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SOAR Connect your Economy Practical Seminar: Gallardo
robertogallardo@msstate.edu
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SOAR Connect your Economy Practical Seminar: Gallardo
- 1. The Digital Age: SoWhat? Dr.Roberto Gallardo Associate Extension Professor &Leader MSU Extension Intelligent Community Institute @robertoge
- 2. • CEDFundamentals • CEDFrameworks •Digital Age Implications • IntelligentCommunity • Checklist What’s ahead …
- 3. KeyConcepts • Community • Geographicdefined place where people interact • Growth Vs.Development • Growth:quantitativeincrease • Development:change directed toward particular social or economicgoal • SustainableDevelopment • Meets needs of present generations without compromising ability of future generations to meet their needs
- 4. KeyElements • Carries outimportant activities and functions to serve itsresidents • Production-distribution-consumption • Socialization • Institutions: rules and organizations, including informal norms, that coordinate humanbehavior • Family • Economic • Education • Political/Government • Faith-based/religious • Associations
- 5. Linkages • Capacity ofcommunities to carry out major functions depends on nature and strength of localinstitutions • Horizontal: withincommunity • Vertical: with externalresources
- 6. Community Development: Definition “Groupof people in a locality initiating a social action process – i.e. planned intervention – to change their economic, social, cultural, and/or environmental situation.” Source:Christenson& Robinson(1989)
- 7. Sustainability: Community Views Unconnected/SilosInterconnected/Linkages Interdependent/Nested/Systems Source:SustainableMeasures
- 8. Community Economic Development •Community development (CD) = social & community • Economic development (ED) = business & industry • CD + ED = CED (community economic development) • CED allows residents to mobilize and build assets to improve their quality of life in a sustainable way
- 9. Frameworks & Strategies •Technical assistance • Self-help (asset-mapping) • CAREmodel • Cluster-based economicdevelopment • Community capitals • IntelligentCommunities
- 10. CAREModel Create: entrepreneurship primarily Attract:recruitexternalbusinesses Retain: keep existing businesses E pand: help existing businesses grow
- 11. Cluster-based Economic Development •Comparative vs. competitiveadvantage • Geographic concentration of relatedindustries • More innovation than in “isolation” • Strategic industrial attraction to plug “leaks”
- 12. Community Capitals Source:Olson(2006) cited inJacobs(2007) Political Inclusion,voice,power Financial Income,wealth,security, credit,investment Natural Air,soil, water (quality & quantity),landscape, biodiversity Cultural Cosmovision,language, rituals,dress Human Self-esteem, education, skills,health Built Water systems,sewers, utilities, health systems Social Leadership,groups, bridging& bonding networks,trust,reciprocity Outcomes Healthyecosystems Vibrant regionaleconomies Social equity and empowerment
- 13. Community Capitals Source:Jacobs(2007) • JaneQ. wants a walking trail … Description CapitalsInvolved Takes leadership development class learning new skills Human Partners with local hospital that wants to implement wellness campaign Social Works with local parks & recreation to identify land Natural State senator informs of grant that can be used Political Local tourism board likes the idea and provides additional funding Financial City and county build trail infrastructure Built Local historical society adds historic markers Cultural
- 14. And? Jane’s trail… • Community buy-in • Sustainable • Nobody can do italone • Part of larger jigsawpuzzle
- 15. DIGITAL AGE &INTELLIGENT COMMUNITIES
- 16. Technology is adoptedfaster …
- 17. • Telephone 75years •Mobile phone 16years • World Wide Web 7years • Facebook 4years • Instagram 2 years • PokemonGo 1month Source:Twitteruser @ValaAfshar;ITU; Statista; BCG Research Reaching 100 million users worldwide
- 18.
- 19. 300 hrs. ofvideos uploadedtoYouTube 110,040 Skype calls 77,160 hours ofvideo streamed on Netflix 694 Uberpassengers takerides 51,000 apps downloaded(iTunes) Source:Domo Worldwide every minute of 2015
- 20.
- 21. Mobile Explosion 80% of Internetusage will be mobile by 2018 Source: Website Magazine
- 22. The Digital Economy •By 2016, will employ 32 million + people than in 2010 • By 2020, will reach $6.6 trillion in G-20 economies • Real threat to economic growth: digitaldivide Source:BostonConsultingGroup
- 23. Digital Potential • Dozensofindicators • Building digital assets • Expanding digital usage • Creating digital workforce Source: McKinsey Global Institute (2015) 18%
- 24. Digital Age Characteristics •Exponential • Digital • Combinatorial • Disruptive Source:Brynjolfsson,E. & McAfee, A. (2013),The SecondMachineAge; McQuivey, J. (2013).DigitalDisruption– Unleashingthe Next Wave of Innovation
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- 26. If a VW1971 Beetle improved as did computer chips… • Would reach 300,000 mph • Fuel economy of 2 millionmpg • Would cost 4cents Exponential, huh? Source: Thomas Friedman, New York Times
- 27.
- 28. • Internet ofEverything (IoE) • “Physical world can now be digitized, monitored, measured, and optimized.” – ProjectSyndicate • At least 50 billion devices willbe connected by 2020 – Cisco (2014) • “IoE is a $19 trillion global opportunity over the next decade” – Cisco(2014) • Up to $11 trillion annual economic impact in 2025 – McKinsey(2015) Digitization, huh?
- 29. • Technologylag • ArtificialIntelligence • Deep learning algorithms • Zero to expert in 8hours • X-rays & CTscans • Skincancer • Breakout arcadegame • Electrify Cognify Combinatorial, huh?
- 30. 21st Century Oil Source:PeterSondergaard.Forbes “Big Data is the oil of the 21st century. Oil is useless thick goop until it’s refined into fuel. Big data’s version of refined fuel—proprietary algorithms that solve specific problems that translate intoactions.” Hello algorithmeconomy!
- 31. Digital Disruption, huh? “Investorconcern over the threat of new technologies is overstated.” – Blockbusteranalyst report,1999 Source: Twitter user @ValaAfshar
- 32. Digital Disruption, huh? •Kodak invented thedigital camera in1975 • Filed for bankruptcy in2012
- 33. Most Valuable Companies2006-2016 Source:WorldEconomicForum
- 34.
- 35. Innovation • “I havenot failed. I have just found 10,000 things that do not work.” – ThomasEdison • “The secret to creativity is knowing how to hide your sources.” – Albert Einstein
- 36. Innovation • Using knowledgeto create new products,services, orprocesses • Collaboration, collaboration, collaboration • BEFORE: density of people andresources • TODAY: virtual collaboration or open innovation
- 37. • Access totalent • Networking opportunities • Proximity tocustomers andsuppliers How exactly does it work? • With connectivity & know how • Better air quality • Natural amenities • Lesstraffic Innovators* *Source:WashingtonPost Rural areasoffer
- 38. • Geographicproximity • Thebigger,thebetter • Tied to office,factory • Massproduction Economic landscape shifting IndustrialEconomy DigitalEconomy • Decentralization • Economicgardening • Work fromanywhere • Openinnovation
- 39.
- 40. Digital Globalization • Digital flows—nonexistent15 years ago—have a larger impact on GDP than centuries-old goods trade • Trade was once confined to advanced economies and large multinational companies • Today digital globalization has opened the door to developing countries, small companies and start- ups, and billions of individuals Source:McKinseyGlobalInstitute. DigitalGlobalization: The New Era of GlobalFlows. March 2016
- 41. “Gig” Economy Source: AmericanActionForum OnlineGigEconomy Workers who utilize new technologies,marketsand platforms for alternative workarrangements Uber Lyft Care GigEconomy Workers withalternative work arrangements IndependentContractors Contingent Workers TempWorkers SharingEconomy Goods and services that employunder-utilized assetsviaonline marketplaces Wikipedia LinuxOS
- 42. Much easier tostart anywhere … Hewlett Packard 1939 Apple 1976 Amazon 1994 Google1998 Source:Twitteruser@ValaAfshar
- 43. Economic Paradigms Communication Transportation Energy Source:Rifkin,J. (2015).The Zero MarginalCost Society
- 44. 1st Industrial Revolution Source:Rifkin,J.(2015). The Zero MarginalCost Society Communication Energy Transportation
- 45. 2nd Industrial Revolution Source:Rifkin,J.(2015). The Zero MarginalCost Society Communication Energy Transportation
- 46. 3rd Industrial Revolution Source:Rifkin,J.(2015). The Zero MarginalCost Society Communication Energy Transportation
- 47. Tipping Points Source:WorldEconomicForum,Deep ShiftReport(2015) 2018 2023 82% 1st implantable mobile phone 76% 1st 3D printed liverimplant 2024 91% 84% Unlimited and free 1st 3D printedcar storage inproduction 2022 75% 30% ofCorporate audits byAI 2025 79% 10% cars will bedriverless 2026
- 48. Commerce Communication Productivity Healthcare Entertainment Information Education & Employment Innovation/Collaboration Digital Agemakes possible … Banking/Funding Email Credit:JordanaBarton.Federal Reserve Bank ofDallas
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- 50.
- 51. Rememberthis? • Weight 2.4lbs •Talk time: 30 minutes • Charge time: 10hours • Cost:$3,999
- 52.
- 53. Retail enhancement … •Virtual fitting
- 54.
- 55. Civic Engagement • 3,500resident Spanishtown • 50% of residents useTwitter • 13% yearly savings;$380,000 • Suspicious activity • School lunchmenu • Cityservices • Doctorappointments Source:New YorkTimes
- 56. Precision Agriculture • UAVs •Self-guidedequipment • Soil and moisture sensors • Farmbot Genesis: grows food in yourbackyard • Swagbot: cattleherding • Rowbot: fertilize soil, mulch weeds, sow crops
- 57. 3D Spaces &Images Source:Mashable
- 58. “An intelligent communityis one that – whether through crisis or foresight – understands the enormous challenges of the digital age and has taken conscious steps to prosper init.” IntelligentCommunity Source: Bell et al (2014). Brain Gain
- 59.
- 60. Ask yourself … •Does your community encouragedeployment and adoption ofbroadband? • Are programs in place to prepare theworkforce with digital age skills such as soft skills, self- directed, teamwork, student-centered learning, programming,etc.? • Does your community offer programsand/or incentives for home startups or entrepreneurs?
- 61. Ask yourself … •Does your local government interact digitally with its residents through websites, social media, andapps? • Do hospitals, employers, and schoolshave telehealthcapabilities? • Do local businesses understand and implement multiple online presence strategies? • Are businesses and nonprofits aware of crowdfunding and crowdsourcingstrategies?
- 62. Ask yourself … •Are teleworking/telecommuting policies in place or incentivized in any way? • What about providing digital literacy and/or access to computers and Internet for those that cannot afford it or don’t know how to use it? • Is there a strategy in place to proactively manage the community’s online reputation? (HINT: google yourcommunity)
- 63. Ask yourself … •Are efforts being made – water conservation, agro ecology, installation of solar panels and/or windmills, etc. – so that natural resources and livable conditions are available for future generations?
- 64. Change is noteasy … “Doubt is an uncomfortable condition, but certainty is a ridiculous one.” Voltaire
- 65. Digital Divide • Dividebetween those with access and know how versus thosewithout access or knowhow • Equivalent to not knowing howto read or write 150 yearsago • We’ve been down this road before…
- 66. Broadband Speeds &Access 33.781 12.016 12.7 27.017 11.243 16.0 27.975 16.978 32.2 10 5 0 15 20 25 30 35 40 Download(Mbps) No Broadband(%)Upload(Mbps) U.S. KY SOAR Source:FCC Form 477 (December 2015); ProgressReports
- 67. % Pop. WithoutAccess to 25/3 Source:FCC Form 477 (December 2015); ProgressReports
- 68. Average DownloadSpeeds Source:FCC Form477 (December 2015); ProgressReports
- 69. Average Upload Speeds Source:FCCForm 477 (December 2015); ProgressReports
- 70. Residential Fixed Connections Source:FCCForm 477 (December 2015); ProgressReports
- 71. Do I needfaster Internet? Do I need electricity when I already use candles? … is like asking…
- 72.
- 73. Technology is makingus antisocial …
- 74.
- 75. Not all isgreat … • Not a silver-bullet • Chips & batteries • Cyberattacks • BigBrother • ProfitablePrivacy • Inequality • 21st Century Institutions
- 76. Remember that inthe digital age … • Levels the playing fieldbetween urban and rural • Size does notmatter • Eliminates “middle ofnowhere” • When most people canwork anywhere, where will they choose to live andwork?
- 77. Contact Information Dr.Roberto Gallardo AssociateExtension Professor & Leader MSU Extension Intelligent Community Institute Website: http://ici.msucares.com Twitter: @robertoge Email: roberto.gallardo@msstate.edu