A quick SWOT analysis of LinkedIn based on public information

1. Shubham Bhattacharya
h t t p : / / f r . l i n k e d i n . c o m / i n / s h u b h a m b
LinkedIn - SWOT analysis
h t t p : / / f r . l i n k e d i n . c o m / i n / s h u b h a m b
F e b r u a r y , 2 0 1 3

2. StrengthsStrengths WeaknessesWeaknesses
> 200mn subscribers
Internal competencies …
> 2.6mn company
pages
Strong brand recall
& brand awareness
Strong information-
exchange platform
Share of ‘Premium
membership’ falling

3. Threats to mitigate
• Career networking on
FaceboookBranchOut
• Company & Salary• Company & Salary
reviews, etcGlassdoor
• Grad schools and
business schools
Alumni
Networks

4. Opportunities to leverage
Continuous flow of job-seeker
• University Affiliations
• Subsidized Student Membership
Increased focus on referrals for recruitmentIncreased focus on referrals for recruitment
• LinkedIn activity profile provides more visibility
Use of alumni network portals by current students
• Integrate platform with School Alumni network portals &
databases

5. 5
D i s c l a i m e r
-B a s e d o n p u b l i c l y a v a i l a b l e i n f o r m a t i o n
-P u r e l y m y o p i n i o n – f e e l f r e e t o q u e s t i o n m e a n d d e b a t e . W o u l d l o v e
t o h a v e y o u r f e e d b a c k
-N o t a p a r t o f a n y c o r p o r a t e e n d e a v o r . C r e a t e d o n l y o u t o f p e r s o n a l
i n t e r e s t
Shubham Bhattacharya