Social commerce
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Social commerce is a subset of e-commerce that uses social media to assist with online buying and selling. It allows consumers to get opinions from friends on products and shop online in a synchronous way similar to in-person shopping. Social commerce adds value by connecting social networks to vendors, putting virtual "storefronts" in social spaces, and allowing discussion of products. Businesses can also enhance offline products with online features and provide extra value to current customers through social commerce.
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Social commerce
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社交网络与商业
Social commerce leverages social media and user contributions to facilitate online buying and selling. It allows consumers to get opinions from friends on products and have synchronous shopping experiences similar to shopping in real life. Companies can create social storefronts, add online features to offline products, and offer added value to existing customers by utilizing social networks. Key aspects of social commerce include social payments, social CRM, and discussions around products.
1
Social commerce leverages social media and user contributions to facilitate online buying and selling. It allows consumers to get opinions from friends on products and have synchronous shopping experiences similar to shopping in real life. Companies can create social storefronts, add online features to offline products, and offer additional value to existing customers by utilizing social networks.
Social commerce
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Social commerce
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- 4. Social Commerce is… a transformation “Just as e-commerce transformed retail, social media transforms e-commerce by changing people’s expectations.” Mitch Joel - April 21, 2010 - Social Commerce Summit
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- 16. master data management for social identities
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- 25. Social Commerce…
- 26. Social Commerce… a definition A subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services.”
- 27. This has led to an answer to… What do my friends think of this product?
- 28. Synchronous shopping… “just like in real life”
- 29. adding value between networks and vendors
- 30. Social storefronts… “put the shop in the street”
- 32. Add on-line features to off-line products…
- 33. Offer added value for existing customers…
- 34. ėॣ ':18710165627 QQ:383268630 Ń@ėॣ Twitter:@along5418