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Green Final Exam
   Cecilia FILIPPI - MBA 2B
OTAs
• OTA stands for « Online Travel Agency ». It is
  actually all websites providing you the
  opportunity to book your hotel room for
  instance with your flight through the internet,
  giving you much detailed information at the
  same time. Many travel agencies have
  developed this form of internet presence.
• Examples of OTAs: Expedia, Hotels.com,
  Booking.com, Lastminute.com, Govoyages…
DIRECT BOOKINGS
• It can be defined as the moment when a
  passenger purchases a trip with a supplier,
  especially a cruise line, without the
  involvement of a travel agent for instance.
• In a word, it involves purchasing directly from
  a supplier without using a travel agent.
• For example: when you choose to book
  directly from a hotel official website, you use
  direct booking.
LAST MOMENT BOOKING APPS
• Last moment booking apps are all the mobile
  (smartphone) applications which gave
  customers the opportunity to book a hotel at
  the very last moment for the same day and
  possibly get some discounts using these apps.
• Kayak, Priceline, Orbitz, Travelocity, Expedia,
  Hotel Tonight, Very Last Room all offer this
  oppotunity.
INTERACTIVE CAMPAIGNS
• Implementing an interactive campaign
  involves giving the comsumer an active role in
  this campaign’s implementation, beyond just
  tweeting or liking your facebook status… It
  makes your social media campaign stand out
  and have much more impact on the
  consumers as they are getting more involved.
• For example: McDonald’s Pick’ n’ Play
  Billboard using SoLoMo.
SEO
• SEO stands for Search Engine Optimization.
• It can be defined as the strategies or tactics used
  to increase the amount of visitors to a website by
  obtaining a high-ranking placement in the search
  results page of a search engine such as Google,
  Yahoo, Bing…
• For instance, if you want our hotel to appear
  among the first search results, you can add some
  key words with which your hotel website is going
  to appear in the first results and, therefore,
  improve your hotel website visibility.

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Green final exam

  • 1. Green Final Exam Cecilia FILIPPI - MBA 2B
  • 2. OTAs • OTA stands for « Online Travel Agency ». It is actually all websites providing you the opportunity to book your hotel room for instance with your flight through the internet, giving you much detailed information at the same time. Many travel agencies have developed this form of internet presence. • Examples of OTAs: Expedia, Hotels.com, Booking.com, Lastminute.com, Govoyages…
  • 3. DIRECT BOOKINGS • It can be defined as the moment when a passenger purchases a trip with a supplier, especially a cruise line, without the involvement of a travel agent for instance. • In a word, it involves purchasing directly from a supplier without using a travel agent. • For example: when you choose to book directly from a hotel official website, you use direct booking.
  • 4. LAST MOMENT BOOKING APPS • Last moment booking apps are all the mobile (smartphone) applications which gave customers the opportunity to book a hotel at the very last moment for the same day and possibly get some discounts using these apps. • Kayak, Priceline, Orbitz, Travelocity, Expedia, Hotel Tonight, Very Last Room all offer this oppotunity.
  • 5. INTERACTIVE CAMPAIGNS • Implementing an interactive campaign involves giving the comsumer an active role in this campaign’s implementation, beyond just tweeting or liking your facebook status… It makes your social media campaign stand out and have much more impact on the consumers as they are getting more involved. • For example: McDonald’s Pick’ n’ Play Billboard using SoLoMo.
  • 6. SEO • SEO stands for Search Engine Optimization. • It can be defined as the strategies or tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine such as Google, Yahoo, Bing… • For instance, if you want our hotel to appear among the first search results, you can add some key words with which your hotel website is going to appear in the first results and, therefore, improve your hotel website visibility.