Social commerce leverages social media and user contributions to facilitate online buying and selling. It allows consumers to get opinions from friends on products and have synchronous shopping experiences similar to shopping in real life. Companies can create social storefronts, add online features to offline products, and offer additional value to existing customers by utilizing social networks.

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4. Social Commerce is… a
transformation
“Just as e-commerce transformed retail,
social media transforms e-commerce
by changing people’s expectations.”
Mitch Joel - April 21, 2010 - Social Commerce Summit

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25. Social Commerce…

26. Social Commerce… a definition
A subset of electronic commerce that involves using social media,
online media that supports social interaction and user contributions,
to assist in the online buying and selling of products and services.”

27. This has led to an answer to…
What do my friends think of this product?

28. Synchronous shopping… “just like in real life”

29. adding value
between networks
and vendors

30. Social storefronts… “put the shop in the street”

31. Consumers
discussing
products

32. Add on-line features to off-line products…

33. Offer added value for existing customers…

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