SocialBooker is a Facebook application that allows users to book hotel reservations directly from a hotel's Facebook page. It provides a new distribution channel for hotels on Facebook, allowing friends and family to share travel plans and recommend hotels to each other via Facebook's newsfeed and social graph. Hotels can benefit from viral marketing on Facebook's network and customize their reservation experience for users. The application also allows hotels to offer packages, promotions and flash sales while giving users the ability to book without leaving Facebook. It provides analytics and management features for multi-property hotel groups.