve got influence and that big brands are looking to leverage that influence.What you don’t necessarily have in that relationship is a great deal of power or control….. You’ll be sent a product to review, or you’ll be paid for a sponsored post, and let’s be honest it’s not often going to something that you genuinely covet
- Personal sales forceYou retain control and ownership of your blog…….
- Thus far we’ve not seen a viable social commerce model whereby the influencer is rewarded with an actual cut of the sales. No discounts, no free gift, no limited offer only, and no measly 3-7% affiliate deal on products you don’t even like.WeShop from In The Powder Room offers something genuinely new - a way to endorse the products you love whereby you are rewarded with a real cut (up to 15%) of the sales you have generated.Well, you’ve probably already reviewed products on your blog, possibly for nothing. WeShop will offer you an ongoing opportunity to make real money from leveraging your reputation to provide product referrals – it’s the power of micro-endorsement and we’re all over itIt’s not about blagging product – it’s about an authentic love of a product/////EmpoweringSmaller brands – Community
- What is WeShop? Weshop front page slide? Well, you’ve probably already reviewed products on your blog, possibly for nothing. WeShop will offer you an ongoing opportunity to make real money from leveraging your reputation to provide product referrals – it’s the power of micro-endorsement and we’re all over it Becoming a WeShop Founding Member is this easy: We’ll support you as well - you’ll sit in our exclusive WeShop blog roll, we’ll champion your products via Twitter and Facebook and give you exposure to our international audience through our WeShop newsletters. It’s all free – all it takes is the time that you’d normally spend writing a review and you’ve secured on ongoing revenue stream and the potential for more via your relationship with the etailer.
- The founding members will retain a higher level of visibility on ITPRAlways be known as the innovators, leaders etcBe an early adopter…… embrace new stuff
- Tweet your#Vagingo and don’t forget to mention #Cybher….