SlideShare a Scribd company logo
HomeAway
Customer Testimonial
Taylor Pratt of HomeAway
Travis Warholic of Avantia, Inc.
© 2002 - 2014 Jahia Solutions Group SA
Who/what is HomeAway?

© 2002 - 2014 Jahia Solutions Group SA
© 2002 - 2014 Jahia Solutions Group SA
World’s leading online marketplace for
vacation rentals

© 2002 - 2014 Jahia Solutions Group SA
World’s leading online marketplace for
We offer over 750,000 properties
vacation rentals
worldwide.

© 2002 - 2014 Jahia Solutions Group SA
© 2002 - 2014 Jahia Solutions Group SA
We have over 50 domains globally, in a
variety of languages.

© 2002 - 2014 Jahia Solutions Group SA
But that also presents us with a number
We have over 50 domains globally, in a
variety of languages.
of challenges.

© 2002 - 2014 Jahia Solutions Group SA
We have a global marketing team working on
various platforms.

© 2002 - 2014 Jahia Solutions Group SA
© 2002 - 2014 Jahia Solutions Group SA
We need to be able to maintain our branding
and control quality.

© 2002 - 2014 Jahia Solutions Group SA
© 2002 - 2014 Jahia Solutions Group SA
We want to be able to build everything
within the same platform.

© 2002 - 2014 Jahia Solutions Group SA
© 2002 - 2014 Jahia Solutions Group SA
We want to build templates & modules
globally, not just on a per site basis.

© 2002 - 2014 Jahia Solutions Group SA
© 2002 - 2014 Jahia Solutions Group SA
It should be flexible enough to work on a
variety of platforms.

© 2002 - 2014 Jahia Solutions Group SA
© 2002 - 2014 Jahia Solutions Group SA
We need something stable and secure.

© 2002 - 2014 Jahia Solutions Group SA
© 2002 - 2014 Jahia Solutions Group SA
Jahia at HomeAway

© 2002 - 2014 Jahia Solutions Group SA
Jahia at HomeAway
„Currently used on 25 domains

© 2002 - 2014 Jahia Solutions Group SA
Jahia at HomeAway
„Currently used on 25 domains
„Plans to increase that number to at least
35 by the end of 2014

© 2002 - 2014 Jahia Solutions Group SA
Jahia at HomeAway
„Currently used on 25 domains
„Plans to increase that number to at least
35 by the end of 2014
„For all future platforms, Jahia will be
adopted as the CMS

© 2002 - 2014 Jahia Solutions Group SA
The Highlights

Travel Ideas

© 2002 - 2014 Jahia Solutions Group SA
What are Travel Ideas?

© 2002 - 2014 Jahia Solutions Group SA
What are Travel Ideas?
„Destination and point-of-interest themed
pages

© 2002 - 2014 Jahia Solutions Group SA
What are Travel Ideas?
„Destination and point-of-interest themed
pages
„Used to help travelers figure out where to
go

© 2002 - 2014 Jahia Solutions Group SA
What are Travel Ideas?
„Destination and point-of-interest themed
pages
„Used to help travelers figure out where to
go
„Used to help drive SEO and social traffic

© 2002 - 2014 Jahia Solutions Group SA
What are Travel Ideas?
„Destination and point-of-interest themed
pages
„Used to help travelers figure out where to
go
„Used to help drive SEO and social traffic
„A way for us to help plan your vacation

© 2002 - 2014 Jahia Solutions Group SA
© 2002 - 2014 Jahia Solutions Group SA
Challenge: how can we create a blogging
platform that our users will adopt and that
isn’t WordPress?
© 2002 - 2014 Jahia Solutions Group SA
“Must Have” Features

© 2002 - 2014 Jahia Solutions Group SA
“Must Have” Features
„Author pages

© 2002 - 2014 Jahia Solutions Group SA
“Must Have” Features
„Author pages
„Blog homepage

© 2002 - 2014 Jahia Solutions Group SA
“Must Have” Features
„Author pages
„Blog homepage
„Custom search result pages

© 2002 - 2014 Jahia Solutions Group SA
“Must Have” Features
„Author pages
„Blog homepage
„Custom search result pages
„Integration with property feeds

© 2002 - 2014 Jahia Solutions Group SA
“Must Have” Features
„Author pages
„Blog homepage
„Custom search result pages
„Integration with property feeds
„Responsive design

© 2002 - 2014 Jahia Solutions Group SA
“Must Have” Features
„Author pages
„Blog homepage
„Custom search result pages
„Integration with property feeds
„Responsive design
„Offers a variety of blog post templates,
based on post type
© 2002 - 2014 Jahia Solutions Group SA
“Must Have” Features
„Author pages
„Blog homepage
„Custom search result pages
„Integration with property feeds
„Responsive design
„Offers a variety of blog post templates,
based on post type
„Social media integration
© 2002 - 2014 Jahia Solutions Group SA
© 2002 - 2014 Jahia Solutions Group SA
© 2002 - 2014 Jahia Solutions Group SA
© 2002 - 2014 Jahia Solutions Group SA
© 2002 - 2014 Jahia Solutions Group SA
© 2002 - 2014 Jahia Solutions Group SA
© 2002 - 2014 Jahia Solutions Group SA
© 2002 - 2014 Jahia Solutions Group SA
The Highlights

Landing Page Generator

© 2002 - 2014 Jahia Solutions Group SA
© 2002 - 2014 Jahia Solutions Group SA
Challenge: how can we streamline
landing page creation for our marketing
teams?
© 2002 - 2014 Jahia Solutions Group SA
Our Problem

© 2002 - 2014 Jahia Solutions Group SA
Our Problem
„We have a global marketing team with over
100 team members

© 2002 - 2014 Jahia Solutions Group SA
Our Problem
„We have a global marketing team with over
100 team members
„We have a very limited supply of designers
and developers available

© 2002 - 2014 Jahia Solutions Group SA
Our Problem
„We have a global marketing team with over
100 team members
„We have a very limited supply of designers
and developers available
„We need to remove ourselves as a
roadblock so they can do their job

© 2002 - 2014 Jahia Solutions Group SA
Our Problem
„We have a global marketing team with over
100 team members
„We have a very limited supply of designers
and developers available
„We need to remove ourselves as a
roadblock so they can do their job
„We need it to be scalable
© 2002 - 2014 Jahia Solutions Group SA
Our Solution: Landing Page Builder

© 2002 - 2014 Jahia Solutions Group SA
Our Solution: Landing Page Builder
„Create a single template that can be easily
customized by the user

© 2002 - 2014 Jahia Solutions Group SA
Our Solution: Landing Page Builder
„Create a single template that can be easily
customized by the user
„Give them a variety of modules that are
pre-designed and approved to use

© 2002 - 2014 Jahia Solutions Group SA
Our Solution: Landing Page Builder
„Create a single template that can be easily
customized by the user
„Give them a variety of modules that are
pre-designed and approved to use
„Allow for easy testing via Optimizely

© 2002 - 2014 Jahia Solutions Group SA
Our Solution: Landing Page Builder
„Create a single template that can be easily
customized by the user
„Give them a variety of modules that are
pre-designed and approved to use
„Allow for easy testing via Optimizely
„Easily update key data on the pages

© 2002 - 2014 Jahia Solutions Group SA
Our Solution: Landing Page Builder
„Create a single template that can be easily
customized by the user
„Give them a variety of modules that are
pre-designed and approved to use
„Allow for easy testing via Optimizely
„Easily update key data on the pages
„Integrate with key HomeAway data via APIs
© 2002 - 2014 Jahia Solutions Group SA
© 2002 - 2014 Jahia Solutions Group SA
© 2002 - 2014 Jahia Solutions Group SA
© 2002 - 2014 Jahia Solutions Group SA
2014 & Beyond

Future Initiatives

© 2002 - 2014 Jahia Solutions Group SA
The Usual Suspects
„Workflow enhancements
„Template standardization
„Platform integrations
„Training, training, training!
„User adoption is critical

© 2002 - 2014 Jahia Solutions Group SA
Future Initiatives

City Guides
Homepage | Amenities Page | Neighborhood Page

© 2002 - 2014 Jahia Solutions Group SA
Remember…

© 2002 - 2014 Jahia Solutions Group SA
Remember…

There are very few things
you can’t do with Jahia.

© 2002 - 2014 Jahia Solutions Group SA
Remember…

Don’t be afraid to experiment
and push its limits.

© 2002 - 2014 Jahia Solutions Group SA
Remember…

Thank you!

© 2002 - 2014 Jahia Solutions Group SA

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JahiaOne - HomeAway says "There are very few things you CAN'T do with Jahia"

  • 1. HomeAway Customer Testimonial Taylor Pratt of HomeAway Travis Warholic of Avantia, Inc. © 2002 - 2014 Jahia Solutions Group SA
  • 2. Who/what is HomeAway? © 2002 - 2014 Jahia Solutions Group SA
  • 3. © 2002 - 2014 Jahia Solutions Group SA
  • 4. World’s leading online marketplace for vacation rentals © 2002 - 2014 Jahia Solutions Group SA
  • 5. World’s leading online marketplace for We offer over 750,000 properties vacation rentals worldwide. © 2002 - 2014 Jahia Solutions Group SA
  • 6. © 2002 - 2014 Jahia Solutions Group SA
  • 7. We have over 50 domains globally, in a variety of languages. © 2002 - 2014 Jahia Solutions Group SA
  • 8. But that also presents us with a number We have over 50 domains globally, in a variety of languages. of challenges. © 2002 - 2014 Jahia Solutions Group SA
  • 9. We have a global marketing team working on various platforms. © 2002 - 2014 Jahia Solutions Group SA
  • 10. © 2002 - 2014 Jahia Solutions Group SA
  • 11. We need to be able to maintain our branding and control quality. © 2002 - 2014 Jahia Solutions Group SA
  • 12. © 2002 - 2014 Jahia Solutions Group SA
  • 13. We want to be able to build everything within the same platform. © 2002 - 2014 Jahia Solutions Group SA
  • 14. © 2002 - 2014 Jahia Solutions Group SA
  • 15. We want to build templates & modules globally, not just on a per site basis. © 2002 - 2014 Jahia Solutions Group SA
  • 16. © 2002 - 2014 Jahia Solutions Group SA
  • 17. It should be flexible enough to work on a variety of platforms. © 2002 - 2014 Jahia Solutions Group SA
  • 18. © 2002 - 2014 Jahia Solutions Group SA
  • 19. We need something stable and secure. © 2002 - 2014 Jahia Solutions Group SA
  • 20. © 2002 - 2014 Jahia Solutions Group SA
  • 21. Jahia at HomeAway © 2002 - 2014 Jahia Solutions Group SA
  • 22. Jahia at HomeAway „Currently used on 25 domains © 2002 - 2014 Jahia Solutions Group SA
  • 23. Jahia at HomeAway „Currently used on 25 domains „Plans to increase that number to at least 35 by the end of 2014 © 2002 - 2014 Jahia Solutions Group SA
  • 24. Jahia at HomeAway „Currently used on 25 domains „Plans to increase that number to at least 35 by the end of 2014 „For all future platforms, Jahia will be adopted as the CMS © 2002 - 2014 Jahia Solutions Group SA
  • 25. The Highlights Travel Ideas © 2002 - 2014 Jahia Solutions Group SA
  • 26. What are Travel Ideas? © 2002 - 2014 Jahia Solutions Group SA
  • 27. What are Travel Ideas? „Destination and point-of-interest themed pages © 2002 - 2014 Jahia Solutions Group SA
  • 28. What are Travel Ideas? „Destination and point-of-interest themed pages „Used to help travelers figure out where to go © 2002 - 2014 Jahia Solutions Group SA
  • 29. What are Travel Ideas? „Destination and point-of-interest themed pages „Used to help travelers figure out where to go „Used to help drive SEO and social traffic © 2002 - 2014 Jahia Solutions Group SA
  • 30. What are Travel Ideas? „Destination and point-of-interest themed pages „Used to help travelers figure out where to go „Used to help drive SEO and social traffic „A way for us to help plan your vacation © 2002 - 2014 Jahia Solutions Group SA
  • 31. © 2002 - 2014 Jahia Solutions Group SA
  • 32. Challenge: how can we create a blogging platform that our users will adopt and that isn’t WordPress? © 2002 - 2014 Jahia Solutions Group SA
  • 33. “Must Have” Features © 2002 - 2014 Jahia Solutions Group SA
  • 34. “Must Have” Features „Author pages © 2002 - 2014 Jahia Solutions Group SA
  • 35. “Must Have” Features „Author pages „Blog homepage © 2002 - 2014 Jahia Solutions Group SA
  • 36. “Must Have” Features „Author pages „Blog homepage „Custom search result pages © 2002 - 2014 Jahia Solutions Group SA
  • 37. “Must Have” Features „Author pages „Blog homepage „Custom search result pages „Integration with property feeds © 2002 - 2014 Jahia Solutions Group SA
  • 38. “Must Have” Features „Author pages „Blog homepage „Custom search result pages „Integration with property feeds „Responsive design © 2002 - 2014 Jahia Solutions Group SA
  • 39. “Must Have” Features „Author pages „Blog homepage „Custom search result pages „Integration with property feeds „Responsive design „Offers a variety of blog post templates, based on post type © 2002 - 2014 Jahia Solutions Group SA
  • 40. “Must Have” Features „Author pages „Blog homepage „Custom search result pages „Integration with property feeds „Responsive design „Offers a variety of blog post templates, based on post type „Social media integration © 2002 - 2014 Jahia Solutions Group SA
  • 41. © 2002 - 2014 Jahia Solutions Group SA
  • 42. © 2002 - 2014 Jahia Solutions Group SA
  • 43. © 2002 - 2014 Jahia Solutions Group SA
  • 44. © 2002 - 2014 Jahia Solutions Group SA
  • 45. © 2002 - 2014 Jahia Solutions Group SA
  • 46. © 2002 - 2014 Jahia Solutions Group SA
  • 47. © 2002 - 2014 Jahia Solutions Group SA
  • 48. The Highlights Landing Page Generator © 2002 - 2014 Jahia Solutions Group SA
  • 49. © 2002 - 2014 Jahia Solutions Group SA
  • 50. Challenge: how can we streamline landing page creation for our marketing teams? © 2002 - 2014 Jahia Solutions Group SA
  • 51. Our Problem © 2002 - 2014 Jahia Solutions Group SA
  • 52. Our Problem „We have a global marketing team with over 100 team members © 2002 - 2014 Jahia Solutions Group SA
  • 53. Our Problem „We have a global marketing team with over 100 team members „We have a very limited supply of designers and developers available © 2002 - 2014 Jahia Solutions Group SA
  • 54. Our Problem „We have a global marketing team with over 100 team members „We have a very limited supply of designers and developers available „We need to remove ourselves as a roadblock so they can do their job © 2002 - 2014 Jahia Solutions Group SA
  • 55. Our Problem „We have a global marketing team with over 100 team members „We have a very limited supply of designers and developers available „We need to remove ourselves as a roadblock so they can do their job „We need it to be scalable © 2002 - 2014 Jahia Solutions Group SA
  • 56. Our Solution: Landing Page Builder © 2002 - 2014 Jahia Solutions Group SA
  • 57. Our Solution: Landing Page Builder „Create a single template that can be easily customized by the user © 2002 - 2014 Jahia Solutions Group SA
  • 58. Our Solution: Landing Page Builder „Create a single template that can be easily customized by the user „Give them a variety of modules that are pre-designed and approved to use © 2002 - 2014 Jahia Solutions Group SA
  • 59. Our Solution: Landing Page Builder „Create a single template that can be easily customized by the user „Give them a variety of modules that are pre-designed and approved to use „Allow for easy testing via Optimizely © 2002 - 2014 Jahia Solutions Group SA
  • 60. Our Solution: Landing Page Builder „Create a single template that can be easily customized by the user „Give them a variety of modules that are pre-designed and approved to use „Allow for easy testing via Optimizely „Easily update key data on the pages © 2002 - 2014 Jahia Solutions Group SA
  • 61. Our Solution: Landing Page Builder „Create a single template that can be easily customized by the user „Give them a variety of modules that are pre-designed and approved to use „Allow for easy testing via Optimizely „Easily update key data on the pages „Integrate with key HomeAway data via APIs © 2002 - 2014 Jahia Solutions Group SA
  • 62. © 2002 - 2014 Jahia Solutions Group SA
  • 63. © 2002 - 2014 Jahia Solutions Group SA
  • 64. © 2002 - 2014 Jahia Solutions Group SA
  • 65. 2014 & Beyond Future Initiatives © 2002 - 2014 Jahia Solutions Group SA
  • 66. The Usual Suspects „Workflow enhancements „Template standardization „Platform integrations „Training, training, training! „User adoption is critical © 2002 - 2014 Jahia Solutions Group SA
  • 67. Future Initiatives City Guides Homepage | Amenities Page | Neighborhood Page © 2002 - 2014 Jahia Solutions Group SA
  • 68. Remember… © 2002 - 2014 Jahia Solutions Group SA
  • 69. Remember… There are very few things you can’t do with Jahia. © 2002 - 2014 Jahia Solutions Group SA
  • 70. Remember… Don’t be afraid to experiment and push its limits. © 2002 - 2014 Jahia Solutions Group SA
  • 71. Remember… Thank you! © 2002 - 2014 Jahia Solutions Group SA