Green final exam
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This document defines and provides examples of several travel industry terms: OTA refers to online travel agencies that allow customers to book travel arrangements like flights and hotels online. Examples include Expedia, Hotels.com, and Booking.com. Direct bookings involve purchasing travel directly from suppliers like hotels or cruise lines without an agent. Last moment booking apps allow customers to book same-day hotel stays and potentially get discounts on apps like Hotel Tonight and Expedia. Interactive campaigns engage consumers beyond just social media posts through activities like McDonald's Pick 'n' Play billboards. SEO refers to search engine optimization strategies to increase website visitors by ranking higher in search results through keywords and other tactics.
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Green final exam
OTA stands for online travel agencies that allow customers to book hotels and flights online through websites like Expedia and Booking.com. Direct bookings are when a customer books directly with a supplier like a hotel or cruise line without an agent. Last moment booking apps allow customers to book same-day hotels through mobile apps that sometimes offer discounts. Roomkey is a booking platform founded by major hotel groups that displays hotel information and reviews but books directly on the hotel website.
Introduction of Booking.com
Booking.com is the world's largest online accommodation booking site, founded in 1996 in Amsterdam. It has over 8,600 employees and 155 offices worldwide supporting 600,000 properties in 212 countries. 50% of bookings are made on mobile devices and Booking.com sees 800,000 room nights booked every 24 hours through its site and mobile apps. The company provides easy booking of hotels, homes, and other properties for travelers while only receiving commission on bookings from partners that it brings.
Online Travel Agent: booking.com
Booking.com targets customers aged 25 to 44 looking for leisure or business trips. It allows users to search and filter hotels by stars, amenities, and location. Users can read reviews from past travelers, view photos and maps, and book hotels directly on the site. While Expedia offers more services like flights and cars, Booking.com focuses only on hotels and provides more contextual information about nearby attractions. It aims to guide users to highly reviewed hotels and shows recent bookings of searched properties.
Exercice 3
The document discusses customer discovery paths for hotels. It provides an example path for a generic hotel of word-of-mouth raising awareness, then reviews and media for consideration, followed by visiting the website to make a purchase. The document then examines the digital touchpoints and social media presence of the Morgans Hotel Group, including links to their sites, blogs, careers page and magazine. It suggests a customer discovery path for this hotel group starting with public relations and online ads for awareness, followed by their blog for consideration and then purchase on the website, with community forums, promotions and social networks aiding retention and advocacy.
Definition exercice 1
The document defines several key terms:
1. Location based services use mobile phone location to provide local information and deals to users, like recommendations from Foursquare.
2. Booking aggregator sites simultaneously search multiple airline and hotel websites to compare deals and book within a few clicks, like Kayak.
3. Customer engagement refers to customer interactions with a company through social media likes, comments, shares, and newsletter signups to build the brand, as seen with hotel chain Joie de Vivre.
Final exam
This document discusses different online development strategies for businesses in the hotel industry. It defines last minute booking apps, channel management software, direct bookings, interactive campaigns, and online travel agencies (OTAs). Examples are provided for each strategy to illustrate how businesses can utilize mobile apps, software, websites, social media, and third-party platforms to capture customers, increase visibility, encourage direct bookings, and promote engagement. The overall goal is to discuss strategies that hotels can use to develop their online presence and sales.
Booking.com Hackathon All Women Edition - She's Safe by The Nomads
Based on validated safety concerns and travel trends, we believe that changing the booking and trip experience to being more focused on personal safety for female travelers will increase use. Personal safety-focused features where users: make informed decisions, create a personal safety net, and provide worry-free updates
Gianluca Laterza - “REPUTATION, VISIBILITY AND ROI, how to make the most out ...
Gianluca Laterza - “REPUTATION, VISIBILITY AND ROI, how to make the most out ...E-Turizam Konferencija
The document discusses the importance of online reviews and reputation management for hotels. It notes that 89% of global travelers say reviews influence where they book, and 96% of hoteliers say reviews influence bookings. It then provides tips for offline and online reputation management, including encouraging positive reviews, appropriately responding to reviews without being defensive or aggressive, and using special offers on TripAdvisor to attract customers.Recommended
Green final exam
OTA stands for online travel agencies that allow customers to book hotels and flights online through websites like Expedia and Booking.com. Direct bookings are when a customer books directly with a supplier like a hotel or cruise line without an agent. Last moment booking apps allow customers to book same-day hotels through mobile apps that sometimes offer discounts. Roomkey is a booking platform founded by major hotel groups that displays hotel information and reviews but books directly on the hotel website.
Introduction of Booking.com
Booking.com is the world's largest online accommodation booking site, founded in 1996 in Amsterdam. It has over 8,600 employees and 155 offices worldwide supporting 600,000 properties in 212 countries. 50% of bookings are made on mobile devices and Booking.com sees 800,000 room nights booked every 24 hours through its site and mobile apps. The company provides easy booking of hotels, homes, and other properties for travelers while only receiving commission on bookings from partners that it brings.
Online Travel Agent: booking.com
Booking.com targets customers aged 25 to 44 looking for leisure or business trips. It allows users to search and filter hotels by stars, amenities, and location. Users can read reviews from past travelers, view photos and maps, and book hotels directly on the site. While Expedia offers more services like flights and cars, Booking.com focuses only on hotels and provides more contextual information about nearby attractions. It aims to guide users to highly reviewed hotels and shows recent bookings of searched properties.
Exercice 3
The document discusses customer discovery paths for hotels. It provides an example path for a generic hotel of word-of-mouth raising awareness, then reviews and media for consideration, followed by visiting the website to make a purchase. The document then examines the digital touchpoints and social media presence of the Morgans Hotel Group, including links to their sites, blogs, careers page and magazine. It suggests a customer discovery path for this hotel group starting with public relations and online ads for awareness, followed by their blog for consideration and then purchase on the website, with community forums, promotions and social networks aiding retention and advocacy.
Definition exercice 1
The document defines several key terms:
1. Location based services use mobile phone location to provide local information and deals to users, like recommendations from Foursquare.
2. Booking aggregator sites simultaneously search multiple airline and hotel websites to compare deals and book within a few clicks, like Kayak.
3. Customer engagement refers to customer interactions with a company through social media likes, comments, shares, and newsletter signups to build the brand, as seen with hotel chain Joie de Vivre.
Final exam
This document discusses different online development strategies for businesses in the hotel industry. It defines last minute booking apps, channel management software, direct bookings, interactive campaigns, and online travel agencies (OTAs). Examples are provided for each strategy to illustrate how businesses can utilize mobile apps, software, websites, social media, and third-party platforms to capture customers, increase visibility, encourage direct bookings, and promote engagement. The overall goal is to discuss strategies that hotels can use to develop their online presence and sales.
Booking.com Hackathon All Women Edition - She's Safe by The Nomads
Based on validated safety concerns and travel trends, we believe that changing the booking and trip experience to being more focused on personal safety for female travelers will increase use. Personal safety-focused features where users: make informed decisions, create a personal safety net, and provide worry-free updates
Gianluca Laterza - “REPUTATION, VISIBILITY AND ROI, how to make the most out ...
Gianluca Laterza - “REPUTATION, VISIBILITY AND ROI, how to make the most out ...E-Turizam Konferencija
The document discusses the importance of online reviews and reputation management for hotels. It notes that 89% of global travelers say reviews influence where they book, and 96% of hoteliers say reviews influence bookings. It then provides tips for offline and online reputation management, including encouraging positive reviews, appropriately responding to reviews without being defensive or aggressive, and using special offers on TripAdvisor to attract customers.Final exam
Skyscanner is an online travel booking aggregator that allows customers to search for and compare prices on flights, hotels, car rentals, and other travel services across numerous websites simultaneously. It displays search results and links directly to the provider sites so customers can complete bookings within a few clicks. Examples of other popular travel booking aggregators mentioned include Kayak, Sidestep, and Mobissimo.
Final exam
1) Last moment booking apps like Very Last Room allow customers to book hotel rooms for the same day at discounted prices based on real-time availability and demand.
2) Channel management software like Availpro captures customer information from all points of contact and analyzes it to automatically update rates and availability across all distribution channels in real time.
3) Hotels can increase direct bookings through strategies like developing their own mobile booking engines, increasing search visibility, using OTAs for additional reach, and encouraging customer reviews and website visits.
Final exam
The document discusses several topics related to online hospitality business:
1. It describes location-based services and how they provide localized information and deals to customers based on their location using mobile phones. It provides examples like Foursquare.
2. It explains how booking aggregator sites like Kayak allow users to search across multiple airline, hotel, and travel sites simultaneously to find the best deals.
3. It discusses online travel agencies (OTAs) like Expedia that allow customers to plan and book travel online, and how they have replaced traditional travel agencies for many customers.
Hotel Digital Marketing Trends Presentation - Best Stay Croatia 2015
Hotel Digital Marketing Trends Presentation - Best Stay Croatia 2015 Conference - 20 November 2015.
identify any key area where you are able to provide added value to the traveler across the path to purchase, whether by personalizing, providing the best instant service, offering better value for money, saving time or providing a stress-free experience to consumers, or connecting them to other consumers. Then, decide which tools or devices will enable you to respond to these needs across the traveler’s path to purchase.
Your hotel's direct booking strategy: Targeting the guests of the future
Your hotel's direct booking strategy: Targeting the guests of the future
Did you know that today’s digital-savvy consumer is subjected to 3,000 marketing messages a day!
That’s a staggering statistic proving just how difficult it is for businesses to cut through the noise in order to be heard.
For hoteliers, it can be even harder to know how to reach the right people – and that’s assuming they have their target audiences fully marked out.
In this free presentation we’ll share:
The six groups of travellers – your future hotel guests
Strategies to entice these travellers to book direct
2016 Hospitality Digital Marketing Predictions
Learn which digital marketing trends will impact the Hospitality industry in 2016, and how they will shape your marketing initiatives - with Tim Peter, Digital Marketing & eCommerce expert, Charlie Osmond, Founder & Ceo of Triptease, and Kinnari Desai, Area General Manager of Desai Hospitality Group.
Hotel booking opportunities
There are various ways for customers to book hotels, including through online travel agencies (OTAs) like Expedia and Booking.com, brand portals on hotel websites, social networks, and mobile apps. OTAs work with global distribution systems, suppliers, and hotels directly to search large room inventories and often offer last-minute deals. Brand portals allow customers to book directly through the hotel's website, while social networks make it easy to see different offers and sometimes get deals just for liking a hotel page. Mobile apps provide an easy, quick way to book on the go and sometimes offer large discounts for same-day bookings.
Présentation1
Social media platforms like Facebook allow hotels to engage potential customers and drive reservations through social commerce (f-commerce). Specifically, Social Booker is a social media reservation platform for hotels on Facebook that helps maximize sales, build brand loyalty, lower distribution costs, improve customer service, and reach more customers through a hotel's friends and contacts. While online travel agencies (OTAs) can increase demand by exposing more people to hotel listings, they can also be bad for hotels by taking a commission from bookings and reducing revenue. Hotels need to focus on cost-effective distribution channels that generate the most bookings while protecting prices.
When Marketing Becomes Digital - etourism forum
When marketing becomes digital in tourism. The etourism-forum presents excellent opportunity to link marketing in tourism in digital scape by N.Christodoulidou
Unbreak the Fragmentation: The hotelier movement toward the single screen
Much is said today about the hotel guest experience. But what about the hotelier experience?
With its uniquely-central position in the hospitality industry, SiteMinder today enables the masses with user-led experiences that sit at the root of all functional requirements, as well as actionable data that drives both yield and occupancy for properties of all types and sizes.
What effect does fragmented distribution, user content and dynamic pricing have on a hotel’s holistic merchandising efforts? And on guest satisfaction? How can digital marketing and sales be executed at lower costs and in a fraction of the time often spent now, with fewer mistakes? Time is money!
As SiteMinder marks its 10th year in the travel scene, David Chestler looks at the evolved, complex needs of the modern hotelier and the unstoppable movement toward: The simple. The end-to-end solution. The single screen.
During this presentation, David will touch on the personalisation and localisation of products and service, the consolidation of big data and the industry, the first step of the journey for the hotel of 2020, and much more.
Turn OTA Lookers into Direct Bookers
This document summarizes a webinar about improving a property's appearance on online travel agencies (OTAs) to drive more direct bookings. The webinar discussed how OTAs and meta-search sites are major distribution channels that must be properly managed. While withholding content from these sites will not drive more travelers to a property's website, working with OTAs can maximize occupancy and profit. It also emphasized the importance of telling a property's unique story in a consistent way across all platforms where travelers are shopping.
The Evolving Travel Shopping Journey: Winning the Hotel Booking
In part 3 of our Digital Marketing Summit for Hoteliers, David Chestler, EVP Global Enterprise Sales & Business Development of SiteMinder and Joey Egan, VP Marketing of Leonardo discuss how to win the hotel booking and increase direct bookings for your hotel.
The Evolving Travel Shopping Journey: Travel Research, Planning & Validation
In part 2 of our Digital Marketing Summit for Hoteliers, Charlie Osmond, Chief Tease of Triptease, and Ellis Connolly, Chief Revenue Officer of TrustYou discuss the travel research, planning & validation phase of the travel shopping journey and its impact on direct bookings.
Search retargeting and Remarketing
Vikas Gulati presented on audience targeting and boosting display advertising ROI. Some key points included:
1. Display advertising spending is increasing worldwide and online video ads will become more common.
2. New technologies like real-time bidding and data-driven marketing through audience targeting can help drive growth in the display advertising industry.
3. Case studies on search and site retargeting showed how re-engaging past customers through banner ads led to increased conversions and lower costs per booking or action.
4. Clients reported that sophisticated targeting capabilities on Sprice Travel Network improved conversion rates and costs compared to other networks.
F commerce, OTA
Social media platforms like Facebook allow hotels to engage potential customers and drive reservations through social commerce (f-commerce). Social Booker is a reservation platform specifically for hotels on Facebook that helps maximize sales, build brand loyalty, lower costs, improve service, and reach more customers through a hotel's friends and contacts. While OTAs can increase demand by exposing more people to a property, they can also negatively impact hotels by taking a commission from bookings and compromising rate integrity. Hotels need distribution channels that are cost-effective, generate the most bookings, protect prices, and target the right customers.
Digital strategy sarovar hotels
The document discusses current hospitality trends in India and opportunities for digital strategy at Sarovar Hotels & Resorts. Key points include:
- The branded budget hotel segment is driving growth in India's hospitality sector. However, digital platforms are truly driving their expansion.
- Sarovar faces challenges with visibility, user experience, and reputation on digital platforms compared to competitors.
- A proposed digital strategy includes responsive brand websites, search optimization, social media engagement, and personalized communications to increase online bookings.
The power shift in travel: How hotels can get back on top with their online d...
After 26 years in the travel technology industry, David Chestler, SiteMinder's EVP of Global Enterprise Sales & Business Development, is perfectly placed to present on the topic of the power shift in travel covering everything from Airbnb, to the user economy, and how hotels can take back control. This presentation was originally delivered at World Travel Market in London on 3rd November 2015. You can view more content at: www.siteminder.com/blog
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Tried and true digital marketing strategies you can implement right now to deliver an impactful shopping experience that will drive direct bookings on your property’s website.
20131225
This document provides an overview of Sojern's partnership and advertising services. Sojern uses traveler data to target relevant ads to in-market travelers, helping brands engage travelers efficiently. Sojern offers data monetization by earning revenue from anonymous site visitor data, data-driven marketing to target ads and increase conversions, and audience insights from its extensive data. Major travel brands partner with Sojern for incremental revenue by monetizing their data with no cost, and access audience insights to improve their own marketing. The document includes examples of Sojern's services and case studies demonstrating successful campaigns for travel, hospitality and retail brands.
Expedia sales presentation
The document outlines a partnership between National Geographic and Expedia to expand their target audiences. It proposes a 360 campaign with 3 activations: 1) A photo contest with Expedia sponsoring prizes, 2) Digital ads on National Geographic's website targeting affluent travelers, and 3) A photo gallery event. Details include audience demographics, partnership goals, media metrics for both brands, proposed budgets and timelines. The campaign aims to increase awareness and brand loyalty by leveraging National Geographic's storytelling and global audience.
Final exam
The document discusses several topics related to online hospitality business:
1. It describes location-based services and how they provide localized information and deals to customers based on their location using mobile phones. It provides examples like Foursquare.
2. It explains how booking aggregator sites like Kayak allow users to search across multiple airline, hotel, and travel sites simultaneously to find the best deals.
3. It discusses online travel agencies (OTAs) like Expedia that allow customers to plan and book travel online, and how they have replaced traditional travel agencies for many customers.
Final exam
Location-based services use location and time data to provide services through mobile devices. Booking aggregators display results from multiple online travel agents (OTAs) and generate revenue from advertising and referral fees. Specialty portals contain customized resources for specific fields. OTAs offer planning and booking capabilities for travel. Last-minute booking apps provide discounted offers close to travel dates. Channel management allows changing rates across booking platforms. Direct bookings are made on hotel/airline websites without third parties.
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Final exam
Skyscanner is an online travel booking aggregator that allows customers to search for and compare prices on flights, hotels, car rentals, and other travel services across numerous websites simultaneously. It displays search results and links directly to the provider sites so customers can complete bookings within a few clicks. Examples of other popular travel booking aggregators mentioned include Kayak, Sidestep, and Mobissimo.
Final exam
1) Last moment booking apps like Very Last Room allow customers to book hotel rooms for the same day at discounted prices based on real-time availability and demand.
2) Channel management software like Availpro captures customer information from all points of contact and analyzes it to automatically update rates and availability across all distribution channels in real time.
3) Hotels can increase direct bookings through strategies like developing their own mobile booking engines, increasing search visibility, using OTAs for additional reach, and encouraging customer reviews and website visits.
Final exam
The document discusses several topics related to online hospitality business:
1. It describes location-based services and how they provide localized information and deals to customers based on their location using mobile phones. It provides examples like Foursquare.
2. It explains how booking aggregator sites like Kayak allow users to search across multiple airline, hotel, and travel sites simultaneously to find the best deals.
3. It discusses online travel agencies (OTAs) like Expedia that allow customers to plan and book travel online, and how they have replaced traditional travel agencies for many customers.
Hotel Digital Marketing Trends Presentation - Best Stay Croatia 2015
Hotel Digital Marketing Trends Presentation - Best Stay Croatia 2015 Conference - 20 November 2015.
identify any key area where you are able to provide added value to the traveler across the path to purchase, whether by personalizing, providing the best instant service, offering better value for money, saving time or providing a stress-free experience to consumers, or connecting them to other consumers. Then, decide which tools or devices will enable you to respond to these needs across the traveler’s path to purchase.
Your hotel's direct booking strategy: Targeting the guests of the future
Your hotel's direct booking strategy: Targeting the guests of the future
Did you know that today’s digital-savvy consumer is subjected to 3,000 marketing messages a day!
That’s a staggering statistic proving just how difficult it is for businesses to cut through the noise in order to be heard.
For hoteliers, it can be even harder to know how to reach the right people – and that’s assuming they have their target audiences fully marked out.
In this free presentation we’ll share:
The six groups of travellers – your future hotel guests
Strategies to entice these travellers to book direct
2016 Hospitality Digital Marketing Predictions
Learn which digital marketing trends will impact the Hospitality industry in 2016, and how they will shape your marketing initiatives - with Tim Peter, Digital Marketing & eCommerce expert, Charlie Osmond, Founder & Ceo of Triptease, and Kinnari Desai, Area General Manager of Desai Hospitality Group.
Hotel booking opportunities
There are various ways for customers to book hotels, including through online travel agencies (OTAs) like Expedia and Booking.com, brand portals on hotel websites, social networks, and mobile apps. OTAs work with global distribution systems, suppliers, and hotels directly to search large room inventories and often offer last-minute deals. Brand portals allow customers to book directly through the hotel's website, while social networks make it easy to see different offers and sometimes get deals just for liking a hotel page. Mobile apps provide an easy, quick way to book on the go and sometimes offer large discounts for same-day bookings.
Présentation1
Social media platforms like Facebook allow hotels to engage potential customers and drive reservations through social commerce (f-commerce). Specifically, Social Booker is a social media reservation platform for hotels on Facebook that helps maximize sales, build brand loyalty, lower distribution costs, improve customer service, and reach more customers through a hotel's friends and contacts. While online travel agencies (OTAs) can increase demand by exposing more people to hotel listings, they can also be bad for hotels by taking a commission from bookings and reducing revenue. Hotels need to focus on cost-effective distribution channels that generate the most bookings while protecting prices.
When Marketing Becomes Digital - etourism forum
When marketing becomes digital in tourism. The etourism-forum presents excellent opportunity to link marketing in tourism in digital scape by N.Christodoulidou
Unbreak the Fragmentation: The hotelier movement toward the single screen
Much is said today about the hotel guest experience. But what about the hotelier experience?
With its uniquely-central position in the hospitality industry, SiteMinder today enables the masses with user-led experiences that sit at the root of all functional requirements, as well as actionable data that drives both yield and occupancy for properties of all types and sizes.
What effect does fragmented distribution, user content and dynamic pricing have on a hotel’s holistic merchandising efforts? And on guest satisfaction? How can digital marketing and sales be executed at lower costs and in a fraction of the time often spent now, with fewer mistakes? Time is money!
As SiteMinder marks its 10th year in the travel scene, David Chestler looks at the evolved, complex needs of the modern hotelier and the unstoppable movement toward: The simple. The end-to-end solution. The single screen.
During this presentation, David will touch on the personalisation and localisation of products and service, the consolidation of big data and the industry, the first step of the journey for the hotel of 2020, and much more.
Turn OTA Lookers into Direct Bookers
This document summarizes a webinar about improving a property's appearance on online travel agencies (OTAs) to drive more direct bookings. The webinar discussed how OTAs and meta-search sites are major distribution channels that must be properly managed. While withholding content from these sites will not drive more travelers to a property's website, working with OTAs can maximize occupancy and profit. It also emphasized the importance of telling a property's unique story in a consistent way across all platforms where travelers are shopping.
The Evolving Travel Shopping Journey: Winning the Hotel Booking
In part 3 of our Digital Marketing Summit for Hoteliers, David Chestler, EVP Global Enterprise Sales & Business Development of SiteMinder and Joey Egan, VP Marketing of Leonardo discuss how to win the hotel booking and increase direct bookings for your hotel.
The Evolving Travel Shopping Journey: Travel Research, Planning & Validation
In part 2 of our Digital Marketing Summit for Hoteliers, Charlie Osmond, Chief Tease of Triptease, and Ellis Connolly, Chief Revenue Officer of TrustYou discuss the travel research, planning & validation phase of the travel shopping journey and its impact on direct bookings.
Search retargeting and Remarketing
Vikas Gulati presented on audience targeting and boosting display advertising ROI. Some key points included:
1. Display advertising spending is increasing worldwide and online video ads will become more common.
2. New technologies like real-time bidding and data-driven marketing through audience targeting can help drive growth in the display advertising industry.
3. Case studies on search and site retargeting showed how re-engaging past customers through banner ads led to increased conversions and lower costs per booking or action.
4. Clients reported that sophisticated targeting capabilities on Sprice Travel Network improved conversion rates and costs compared to other networks.
F commerce, OTA
Social media platforms like Facebook allow hotels to engage potential customers and drive reservations through social commerce (f-commerce). Social Booker is a reservation platform specifically for hotels on Facebook that helps maximize sales, build brand loyalty, lower costs, improve service, and reach more customers through a hotel's friends and contacts. While OTAs can increase demand by exposing more people to a property, they can also negatively impact hotels by taking a commission from bookings and compromising rate integrity. Hotels need distribution channels that are cost-effective, generate the most bookings, protect prices, and target the right customers.
Digital strategy sarovar hotels
The document discusses current hospitality trends in India and opportunities for digital strategy at Sarovar Hotels & Resorts. Key points include:
- The branded budget hotel segment is driving growth in India's hospitality sector. However, digital platforms are truly driving their expansion.
- Sarovar faces challenges with visibility, user experience, and reputation on digital platforms compared to competitors.
- A proposed digital strategy includes responsive brand websites, search optimization, social media engagement, and personalized communications to increase online bookings.
The power shift in travel: How hotels can get back on top with their online d...
After 26 years in the travel technology industry, David Chestler, SiteMinder's EVP of Global Enterprise Sales & Business Development, is perfectly placed to present on the topic of the power shift in travel covering everything from Airbnb, to the user economy, and how hotels can take back control. This presentation was originally delivered at World Travel Market in London on 3rd November 2015. You can view more content at: www.siteminder.com/blog
Clear-Cut Digital Marketing Strategies to Capture More Direct Bookings
Tried and true digital marketing strategies you can implement right now to deliver an impactful shopping experience that will drive direct bookings on your property’s website.
20131225
This document provides an overview of Sojern's partnership and advertising services. Sojern uses traveler data to target relevant ads to in-market travelers, helping brands engage travelers efficiently. Sojern offers data monetization by earning revenue from anonymous site visitor data, data-driven marketing to target ads and increase conversions, and audience insights from its extensive data. Major travel brands partner with Sojern for incremental revenue by monetizing their data with no cost, and access audience insights to improve their own marketing. The document includes examples of Sojern's services and case studies demonstrating successful campaigns for travel, hospitality and retail brands.
Expedia sales presentation
The document outlines a partnership between National Geographic and Expedia to expand their target audiences. It proposes a 360 campaign with 3 activations: 1) A photo contest with Expedia sponsoring prizes, 2) Digital ads on National Geographic's website targeting affluent travelers, and 3) A photo gallery event. Details include audience demographics, partnership goals, media metrics for both brands, proposed budgets and timelines. The campaign aims to increase awareness and brand loyalty by leveraging National Geographic's storytelling and global audience.
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Hotel Digital Marketing Trends Presentation - Best Stay Croatia 2015
Hotel Digital Marketing Trends Presentation - Best Stay Croatia 2015
Your hotel's direct booking strategy: Targeting the guests of the future
Your hotel's direct booking strategy: Targeting the guests of the future
Unbreak the Fragmentation: The hotelier movement toward the single screen
Unbreak the Fragmentation: The hotelier movement toward the single screen
The Evolving Travel Shopping Journey: Winning the Hotel Booking
The Evolving Travel Shopping Journey: Winning the Hotel Booking
The Evolving Travel Shopping Journey: Travel Research, Planning & Validation
The Evolving Travel Shopping Journey: Travel Research, Planning & Validation
The power shift in travel: How hotels can get back on top with their online d...
The power shift in travel: How hotels can get back on top with their online d...
Clear-Cut Digital Marketing Strategies to Capture More Direct Bookings
Clear-Cut Digital Marketing Strategies to Capture More Direct Bookings
Similar to Green final exam
Final exam
The document discusses several topics related to online hospitality business:
1. It describes location-based services and how they provide localized information and deals to customers based on their location using mobile phones. It provides examples like Foursquare.
2. It explains how booking aggregator sites like Kayak allow users to search across multiple airline, hotel, and travel sites simultaneously to find the best deals.
3. It discusses online travel agencies (OTAs) like Expedia that allow customers to plan and book travel online, and how they have replaced traditional travel agencies for many customers.
Final exam
Location-based services use location and time data to provide services through mobile devices. Booking aggregators display results from multiple online travel agents (OTAs) and generate revenue from advertising and referral fees. Specialty portals contain customized resources for specific fields. OTAs offer planning and booking capabilities for travel. Last-minute booking apps provide discounted offers close to travel dates. Channel management allows changing rates across booking platforms. Direct bookings are made on hotel/airline websites without third parties.
Mrs craig final exam 3
The document defines several terms related to online travel booking and digital marketing:
OTA refers to online travel agencies like Expedia that allow booking travel through the internet. Last minute booking apps allow booking hotel rooms very close to the travel date through mobile apps. Direct booking involves booking directly through a hotel or travel company website. SEM involves promoting websites through search engine optimization and advertising to increase search engine rankings. Customer engagement refers to customer interactions with companies through online and offline media. SEO optimizes websites to rank higher in organic search results. Paid search involves paid listing placements in search engines on a cost-per-click basis. Interactive advertising uses online and offline media to promote products through two-way engagement between consumers and companies
Mrs craig final exam 3
The document defines several terms related to online travel booking and digital marketing:
OTA refers to online travel agencies like Expedia that allow booking travel through the internet. Last minute booking apps allow booking hotel rooms very close to the travel date through mobile apps. Direct booking involves booking directly through a hotel or travel company website. SEM involves promoting websites through search engine optimization and advertising to increase search engine rankings. Customer engagement refers to customer interactions with companies through online and offline media. SEO optimizes websites to rank higher in organic search results. Paid search involves paid listing placements in search engines on a cost-per-click basis. Interactive advertising uses online and offline media to promote products through two-way engagement between consumers and companies
Mrs craig final exam 3
The document defines several terms related to online travel booking and digital marketing:
OTA refers to online travel agencies like Expedia that allow booking travel through the internet. Last minute booking apps allow booking hotel rooms very close to the travel date through mobile apps. Direct booking involves booking directly through a hotel or travel company website. SEM involves promoting websites through search engine optimization and advertising to increase search engine rankings. Customer engagement refers to customer interactions with companies through online and offline media. SEO optimizes websites to rank higher in organic search results. Paid search involves paid listing placements in search engines on a cost-per-click basis. Interactive advertising uses online and offline media to promote products through two-way engagement between consumers and companies
Green exam
This document provides an overview of the customer development model, which is designed to help startups discover their target markets, locate early customers, validate assumptions, and grow their business. The model outlines four iterative steps: customer discovery, customer validation, customer creation, and company building. It emphasizes testing hypotheses with customers, developing a replicable sales model, driving customer demand to scale, and transitioning to an execution-focused organization. The process is meant to be flexible and focus on learning rather than linear execution. Failure is an option, and the goal is to keep costs low until validating the business model with paying customers.
Final exam
Location-based services use location and time data to provide controls for location-specific features in mobile applications. Booking aggregator sites display travel options from multiple online travel agencies on one screen and generate revenue from advertising and referral fees. Specialty portals contain customized resources for specific professional fields.
Final exam
OTA (Online Travel Agencies) allow customers to book hotels, flights, and packages online and receive a percentage of each booking. Examples include Expedia and Booking.com. Channel management systems like AvailPro allow hotels to manage all OTA bookings in one place and provide marketing services. SEO and SEM are techniques to improve a website's search engine ranking and visibility through tactics like blog posts, Google help pages, and paid search ads. Customer engagement refers to online interactions like registering for loyalty programs through brand apps. Roomkey is a new hotel search engine owned by six major chains that sends customers directly to the hotel sites to book.
Exercice 1 Slideshare
Last moment booking apps like Hotel Tonight allow users to find last-minute reservations on hotels, restaurants, and packages using their location. Online travel agencies (OTAs) like Expedia take online bookings and offer competitive rates through technology and partnerships with travel providers. Search engine optimization (SEO) and search engine marketing (SEM) are strategies to increase visibility and traffic to a website through optimization of content and paid placements. Interactive campaigns use online and offline media like McDonald's interactive billboard game to directly engage consumers. Room Key is a hotel search engine that offers lowest rates, loyalty points, flexibility to change reservations, and user reviews to help travelers find accommodations.
Booking.com: Best in Class Case Study
A case study on the world's leading Online Travel Agency (OTA), Booking.com, a digital brand which succeeds in maintaining leadership through adapting its strategy to the market and competition, using personalisation, mobile focus, brand building, segmentation, service and UX, loyalty plans and collaborations with its partners
Hotel Digital Marketing Trends
The purpose of this presentation is to present the major industry and consumer trends affecting the hotel industry, specifically with respect to the digital evolution and online booking.
Hotels Digital Marketing Trends Research
The travel industry continues to experience changes, stemming from travelers' interest in a more authentic travel experience, comfortable prices and convenience - as well as from technologies which enable companies to respond to these needs. Competitors in the market - including hotels, OTAs, apartment rentals, aggregators and search engines - turn to digital to enhance their offering before, during and after the traveler's journey.
Exercice 1
The document provides definitions and examples for various travel-related terms:
- Location based services use a mobile device's location to provide local information and are used in applications like finding nearby restaurants or advertising sales at nearby malls.
- Booking aggregator sites like Kayak and Easy Voyage allow users to compare offers from different travel search engines in one place for flights, hotels, and car rentals.
- Online travel agencies (OTAs) like Expedia and Opodo allow users to plan and book travel online.
- Last moment booking apps like Hotel Tonight offer last-minute deals on hotels.
Final exam
The document defines and provides examples of several terms related to online business development and travel booking:
- Location based services (LBS) use mobile device location data and include apps like Foursquare and Jiepang.
- Online travel agencies (OTAs) like Expedia offer online booking capabilities for hotels, flights, etc.
- Last minute booking apps provide deals on unsold hotel rooms like HotelTonight and The Very Last Room.
- Search engine marketing (SEM) involves optimizing websites to increase search visibility through search engine optimization (SEO) and paid search like Google AdWords.
- Booking channels are the means customers use to book travel, like computer reservation systems (
Internet Role in Hospitality Industry
The document discusses several key updates and trends related to online marketing and technology in the hotel industry:
1. Google has launched a hotel finder tool that allows users to search, compare, and book hotels directly through Google. This could significantly impact online travel agencies.
2. Hotels need to ensure they are included in Google's hotel database and optimize their listings to appear prominently in search results.
3. Google has introduced stricter requirements around website content freshness and engagement through updates like Panda. Hotels must generate unique, engaging content to perform well in search.
4. Mobile bookings and research are growing rapidly as more travelers use smartphones. Hotels need mobile-optimized websites and
Exercice 1
The document provides definitions and examples for various travel-related terms:
1) Location based services use a mobile device's location to provide local information and take location into account. Examples include directions, points of interest, and local ads.
2) Booking aggregator sites like Kayak and Easy Voyage compare offers from different search engines to find the best deals across airfare, hotels, and car rentals.
3) OTAs (online travel agencies) like Expedia and Opodo specialize in travel planning and booking capabilities.
Content Marketing Strategies for Travel Industry
Content Marketing on digital platforms ca help any travel business to reach skies. Content marketing can be used on all social media platforms and reach greater audience.
Tdhd
1) The document discusses trends in hotel booking, specifically the rise of hotel-owned websites like RoomKey.com that allow customers to book directly with hotels. These sites are gaining market share from traditional third-party online travel agencies.
2) Hotel-owned sites offer financial benefits to hotels by eliminating fees charged by third-party agencies. They also give hotels more control over pricing and marketing.
3) While computer-based booking will remain dominant, mobile apps are growing. The balance of bookings between hotel sites and third-party agencies will depend on which options best meet customer needs and preferences.
Tdhd
1) The document discusses trends in hotel booking, specifically the rise of hotel-owned websites like RoomKey.com that allow customers to book directly with hotels. These sites are gaining market share from traditional third-party online travel agencies.
2) Hotel-owned sites offer financial benefits to hotels by eliminating fees charged by third-party sites and allowing hotels to set competitive prices. They also provide a more simplified booking experience for customers.
3) In the future, the document predicts a gradual shift in the balance of online bookings towards hotel-owned sites as they provide more cost-effective options for hotels, though third-party sites will still maintain a portion of the market.
Hotel & Travel Meta-Search: Trends and Innovation
Meta-search engines provide consumers a time-saving solution for searching for the best deal, through aggregation of multiple hotel, flight and other travel sources into one website. With new competitors leveraging data at the top of the funnel, meta-search engines turn to new services and monetization strategies.
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- 1. Green Final Exam Cecilia FILIPPI - MBA 2B
- 2. OTAs • OTA stands for « Online Travel Agency ». It is actually all websites providing you the opportunity to book your hotel room for instance with your flight through the internet, giving you much detailed information at the same time. Many travel agencies have developed this form of internet presence. • Examples of OTAs: Expedia, Hotels.com, Booking.com, Lastminute.com, Govoyages…
- 3. DIRECT BOOKINGS • It can be defined as the moment when a passenger purchases a trip with a supplier, especially a cruise line, without the involvement of a travel agent for instance. • In a word, it involves purchasing directly from a supplier without using a travel agent. • For example: when you choose to book directly from a hotel official website, you use direct booking.
- 4. LAST MOMENT BOOKING APPS • Last moment booking apps are all the mobile (smartphone) applications which gave customers the opportunity to book a hotel at the very last moment for the same day and possibly get some discounts using these apps. • Kayak, Priceline, Orbitz, Travelocity, Expedia, Hotel Tonight, Very Last Room all offer this oppotunity.
- 5. INTERACTIVE CAMPAIGNS • Implementing an interactive campaign involves giving the comsumer an active role in this campaign’s implementation, beyond just tweeting or liking your facebook status… It makes your social media campaign stand out and have much more impact on the consumers as they are getting more involved. • For example: McDonald’s Pick’ n’ Play Billboard using SoLoMo.
- 6. SEO • SEO stands for Search Engine Optimization. • It can be defined as the strategies or tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine such as Google, Yahoo, Bing… • For instance, if you want our hotel to appear among the first search results, you can add some key words with which your hotel website is going to appear in the first results and, therefore, improve your hotel website visibility.