Through this presentation you will get on overview on the implementation of social media within the Hospitality Industry

1. PREVOST Typhaine
BENINTENDI Lorine
MBA 2A
Ms CRAIG

2. The Flip.to goal is to boost brand awareness of companies and permit them to earn
new potential guest with Online Reputation Marketing.
It tries to create an intelligent coordination between hotels booking engine
websites and social media customers posts and connexions (with the agreement of
the customers).

3. CheckMate is a platform dedicated to online check-in. It permits to hotels customers
to book rooms via a personalized mobile application. It enhances communication
and personalized service to customers.

4. AIrBnB : personalized small attention that make customers feel special. Offering
personalized services.

5. Marriott is using the application Snapchat to reach young travelers and interact
with them in a creative, recreational way.

6. Get one night free with breakfast included for having more than 10 000
followers on social media: 1888 Hotel in Australia
Creation of hangouts on Google + to drive engagement and create
interaction with customers: The chocolate Company Cadburry
Generate more online bookings with guest photos and a call to action:
Moxy Hotel Milano with the guestbook
Display user-generated content on screens: Building up of social walls on a
centrally located display screen throughout lobbies or guest rooms to
promote their guests’ photos/tweets: Four Seasons Dallas utilized social
walls in their lobby for their 4th of July festivities and saw enormous
engagement

7. Yes, definitely. Generations are evolving and everything is
happening on social media. Companies have to be visible on
social media and manage their reputation and the way they
are approaching customers. So it is a great advantage to use
User Generated Content to know what are customers’
expectations, what they like and what they want to experience
However it has to be done
under certain conditions as
privacy is an obstacle to such
initiative.

8. Issues:
 Violation of privacy
 Feeling to be tracked
 Leads to false information
 Whether too much or not enough information
 Inappropriate for culture
 Creepy factor
Advantages:
 To get detailed information on guests’ profiles: what
they like and dislike
 To drive loyalty
 To fulfil their needs and expectations
 To exceed their expectations
 To customize services of the company